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10 Best Marketing Attribution Software & Tools

Maximize your marketing impact with the best marketing attribution software – explore 10 top platforms for better targeting, insights, and ad spending.

Editors Choice
Digital Marketers
Best for ecommerce
Pros:
  • AI optimization
  • Great customer support
  • High level reporting
  • 90 day guarantee
Pros:
  • 14-day free trial
  • 90+ integrations
  • Custom dashboards
  • Great customer service
Pros:
  • Free plan
  • Proprietary pixel
  • Real-time data insights
  • Automation
5.0
4.9
4.8
Editors Choice
Pros:
  • AI optimization
  • Great customer support
  • High level reporting
  • 90 day guarantee
5.0
Digital Marketers
Pros:
  • 14-day free trial
  • 90+ integrations
  • Custom dashboards
  • Great customer service
4.9
Best for ecommerce
Pros:
  • Free plan
  • Proprietary pixel
  • Real-time data insights
  • Automation
4.8

Ever struggled to see the full customer journey, battled annoying tracking restrictions and cookie limitations, or felt lost choosing the best marketing attribution software? 

As a digital marketer who’s personally grappled with these challenges, I understand the frustrations firsthand.

That’s why I’ve rounded up 10 marketing attribution platforms that will help you achieve enhanced targeting, get complete customer journey insights, ensure accurate ROI measurement, and optimize ad spend.

The 10 best marketing attribution software and tools

  1. Hyros – Editors choice
  2. SegMetrics – Best for digital marketers
  3. Triple Whale – Best for eCommerce
  4. Voluum – Best for media buyers
  5. Northbeam – Best for small business
  6. ClickMagick – Best for affiliate marketers
  7. AnyTrack – Best pricing
  8. wecantrack – Best for affiliate websites
  9. Adriel – Best for ad operations
  10. CPV Lab Pro – Best ad tracker

How we evaluate and test apps

When I’m testing apps/tools, I employ a dual approach based on free trial availability. For platforms offering free trials, I test their functionalities, usability, navigation, and ease of use. In the case of tools lacking a free version or trial, I rely on in-depth research and user testimonials through software review platforms like G2, Capterra, TrustRadius, Software Advice, and GetApp to gauge their performance and capabilities. Learn more about our ratings criteria for marketing attribution software here.

1. Hyros – Editors choice

Hyros homepage

Best suited for: PPC agencies and multi-brand corporations

Pricing: from $99/month

Pros

Highly accurate ad tracking

UTM parameters on organic traffic

Powerful machine learning technology

Custom conversion rules

Cons

A steep learning curve

No free trial

Hyros is ad tracking and attribution software for digital businesses to track and optimize their digital ads. It provides insights to help businesses make more informed decisions about their advertising budget.

Features

  • AI ad learning
  • Email tracking
  • Call optimization and call tracking
  • Customizable dashboard builder
  • Extensive integrations like reporting, checkout and payment, and call tracking

Why we picked it

If you’re seeking a robust platform that provides a clear view of your customer’s journey, tracks clicks and conversions, centralizes all traffic sources, and uses 10 data points to monitor your customers, then sign up for Hyros.

Book a demo of Hyros

2. SegMetrics – Best for digital marketers

segmetrics homepage

Best suited for: SaaS businesses, agencies, and eCommerce business owners

Pricing: from $175/month

Pros

Reporting and tracking throughout the entire funnel

Ease of setup

A clear picture of the leads and LTV

Flexible and transparent pricing

Cons

The UI could be improved

Some advanced features may take time to get used to

SegMetrics is a marketing analytics platform that helps you understand your customers’ journey and see how your sales funnels are generating revenue.

Features

  • Full funnel optimization
  • Customer journey tracking
  • Advanced segmentation
  • Custom dashboards
  • Visitor tracking and identification
  • 90+ integrations

Why we picked it

If you are looking to connect data from your ad platforms and email systems, visualize customer journeys, and optimize your funnel from ad click to purchase, then sign up for SegMetrics.

