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- 14-day free trial
- Aesthetic user interface
- Easy split testing capabilities
- Great support and tutorials
- Learning curve for new users
- No mobile app for starter plan
In the fast-paced realm of online marketing, the quest for the perfect ad campaign can feel like chasing a pixelated unicorn through the digital wilderness.
This is where ClickMagick strides in, donning its virtual armor of tracking prowess. Whether you’re a seasoned marketer or just dipping your toes into the world of online advertising, you’ve likely pondered: Are my clicks leading to conversions?
Is my budget being well-spent? Our review of ClickMagick is here to unravel these mysteries. So grab your metaphorical magnifying glass as we dissect the features, potential use cases, and pricing of this ad-tracking solution.
SMB Guide’s Verdict for ClickMagick
SMB Guide’s overall rating for ClickMagick is 8.7 out of 10.
Here’s the detailed breakdown of the scoring for each factor:
|Rating (out of 10)
|SMB Guide Rating
|Pricing & Plans
|Ad Campaign Tracking
|Audience and Traffic Source Analysis
|User Interface and User Experience
|Integrations, Compatibility & Supported Platforms
In this review of ClickMagick, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing attribution software.
Pricing & Plans
ClickMagick currently offers 3 pricing plans: Starter, Standard, and Pro. The right one for you will depend on your business and campaign size.
The good news is ClickMagick also offers a 14-day free trial on all the plans so you have the option to test them out before locking in on your preferred solution.
The Starter plan is great for new marketers or smaller businesses who are just getting started with online campaigns and desire basic tracking.
- $49 per month
- Up to 10,000 clicks per month
- TrueTracking® Platform
- Real-time stats and reporting
- 1 Team Member
- 1 website, store or funnel
- 2 custom tracking domains
- 6-month data retention
- Basic online support
Who it’s for: Beginner marketers and small businesses
The Standard plan is the most popular one. It’s best suited for growing businesses looking to scale and have greater control over their online campaigns.
- $99 per month
- Up to 100,000 clicks per month
- TrueTracking® Platform
- Real-Time Stats & Reports
- 3 team members
- 5 websites, stores or funnels
- 10 custom tracking domains
- 1-year data retention
- Live chat support + ticket submissions
- Audience Optimization™
- Advanced attribution models
Who it’s for: Growing small to medium sized businesses and established marketers
The Pro plan is best for large and established corporations with a multi-faceted online campaign strategy. It’s also great for marketers running digital campaigns for multiple clients.
- $199 per month
- Up to 1,000,000 clicks per month
- Unlimited Team Members
- Unlimited funnel tracking
- Unlimited custom domains
- Unlimited integrations
- Unlimited ad accounts
- Unlimited ad network pixels
- 2-year data retention
Who it’s for: “Power users” like large marketing agencies and large businesses and corporations
Ad Campaign Tracking
Navigating the labyrinth of online advertising becomes a breeze with ClickMagick’s robust ad campaign tracking features.
With ClickMagick, setting up a Campaigns Project is as effortless as sipping your morning coffee. These projects serve as your all-in-one hubs for tracking traffic and conversions related to a specific website or online store.
Whether you’re running multiple ads or campaigns, managing it all under one Project can streamline your tracking process. Just remember, once you name your Project, there’s no going back, so choose wisely from the start.
Have you got an avalanche of ads to manage? Fear not. ClickMagick offers a nifty solution in the form of “Tracking Templates.”
These can be applied at the campaign or ad set level, saving you from the daunting task of manually creating a UTM-powered URL for each ad.
While not all ad networks support this feature equally, ClickMagick works seamlessly with major players like Google, Facebook, Microsoft, and TikTok.
These templates utilize ad network placeholder “tokens,” ensuring a smooth and automated tracking process.
ClickMagick doesn’t stop at just ad campaigns. It introduces the concept of TrueTracking, where creating tracking links for various purposes like landing pages, email opt-ins, checkout pages, and sales confirmations becomes a walk in the virtual park.
This versatility allows you to keep tabs on every step of the customer journey with ease.
ClickMagick also offers a URL builder that extends beyond ad campaigns. Perfect for diverse tracking requirements, this tool can be employed for a range of purposes, ensuring you have a handle on every link you share, regardless of its context.
