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Editors Choice
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Digital Marketers
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Best for ecommerce
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Pros:
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Pros:
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Pros:
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Primary Rating:
5.0
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Primary Rating:
4.9
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Primary Rating:
4.8
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- AI optimization
- Great customer support
- High level reporting
- 90 day guarantee
- 14-day free trial
- 90+ integrations
- Custom dashboards
- Great customer service
- Free plan
- Proprietary pixel
- Real-time data insights
- Automation
Ever struggled to see the full customer journey, battled annoying tracking restrictions and cookie limitations, or felt lost choosing the best marketing attribution software?
As a digital marketer who’s personally grappled with these challenges, I understand the frustrations firsthand.
That’s why I’ve rounded up 10 marketing attribution platforms that will help you achieve enhanced targeting, get complete customer journey insights, ensure accurate ROI measurement, and optimize ad spend.
The 10 best marketing attribution software and tools
- Hyros – Editors choice
- SegMetrics – Best for digital marketers
- Triple Whale – Best for eCommerce
- Voluum – Best for media buyers
- Northbeam – Best for small business
- ClickMagick – Best for affiliate marketers
- AnyTrack – Best pricing
- wecantrack – Best for affiliate websites
- Adriel – Best for ad operations
- CPV Lab Pro – Best ad tracker
How we evaluate and test apps
When I’m testing apps/tools, I employ a dual approach based on free trial availability. For platforms offering free trials, I test their functionalities, usability, navigation, and ease of use. In the case of tools lacking a free version or trial, I rely on in-depth research and user testimonials through software review platforms like G2, Capterra, TrustRadius, Software Advice, and GetApp to gauge their performance and capabilities. Learn more about our ratings criteria for marketing attribution software here.
1. Hyros – Editors choice
Best suited for: PPC agencies and multi-brand corporations
Pricing: from $99/month
Highly accurate ad tracking
UTM parameters on organic traffic
Powerful machine learning technology
Custom conversion rules
A steep learning curve
No free trial
Hyros is ad tracking and attribution software for digital businesses to track and optimize their digital ads. It provides insights to help businesses make more informed decisions about their advertising budget.
Features
- AI ad learning
- Email tracking
- Call optimization and call tracking
- Customizable dashboard builder
- Extensive integrations like reporting, checkout and payment, and call tracking
Why we picked it
If you’re seeking a robust platform that provides a clear view of your customer’s journey, tracks clicks and conversions, centralizes all traffic sources, and uses 10 data points to monitor your customers, then sign up for Hyros.
Book a demo of Hyros2. SegMetrics – Best for digital marketers
Best suited for: SaaS businesses, agencies, and eCommerce business owners
Pricing: from $175/month
Reporting and tracking throughout the entire funnel
Ease of setup
A clear picture of the leads and LTV
Flexible and transparent pricing
The UI could be improved
Some advanced features may take time to get used to
SegMetrics is a marketing analytics platform that helps you understand your customers’ journey and see how your sales funnels are generating revenue.
Features
- Full funnel optimization
- Customer journey tracking
- Advanced segmentation
- Custom dashboards
- Visitor tracking and identification
- 90+ integrations
Why we picked it
If you are looking to connect data from your ad platforms and email systems, visualize customer journeys, and optimize your funnel from ad click to purchase, then sign up for SegMetrics.
14-day free trial of SegMetrics3. Triple Whale – Best for eCommerce
Best suited for: eCommerce businesses, agencies, and media buyers
Pricing: from $129/month
First-party data
Automated rules to optimize ad spend
Customizable dashboards
Ability to choose from 7 attribution models for tailored insights
New businesses might find it pricey
Lots of data, but not much help or insights for quick decisions
Triple Whale is an advertising analytics platform developed to extract insights from data, offering advertisers a precise understanding of their campaign performance.
Features
- Conversion tracking
- Automated reports
- Multi-channel management
- No-code metric builder
- Drill down from channel-level insights to individual ads for a detailed perspective
- Data synchronization
- Live order tracking and detailed insights on the Pixel page
Why we picked it
If you need real-time data analysis and precise tracking of key metrics such as conversions and ROAS, then Triple Whale is the solution for you.
Book a demo of Triple Whale4. Voluum – Best for media buyers
Best suited for: media buyers and affiliate marketers
Pricing: from $199/month
Multi-user access
Comprehensive tracking capabilities
eReal-time analytics
Advanced optimization features
Slightly expensive
No free trial
Voluum is a cloud-based tracking and analytics platform designed for online advertising campaigns. Voluum is commonly used in affiliate marketing, where advertisers and publishers use it to track the performance of affiliate campaigns, manage traffic distribution, and optimize for better results.
Feature
- Custom conversion tracking
- Redirect tracking
- Traffic source and affiliate network templates
- A/B split testing
- Rule-based traffic distribution
- Traffic log
- Bot filtering
- Real-time reporting
- Bid changing
- Custom alerts
- API integration
Why we picked it
With Voluum, you can track every detail of your affiliate campaigns, whether it’s organic or paid traffic from any source. If you’re after an all-in-one tool for insightful campaign management, give Voluum a try.
Book a demo of Voluum5. Northbeam – Best for small businesses
Best suited for: large eCommerce businesses and media buyers
Pricing: from $1000/month
First-party data
Unrestricted attribution window
Regular data updates every hour
Advanced pixel tracking technology
Expensive
No free trial
Northbeam is a marketing attribution and intelligence platform that helps eCommerce businesses identify all revenue sources across every possible channel and touchpoint.
