Northbeam Review: Features, Pricing, & Alternatives

Our Verdict

Explore our in-depth review of Northbeam ad tracking software. Understand its features, ease of use, and how it can optimize your ad strategy.

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Northbeam Northbeam
Software Type: Ad attribution
Best For: Marketers, digital advertisers, and businesses that heavily invest in online advertising
Pricing: $400/mo - $2,000/mo
  • Best for ecommerce
  • Media mix modeling
  • Multi-touch attribution
  • Customizable reports
  • No mobile app
  • More expensive than other options

In a rapidly evolving digital landscape, tracking your ad performance is crucial, and Northbeam ad tracking is one of the many software options available to do that.

Design with a clear purpose – to provide insightful, real-time data about your ad campaigns – Northbeam aims to empower marketers to make informed decisions. 

But how does it accomplish this? Is it user-friendly? Does it integrate seamlessly with your existing systems?

As you grapple with these important questions, my comprehensive review promises to get you the answers you need.

So let’s dive right in and explore how Northbeam could potentially revolutionize your ad tracking strategy.

SMB Guide’s Verdict for Northbeam

I am giving Northbeam a 9 out of 10. The reason I don’t give it a perfect score is because of the pricing and needing to speak to someone to get customized pricing for smaller websites.

It has lots of useful features and has a good reputation for accurate data tracking.

FactorRating (out of 10)
SMB Guide Rating9
Pricing & Plans7
Ad Campaign Tracking9
Conversion Tracking8
Audience and Traffic Source Analysis9
Attribution Modeling9.5
A/B Testing6
User Interface and User Experience9
Integrations, Compatibility, & Supported Platforms9
Customer Support8

In this review of Northbeam, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing attribution software.

Pricing & Plans

Northbeam is priced based on the number of monthly pageviews your website gets.

northbeam pricing plans
  • Starter: $1,000 per month up to one million monthly pageviews
  • Professional: $2,500 per month for growing brands
  • Enterprise: Custom pricing for brands with >$250k monthly ad spend

The pricing calculator online indicates that pricing starts at $1,0000/month for sites with one million monthly pageviews.

It scales up to $2,500/month for sites with 1M+ monthly views. If your site has fewer pageviews, you’ll have to contact the team for custom pricing.

The monthly fees are an estimated month-to-month rate based on data refreshes four times a day.

If you want to get access to hourly data refreshes or take advantage of annual discounts, you’ll need to reach out to the Northbeam team.

Features include:

  • Omnichannel dashboards: All your first-party data from all channels in a single place
  • Universal attribution: Multiple attribution models and lookback windows
  • Creative analytics: A visual interface for analyzing ad creatives
  • Customizable reports: Set your preferred report views for quick and easy

Achieve your optimal marketing mix, execute experiments faster, and master creative strategy with Northbeam.

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Ad Campaign Tracking

Northbeam offers a comprehensive ad campaign tracking solution.

Northbeam ad campaign tracking

It allows you to track your campaigns across different channels and platforms, including organic search, paid search, display ads, social media networks, and more.

I couldn’t perform any tests with this because I could only see a recorded demo.

Conversion Tracking

Northbeam uses conversion paths to know which order of touchpoints lead to the most sales. With it, you can see the exact route that led customers to purchase, including the breakdown of specific campaigns, creatives, etc., that contributed to the revenue.

Audience and Traffic Source Analysis

Northbeam can connect with any social media platform or e-commerce website to track your traffic sources. Reviews say it is among the most accurate of all the ad tracking software.

Attribution Modeling

Northbeam uses elements from multiple attribution models to create a more comprehensive view of the customer journey.

They call it “Universal attribution.”

Northbeam attribution

It combines elements from multiple multi-touch attribution models (linear, clicks only, and clicks and views) so you can get a better view of the customer journey, and helps businesses see which campaigns are ROI positive and which are ROI negative in real-time.

A/B Testing

Unfortunately, there wasn’t anything in the help documentation or the tutorials about split testing, so I wasn’t able to see how it works or if it’s even possible.

User Interface and User Experience

From the demo and tutorial videos, I could see that the Northbeam is pretty easy to navigate and use.

Northbeam dashboard

If you have any issues, you can watch the video tutorials to learn how to use specific features and tools.

