7 Best SegMetrics Alternatives & Competitors

SegMetrics is a marketing analytics and attribution platform that connects all your marketing data to revenue.

However, some of its drawbacks will make you think about exploring other options.

To start, the basic SegMetrics plan begins at $175 per month, which can feel a bit pricey.

Plus, the initial setup process is more complicated than what you might encounter with similar platforms, which could be a hurdle for those not very tech-savvy.

In this article, I’ll discuss 7 SegMetrics alternatives that provide more budget-friendly pricing plans, simpler setup processes, and more.

1. Hyros

Best suited for: PPC agencies and multi-brand corporations

Pricing: Starts at $99/mo

Hyros is an attribution and tracking tool designed to optimize advertising efficiency by providing deep insights into customer behavior and ad performance.

It helps businesses understand the return on investment for their marketing efforts by tracing customer interactions across multiple platforms.

Features

• Organic traffic analysis
• Customer journey mapping
• Full eCommerce stack integration
• Attribution modeling
• eCommerce LTV subscription analytics
• Conversion tracking
• Email tracking
• Forecasting with your ad results

Hyros vs. SegMetrics

Criteria	Hyros	SegMetrics
Best For	PPC agencies and multi-brand corporations	eCommerce brands, SaaS businesses, and agencies
Standout Feature	Full eCommerce stack integration	Self-hosted and server-side pixel
Pricing	From $49/month	$175/mo – $675/mo

Conclusion

I’m quite taken with how Hyros handles the complexity of ad tracking and attribution, particularly with its ability to forecast ad results.

This feature, combined with real-time data analytics and AI-driven insights, makes it a powerful tool for marketers aiming to optimize their campaigns.

Book your demo of Hyros today

Book a free demo of Hyros!

2. Wicked Reports

Best suited for: eCommerce companies and advanced media buyers.

Pricing: Starts at $250/mo

Wicked Reports is a marketing attribution software that helps businesses track the performance of their marketing campaigns across multiple channels.

Features

• Custom marketing attribution models
• Live conversion reporting
• Subscription attribution
• Customer journey mapping
• Cohort analysis
• Full funnel tracking
• Campaign optimization
• Currency conversion
• Predictive behaviors report

Wicked Reports vs. SegMetrics

Criteria	Wicked Reports	SegMetrics
Best For	eCommerce companies and advanced media buyers	eCommerce brands, SaaS businesses, and agencies
Standout Feature	Predictive behaviors report	Self-hosted and server-side pixel
Pricing	Starts at $250/mo	$175/mo – $675/mo

Conclusion

Although Wicked Reports is a premium platform with a higher cost, it justifies this with its advanced features.

It offers standout advanced features like full-funnel tracking, cohort analysis, and subscription attribution capabilities which are key for businesses focused on optimizing every step of the customer journey.

Get instant video demo of Wicked Reports!

Book a demo of Wicked Reports

3. Triple Whale

Best suited for: eCommerce business, marketing teams, and agencies

Pricing: $129/mo – $279/mo

Triple Whale is a popular and advanced eCommerce analytics platform designed to help online retailers track, analyze, and optimize their sales performance.

Features

• ROAS (Return on Ad Spend) tracking
• Automated campaign optimization
• Multi-channel data aggregation
• Customer journey tracking
• Conversion tracking
• Ad spend optimization tools
• Predictive analytics
• Cohort analysis
• A/B testing
• Inventory tracking tools
• Customizable dashboards

Triple Whale vs. SegMetrics

Criteria	Triple Whale	SegMetrics
Best For	eCommerce business, marketing teams, and agencies	eCommerce brands, SaaS businesses, and agencies
Standout Feature	Inventory tracking tools	Self-hosted and server-side pixel
Pricing	$129/mo – $279/mo	$175/mo – $675/mo

Conclusion

I’d say it’s easy to see why eCommerce operators gravitate towards Triple Whale. Just one tab connects your eCommerce platform and all marketing channels, allowing you to view all your key metrics in a single dashboard.

This setup lets you quickly understand your ad spend and overall business growth.

Get a demo of Triple Whale today!

Book a demo of Triple Whale

4. AnyTrack

Best suited for: performance marketing teams and Direct-to-Consumer (DTC) brands

Pricing: $50/mo — $ 300/mo

AnyTrack is ad tracking and attribution software designed to help digital marketers track and attribute conversions from various sources in real-time.

Features

• Different attribution models
• Custom conversion goals
• Autotrack events
• Server-side & client-side tracking
• Auto-tagging for URL parameters
• Multi-channel funnel tracking
• UTM tracking templates
• Offline conversion tracking
• Affiliate integrations
• eCommerce integrations
• Campaign optimization

AnyTrack vs. SegMetrics

Criteria	AnyTrack	SegMetrics
Best For	Performance marketing teams and eCommerce brands	eCommerce brands, SaaS businesses, and agencies
Standout Feature	Offline conversion tracking	Self-hosted and server-side pixel
Pricing	$50/mo — $ 300/mo	$175/mo – $675/mo

Conclusion

DTC brands choose AnyTrack because it lets them track the whole customer journey across different websites and ad platforms.

