Hyros vs. Triple Whale: Which attribution software is best?

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How can you improve your ad targeting and spending for your e-commerce store? Here are some tricks marketing directors (MDs) can learn in this Hyros vs. Triple Whale comparison.

 
 
4.8
4.5
Pricing:
Starts at $99/mo
Pricing:
$129/mo - $279/mo
Best For:
Large enterprises scaling their marketing that are looking for an ad tracking tool to analyze their campaigns accurately.
Best For:
Shopify store owners and agencies who work with them.
4.8
Pricing:
Starts at $99/mo
Best For:
Large enterprises scaling their marketing that are looking for an ad tracking tool to analyze their campaigns accurately.
4.5
Pricing:
$129/mo - $279/mo
Best For:
Shopify store owners and agencies who work with them.

Data is crucial, and finding a way to analyze it, especially if you run an online business, is key. Most MDs spend thousands of dollars on ad campaigns, not knowing how to optimize them.

However, using ad tracking software can streamline your marketing in no time. We decided to find ad-tracking platforms that can help MDs target and spend ad budgets better.

We found two emerging software claiming they can track and attribute traffic with accuracy: Hyros and Triple Whale.

Hyros approach is more hands-off, using algorithms, while Triple Whale focuses on e-commerce.

How does each software work, and do they offer scalable packages? Which one is suitable for startups on a budget?

Let’s find out in this Hyros vs. Triple Whale comparison.

Hyros vs. Triple Whale at a glance

FeatureHyrosTriple WhaleWinner
SMB Guide’s Rating9.6/109/10Triple Whale
Ad Tracking CampaignReal-time view of data and recommends how to improve ROINative Triple Pixel to trackHyros
Conversion TrackingServer-to-server tracking methodPixel-based method to trackTie
Audience and Traffic Source AnalysisRobust analysis tools for online trafficUses cookies to segment the audience based on interests and behaviorHyros
Attribution ModelingAn advanced attribution featureTriple pixel feature for attributionTriple Whale
A/B TestingUses algos to create and conduct a/b tests on multiple variables like ad copyUses Cockpit feature to provide a/b testsHyros
A/D Fraud DetectionRobust AD fraud detection capabilitiesUses triple pixel to track traffic and help detect, and to prevent ad fraudTriple Whale
Real-time Reporting and DashboardsReal-time dashboard reportingReal-time dashboard reportingHyros
Data Privacy and SecurityOpenly explains their data collection methods, usage, and securityOpenly explains their data collection methods, usage, and securityTriple Whale
Customizable Metrics and KPIsCustomize KPIs and metrics through an attribution featureAllows users to create custom KPIs and metricsHyros
UX and UIClean and user-friendly interfaceElegant interface with a navigation menu that’s intuitiveTie
Integrations and API Capabilities90+ integrations15+ integrationsHyros
Supported PlatformsmacOS, Linux, and WindowsmacOS, Linux, and WindowsTriple Whale
Customer SupportEmail, dedicated specialist, and knowledge baseLive chat and emailTriple Whale
PricingStarts at $99/mo$129/mo – $279/moTriple Whale
ScalabilityNeeds a quote to upgradeScalable and transparentTriple Whale

How we evaluate and test softwares

When testing softwares/apps, SMB Guide employs a dual approach based on free trial availability and demos. For platforms offering free trials, we test their functionalities, usability, navigation, and ease of use. In the case of tools lacking a free version or trial, we rely on in-depth research and user testimonials through software review platforms like G2, Capterra, TrustRadius, Software Advice, and GetApp to gauge their performance and capabilities. Learn more about our ratings criteria for marketing attribution softwares & tools here.

Hyros: Key Features, Pros, Cons, & Pricing

Hyros homepage

Hyros is an ad-tracking software that enables MDs to track their ad marketing on their businesses.

The platform then attributes the purchases to the platforms your campaigns are running on.