14-day free trial of SegMetrics

3. Triple Whale – Best for eCommerce

Triple Whale homepage

Best suited for: eCommerce businesses, agencies, and media buyers

Pricing: from $129/month

Pros

First-party data

Automated rules to optimize ad spend

Customizable dashboards

Ability to choose from 7 attribution models for tailored insights

Cons

New businesses might find it pricey

Lots of data, but not much help or insights for quick decisions

Triple Whale is an advertising analytics platform developed to extract insights from data, offering advertisers a precise understanding of their campaign performance.

Features

  • Conversion tracking
  • Automated reports
  • Multi-channel management
  • No-code metric builder
  • Drill down from channel-level insights to individual ads for a detailed perspective
  • Data synchronization
  • Live order tracking and detailed insights on the Pixel page

Why we picked it

If you need real-time data analysis and precise tracking of key metrics such as conversions and ROAS, then Triple Whale is the solution for you.

Book a demo of Triple Whale

4. Voluum – Best for media buyers

voluum homepage

Best suited for: media buyers and affiliate marketers

Pricing: from $199/month

Pros

Multi-user access

Comprehensive tracking capabilities

eReal-time analytics

Advanced optimization features

Cons

Slightly expensive

No free trial

Voluum is a cloud-based tracking and analytics platform designed for online advertising campaigns. Voluum is commonly used in affiliate marketing, where advertisers and publishers use it to track the performance of affiliate campaigns, manage traffic distribution, and optimize for better results.

Feature

  • Custom conversion tracking
  • Redirect tracking
  • Traffic source and affiliate network templates
  • A/B split testing
  • Rule-based traffic distribution
  • Traffic log
  • Bot filtering
  • Real-time reporting
  • Bid changing
  • Custom alerts
  • API integration

Why we picked it

With Voluum, you can track every detail of your affiliate campaigns, whether it’s organic or paid traffic from any source. If you’re after an all-in-one tool for insightful campaign management, give Voluum a try.

Book a demo of Voluum

5. Northbeam – Best for small businesses

northbeam homepage

Best suited for: large eCommerce businesses and media buyers

Pricing: from $1000/month

Pros

First-party data

Unrestricted attribution window

Regular data updates every hour

Advanced pixel tracking technology

Cons

Expensive

No free trial

Northbeam is a marketing attribution and intelligence platform that helps eCommerce businesses identify all revenue sources across every possible channel and touchpoint.

Features

  • Cross-channel attribution
  • Scenario planning
  • Customizable reports
  • Real-time data processing
  • Custom alerts for monitoring ad overspends

Why we picked it

If you’re looking for one solution that combines advanced pixel tracking and multi-channel attribution features, then you may want to check out Northbeam.

Book a demo of Northbeam

6. ClickMagick – Best for affiliate marketers

ClickMagick homepage

Best suited for: affiliate marketers

Pricing: from $69/month

Pros

5-minute set-up

Real-time stats and reports

Various methods to track affiliate sales

Uses industry-standard UTMs and first-party data

Cons

The user interface may not be immediately easy to navigate

ClickMagick is an all-in-one tracking software designed to monitor clicks and conversions across opt-in pages, landing pages, and entire marketing funnels.

Features

  • Advanced attribution modeling (e.g., first click, last click)
  • Cross-device tracking
  • Automatic optimization
  • Complete visitor profile
  • Bot filtering
  • 100+ integrations

Why we picked it

ClickMagick solves your click-tracking problem and optimizes your funnels. Sign up for ClickMagick here.

Start free trial of ClickMagick

7. AnyTrack – Best pricing

anytrack homepage

Best suited for: affiliate marketers, advertisers, and eCommerce business owners

Pricing: from $50month

Pros

Well-designed dashboards

Advanced targeting and segmentation

14-day free trial

Automatic collection and unification of first-party data

Cons

Starting plan allows to connect with only one Ad network

May take a while to get used to the platform’s full functionalities

AnyTrack is a comprehensive platform that combines conversion tracking and marketing analytics. It allows marketers to analyze and enhance their online campaigns across various marketing channels such as Google Ads, Taboola, Bing Ads, and others.

Features

  • Custom audiences from real conversion data for targeted ads
  • Granular conversion data
  • Automatic funnel tracking
  • Custom integration on demand
  • Multi-channel campaigns

Why we picked it

Do you want to experience accurate revenue attribution? Try AnyTrack — it helps you see which channels contribute most to your conversions and revenue.

