Adriel Review: Features, Pricing, & Alternatives

Our Verdict

Do you struggle with your ad campaigns where your budget goes down the drain without ROI? Learn how to fix your marketing in this Adriel software review.

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Software Type: Ad operations platform
Best For: Online marketers that need a tool to find profitable ad campaigns, creatives, and channels.
Pricing: $299/mo - $1,499/mo
  • 14-day free trial
  • Simple to use and set up
  • Customizable dashboard
  • Accurate data reporting in real-time
  • Expensive for premium plans
  • It doesn’t offer an API
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Do you run marketing campaigns and wonder whether the budget is going to the proper channels? Most businesses go through this daily.

If you struggle with these factors, you need a platform to streamline your marketing strategies. Adriel software uses AI to analyze your marketing campaign data and recommends actionable insights.

This platform can monitor and personalize your ads with accuracy all on one dashboard. Now, let’s explore how Adriel’s remarkable features operate and how it stands out when compared to the competition.

This Adriel software review looks at discussing its features, use cases, pros and cons, and feedback from experts.

SMB Guide’s Verdict for Adriel Software

After reviewing and assessing Adriel software, we rate it 9.2 out of 10, and here is why. The platform suits online marketers who need to manage their Ad campaigns in a central dashboard.

In this review of Adriel, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing attribution software.

FactorRating (out of 10)
SMB Guide Rating9.2
Pricing & Plans8
Ad Campaign Tracking9.5
Conversion Tracking9
Audience and Traffic Source Analysis9.5
Attribution Modeling9
A/B Testing9
User Interface and User Experience9
Integrations, Compatibility, & Supported Platforms9
Customer Support9.5

It also packs some unique features like alerts and recommendations and unique storytelling. These features can help MDs make the most of the data they receive.

We can confidently say that we recommend Adriel to anyone who wants to:

  • Lower human errors in their work processes
  • Save money and time
  • Improve their online marketing strategies

Pricing & Plans

There are four plans that Adriel offers to its users, and each has a free trial of 14 days. Let’s look at each one and see what features it packs and its pricing.

Adriel pricing

Professional Plan

It is the entry plan, and here is its monthly cost.


  • $299 per month
  • $3588 per year


  • Campaign labeling
  • Chat and email support
  • PDF report builder
  • Ads Creative
  • Performance alerts
  • Real-time dashboard
  • Bidding management
  • Customizable metrics

Who is it for: It is an ideal plan for small businesses looking to scale and centralize their online marketing efforts in one system.

Team Plan

It is the second plan, and it costs:


  • $699 per month
  • $8388 per year


  • All professional plan features
  • Dedicated onboarding
  • White labeling
  • Premium API connectors

Who it’s for: The team plan suits marketing teams that need a marketing tool to deliver more insights.

Enterprise Plan

It is the premium plan of Adriel, and it costs:


  • $1499 per month
  • $17988 per year


  • All Team plan features
  • Data blending
  • Full onboarding and service migration
  • Dedicated success manager

Who it’s for: The Enterprise plan suits large businesses that run extensive marketing campaigns and need strategy assistance.

Agency Plan

It is the topmost premium plan offered by Adriel.


The pricing on this plan is custom, and you have to get a quote from customer support.

Who it’s for: This plan suits agencies that need to improve their customer relationships and operations.


Adriel is the modern Ad Operations platform that automates it all to help you make effective decisions faster.

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We earn a commission if you make a purchase, at no additional cost to you.

Ad Campaign Tracking

Adriel’s ad campaign tracking feature is remarkable because, as a strategic manager, you can track your ad campaigns in a centralized dashboard.

The platform also integrates with popular ad networks like Facebook and Google Ads. The good thing is that connecting these display networks to Adriel is seamless.

On the Adriel dashboard, you can view real-time data from each campaign. For example, you can see the CTR and CPC in real time. You can also compare various marketing campaigns and see how they performed.

The comparison report lets you tweak your budget and bidding approach to suit your goals. Now, Adriel uses AI to recommend strategies to improve your marketing, whether it’s your targeting, sales page, or ad copy.

Any strategic manager can use these insights to customize their campaigns to achieve success.

Conversion Tracking

Using this feature, MDs can track marketing campaigns more accurately. It helps to simplify business goals by defining conversion events like sign-ups, purchases, and form submissions.

The MDs can also allocate various values to the same conversion events to assess the return on ad spend (ROAS). You can use Adriel to track your campaign conversion in several ways.

The first one is using pixel-based tracking on websites. The other one is the integration of server-to-server on mobile apps to track conversion.

The standout factor of this feature lies in its ability to eliminate double-counting conversions, ensuring that they are accurately attributed to the appropriate marketing campaigns.

This is made possible through Adriel’s built-in deduplication feature.

Audience and Traffic Source Analysis

MDs can narrow and segment their target audience using this Adriel’s feature. Adriel provides an audience creation feature that’s inbuilt to help users build custom audiences.

Adriel traffic source analysis

You can segment them based on criteria like behavior, demographics, or interests. You can also use the lookalike audience feature that’s built into Adriel to identify new prospects who share similar traits with your current audience.

Now, Adriel can monitor multiple traffic sources for your marketing campaigns by reporting whether it’s from social networks, search engines, or referrals.

You can view the performance of each traffic source and how it affects conversion. Adriel also reports CPA metrics, traffic volume, and source conversion rates.

The reports are crucial in assessing the impact of your marketing and having insights on how to tweak them.

Attribution Modeling

This feature is essential for MDs in understanding how their marketing approaches affect clients’ actions. Using this feature, you can allot attributes and credit conversions to your marketing in the sales funnel.

Now, there are several models of attribution that you can choose from. For example, linear, first and last click, and many more models.