Pros & Cons

Pros

One-on-one assistance

High level reporting

AI optimization

Real-time data analysis

Cons

Customized pricing

Not designed for beginners

Pricing

You can pick between the three pricing packages that Hyros offers.  The entry plan displays the cost, but the other two require an invite.

One thing to note is that there is no free trial. Let’s look at what each plan offers:

Hyros pricing
  • Organic Plan: The entry package is the only one that displays its pricing on the HYROS website. It costs $49 monthly and suits businesses with up to 20k ad revenue tracking.
  • Paid Traffic: The most popular mid-level plan, as per their website. It has a custom price, and users need a quote to access the features.
  • Agency Plan: Top premium plan, and it’s a custom package. You need to book a call with the support team to get this package.
Hyros

HYROS is a revolutionary tracking and attribution system that combines print tracking+ AI.

Book your free demo
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Triple Whale: Features, Pros, Cons, & Pricing

Triple Whale homepage

Triple Whale is an ad-tracking software that allows MDs to track their ad marketing on their Shopify businesses.

The platform then attributes the purchases to the platforms your campaigns are running on.

Triple Whale then employs its native “Triple pixel” to track conversions.

Pros & Cons

Pros

Offers a free plan

Real-time data insights

Proprietary pixel

Easy-to-use interface

Cons

For Shopify users only

Cost scales as you grow

Pricing

You will find that Triple Whale offers three pricing packages: Growth, Pro, and Enterprise. 

You have the flexibility to opt for either an annual or monthly subscription based on your preferences.

Opting for an annual subscription comes with some enticing benefits. Firstly, you’ll enjoy a generous 20% discount applicable to all its plans, regardless of which one you choose.

Additionally, with an annual subscription, they offer a comprehensive demo to help you explore their services in-depth.

Moreover, to ensure your satisfaction and peace of mind, they extend a 30-day money-back guarantee to all their plans.

This means that if you’re not completely satisfied with your chosen plan within the first 30 days, you can request a refund.

Triple Whale pricing
  • Growth: It costs $129 monthly and fits businesses that need to track their profits and get an overview of their ad campaign data.
  • Pro: It costs $199 monthly and suits businesses looking to scale and need in-depth insights and suggestions.
  • Enterprise: It costs $279 and fits businesses that need actionable strategies for sustained growth.
Triple Whale

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand.

Book a demo
We earn a commission if you make a purchase, at no additional cost to you.

Ad Campaign Tracking

Hyros and Triple Whale are softwares that centralize their data on a dashboard displaying clicks, CPC, CTR, and other impressions.

However, each platform approach is different.

Hyros ad campaign tracking

Unlike Triple Whale, Hyros uses an algorithm to track a lead from the first click to conversion throughout the funnel.

The software also connects with marketing and ad platforms like Google, LinkedIn, and Facebook Ads. Not only that, Hyros enables MDs to customize their campaign reports depending on the KPIs.

MDs also get a real-time view of their data and even get suggestions on how to improve ROI.

Triple Whale ad campaign tracking

On the other hand, Triple Whale is an all-rounded software where MDs can build, launch, and manage their marketing on Shopify.

The software also connects with marketing and ad platforms. Not only that, Triple Whale uses its native Triple Pixel to track key performance indicators (KPIs), measure return on ad spend (ROAS), and display it in real-time.

✅ Winner: Hyros

Conversion Tracking

Hyros and Triple Whale allow MDs to track their ad conversions through sign-ups, purchases, or any other submission.

Here is how they approach conversion tracking.

hyros conversion tracking

Hyros uses hybrid tracking, a unique algo that helps give it accuracy in tracking conversions. Unlike Triple Whale, Hyros uses a server-to-server tracking method, which bypasses browsers that have ad blockers.

Not only that, it is scalable and secure. The software employs a tracker for conversions from blog pages, social networks, and more.

triple whale conversion tracking

On the other hand, Triple Whale uses a pixel-based method to track conversions. It is a simple approach that MDs can use even without tech skills.