It helps them target their ads better by feeding their pixels with the best audience data, along with many other helpful features.

Start 14-day free trial of AnyTrack

Try AnyTrack for free

5. RedTrack

Best suited for: eCommerce brands and advertising agencies

Pricing: $149/mo – $749/mo

RedTrack is a tracking and conversion attribution platform designed for marketers and media buyers.

It provides tools to track, analyze, and optimize online advertising campaigns across multiple channels and platforms.

Features

• No-redirect tracking
• Redirect tracking
• Customizable attribution rules
• Server-side tracking
• Coupon tracking
• Offline conversions tracking
• Custom conversion events
• Multi-currency support
• AI-assisted revenue attribution
• Automated rules & auto-optimization
• Ad tracking
• Customizable reports
• A/B testing
• Team collaboration options
• 200+ integrations

RedTrack vs. SegMetrics

Criteria	RedTrack	SegMetrics
Best For	eCommerce brands and advertising agencies	eCommerce brands, SaaS businesses, and agencies
Standout Feature	Customizable attribution rules	Self-hosted and server-side pixel
Pricing	$149/mo – $749/mo	$175/mo – $675/mo

Conclusion

RedTrack does a great job blending server-side tracking with first-party data, striking a good balance between accuracy and privacy.

Plus, its smart AI-driven attribution really stands out when you’re managing ads across various browsers and channels.

Start your free trial of RedTrack today!

Try RedTrack for free

6. ThoughtMetric

Best suited for: eCommerce brands and conversion rate optimization (CRO) agencies.

Pricing: $99/mo – $999/mo

ThoughtMetric is a marketing attribution platform designed specifically for e-commerce businesses.

Features

• Multi-channel tracking
• Customer journey analysis
• Customer segmentation
• ROI measurement
• Customizable dashboards
• Ad spend optimization
• Conversion tracking
• Campaign performance insights
• Post-purchase attribution surveys

ThoughtMetric vs. SegMetrics

Criteria	ThoughtMetric	SegMetrics
Best For	eCommerce businesses	eCommerce brands, SaaS businesses, and agencies
Standout Feature	Post-purchase attribution surveys	Self-hosted and server-side pixel
Pricing	$99/mo – $999/mo	$175/mo – $675/mo

Conclusion

ThoughtMetric captures everything from social media and search engine efforts to emails and influencer campaigns, using tracking tools like UTM parameters and discount codes.

This clear insight allows you to see which strategies are driving revenue.

Start 14-day free trial of ThoughtMetric

Try ThoughtMetric for free!

7. Peel Insights

Best suited for: eCommerce brands and conversion rate optimization (CRO) agencies.

Pricing: $499/mo – $899/mo

Peel Insights is an analytics platform for eCommerce businesses, offering automated insights to help store owners understand sales trends and customer behavior.

Features

• Multi-touch attribution analytics
• Cohort analysis
• Customer purchasing journey
• Market basket analysis
• RFM analysis
• Revenue tracking
• Subscription analytics
• Customer segmentation
• Acquisition channel evaluation
• Custom dashboards
• Google Sheets & Excel Data sync
• Product analytics
• Automated daily currency conversion
• Daily Slack & email reports
• Drill down tables on all metrics

Peel Insights vs. SegMetrics

Criteria	Peel Insights	SegMetrics
Best For	Shopify and Amazon eCommerce businesses	eCommerce brands, SaaS businesses, and agencies
Standout Feature	Subscription analytics	Self-hosted and server-side pixel
Pricing	$499/mo – $899/mo	$175/mo – $675/mo

Conclusion

I’ve really got to hand it to Peel Insights – it’s loaded with different powerful analytics tools. You get everything from cohort analysis to market basket analysis, plus insights into customer purchasing journeys and RFM analysis for tracking customer behavior.

Honestly, it’s like having a full analytics department at your fingertips.

Start your free trial of Peel Insights

Try Peel Insights for free!

Which SegMetrics alternative should I use?

For PPC agencies and multi-brand corporations looking for precision in attribution and customization in conversion rules, Hyros is an ideal solution.

With features including organic traffic analysis and eCommerce LTV subscription analytics, it offers comprehensive insights starting from $49/month.

Alternatively, for eCommerce brands, digital marketing agencies, and advanced media buyers seeking comprehensive analytics tools, Wicked Reports offers customizable marketing attribution models and live conversion reporting.

With features like cohort analysis and predictive behaviors reports, it provides insights to optimize campaigns, alongside a 14-day free trial.

A quick recap of SegMetrics alternatives:

1. Hyros
2. Wicked Reports
3. Triple Whale
4. AnyTrack
5. RedTrack
6. ThoughtMetric
7. Peel Insights