If these models don’t suit your business, Adriel offers the option of customization. MDs will find this feature valuable in measuring the performance of their marketing strategies on return on ad spend (ROAS).

The reports from this data can help them budget better across their marketing campaigns.

A/B Testing

Using this feature, MDs can A/B test their marketing strategies with ease. First, creating various variations in your ads and assigning them to your target audience is simple.

Now, through Adriel, tracking and comparing your A/B tests in real time is possible. You can view the impressions of each version and how they perform, whether it’s their CPA, ROAS, or clicks.

Adriel also has an inbuilt smart optimization feature that can help in budget allocation on well-performing Ads. The best part is that you can integrate A/B testing tools like Google Optimize to tweak and refine your marketing strategies.

In addition, Adriel provides an option of importing or exporting these reports to the AB testing tools for in-depth analysis.

User Interface and User Experience

The user interface that you find on Adriel is simple and easy to use. This platform provides a centralized dashboard where you can manage all the ad campaigns.

Adriel dashboard

The clean design has clear icons, making it easy to navigate. You will find a sidebar menu on the dashboard with various functions and feature-packed.

The good thing is Adriel dashboard is customizable, where you can choose a theme, add widgets, and tweak it to your liking. Adriel’s UX is interactive, with guides that you can use to set up and run your marketing channels.

The best part is there is a drag-and-drop editor for ad creation. In addition, you can preview your pages before they go live.

Integrations, Compatibility, & Supported Platforms

Adriel integrates with hundreds of platforms and is compatible with OSs like Linux, Windows, and macOS.

Adriel integrations

Accessing the platform is easy on any web browser that runs HTML5. MDs can use integrated platforms for project management, collaboration, and communication to simplify their work processes.

One drawback of Adriel is that it doesn’t have API connectors. Instead, it has pre-built integrations with WordPress, Google Ads, FB Ads, and more.

The good news is that Adriel has a mobile app providing remote workers access to manage their marketing channels. It makes it easy to tweak, launch and view campaigns on the go from anywhere.

Customer Support

The customer support offered by Adriel is excellent. We could reach them quickly through the live chat. Email and phone contacts are also effective, but they take a while before getting a response.

Adriel customer support

If you want more information on the platform’s inner workings, there are articles and an FAQ section you can check. Adriel also has a Facebook page with 3k followers where you can interact with other users.

Adriel Software – Unique Features

Adriel packs remarkable features that can help MDs in their marketing efforts. Now, some unique features of it make this software stand out from the competitors, and they are:

  • Cross Channel Dashboard: This feature lets you view and manage marketing campaigns from a central point.
  • Recommendations and Alerts: You will find an all-around clock smart alarm system that helps you monitor your ad campaigns. When issues arise, it notifies you and offers recommendations on what to do.

What the Experts Say About Adriel Software

At the time of this review, Triple Whale has the following ratings:

  • 4/5 stars at G2 (4+ reviews)
  • 4.8/5 stars at Capterra (20+ reviews)

Adriel has helped our team save time in organizing data, and producing reports. We are excited to use some of the advanced features to help us maximize ROAS. With the economy changing, its very important for us to make sure we are not wasting time and money.

Ingrid C., Founder CEO – Verified Capterra review

Overall very happy with the data and workflow that Adriel enables. Allows me to focus more on other aspect of business instead of treasure hunting for the data I need to maintain and scale ad campaigns.

Daniel V. – Verified Capterra review

Adriel Alternatives

We understand that Adriel will not be ideal for all online marketers. Here are other alternatives that you can consider that offer similar features and functionality.

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$60/mo - $180/mo
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$60/mo - $180/mo
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TapClicks homepage

TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting — all within a single intuitive user interface available on demand in the cloud.

TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide.

Start your 14-day free trial today!


AgencyAnalytics homepage

AgencyAnalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with insightful reports and live marketing dashboards that show your full marketing impact.

The easy-to-use platform allows you to monitor and report on all of your marketing channels in one place. AgencyAnalytics integrates with more than 70 data sources to report on SEO, PPC, call tracking, social media, email marketing, and more.

Start your 14-day free trial today!


Supermetrics homepage

Supermetrics helps over 750k marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms.

Over 15% of global ad spend is reported through Supermetrics.

Start your 14-day free trial today!

Other options: Best Adriel Alternatives

Getting Started with Adriel

Running and tracking your Ad campaigns can be challenging, particularly if you have no idea how they work. It can make you blow your budget within days trying to figure out the inner workings.

The good news is that Adriel can help solve this problem for you. It can streamline your Ad campaigns and automate some processes, helping you achieve your goals.

Don’t find yourself in such predicaments when you can acquire this powerful software today. Take action now by signing up or booking a demo and embark on a journey toward success!


What is Adriel best for?

Adriel is best for creating and customizing dashboards and performance reports. This tool automates all the processes to help users make decisions more quickly.

Does Adriel require coding?

No, users do not need any tech skills to use Adriel. You only need to install a tracking code on your website and link it to your Adriel Ad accounts.

The platform automates data collection, and it displays it on the dashboard.

Who uses Adriel the most?

Most users of Adriel are small, medium, and large businesses. They come from various industries, and some popular ones are Udemy, Netflix, and Airbnb.


Adriel is the modern Ad Operations platform that automates it all to help you make effective decisions faster.

Book your demo
We earn a commission if you make a purchase, at no additional cost to you.

Adriel provides the tools you need to handle complex marketing campaigns and reach your advertising goals.

Product Brand: Adriel

Editor's Rating:

Jessica Pereira helps SaaS and digital marketing brands build long-lasting customer relationships with meaningful content. Her favorite topics include career development, productivity, and email marketing.