The platform can track conversions using first-party cookies across devices and browsers. Not only that, the software supports mobile apps, extensions on Chrome, and websites.

✅ Winner: Tie

Audience and Traffic Source Analysis

Hyros uses server-side tracking to track and analyze traffic sources. It also employs an algo to segment the target audience based on interests, behavior, and more.

After grouping the audience, MDs can then create custom audiences depending on the action they engage with.

Hyros last click report

The data helps create a persona profile or lookalike based on the existing clientele. From there, it’s easy for MDs to get data on CPA, traffic, and other source-specific conversion rates.

Triple Whale uses pixel-based tracking to track and analyze traffic sources. It uses cookies in segmenting the audience based on interests, behavior, and other custom-defined criteria.

MDs can create an audience and attribute it to its location, gender, age, and more. From there, MDs can source data on CPA, traffic volume, and other source-specific conversion rates.

✅ Winner: Hyros

Attribution Modeling

Hyros uses “True Tracking” to track lead engagement with ad campaigns across all platforms and devices.

The software then uses an algo to analyze the data and attribute it to the proper ad touchpoints.

hyros attribution models

Now, MDs can pick from four attribution models: first click, linear, last click, and scientific. The models are more agile and can adapt to the complexities of ad campaigns. MDs can also create a custom model depending on their rules.

Triple Whale uses pixels to track traffic interaction with ad campaigns across channels. The software offers a more in-depth view of all metrics in one spot.

Triple Whale employs the Triple pixel feature and through the total impact model, it assigns credit depending on timing to give an overview of the customer journey.

triple whale creative cockpit

The total impact model is more flexible than Hyros typical models. Not only that, MDs can pick from five attribution models: first click, linear, last click, total impact, and triple attribution.

MDs can also create a custom model depending on their rules.

✅ Winner: Triple Whale

A/B Testing

Hyros uses algos to create and conduct A/B tests on multiple variables like videos, CTAs on landing pages, and more.

MDs can run the tests depending on the KPIs they want clarity with, like LTV, CPA, and ROAS.

Hyros a/b testing

However, unlike Triple Whale, MDs can automate the optimization of their ads. Not only that, A/B test results are in real-time, and the software offers suggestions on what to improve on.

Triple Whale A/B tests are simple, where MDs can create an a/b test, depending on their goals. Not only that, MDs can test their landing page and ad variations.

Unlike Hyros, which automates optimization, Triple Whale lacks that option. However, after receiving the test results, you get suggestions for improvement.

✅ Winner: Hyros

Ad Fraud Detection

Hyros and Triple Whale help MDs in detecting and preventing Ad fraud. Hyros employs a robust algo to help in ad fraud detection and prevention.

It uses customer IP, behavior, device ID, and more. Through these attributes, Hyros is able to ensure that true traffic engages with the campaigns.

It also removes the coding of conversion events and manual tagging. However, unlike Triple Whale, it doesn’t display ad fraud detection partners.

Unlike Hyros, Triple Whale ad fraud detection and prevention is not as detailed. The platform uses triple pixel to track traffic that engages with ad campaigns.

Some browsers may have ad blockers, so they can miss tracking some of the traffic. However, Triple Whale partners with Facebook Conversion API and Data Hub (ADH) platforms for ad fraud detection.

✅ Winner: Triple Whale

Real-Time Reporting and Dashboards

MDs will find that Hyros has a dashboard that reports customer touchpoints through the entire funnel.

hyros dashboard

The dashboard summarizes the critical metrics, like ROAS, revenue, CPA, and more. MDs also get the option of creating customized reports depending on their preference.

Hyros also provides better data visualizations and breaks down the data to a granular level than Triple Whale.

triple whale ad tracking

Triple Whale also offers a real-time dashboard reporting on customer touchpoints throughout the funnel.

The dashboard summarizes critical metrics like AOV, ROAS, and expenditure. MDs can also customize campaign reports and filter through the data by product, SKU, campaign, and more.