As you embark on your ClickMagick journey to decode the metrics that truly matter, let’s explore the two distinct pathways it offers that lead to profound campaign optimization: Conversion Velocity tracking and Conversions By Time.
The Conversion Velocity Report plunges you into a world of understanding user behavior post-click. This report unveils the average time it takes for users to convert after their initial engagement.
Imagine being equipped with the knowledge of precisely when your ads break even or when conversions tend to spike. Armed with this intelligence, you can align your campaign management with real-world dynamics.
Prevent prematurely nixing potentially profitable ads by gauging when the majority of conversions typically roll in. With the flexibility to filter by UTM parameters, from overall traffic insights to dissecting specific sources, campaigns, or ads, ClickMagick provides a magnifying glass for your goals, whether it’s sales, opt-ins, or other aspirations.
ClickMagick’s Conversions By Time report reveals the hidden patterns of conversion timing. With meticulous precision, this feature unveils the moments when clicks transform into conversions.
By dissecting the data by the hour, day, and month, you gain insights that transcend mere numbers. These insights become your arsenal for refining ad budgets, orchestrating ad delivery with finesse, and scaling campaigns with undeniable strategy.
The magic isn’t just in knowing; it’s in leveraging that knowledge to shape the destiny of your campaigns.
Audience and Traffic Source Analysis
ClickMagick offers a Traffic Analysis that report goes beyond the surface, delving into your statistics by Country, Platform, Day of the Week, and Hour of the Day.
This dissect-and-discover approach empowers you to extract insights from your data, revealing where your traffic originates, how different platforms perform, and when your audience is most engaged.
The ability to filter by UTMs or date ranges adds an extra layer of granularity, allowing you to optimize your campaigns at a micro level.
With the power to uncover hidden performance gems in specific countries or pinpoint peak engagement times, you’re poised to optimize and scale with newfound precision.
You can also revolutionize your ad optimization game with ClickMagick’s Audience Optimization tool.
The fundamental principle is simple yet transformative – sending your conversion data back to the ad networks you’re advertising on.
Without this key step, your ad networks are flying blind, attempting to optimize with inaccurate data, a predicament only worsened by iOS 14.5+ privacy changes.
The cold truth is that relying on ad platform conversion stats leads to skewed insights due to incomplete data points. Ad networks like Facebook and Google often misattribute or miss significant portions of your conversions, rendering their provided conversion and revenue statistics unreliable.
Furthermore, their pixels constantly feed inaccurate data back to them, perpetuating the problem.
Here’s where ClickMagick’s Audience Optimization swoops in to save the day. By feeding your actual conversion data back to the ad networks, you empower their algorithms to do what they do best – optimizing with precision.
This translates to uncovering more quality customers at the lowest possible cost.
No more blindly optimizing with incomplete or erroneous data; Audience Optimization turns the tide, allowing you to significantly boost profit margins and scale with ease.
At its core, an attribution model is the guiding rulebook that defines the allocation of credit for sales and conversions across one or multiple touchpoints in a conversion journey.
This map of influence is the linchpin to comprehending the impact of each interaction in the intricate dance between customers and campaigns.
ClickMagick Campaigns is your gateway to a plethora of attribution models, accommodating even the most complex needs.
From Google’s and Facebook Ads’ advanced models to popular choices, here’s a taste of what ClickMagick serves on the attribution platter:
- Last Click: The final touchpoint before conversion gets all the credit.
- First Click: The initiation point of the customer journey is crowned the credit holder.
- Linear: Equal distribution of credit across all touchpoints.
- Position-Based: This model accords higher weight to the first and last interactions, distributing the rest equally.
- Time Decay: More recent touchpoints receive a larger slice of the credit pie.
While Tracking Links offer basic conversion tracking with the First Click and Last Click models, ClickMagick Campaigns takes the helm as the ultimate conversion tracking system.
It not only supports these fundamental models but also embraces a range of sophisticated attribution methodologies. This versatility ensures that you’re armed with the right tools to accurately attribute credit and glean actionable insights from your data.
