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- Offers a free plan
- Real-time data insights
- Proprietary pixel
- Easy-to-use interface
- For Shopify users only
- Cost scales as you grow
Triple Whale is a well-known ad-tracking software for Shopify stores. If you’re a store owner or an agency that works with Shopify stores that wants to know more about how well campaigns are performing, this could be the solution you’re looking for.
In my comprehensive review, I’ll answer questions about features, pricing, cost-effectiveness, and more.
This way, you can make an informed decision about which ad-tracking solution you should use.
SMB Guide’s Verdict for Triple Whale
I am giving this platform an 9 out of 10 because it’s not usable for all websites or online stores – and billing scales with your revenue.
Other platforms offer similar tools but can be used outside of Shopify and charge based on features, events, etc. rather than revenue.
In this review of Triple Whale, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing attribution software.
|Rating (out of 10)
|SMB Guide Rating
|Pricing & Plans
|Ad Campaign Tracking
|Audience and Traffic Source Analysis
|User Interface and User Experience
|Integrations, Compatibility & Supported Platforms
Pricing & Plans
Triple Whale offers three basic plans, which are all charged based on your company’s revenue over the last 12 months. There doesn’t appear to be any annual discounts.
This plan provides everything you need to track profitability and get a full-picture view of your marketing data.
- Pricing varies based on your last 12 months’ gross revenue. If you earn less than $250,000, you’ll pay $129/month.
- While several price points are in the middle, it maxes out at $3,599/month for businesses earning up to $49,999,999 in annual revenue.
- Custom pricing kicks in at the $50 million mark.
- Anomaly detection
- Post-purchase survey
- Affluencer Hub
- Web Analytics
- Mobile app
- Live chat
- Implementation support
Who tt’s for: Small businesses or those just getting started with e-commerce marketing.
This plan makes it possible to take your direct-to-consumer (DTC) business up a notch with improved insights, recommendations, and a dedicated customer service manager.
- Pricing varies based on your last 12 months’ gross revenue. If you earn less than $250,000, you’ll pay $199/month.
- While several price points are in the middle, it maxes out at $3,799/month for businesses earning up to $49,999,999 in annual revenue.
- Custom pricing kicks in at the $50 million mark.
Everything in Growth, plus:
- AI-powered recommendations
- RFM audiences
- Activity feed
- Cart analysis
- Customer data platform
- Cohort analysis
- 60/90 day LTV analysis
- Dedicated CSM
Who it’s for: Growing businesses who need additional features
This top-of-the-line plan gives you everything Triple Whale has to offer.
- Pricing varies based on your last 12 months’ gross revenue. If you earn less than $250,000, you’ll pay $279/month.
- While several price points are in the middle, it maxes out at $4,499/month for businesses earning up to $49,999,999 in annual revenue.
- Custom pricing kicks in at the $50 million mark.
Everything in Pro, plus:
- Creative Cockpit
- Product analytics
- Summary and attribution data-out APIs
- Dedicated enterprise CMS
- Strategic QBRs with an e-commerce growth strategist
Who it’s for: Larger businesses that want to take advantage of all the features the software offers
Ad Campaign Tracking
Because I don’t have a Shopify store to connect to the platform, I could not test everything directly and couldn’t use my own account dashboard to create screenshots of the platform.
What you see here is official screenshots from G2.
You’ll connect all your data sources – Facebook, Google Ads, Google Analytics, etc.
Triple Whale conversion tracking uses a proprietary pixel that uses first-party data, to account for a future without third-party cookies.
Once you install that Pixel, conversions are tracked accordingly.
Audience and Traffic Source Analysis
Triple Whale allows you to connect multiple audiences and traffic sources, so you can easily track everything in one place. You’ll spend some time setting up some UTM parameters for proper tracking.
TripleWhale allows you to choose from several attribution models based on what you need.
- Fist Click
- Last Click
- Linear All/Paid
- Triple Attribution: assigns order credit to any channel that customer clicked prior to making the purchase
- Triple Attribution + FB Views
- Total Impact: Proprietary to Triple Whale, this uses first party data, zero party data, and their algorithm to assign attribution based on the entire customer journey – survey data, ad impressions, clicks, website visits, email opens, etc.
I was a little confused here, because there doesn’t seem to be anything in the help materials or knowledge base to indicate that split testing is a possibility. Yet, there’s plenty of content on the company blog about the importance of split testing, types of split tests, etc.
I’m waiting to hear back from the company now, and will update this content to reflect the answers I get.
User Interface and User Experience
I wasn’t able to test the platform personally, but from what I was able to see, the user experience and dashboard are easy to use, and intuitive.
Considering prospective customers have the option to book a demo with someone on the sales team before becoming a customer, they can see and evaluate the platform for themselves before signing up.