However, like Hyros, Triple Whale has a mobile app to get real-time data on ad performance.

✅ Winner: Hyros

Data Privacy and Security

Hyros openly explains how they collect, use, and protect data from their customers. The platform complies with the PSP of notice, security, liability, and accountability.

Not only that, they adhere to CCPA and GDPR laws on the rights of data subjects. Hyros uses encryption (256-bit) to secure data using protocols (SSL/TLS).

Hyros also allows MDs to create multiple user accounts with varied access. Not only that, MDs can choose a data storage location from the primary cloud storage provider they use, which is AWS.

Triple Whale also explains how they collect, use, and protect customer data. The platform adheres to CCPA and GDPR laws on the rights of data subjects.

Not only that, they provide a DPA defining data processing roles. Triple Whale uses encryption (256-bit) to secure data using protocols (SSL/TLS).

The platform also allows MDs to create multiple user accounts with varied access. MDs can also pick a data storage location from their primary cloud storage provider, AWS.

✅ Winner: Triple Whale

Customizable Metrics and KPIs

Hyros provides a drag-and-drop tool for MDs to create and track custom KPIs and metrics. Some of the metrics they can pick are CTR, CPC, ROAS, CPA, and more.

MDs can then assign a type, description, and title to their customized metric.

Hyros KPI tracking

Accessing them is easy when you navigate the dashboard to the pixel or summary page.

However, unlike Triple Whale, the data visualization options on Hyros are better and interactive, making it easier to dive deep and analyze data.

Triple Whale custom metric builder

Triple Whale also has a custom metric builder that MDs can use to create custom KPIs and metrics. It works similarly to Hyros, where MDs can create a formula with the elements on the dashboard.

Not only that, MDs can assign a type, description, and title to their customized metric. MDs also get the option of filtering through the data and organizing it.

✅ Winner: Hyros

User Experience and User Interface

Hyros provides a modern interface with a navigation menu that’s intuitive. MDs will also find a search bar that they can use to find anything on the platform.

hyros dashboard

Not only that, MDs can customize their account settings, reports, currency conversion, and more.

triple whale conversion tracking

Triple Whale has an elegant interface and a navigation menu similar to Hyros. MDs will also find a search bar that they can use to find anything on the platform.

MDs can customize their account settings, reports, currency conversion, and more.

✅ Winner: Tie

Integration and API Capabilities

Unlike Triple Whale, Hyros integrates with extensive HR tools like Gusto, Checkr, and more. The software also supports more HR operations aspects like talent recruitment, performance management, and more.

Hyros integrations

MDs also get the option of syncing payroll, staff, background check data, and running A/B tests for HR campaigns.

Not only that, MDs will find a robust API for connecting systems to access data. The API also allows MDs to customize their reports depending on their goals.

Unlike Hyros, the HR tools integrations Triple Whale has are fewer. However, MDs can import their payroll, staff, and other data to the software.

Not only that, they can conduct a/b tests for HR campaigns.

Triple Whale integrations

The software provides an API to build custom integrations. From there, MDs can send or receive data through the platform.

The API also allows MDs to customize their reports depending on their goals.

✅ Winner: Hyros

Supported Platforms

MDs will find that they can access Hyros software through a browser that runs on OSs like macOS, Linux, and Windows.

Not only that, the software has a mobile app for iOS and a Chrome extension, which is convenient for MDs on the go looking to access their data.

Triple Whale also is accessible through a browser that runs on Windows, macOS, and Linux OSs. The software also provides a mobile app for iOS and Android, which is convenient for MDs on the go looking to access their data.

However, unlike Hyros, Triple Whale has more options for MDs on the go, including a Chrome extension, which can be inconvenient for some people.

✅ Winner: Triple Whale

Customer Support

Hyros offers one channel to reach customer support, which is email. People can also schedule a consultation or book a demo through the website.

The response times for emails range from 15 to 24 hours.

hyros customer support

The software also provides documentation, FAQ, and a Facebook group for MDs looking to understand the platform’s inner workings.