Integrations, Compatibility, & Supported Platforms

Northbeam claims it can accurately measure attribution from any data source, with or without a native integration. They also offer what they call “Deeper Integrations”, which will automate the heavy lifting.

You’ll fill out a simple custom spend spreadsheet, and the team takes care of the rest.

Northbeam integrations

Northbeam offers several pre-built integrations to choose from, including: Facebook Ads, Pinterest Ads, LinkedIn, Google Analytics, Google Ads, Tiktok Ads, and more.

Customer Support

Though there doesn’t appear to be any phone or live chat support, you can contact the team via email or submit a helpdesk ticket.

There is an extensive knowledge base to help you address a wide range of issues.

Northbeam knowledgebase

You’ll be able to see how to use the dashboards and even watch video tutorials.

Northbeam — Unique Features

The most unique feature I found was the data review feature. It connects you with a team of dedicated expert media buyers, who can help guide you through how to make the most of your ad campaigns.

It’s not something I’ve seen on similar platforms.

What the Experts Say About Northbeam

Unfortunately, there aren’t many mentions of Northbeam on third-party review websites like G2. I checked TrustPilot, Capterra, and GetApp.

TrustPilot and GetApp didn’t even have profiles for the software, and Capterra had a single five-star review.

It was from Victor M., who had this to say:

“We have tried all 5 of the biggest attribution platforms out there and Northbeam’s data is by far the most accurate and consistent. It also updates much more regularly (every hour) then some of the other platforms and works with a variety of marketing channels… not just the big ones.

Some of the visual design is still being refined but they have made big strides in this area in the last year and after talking to their team it is clear that this is an area they are continuing to invest in.

We switched because Hyros data was completely inaccurate when compared to our own internal UTM tracking via MixPanel.”

Northbeam Alternatives

Don’t think Northbeam is right for you? Consider these alternatives:

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$129/mo - $279/mo
$349/mo - $599/mo
$0 - $598/mo
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$129/mo - $279/mo
Primary Rating:
$349/mo - $599/mo
Primary Rating:
$0 - $598/mo

Triple Whale

Triple Whale homepage

Northbeam and Triple Whale are similar tools, but Triple Whale focuses on Shopify stores. It uses a proprietary attribution algorithm, focusing on the last click at a channel level.

While Northbeam is better for larger-scale businesses, Triple Whale may be the better choice for smaller Shopify Stores.

Get a free demo of Triple Whale


voluum homepage

A performance tracking tool, Voluum provides real-time analytics for your advertising campaigns. It is capable of tracking massive amounts of data and has anti-fraud tools in place to help protect your clicks.

Get a 14-day free trial of Voluum homepage is a multi touch attribution platform that connects all your marketing data. It, too, helps you analyze your customer journey, but it uses AI to adjust your advertising plans to help increase ROI.

It’s best for businesses with at least two marketing channels and a complex customer journey with monthly ad spend.

Start 30-day free trial of

Other options: 7 Northbeam alternatives

Getting Started with Northbeam

Northbeam stands out as a robust ad tracking software designed to streamline your advertising efforts and maximize ROI. Its features offer detailed insights that empower you to make data-driven decisions for your campaigns.

Whether you’re a small business or a large enterprise, Northbeam could be the key to unlocking your advertising potential. Don’t miss out on this opportunity to optimize your strategy and achieve greater success with your ads.

Get started with Northbeam today and experience the difference it can make for your business!


What does Northbeam Do?

Northbeam tracks your ads and traffic to determine which campaigns bring in the most traffic and sales. It uses first-party data.

Who is the founder of Northbeam?

The founder and CEO of Northbeam is Austin Harrison. He created the first version of the Northbeam platform with co-founder Dan Huang.

Does Northbeam work with Woocommerce?

Yes, Northbeam works with WooCommerce. When you sign up for your Northbeam account, you can select WooCommerce as your e-commerce platform during the onboarding process.

It will install the plugin and start tracking site traffic and purchases.

Related reading:


Achieve your optimal marketing mix, execute experiments faster, and master creative strategy with Northbeam.

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Product Brand: Northbeam

Editor's Rating:

Lucinda has spent the last 15 years working from home as a freelance writer and WordPress designer, and throughout her career, she has worked directly with several digital marketing agencies with clients in the SaaS space, ranging from e-commerce platforms to procurement software.