In the intricate world of online marketing, attribution isn’t just about giving credit where it’s due; it’s about understanding the journey that leads to conversions.
With ClickMagick’s attribution modeling, you’re not just analyzing data – you’re decoding the narrative that shapes your campaign’s success.
A/B testing can be your secret weapon for online optimization, and ClickMagick turns this weapon into an art form. With ClickMagick’s guidance, you can transform experiments into actionable insights, enhancing your digital landscape one split test at a time.
ClickMagick helps you set up a Control Page and a Variation Page. This is where your current best-performing page, the control, engages in a comparison battle with the variation page, aiming for better performance.
The process is refreshingly straightforward, guided by the logic of tracking codes. For both your control page and the variation page, the first step involves adding the appropriate tracking code.
This is where ClickMagick’s Campaigns and Tools menu comes into play. Navigate to “Website Code” under “Advanced Options” to access the Custom Website Code builder, and from there, it’s a matter of choosing the “Split Testing” option.
To differentiate between the control and variation, the unique “Ref value” takes the stage. While “control” and “variation” are the basics, the real power lies in crafting distinct Ref values for each test.
Remember, however, ClickMagick can only do so much. The responsibility of adding the code to all pages under test falls on your capable shoulders.
You can keep a watchful eye on the results under the Campaigns menu, precisely in the Funnel Tests report.
User Interface and User Experience
ClickMagick’s user interface is designed to be an enchanting pathway, inviting you to explore your ad options with ease.
The journey begins with the “Stats At A Glance” dashboard, a panoramic view that can be molded to display everything you need to know at a glance.
The power to customize your dashboard ensures that your experience is tailored precisely to your needs. Navigating a new platform can sometimes feel like exploring uncharted waters.
ClickMagick understands this, which is why it offers the option for a kick-off call with the team when you sign up. This personalized touch ensures that you’re not just finding your way alone but are guided by experts who understand the intricacies of the platform.
At every corner of the interface, you also get a helping hand extended through linking Help pages. Whether you’re venturing into tracking codes, attribution models, or A/B testing, you’re never far from a wellspring of knowledge to light your path.
Integrations, Compatibility, & Supported Platforms
ClickMagick boasts a lineup of in-house integrations that encompass the likes of Google Ads, Microsoft Ads, TikTok Ads, Facebook Ads, and Shopify.
These seamless connections empower you to sync your tracking prowess with your ad platforms, creating an effortless partnership that enhances your campaigns.
The platform also partners with Zapier, opening a gateway to a plethora of integration possibilities. This alliance allows you to fuse ClickMagick with various collaboration and project apps, expanding your toolkit beyond the horizon.
Picture integrating with Gmail to send ClickMagick campaign emails effortlessly – that’s the kind of power ClickMagick and Zapier together bestow upon you.
One remarkable jewel in ClickMagick’s crown is its mobile app, a rarity in the realm of ad tracking solutions. Accessible on the Standard and Pro plans, this app ensures that your campaigns are not confined to your desktop.
Instead, they travel with you, fitting neatly in your pocket. The convenience of tracking, optimizing, and managing on the go becomes an asset that sets ClickMagick apart.
Exciting news for users on the Standard and Pro plans – ClickMagick has introduced Live Chat Support.
This dynamic feature operates approximately 18 hours a day during weekdays, extending its reach to those who are hard at work growing their businesses beyond the conventional hours.
A “chat bubble” awaits your click in the lower right-hand corner of most pages, granting you instant access to help with most issues.
If you face any challenges, ClickMagick has you covered with its dedicated helpdesk. Here, you can submit more intricate tickets that require thorough attention.
Whether it’s a challenge that demands in-depth analysis or a query that necessitates meticulous troubleshooting, the helpdesk is your gateway to the expertise you seek.
Imagine having a dedicated support executive guiding you through your issues in real time. ClickMagick turns this into a reality with its phone support via Zoom.
Embrace the personal touch as experts navigate you through the intricacies, ensuring that you’re not just getting answers – you’re gaining insights that empower you.
You can also submit your own feedback to the support team.
ClickMagick not only supports your journey but also keeps you informed about its own health. The System Status feature allows you to monitor the performance of ClickMagick’s servers across all facets.