Unlike Triple Whale, the community on Hyros is more interactive. Triple Whale offers a live chat, unlike Hyros and email, to reach customer support.

People can also schedule a consultation or book a demo through the website. The live chat response time is the quickest, 5-15 minutes.

Triple Whale customer support

Email can take up to 24 hours for a response. The software also provides a knowledge base, YouTube, and blog, for MDs looking to understand the platform’s inner workings.

✅ Winner: Triple Whale

Pricing

MDs will find that Hyros has three packages: Organic, Paid, and Agency. All plans depend on the maximum revenue tracked.

The entry plan (Organic) starts at $49 monthly for up to 20k maximum revenue tracked. The other two plans are invite-only, where you book a demo, and a representative calls you.

Triple Whale also offers three packages: Growth, Pro, and Enterprise. The entry plan starts at $129 monthly and the pricing rises as you upgrade to the premium plans.

However, unlike Hyros, the plans are transparent and flexible, where MDs can choose between monthly or annual subscriptions.

✅ Winner: Triple Whale

Scalability

The pricing model of Hyros is scalable, where MDs need to upgrade to a higher plan when they exceed the plan limits.

However, Hyros plans are an invitation-only for the higher plans. It can be a challenge for most beginners that need budget planning.

Triple Whale pricing model is scalable and transparent, where MDs need to upgrade to a higher plan when they exceed plan limits.

Unlike Hyros, the packages are transparent, making it easy for startups to prepare a budget depending on their needs.

✅ Winner: Triple Whale

Standout Features of Hyros

Hyros packs some decent features that MDs can use in their ad marketing. However, here are two that make this software unique.

Long-term tracking

Using IP address, device ID, and cookies to create a persona enables MDs to track their campaign long-term and ensure security.

Not only that, the persona updates frequently every time they engage with the website online or offline. It helps in calculating the LTV of every client.

AI optimization

Facebook and Google API integration offers quick ad optimization even from offline sales. It also processes data fast and offers real-time reports.

Standout Features of Triple Whale

Triple Whale packs some decent features that MDs can use in their ad marketing. However, here are two that make this software unique.

Product journey maps

It is a feature that MDs will find that helps them track a customer product’s purchase history. From there, MDs can know which items perform better and what strategy to use on low conversion items.

Bundling

It is a feature that Triple Whale provides to MDs to help them find the items customers are buying as a bundle. It helps them optimize conversions through upsells or even cross-sells.

Hyros vs. Triple Whale: SMB Guide’s Verdict

Our Hyros vs. Triple Whale comparison shows that both softwares provide functionality and features that MDs can find helpful.

Each software provides excellent marketing attribution, whether it’s an e-commerce business or any other. However, after compiling all the aspects, Triple Whale wins this duel. Here is why.

Triple Whale is all-rounded, where the software excels in tracking ad campaigns and optimizing them. The platform also has a mobile app for iOS and Android, unlike Hyros.

Not only that, there is a Chrome extension, which gives more convenience for MDs on the go. The customer support is decent, and the pricing packages are pocket-friendly and transparent, unlike Hyros.

Triple Whale also has unique integrations with Shopify and standout features, like product journey maps and bundling.

Hyros is a decent alternative to Triple Whale because it offers ad tracking accuracy more than most other platforms.

The lack of native integration with the e-commerce platform, poor customer support, and invite-only plans make it lose to Triple Whale.

Choose Triple Whale If:

You have an e-commerce business and want to track and manage revenue, conversions, and retention. Not only that, you want to find the ideal product to sell and improve ad spend and targeting.

Schedule your free Triple Whale demo

Choose Hyros If:

You are a more established business generating significant revenue monthly and only looking to streamline your ad marketing.

Schedule your free Hyros demo

Triple Whale

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand.

Book a demo
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Jessica Pereira helps SaaS and digital marketing brands build long-lasting customer relationships with meaningful content. Her favorite topics include career development, productivity, and email marketing.