Editors Choice
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Media Buyers
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Affiliate Marketers
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Primary Rating:
4.8
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Primary Rating:
4.6
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Primary Rating:
4.3
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Pros:
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Pros:
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Pros:
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- 14-day free trial
- 90+ integrations
- Custom dashboards
- Great customer service
- Ad campaign tracking
- Professional support
- Automation tools
- Workspaces for teams
- 14-day free trial
- Training and support
- Lots of integrations
- Low pricing
Advertisers deal with the complexities of attribution modeling, where understanding the exact impact of each ad on conversions proves complicated.
They also have to watch out for click fraud, where fake clicks can waste advertising budgets.
Then, there’s the need to keep track of how people interact with ads on different devices, so advertisers use tools to follow along wherever customers go online.
A lot of elements to keep your eyes on, right? In this article, I’ll tell you about the top 10 ad tracking software options.
These tools can help you with attribution modeling, ROI measurement, cross-device tracking, click fraud detection, conversion tracking, and ad performance analysis.
The 10 best ad tracking softwares and tools
- SegMetrics – Editors choice
- Voluum – Best for media buyers
- ClickMagick – Best for affiliate marketers
- wecantrack – Best for affiliate websites
- Hyros – Best for influencers
- CPV Lab – Best for multi-channels
- AnyTrack – Best pricing
- Triple Whale – Best for eCommerce
- Trackier – Best for mobile marketing
- RedTrack – Best all-in-one ad tracker
How we evaluate and test apps
When I’m testing apps/tools, I employ a dual approach based on free trial availability. For platforms offering free trials, I test their functionalities, usability, navigation, and ease of use. In the case of tools lacking a free version or trial, I rely on in-depth research and user testimonials through software review platforms like G2, Capterra, TrustRadius, Software Advice, and GetApp to gauge their performance and capabilities. Learn more about our ratings criteria for ad tracking software here.
1. SegMetrics – Editors choice
Best suited for: agencies and eCommerce business owners
Pricing: from $175/month
Easy to install
Real-time reports
Lifetime attribution window
Learning curve
The user interface could be better
SegMetrics is an ad tracking and marketing analytics platform that focuses on providing detailed insights into the performance of marketing campaigns.
Features
- LTV tracking to calculate your ROAS
- Custom reporting dashboards
- Visitor tracking and identification
- Server-side tracking
- 90+ integrations
Why we picked it
If you’re looking for a platform that allows you to attribute revenue and other key metrics to your specific marketing channels, campaigns, and even individual marketing activities, sign up for SegMetrics.
14-day free trial of SegMetrics2. Voluum – Best for media buyers
Best suited for: advertisers, affiliates, and media buyers
Pricing: from $199/month
Various tracking modes available
Facebook ad-tracking compliant
Adaptable to the latest browser privacy rules
Uses HTTP redirect method without third-party cookies
No free trial
Expensive
Voluum is a cloud-based affiliate marketing tracking platform that helps advertisers monitor and optimize their online advertising campaigns.
Features
- Real-time reporting
- Campaign pausing
- A/B split testing
- Auto-update your cost and conversion data
- Bid changing
- Tracking scripts for advanced tracking solutions
Why we picked it
If you need automated campaign management, to pause/activate campaigns, adjust bids, and set conditional rules for swift response to ad performance changes, sign up for Voluum.
Book a demo of Voluum3. ClickMagick – Best for affiliate marketers
Best suited for: affiliate marketers, entrepreneurs, and eCommerce stores
Pricing: from $69/month
Quick setup
Real-time reports
First-party data
The user interface could be better
Not designed for enterprises
ClickMagick is a click-tracking and optimizing platform that helps marketers analyze the performance of their campaigns with a focus on optimizing clicks and conversions.
Features
- Ad optimization
- Multi-touch attribution models
- Complete visitor profile
- Track clicks, goals, and conversions
- Cross-device tracking
- Fraud protection
Why we picked it
Sign up for ClickMagick for comprehensive ad spend tracking and optimization, along with features like conversion tracking and geo-targeting to enhance the overall performance of your advertising campaigns.
Start free trial of ClickMagick4. wecantrack – Best for affiliate websites
Best suited for: bloggers, media publishers, and media buyers
Pricing: from $65/month
Machine learning capabilities
All data in one place
15-day free trial
Data is updated hourly, not in real-time
Basic plan doesn’t include certain integrations
wecantrack is a data consolidation tool that allows marketers and media buyers to track their conversions from multiple networks in one place.
Features
- Campaign automation
- Funnel optimization
- Retargeting
- Custom data attribution
- 350+ networks and integrations
Why we picked it
If you want a solution to attribute your conversions to campaigns, ads, and ad groups, then use wecantrack.
Start free trial of wecantrack5. Hyros – Best for influencers
Best suited for: PPC agencies and large enterprises
Pricing: from $99/month
Full customer life cycle insights
Customizable dashboards
Highly accurate ad tracking
Custom conversion rules
Learning curve
No free trial
Hyros is a comprehensive ad-tracking and optimization platform that provides granular insights into conversion metrics and uses advanced algorithms to optimize ad placements, targeting parameters, and creative elements.