Stay updated about any potential hiccups or network outages that might affect your tracking. This transparency ensures that your tracking remains robust and uninterrupted.
ClickMagick — Unique Features
Now, let’s dive into some of the distinctive features that set ClickMagick apart from the rest.
A ClickMagick Link Rotator is more than just a tool. The concept is simple yet transformative: incoming clicks are redirected to one or more URLs based on the rules you set up.
But the impact is far-reaching:
- Versatility in Action: Link Rotators are your secret weapon for a range of scenarios. Test diverse affiliate offers, manage an ad co-op with grace, or efficiently distribute clicks to individuals who have procured traffic from you.
- Precision Click Management: Every click matters, and ClickMagick’s Link Rotator ensures each one finds its optimal destination. The rules you configure become your guiding principles, steering each click towards its designated path.
- Clearing Up Misconceptions: Link Rotators clarify the landscape of click delivery, avoiding confusion that arises from incorrectly equating them to split testing.
- Seamless Configuration: Setting up rotators is a breeze within the ClickMagick environment. Add URLs effortlessly, establish the rules that govern their redirection, and take control of your click management strategy.
Offline Conversion Tracking
ClickMagick goes beyond the confines of the digital realm, ushering in a new era of tracking – the Offline Conversion Tracking.
For transactions that play out in the offline arena, like phone orders or wire transfers, tracking accuracy was once a challenge. But now, with a seamless process, ClickMagick bridges the gap between online and offline.
This feature empowers you to record offline conversions effortlessly, attributing them just as you would with digital interactions. The result?
A holistic view of your campaign’s impact, regardless of where the conversions occur.
What the Experts Say About ClickMagick
Curious what the rest of the world has to say about ClickMagick?
Being relatively new to the market (with just over 9 years of establishment), ClickMagick doesn’t have a presence in the major software review communities.
However, it’s very well received on other review sites and online communities with many calling it a “must-have tool to increase conversions.”
Here are some alternatives to ClickMagick that offer distinct avenues for ad tracking and optimization.
Wecantrack combines the prowess of depth and user-friendliness. While ClickMagick offers a broad range of features, We Can Track distinguishes itself by seamlessly integrating powerful insights with an intuitive interface.
Starting at a competitive price, Wecantrack appeals to marketers seeking a robust yet accessible ad tracking solution. Its blend of usability and advanced capabilities makes it an attractive option for both newcomers and seasoned professionals.
For those who seek comprehensive analysis, CPV Lab stands as a beacon of detail. While ClickMagick’s versatility shines across multiple facets, CPV Lab’s specialization in in-depth analysis sets it apart, catering to those who crave granular insights.
CPV Lab attracts professionals who prioritize dissecting every data point. Its emphasis on detailed analytics positions it as an optimal choice for those who demand precise insights for optimization.
BeMob carves its niche in optimizing efficiency. While ClickMagick offers a holistic suite of features, BeMob’s streamlined approach resonates with those who prioritize straightforward optimization and easy navigation.
With an affordable starting price, BeMob beckons to marketers who value a cost-effective yet impactful tracking solution. Its focus on efficiency and simplicity aligns well with users who seek optimization without complexity.
Getting Started with ClickMagick
In the world of competitive ad tracking and marketing optimization, ClickMagick emerges as your ultimate ally. Its array of features, user-friendly interface, and unparalleled support create a powerful ecosystem for your campaigns.
Ready to harness the potential of precise tracking? Embrace ClickMagick’s journey and take the first step toward unlocking the true potential of your campaigns.
Other options: ClickMagick Alternatives
What is ClickMagick used for?
Affiliate marketers and small businesses use ClickMagick as an ad-tracking solution to help monitor, optimize, and analyze the performance of their online marketing campaigns.
What does FC mean in ClickMagick?
“FC” stands for “First-Click.” It refers to tracking the initial click that leads a user to a particular webpage or link, offering valuable insights into the origin of website traffic.
Is ClickMagick free?
ClickMagick doesn’t currently offer a free plan. However, you can give the 14-day trial a whirl to see if it’s best for your needs.
ClickMagick is a complete, and powerful, click tracking and optimising tool.
Product Brand: ClickMagick Inc.