Once you sign up, you can get a guided walkthrough that will help you get set up and running – from within the Triple Whale Knowledge base.
Integrations, Compatibility, & Supported Platforms
TripleWhale is a cloud-based platform accessible from any device with an internet connection.
There is an iOS and Android mobile app available, too.
Triple Whale integrates with a variety of third-party applications, including Klaviyo, Postscript, Recharge, Okendo, Gorgias, KNOCommerce, Amazon, and Bing.
Triple Whale offers several customer support channels and resources. In addition to email there’s also a knowledgebase and blog that help you learn more about the tool and the ad tracking industry itself.
I found that customer support was easy to speak to, and was able to book a demo for a few hours later that day. The only issue was, I didn’t get to actually do the demo – I was pushed off to a manager and asked to book another time because they weren’t comfortable with demoing the software with me for the purpose of this review.
That didn’t work well for my schedule, but I will update this review with more information after I complete the actual demo.
Triple Whale — Unique Features
TripleWhale offers a free tool for your business – called Founders Dash. It’s a free forever plan. It is a centralized source of truth in a single dashboard. Features include:
- Summary page
- Email reports
- Web analytics
- 1-question post-purchase survey
- 2 users
- 12-months historical data
- Push and email notifications
- Mobile app
There’s also the Creative Cockpit – included in the Enterprise plan and available as an add-on for the other plans – that enable to you.
What the Experts Say About Triple Whale
At the time of this review, Triple Whale has the following ratings:
- 4.5/5 stars at G2 (450+ reviews)
It provides a single source for tons of advanced ecommerce store insights that you simple cannot get from any other platform. I have not used anything quite like it. Google Analytics doesn’t come close to providing as much valuable data that is actually actionable in most cases. Being able to integrate all ad platforms and the Shopify store data to get blended metrics across channels is incredible.Bailey W., Digital Marketing Analyst – Verified G2 Review
The great news is Triple Whale has tons and tons of features that, in theory, would be very helpful across marketing, finance, and operations disciplines in an organization like ours (DTC ecomm).
Triple Whale has solutions for MTA (multi-touch attribution) & media measurement, financial forecasting, creative learning & optimization, and pseudo-CRM functions like LTV, cohort analysis, and sales cycle insights.
I have no doubt that many organizations that commit to adopting and really learning Triple Whale will find the tool useful.Hans H. – Verified G2 Review
Unfortunately, there are no reviews of the platform available on sites like TrustPilot or Capterra.
Triple Whale Alternatives
Not sure Triple Whale is the right option for your business? Take a look at these alternatives.
With Hyros, you can track ad performance, emails, and phone calls. This gives you a more comprehensive picture of your sales efforts, conversions, and customer service.
It’s a good fit for brands and agencies, not just e-commerce sellers. Pricing starts at $199, but the service is invite-only. You can book a call to learn more about the software and how it can help your business if you want to become a customer.
RedTrack is another ad-tracking and marketing data-tracking platform. The main difference is that you can use it for any platform – not just Shopify. It makes it easy to track all of your campaigns in one place.
It’s best for businesses looking to get a comprehensive overview of their marketing efforts across different platforms. Pricing ranges from $149 to $749 monthly and doesn’t change based on your annual revenue.
You can use the software for 14 days free, with no credit card required. Click here to start your free trial!
Voluum is another ad-tracking software that you can use with any platform. It is one of the best names in the industry for affiliate marketing tracking.
Pricing starts at $199 and goes to $9,999 a month, depending on your chosen plan. Annual billing offers a discount to bring the price down some.
It comes with a 14-day free trial, no credit card required. Start your free trial today!
Other alternatives: Best Triple Whale alternatives
Getting Started with Triple Whale
If you’re a Shopify user who’s ready to get quality business insights and make better decisions about how to grow your business, don’t hesitate to get started with Triple Whale today.
It’s also a good option for agencies who work to support Shopify store owners. Get your free demo today!
What does Triple Whale do?
Triple Whale is an ad-tracking software that makes it possible for Shopify stores to track marketing efforts and profitability. It uses a proprietary pixel to combine multiple data sources to attribute conversions to see which campaigns are making you the most money.
Is Triple Whale worth it?
For many Shopify stores, investing in Triple Whale is worth it. The data it collects and analyzes gives you information about how well you’re performing. You can use this information to make informed decisions about how to move forward with your business and make more money.
What is Triple Whale for Shopify?
Triple Whale is an AI data platform designed for e-commerce – specifically Shopify merchants. With it, users can manage and automate numerous tasks, including analytics, conversion attribution, merchandising, and forecasting.
The platform serves as a single source of truth for better decision-making.
Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand.
Product Brand: Triple Whale Inc.