Start free trial of AnyTrack

8. wecantrack – Best for affiliate websites

Wecantrack homepage

Best suited for: media publishers and media buyers

Pricing: from $65/month

Pros

Conversion data collected via APIs, scrapes, Google Sheet files, and manual CSV imports

The omni-channel approach to reduce dependency on a single traffic source

15-day free trial

Cons

The basic plan doesn’t include certain integrations

Data updates occur hourly, not in real-time

wecantrack is a platform for affiliate click tracking. Its purpose is to help affiliates monitor their conversions and traffic conveniently across various platforms. Once the data is gathered, WeCanTrack integrates data from different sources within its affiliate network and your Google Analytics account for analysis.

Features

  • Integration of SubID parameters with unique click IDs in affiliate links
  • 350+ affiliate network integrations
  • Visibility of clicks, leads, and conversions for retargeting abandoned funnel users
  • Ad campaign analysis for effective budget allocation
  • Use of metadata and custom index parameters to combine internally tracked data with collected traffic and conversion data
  • WordPress plugin

Why we picked it

If you need to consolidate data from multiple traffic sources with your sales numbers from affiliate networks, then you have to try wecantrack.

Start free trial of wecantrack

9. Adriel – Best for ad operations

Adriel homepage

Best suited for: agencies, SMBs, and eCommerce businesses

Pricing: from $299/month

Pros

14-day free trial

Preset marketing reporting templates

Data visualization with drag-and-drop widgets

Important cross-channel insights with real-time alerts

Cons

The interface can get a little hard to navigate

You need to be a data person to fully make the most of the tool

Adriel is an Ad operations platform that helps businesses use to manage and optimize all of their digital marketing campaigns in one place.

Features

  • A/B testing creatives across all ad channels
  • Live dashboards with branding options
  • Integrations with 650+ data sources
  • KPI thresholds for campaigns, ad sets, and display ads
  • Set up automation flows to promptly disable under-performing ads
  • PDF reports via email or unique URLs for real-time dashboard access

Why we picked it

If you’re looking to scale your digital marketing with a centralized management platform and deeper insights, sign up for Adrial.

Book a demo of Adriel

10. CPV Lab Pro – Best ad tracker

CPV Lab homepage

Best suited for: in-house media buyers and agencies

Pricing: from $23/month. Lifetime payments (pay once) are also available

Pros

Unlimited Ads

Very easy to use

Advanced targeting

Affordable pricing

Cons

A little bit of a learning curve

UI could be improved

CPV Lab Pro is a performance marketing analytics software for tracking, testing, and optimizing online advertising campaigns. Performance marketers use CPV Lab to set up different campaigns, track the effectiveness of various traffic sources, and perform split testing to see which ad creatives bring the best results.

Features

  • Cookieless tracking
  • Complete pixel and postback management
  • If/Then click redirects
  • Multivariate testing
  • Parallel tracking in Google Ads and Bing
  • Extensive traffic source or affiliate network integrations

Why we picked it

CPV Lab is a powerful tracking and optimization tool for online advertisers. If you’re serious about precise analytics, split testing, and advanced targeting, I recommend that you try CPV Lab Pro.

Start free trial of CPV Lab Pro

Conclusion: How to Pick The Best Marketing Attribution Software

Attribution software proves invaluable for affiliate marketers, agencies, and eCommerce businesses by delivering insightful customer journey analysis, enhanced budget optimization, accurate conversion attribution, and holistic performance analysis.

Explore my curated list of the top 10 best marketing attribution software to improve your marketing strategies. Take the next step and see what works best for you.

Quick Recap:

  1. Hyros – Editors choice
  2. SegMetrics – Best for digital marketers
  3. Triple Whale – Best for eCommerce
  4. Voluum – Best for media buyers
  5. Northbeam – Best for small business
  6. ClickMagick – Best for affiliate marketers
  7. AnyTrack – Best pricing
  8. wecantrack – Best for affiliate websites
  9. Adriel – Best for ad operations
  10. CPV Lab Pro – Best ad tracker
Hyros

HYROS is a revolutionary tracking and attribution system that combines print tracking+ AI.

Book your free demo
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