SMB Guide content and reviews are editorially independent. We may make money when you click on links to our partners. Learn More.

7 Best Northbeam Alternatives & Competitors

Explore top 7 best Northbeam alternatives. Discover features, benefits, and how these options affect your ad management experience.

Best Overall
Best for Influencers
Best for Agencies
Primary Rating:
Primary Rating:
Primary Rating:

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, and forecasting.


HYROS is a revolutionary tracking and attribution system that combines print tracking+ AI.


Wicked Reports is the #1 multi touch marketing attribution software for digital marketing agencies.

Best Overall
Primary Rating:

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, and forecasting.

Best for Influencers
Primary Rating:

HYROS is a revolutionary tracking and attribution system that combines print tracking+ AI.

Best for Agencies
Primary Rating:

Wicked Reports is the #1 multi touch marketing attribution software for digital marketing agencies.

In the ever-evolving world of digital marketing, having a robust ad-tracking platform is crucial.

While Northbeam offers impressive features, some users have reported issues with its complex interface and steep learning curve, which can hinder efficient campaign management.

Fortunately, numerous alternatives exist, including Triple Whale, a user-friendly platform known for its comprehensive data analysis capabilities. 

As a trusted source of information, we strive to provide unbiased, in-depth reviews to help you make informed decisions.

In this article, we’ll explore seven top-notch alternatives to Northbeam that could better suit your advertising needs and potentially enhance your marketing outcomes.

1. Triple Whale

Triple Whale homepage

Best for: Triple Whale is best for Shopify store owners and the agencies who work with them.

Pricing: $129/mo – $279/mo


Offers a free plan

Real-time data insights

Proprietary pixel

Easy-to-use interface


For Shopify users only

Cost scales as you grow

Triple Whale is a comprehensive ecommerce analytics and ad tracking platform designed to help businesses optimize their marketing efforts.

It features a proprietary first-party pixel that accurately connects ad clicks and tracks customer activities across multiple campaigns.

Its customizable dashboard lets you view, blend, compare, and analyze key performance indicators (KPIs) in real time.

One stand-out feature is real-time media efficiency ratio (MER) tracking, which allows you to monitor the efficiency of your marketing strategies.

It seamlessly integrates with various tools like Meta, TikTok, Shopify, Recharge, Attentive, Klaviyo, and more, making it a versatile solution for managing different aspects of your online business.


  • Proprietary first-party pixel
  • Customizable dashboard
  • Real-time MER tracking
  • Seamless integrations

Triple Whale Vs Northbeam

CriteriaTriple WhaleNorthbeam
Best ForShopify store owners and the agenciesMarketers, digital advertisers, and businesses
Standout FeatureReal-time MER trackingUniversal ad attribution capabilities
Pricing$129/mo – $279/mo$400/mo – $2,000/mo


Triple Whale is an AI-powered ad analytics platform designed specifically for Shopify users.

It combines metrics from various tools to simplify and inform data analysis to save you time.

The dashboard brings together important metrics and attribution data to provide you with a single source of truth for data-driven decisions.

Get a demo of Triple Whale today!

Book a demo of Triple Whale

2. Hyros

Hyros homepage

Best for: Hyros is best for digital marketers, online businesses, PPC agencies, and high-ticket sales businesses that have a rather significant budget for ad spending.

Pricing: Starts at $99/mo


One-on-one assistance

High level reporting

AI optimization

Real-time data analysis


Customized pricing

Not designed for beginners

Hyros is a highly specialized ad tracking and attribution software designed primarily for serious ad buyers who value in-depth reporting and accuracy.

Its main gaol is to simplify the process of collecting accurate sales data to facilitate profitable decision-making for digital businesses.