Features
- Custom conversion rules
- Multi-touch attribution models
- Ad campaign tracking
- Server-side and pixel-based tracking
- Traffic source analysis
- A/B testing
Why we picked it
If you need a robust ad-tracking platform that comes with features like detailed conversion analytics, behavior-based retargeting, and AI-powered insights, then sign up for Hyros.
Book a demo of Hyros6. CPV Lab Pro – Best for multi-channels
Best suited for: in-house media buyers, agencies, and eCommerce businesses
Pricing: from $23/month. Lifetime payments (pay once) are also available
Quick setup process
Advanced targeting
Easy adjustment based on ad results
Cross-device tracking for improved accuracy
UI could be improved
Learning curve
CPV Lab Pro is an ad tracking and optimization platform that allows users to track campaigns across various traffic sources, conduct campaign testing, and optimize campaigns with real-time control.
Features
- Complete pixel and postback management
- Integration with 100+ traffic sources
- Detailed insights into audience behavior
- Automatic cookie and cookie-less tracking
Why we picked it
Try CPV Lab Pro for robust campaign tracking and real-time optimization across diverse traffic sources, integrating with 100+ networks.
Start free trial of CPV Lab Pro7. AnyTrack – Best pricing
Best suited for: advertisers, lead generation agencies, and eCommerce businesses
Pricing: from $50month
Automatic collection of first-party data
Real-time conversion data
Nice dashboards
14-day free trial
Learning all functionalities may take time
The basic plan connects with one ad network only
AnyTrack is a platform that facilitates the tracking, attribution, and streaming of conversion data from various sources.
Features
- Unified ad tracking and attribution
- Multi-channel campaigns
- Shopify and Woocommerce integration
- Data orchestration
- Ad networks retargeting
Why we picked it
If you want to synchronize all your conversions with your ad network, Google Analytics, and Facebook Pixel, try AnyTrack.
Start free trial of AnyTrack8. Triple Whale – Best for eCommerce
Best suited for: eCommerce business, media buyers, and agencies
Pricing: from $129/month
First-party data
Highly customizable dashboards
7 attribution models
Automated rules to optimize ad spend
Abundance of data but limited insights for quick decisions
Expensive
Triple Whale is an advertising analytics platform that allows eCommerce businesses to see data in one central dashboard, create reports, and track profit.
Features
- Conversion tracking
- Automated reports
- Predictive analysis
- Multi-channel management
- Drill from channels to ads for detailed insights
Why we picked it
If you want to see all your data in one place in real-time, dive into new customer metrics, and use features like multi-touch attribution and financial forecasting, sign up for Triple Whale.
Book a demo of Triple Whale9. Trackier – Best for mobile marketing
Best suited for: mobile marketing agencies, eCommerce, and SaaS companies
Pricing: unknown
Intuitive interface
Quick campaign initiation
24/7 customer support availability
Fraud detection
Feature overload
Learning curve
Trackier is a versatile platform that caters to both affiliate marketing and mobile marketing needs.
It offers features for tracking conversions, managing affiliates, and optimizing campaigns.
Features
- Multi-touch attribution
- Custom event tracking
- Data segmentation
- Cross-channel insights
- Pixel and postback management
- User path tracking
- Real-time KPI monitoring
- Customizable reporting
Why we picked it
For real-time KPI monitoring, customizable reporting, and multi-touch attribution in your ad tracking, consider signing up for Trackier.
Try Trackier for free!10. RedTrack – Best all-in-one ad tracker
Best suited for: eCommerce businesses and advertising agencies
Pricing: from $149/month
14-day free trial
Real-time dashboards
Permanent data retention
Accurate revenue attribution with 1st party data
Reports can be slow sometimes
You might need to ask the support team to find some features
RedTrack is an advertising and conversion tracking platform that provides users with tools to manage and optimize their digital marketing campaigns.
Features
- Direct connection to 100+ ad channels
- Real-time dashboards
- Unified measurement of conversions from all channels
- Customizable attribution rules
- Offline conversions tracking
- Custom conversion events
Why we picked it
For efficient ad tracking, customizable rules, and detailed analytics across diverse channels, RedTrack offers a valuable solution.
You can sign up for RedTrack here.
Book a demo of RedTrackConclusion: How to Pick The Best Ad Tracking Software
Ad tracking software is really useful for advertisers because it helps them measure how well their ads are working, adjust their spending in real time, and make sure their ads reach the right people.
This way, it helps them get the most out of their advertising efforts. Check out my top 10 list of ad tracking software to make your ads work better.
Try them out yourself and find the one that fits your needs.
Quick Recap:
- SegMetrics – Editors choice
- Voluum – Best for media buyers
- ClickMagick – Best for affiliate marketers
- wecantrack – Best for affiliate websites
- Hyros – Best for influencers
- CPV Lab – Best for multi-channels
- AnyTrack – Best pricing
- Triple Whale – Best for eCommerce
- Trackier – Best for mobile marketing
- RedTrack – Best all-in-one ad tracker
SegMetrics connects to your existing tools and services to instantly connect your historical and incoming data, following your leads through every step of their journey.