Features
- Cross-channel attribution
- Scenario planning
- Customizable reports
- Real-time data processing
- Custom alerts for monitoring ad overspends
Why we picked it
If you’re looking for one solution that combines advanced pixel tracking and multi-channel attribution features, then you may want to check out Northbeam.
Book a demo of Northbeam6. ClickMagick – Best for affiliate marketers
Best suited for: affiliate marketers
Pricing: from $69/month
5-minute set-up
Real-time stats and reports
Various methods to track affiliate sales
Uses industry-standard UTMs and first-party data
The user interface may not be immediately easy to navigate
ClickMagick is an all-in-one tracking software designed to monitor clicks and conversions across opt-in pages, landing pages, and entire marketing funnels.
Features
- Advanced attribution modeling (e.g., first click, last click)
- Cross-device tracking
- Automatic optimization
- Complete visitor profile
- Bot filtering
- 100+ integrations
Why we picked it
ClickMagick solves your click-tracking problem and optimizes your funnels. Sign up for ClickMagick here.
Start free trial of ClickMagick7. AnyTrack – Best pricing
Best suited for: affiliate marketers, advertisers, and eCommerce business owners
Pricing: from $50month
Well-designed dashboards
Advanced targeting and segmentation
14-day free trial
Automatic collection and unification of first-party data
Starting plan allows to connect with only one Ad network
May take a while to get used to the platform’s full functionalities
AnyTrack is a comprehensive platform that combines conversion tracking and marketing analytics. It allows marketers to analyze and enhance their online campaigns across various marketing channels such as Google Ads, Taboola, Bing Ads, and others.
Features
- Custom audiences from real conversion data for targeted ads
- Granular conversion data
- Automatic funnel tracking
- Custom integration on demand
- Multi-channel campaigns
Why we picked it
Do you want to experience accurate revenue attribution? Try AnyTrack — it helps you see which channels contribute most to your conversions and revenue.
Start free trial of AnyTrack8. wecantrack – Best for affiliate websites
Best suited for: media publishers and media buyers
Pricing: from $65/month
Conversion data collected via APIs, scrapes, Google Sheet files, and manual CSV imports
The omni-channel approach to reduce dependency on a single traffic source
15-day free trial
The basic plan doesn’t include certain integrations
Data updates occur hourly, not in real-time
wecantrack is a platform for affiliate click tracking. Its purpose is to help affiliates monitor their conversions and traffic conveniently across various platforms. Once the data is gathered, WeCanTrack integrates data from different sources within its affiliate network and your Google Analytics account for analysis.
Features
- Integration of SubID parameters with unique click IDs in affiliate links
- 350+ affiliate network integrations
- Visibility of clicks, leads, and conversions for retargeting abandoned funnel users
- Ad campaign analysis for effective budget allocation
- Use of metadata and custom index parameters to combine internally tracked data with collected traffic and conversion data
- WordPress plugin
Why we picked it
If you need to consolidate data from multiple traffic sources with your sales numbers from affiliate networks, then you have to try wecantrack.
Start free trial of wecantrack9. Adriel – Best for ad operations
Best suited for: agencies, SMBs, and eCommerce businesses
Pricing: from $299/month
14-day free trial
Preset marketing reporting templates
Data visualization with drag-and-drop widgets
Important cross-channel insights with real-time alerts
The interface can get a little hard to navigate
You need to be a data person to fully make the most of the tool
Adriel is an Ad operations platform that helps businesses use to manage and optimize all of their digital marketing campaigns in one place.
Features
- A/B testing creatives across all ad channels
- Live dashboards with branding options
- Integrations with 650+ data sources
- KPI thresholds for campaigns, ad sets, and display ads
- Set up automation flows to promptly disable under-performing ads
- PDF reports via email or unique URLs for real-time dashboard access
Why we picked it
If you’re looking to scale your digital marketing with a centralized management platform and deeper insights, sign up for Adrial.
Book a demo of Adriel10. CPV Lab Pro – Best ad tracker
Best suited for: in-house media buyers and agencies
Pricing: from $23/month. Lifetime payments (pay once) are also available
Unlimited Ads
Very easy to use
Advanced targeting
Affordable pricing
A little bit of a learning curve
UI could be improved
CPV Lab Pro is a performance marketing analytics software for tracking, testing, and optimizing online advertising campaigns. Performance marketers use CPV Lab to set up different campaigns, track the effectiveness of various traffic sources, and perform split testing to see which ad creatives bring the best results.
Features
- Cookieless tracking
- Complete pixel and postback management
- If/Then click redirects
- Multivariate testing
- Parallel tracking in Google Ads and Bing
- Extensive traffic source or affiliate network integrations
Why we picked it
CPV Lab is a powerful tracking and optimization tool for online advertisers. If you’re serious about precise analytics, split testing, and advanced targeting, I recommend that you try CPV Lab Pro.
Start free trial of CPV Lab ProConclusion: How to Pick The Best Marketing Attribution Software
Attribution software proves invaluable for affiliate marketers, agencies, and eCommerce businesses by delivering insightful customer journey analysis, enhanced budget optimization, accurate conversion attribution, and holistic performance analysis.
Explore my curated list of the top 10 best marketing attribution software to improve your marketing strategies. Take the next step and see what works best for you.
Quick Recap:
- Hyros – Editors choice
- SegMetrics – Best for digital marketers
- Triple Whale – Best for eCommerce
- Voluum – Best for media buyers
- Northbeam – Best for small business
- ClickMagick – Best for affiliate marketers
- AnyTrack – Best pricing
- wecantrack – Best for affiliate websites
- Adriel – Best for ad operations
- CPV Lab Pro – Best ad tracker
HYROS is a revolutionary tracking and attribution system that combines print tracking+ AI.