  • Extensive integrations
  • Advanced attribution modeling
  • Multi-platform tracking
  • Customer journey mapping

Hyros Vs Northbeam

Best ForInfluencers and digital businessesMarketers, digital advertisers, and businesses
Standout FeaturePatented AI attributionUniversal ad attribution capabilities
PricingStarts at $99/mo$400/mo – $2,000/mo


Hyros simplifies the process of understanding the customer journey across multiple touchpoints, which is particularly beneficial for optimizing ad spends and increasing return on investment.

It also offers integrations with more than 6,000 other apps via Zapier making it a versatile tool for automating work.

That said, it’s not the best fit for small businesses or those with limited ad budgets due to its complexity and pricing structure.

Book a demo of Hyros today!

Book a demo of Hyros

3. Wicked Reports

Wicked Reports homepage

Best for: Wicked Reports is ideal for online businesses seeking a solution to track their ad campaigns for strategic enhancements.

Pricing: Starts at $250/mo


Customizable dashboard

Full funnel attributions

Library of integrations

Unparalleled customer support


UI is old-fashioned

No fraud detection feature

Wicked Reports is a top-tier marketing attribution software made specifically for ecommerce brands, marketing agencies, and experienced media buyers.

It offers comprehensive data analysis for paid marketing endeavors, to improve profitability and customer loyalty.


  • Client-facing reports
  • Customer lifetime value and cohort reporting
  • Data mining
  • Deep cost integrations

Wicked Reports Vs Northbeam

CriteriaWicked ReportsNorthbeam
Best ForOnline businesses looking for a tool to monitor their ad marketing campaignsMarketers, digital advertisers, and businesses
Standout FeatureMulti-touch attribution capabilitiesUniversal ad attribution capabilities
PricingStarts at $250/mo$400/mo – $2,000/mo


It’s pricing structure is customized based on the features your businesses needs, but plans start at $250/month.

Get instant video demo of Wicked Reports!

Book a demo of Wicked Reports

4. ThoughMetric

thoughtmetric homepage

Best for: Ideal for ecommerce businesses aiming to decode complex data to gain transparent insights for ad campaign enhancement.

Pricing: $99/mo – $999/mo


14-day free trial

User-friendly and intuitive

15+ integrations

Excellent customer service


No API available

Only import data from WooCommerce

ThoughtMetric is a marketing analytics tool created specifically for ecommerce enterprises.

It provides attribution solutions that allow you to monitor how effective your marketing channels are, determine which ones are contributing to sales, and make decisions backed by data.


  • Multi-channel tracking
  • ROI tracking
  • Customer segmentation
  • Custom dashboards

ThoughtMetric Vs Northbeam

Best ForE-commerce businesses that need to interpret complex dataMarketers, digital advertisers, and businesses
Standout FeatureFocus on ecommerce specific metricsUniversal ad attribution capabilities
Pricing$99/mo – $999/mo$400/mo – $2,000/mo


ThoughtMetric seamlessly integrates with major ecommerce and marketing platforms for effortless connectivity and data scrutiny.

Its capabilities range from tracking straightforward purchasing data to analyzing intricate campaign metrics.

Start 14-day free trial of ThoughtMetric

Try ThoughtMetric for free!

5. TrueROAS

TrueROAS homepage

Best for: TrueROAS is best suited for ecommerce store owners, particularly Shopify users.

Pricing: $49/mo – $699/mo


7-day free trial

4-minute setup

15+ integrations

Extended attribution window


Must be doing paid advertising

Limited to Shopify and WooCommerce

TrueRAOS is an advanced ad management and attribution software designed specifically for ecommerce stores.

It’s capable of tracking 100% of Shopify orders and attributing results to the correct source.

This allows you to better understand where your review is coming from and manage your paid ads, emails, and influencers in one place.


  • Accurate attribution
  • Instant data updates
  • AI ad tracking and attribution
  • Shopify and WooCommerce integration

TrueROAS Vs Northbeam

Best ForEcommerce businesses – particularly Shopify usersMarketers, digital advertisers, and businesses
Standout FeatureExtended attribution windowUniversal ad attribution capabilities
Pricing$49/mo – $699/mo$400/mo – $2,000/mo


TrueROAS uses AI to attribute all your sales to the correct ad set and campaign, whether you use Meta, Google, TikTok, or another platform.

