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10 Best Ad Tracking Software for Marketers

Looking for the best ad tracking software to help you track your marketing campaigns? I've created this guide the outlines the top 10 best ad trackers.

Editors Choice
Media Buyers
Affiliate Marketers
4.8
4.6
4.3
Pros:
  • 14-day free trial
  • 90+ integrations
  • Custom dashboards
  • Great customer service
Pros:
  • Ad campaign tracking
  • Professional support
  • Automation tools
  • Workspaces for teams
Pros:
  • 14-day free trial
  • Training and support
  • Lots of integrations
  • Low pricing
Editors Choice
4.8
Pros:
  • 14-day free trial
  • 90+ integrations
  • Custom dashboards
  • Great customer service
Media Buyers
4.6
Pros:
  • Ad campaign tracking
  • Professional support
  • Automation tools
  • Workspaces for teams
Affiliate Marketers
4.3
Pros:
  • 14-day free trial
  • Training and support
  • Lots of integrations
  • Low pricing

Advertisers deal with the complexities of attribution modeling, where understanding the exact impact of each ad on conversions proves complicated.

They also have to watch out for click fraud, where fake clicks can waste advertising budgets.

Then, there’s the need to keep track of how people interact with ads on different devices, so advertisers use tools to follow along wherever customers go online.

A lot of elements to keep your eyes on, right? In this article, I’ll tell you about the top 10 ad tracking software options.

These tools can help you with attribution modeling, ROI measurement, cross-device tracking, click fraud detection, conversion tracking, and ad performance analysis.

The 10 best ad tracking softwares and tools

  1. SegMetrics – Editors choice
  2. Voluum – Best for media buyers
  3. ClickMagick – Best for affiliate marketers
  4. wecantrack – Best for affiliate websites
  5. Hyros – Best for influencers
  6. CPV Lab – Best for multi-channels
  7. AnyTrack – Best pricing
  8. Triple Whale – Best for eCommerce
  9. Trackier – Best for mobile marketing
  10. RedTrack – Best all-in-one ad tracker

How we evaluate and test apps

When I’m testing apps/tools, I employ a dual approach based on free trial availability. For platforms offering free trials, I test their functionalities, usability, navigation, and ease of use. In the case of tools lacking a free version or trial, I rely on in-depth research and user testimonials through software review platforms like G2, Capterra, TrustRadius, Software Advice, and GetApp to gauge their performance and capabilities. Learn more about our ratings criteria for ad tracking software here.

1. SegMetrics – Editors choice

segmetrics homepage

Best suited for: agencies and eCommerce business owners

Pricing: from $175/month

Pros

Easy to install

Real-time reports

Lifetime attribution window

Cons

Learning curve

The user interface could be better

SegMetrics is an ad tracking and marketing analytics platform that focuses on providing detailed insights into the performance of marketing campaigns.

Features

  • LTV tracking to calculate your ROAS
  • Custom reporting dashboards
  • Visitor tracking and identification
  • Server-side tracking
  • 90+ integrations

Why we picked it

If you’re looking for a platform that allows you to attribute revenue and other key metrics to your specific marketing channels, campaigns, and even individual marketing activities, sign up for SegMetrics.

14-day free trial of SegMetrics

2. Voluum – Best for media buyers

voluum homepage

Best suited for: advertisers, affiliates, and media buyers

Pricing: from $199/month

Pros

Various tracking modes available

Facebook ad-tracking compliant

Adaptable to the latest browser privacy rules

Uses HTTP redirect method without third-party cookies

Cons

No free trial

Expensive

Voluum is a cloud-based affiliate marketing tracking platform that helps advertisers monitor and optimize their online advertising campaigns.

Features

  • Real-time reporting
  • Campaign pausing
  • A/B split testing
  • Auto-update your cost and conversion data
  • Bid changing
  • Tracking scripts for advanced tracking solutions

Why we picked it

If you need automated campaign management, to pause/activate campaigns, adjust bids, and set conditional rules for swift response to ad performance changes, sign up for Voluum.

Book a demo of Voluum

3. ClickMagick – Best for affiliate marketers

ClickMagick homepage

Best suited for: affiliate marketers, entrepreneurs, and eCommerce stores

Pricing: from $69/month

Pros

Quick setup

Real-time reports

First-party data

Cons

The user interface could be better

Not designed for enterprises

ClickMagick is a click-tracking and optimizing platform that helps marketers analyze the performance of their campaigns with a focus on optimizing clicks and conversions.

Features

  • Ad optimization
  • Multi-touch attribution models
  • Complete visitor profile
  • Track clicks, goals, and conversions
  • Cross-device tracking
  • Fraud protection

Why we picked it

Sign up for ClickMagick for comprehensive ad spend tracking and optimization, along with features like conversion tracking and geo-targeting to enhance the overall performance of your advertising campaigns.

Start free trial of ClickMagick

4. wecantrack – Best for affiliate websites

Wecantrack homepage

Best suited for: bloggers, media publishers, and media buyers

Pricing: from $65/month

Pros

Machine learning capabilities

All data in one place

15-day free trial

Cons

Data is updated hourly, not in real-time

Basic plan doesn’t include certain integrations

wecantrack is a data consolidation tool that allows marketers and media buyers to track their conversions from multiple networks in one place.

Features

  • Campaign automation
  • Funnel optimization
  • Retargeting
  • Custom data attribution
  • 350+ networks and integrations

Why we picked it

If you want a solution to attribute your conversions to campaigns, ads, and ad groups, then use wecantrack.