It starts tracking in minutes, provides real-time data, and offers an extended attribution window to better fit your needs.

6. Cometly

Cometly homepage

Best for: Digital marketers, ecommerce businesses, marketing agencies, small to medium businesses, and large corporations.

Pricing: Request pricing


Ecommerce specific features

20+ integrations

Accurate ad tracking



Custom pricing

Slow customer service

Cometly is a marketing attribution software designed to provide hyper-accurate ad tracking for businesses and marketers.

It uses a proprietary pixel, called the Cometly Pixel to track events back to ads and seamlessly integrates with any application to send event data or revenue data.


  • Attribution
  • Customer journeys
  • Comet Ads Manager
  • Analytics

Cometly Vs Northbeam

Best ForMarketing teams and ecommerceMarketers, digital advertisers, and businesses
Standout FeatureComet ad managerUniversal ad attribution capabilities
PricingRequest pricing$400/mo – $2,000/mo


With Cometly, businesses can quickly identify winning ads, save on the wasted ad spend, and increase ad profits.

It offers an all-in-one solution for ad tracking and management, making it a valuable tool for businesses aiming to optimize their advertising campaigns.

7. homepage

Best for: is best suited for small to medium sized businesses looking for cross-channel ad marketing software to simplify their reporting.

Pricing: $0 – $598/mo


30-day free trial

70+ integrations

Keyword tool for SEO

Excellent customer support


No mobile app

Lack of integration with analytics tools is an AI-powered marketing data attribution software and modeling platform that focuses on enhancing performance across multiple channels.

It’s particularly beneficial for ecommerce brands looking to automate and scale personal videos for customer acquisition, retention, and growth.


  • Marketing data integration
  • Data import and export
  • Attribution and analytics
  • Budget and search terms optimizer Vs Northbeam

Best ForSMEs looking for cross-channel ad marketing softwareMarketers, digital advertisers, and businesses
Standout FeatureAdvanced attribution capabilitiesUniversal ad attribution capabilities
Pricing$0 – $598/mo$400/mo – $2,000/mo

Conclusion collects scattered marketing data and delivers it to your preferred reporting, analytics, or storage platform.

It connects with over 70 marketing integrations, including Facebook Ads, Google Analytics, HubSpot, Salesforce and Shopify.

You can stream the data to any spreadsheet tool, BI platform, or data warehouse of your choice.

Start 30-day free trial of

Try for free!

Which Northbeam alternative should you use?

Northbeam is a powerful analytics platform that has proven its worth in the market.

However, it’s not the only solution available for businesses seeking to optimize their marketing efforts.

Alternatives like the pens mentioned here each offer their own strengths and capabilities.

  • Triple Whale is highlighted for centralizing metrics from all tools, potentially simplifying the data analysis process.
  • Hyros is another strong contender with its advanced marketing analytics.
  • Wicked Reports offers robust marketing attribution solutions.
  • ThoughtMetric is known for its ecommerce focus, providing valuable insights specifically for online retailers.
  • TrueROAS stands out with its AI driven ad tracking and attribution, particularly beneficial for businesses heavily invested in paid ads.
  • Cometly, on the other hand, is appreciated for its user-friendly interface in real time data updates, making it a good choice for businesses that value instant insights.
  • offers a comprehensive view of ad performance, extending it’s attribution window to 180 days.

Each of these alternatives has its own set of advantages and maybe more suitable for certain businesses depending on specific needs and objectives.

Therefore it’s crucial for you to thoroughly evaluate each option and consider factors such as cost, integration capabilities, user experience, and customer support before making a decision.

Remember, the best tool is not necessarily the one with the most features but the one that fits your business needs the best.

Triple Whale

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand.

Book a demo
We earn a commission if you make a purchase, at no additional cost to you.