Start free trial of wecantrack

5. Hyros – Best for influencers

Hyros homepage

Best suited for: PPC agencies and large enterprises

Pricing: from $99/month

Pros

Full customer life cycle insights

Customizable dashboards

Highly accurate ad tracking

Custom conversion rules

Cons

Learning curve

No free trial

Hyros is a comprehensive ad-tracking and optimization platform that provides granular insights into conversion metrics and uses advanced algorithms to optimize ad placements, targeting parameters, and creative elements.

Features

  • Custom conversion rules
  • Multi-touch attribution models
  • Ad campaign tracking
  • Server-side and pixel-based tracking
  • Traffic source analysis
  • A/B testing

Why we picked it

If you need a robust ad-tracking platform that comes with features like detailed conversion analytics, behavior-based retargeting, and AI-powered insights, then sign up for Hyros.

Book a demo of Hyros

6. CPV Lab Pro – Best for multi-channels

CPV Lab homepage

Best suited for: in-house media buyers, agencies, and eCommerce businesses

Pricing: from $23/month. Lifetime payments (pay once) are also available

Pros

Quick setup process

Advanced targeting

Easy adjustment based on ad results

Cross-device tracking for improved accuracy

Cons

UI could be improved

Learning curve

CPV Lab Pro is an ad tracking and optimization platform that allows users to track campaigns across various traffic sources, conduct campaign testing, and optimize campaigns with real-time control.

Features

  • Complete pixel and postback management
  • Integration with 100+ traffic sources
  • Detailed insights into audience behavior
  • Automatic cookie and cookie-less tracking

Why we picked it

Try CPV Lab Pro for robust campaign tracking and real-time optimization across diverse traffic sources, integrating with 100+ networks.

Start free trial of CPV Lab Pro

7. AnyTrack – Best pricing

anytrack homepage

Best suited for: advertisers, lead generation agencies, and eCommerce businesses

Pricing: from $50month

Pros

Automatic collection of first-party data

Real-time conversion data

Nice dashboards

14-day free trial

Cons

Learning all functionalities may take time

The basic plan connects with one ad network only

AnyTrack is a platform that facilitates the tracking, attribution, and streaming of conversion data from various sources.

Features

  • Unified ad tracking and attribution
  • Multi-channel campaigns
  • Shopify and Woocommerce integration
  • Data orchestration
  • Ad networks retargeting

Why we picked it

If you want to synchronize all your conversions with your ad network, Google Analytics, and Facebook Pixel, try AnyTrack.

Start free trial of AnyTrack

8. Triple Whale – Best for eCommerce

Triple Whale homepage

Best suited for: eCommerce business, media buyers, and agencies

Pricing: from $129/month

Pros

First-party data

Highly customizable dashboards

7 attribution models

Automated rules to optimize ad spend

Cons

Abundance of data but limited insights for quick decisions

Expensive

Triple Whale is an advertising analytics platform that allows eCommerce businesses to see data in one central dashboard, create reports, and track profit.

Features

  • Conversion tracking
  • Automated reports
  • Predictive analysis
  • Multi-channel management
  • Drill from channels to ads for detailed insights

Why we picked it

If you want to see all your data in one place in real-time, dive into new customer metrics, and use features like multi-touch attribution and financial forecasting, sign up for Triple Whale.

Book a demo of Triple Whale

9. Trackier – Best for mobile marketing

Trackier homepage

Best suited for: mobile marketing agencies, eCommerce, and SaaS companies

Pricing: unknown

Pros

Intuitive interface

Quick campaign initiation

24/7 customer support availability

Fraud detection

Cons

Feature overload

Learning curve

Trackier is a versatile platform that caters to both affiliate marketing and mobile marketing needs.

It offers features for tracking conversions, managing affiliates, and optimizing campaigns.

Features

  • Multi-touch attribution
  • Custom event tracking
  • Data segmentation
  • Cross-channel insights
  • Pixel and postback management
  • User path tracking
  • Real-time KPI monitoring
  • Customizable reporting

Why we picked it

For real-time KPI monitoring, customizable reporting, and multi-touch attribution in your ad tracking, consider signing up for Trackier.

Try Trackier for free!

10. RedTrack – Best all-in-one ad tracker

RedTrack homepage

Best suited for: eCommerce businesses and advertising agencies

Pricing: from $149/month

Pros

14-day free trial

Real-time dashboards

Permanent data retention

Accurate revenue attribution with 1st party data

Cons

Reports can be slow sometimes

You might need to ask the support team to find some features

RedTrack is an advertising and conversion tracking platform that provides users with tools to manage and optimize their digital marketing campaigns.

Features

  • Direct connection to 100+ ad channels
  • Real-time dashboards
  • Unified measurement of conversions from all channels
  • Customizable attribution rules
  • Offline conversions tracking
  • Custom conversion events

Why we picked it

For efficient ad tracking, customizable rules, and detailed analytics across diverse channels, RedTrack offers a valuable solution.

You can sign up for RedTrack here.

Book a demo of RedTrack

Conclusion: How to Pick The Best Ad Tracking Software

Ad tracking software is really useful for advertisers because it helps them measure how well their ads are working, adjust their spending in real time, and make sure their ads reach the right people.

This way, it helps them get the most out of their advertising efforts. Check out my top 10 list of ad tracking software to make your ads work better.

Try them out yourself and find the one that fits your needs.

Quick Recap:

  1. SegMetrics – Editors choice
  2. Voluum – Best for media buyers
  3. ClickMagick – Best for affiliate marketers
  4. wecantrack – Best for affiliate websites
  5. Hyros – Best for influencers
  6. CPV Lab – Best for multi-channels
  7. AnyTrack – Best pricing
  8. Triple Whale – Best for eCommerce
  9. Trackier – Best for mobile marketing
  10. RedTrack – Best all-in-one ad tracker
SegMetrics

SegMetrics connects to your existing tools and services to instantly connect your historical and incoming data, following your leads through every step of their journey.

14-day free trial
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