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- 14-day free trial
- 90+ integrations
- Customizable dashboards
- User-friendly reporting
- No mobile app
- Setting up requires tech skills
Running marketing campaigns as a marketing director (MD) requires a holistic and clear view of the marketing data.
The reason is data helps you in making marketing decisions. Now, most sources that MDs get data from are often fragmented.
It makes it challenging to get the much-needed insight. Now, marketing analytics tools can help bridge this gap, and one suitable one is SegMetrics.
It is a software that can help MDs know what is working in their strategies.
- The question you may ask is, how does SegMetrics work?
- Is it reliable and agile?
- How does it compare to other similar tools?
Let’s find out in this SegMetrics review.
SMB Guide’s Verdict for SegMetrics
We have been using SegMetrics for a couple of weeks, and the truth is it’s a decent platform. We honestly give it a 9 out of 10 rating, and here is why.
The tool offers many features that can help MDs scale their marketing analysis.
In this review of SegMetrics, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing attribution software.
It’s also a reliable and accurate solution for automating and optimizing Ad marketing campaigns. With a free trial of 14 days, MDs and any entrepreneur can give it a run, see how it fairs, and pick a suitable plan.
So, in a nutshell, SegMetrics is best for:
- People that need to customize their reports.
- Businesses that need many marketing integration options.
- MDs looking to track the effectiveness of their campaigns.
- Pricing and Plans
- Ad Campaign Tracking
- Conversion Tracking
- Audience and Traffic Source Analysis
- Attribution Modeling
- A/B Testing
- User Interface and User Experience
- Integrations, Compatibility, and Supported Platforms
- Customer Support
Let us dive in and review each feature in detail.
Pricing & Plans
The platform offers 4 pricing plans, each coming with unique features.
SegMetrics also offers a free trial of 14 days in each plan, and you can pay monthly or annually. If you choose an annual subscription, you get two months free.
Let’s break down each plan.
It is the entry plan, and here is how much it costs.
- $175 per month
- $1752 annually or ($146 monthly)
- Unlimited users
- Web tracking
- Full LTV attribution
- Training and support
- 12-hour data sync
- Unlimited standard integrations
Who it’s for: It is a plan that fits SMEs that need a full journey attribution to find hidden profits.
It is the mid-level package that offers more features than the Essentials plan, and it costs:
- $375 per month
- $3756 annually or ($313 monthly)
- All Essentials plan features
- Business intelligence reporting
- Purchase conversion API
- 8-hour data sync
- Custom dashboard and email reports
- Contact journey reporting
- Zapier integrations
- One-on-one onboarding
Who it’s for: The plan suits medium-sized businesses that need advanced intelligence to scale their business.
It is one of the top premium plans that SegMetrics offers, and it costs:
- $675 per month
- $6756 annually or ($563 monthly)
- All features in the Intelligence plan
- Dedicated account manager
- Server side tracking
- Full journey web tracking
- Advanced data APIs
- Quarterly data reviews
- Phone escalation support
- Dedicated VIP Slack channel
Who it’s for: This plan fits large businesses or teams that need attribution tools and dedicated support to make data-driven decisions.
It is the top most premium plan, and it is custom. You need a quote to get a price.
- All features in the Business plan
- Custom reporting
- PO billing
- Strategy consultation
- Advanced user permissions
- Custom data retention
- Free Demo
Who it’s for: This custom plan suits large enterprises and agencies that need enterprise-grade reporting, features, and support.
Ad Campaign Tracking
This platform offers MDs a feature that gives them the ability to track and manage their campaigns all in one spot.
It allows them to have an overview of the marketing and be able to decide on the budget allocations. Now, through the dashboard, MDs can view the campaign data like clicks (click through rate (CTR) and cost per click (CPC), conversions, and all other impressions.
This data is critical since it helps identify what needs tweaking to achieve the campaign goal. If you want to see all the marketing campaign history, you can compare the data through this feature.
From there, find trends in your marketing and be able to find what works best.
It is another SegMetrics feature that gives MDs the ability to track their ad conversions precisely. It can be purchases, enrollment, or submission of forms.
Now, setting up conversion tracking is simple because SegMetrics provides several options. Two popular ones are server-to-server integration and pixel-based tracking.
By picking either of these two methods, MDs can track their marketing conversions on multiple channels. Now, this feature also provides an overview of your ad conversions.
It shows conversion rates, sources, and value. Through that data, MDs can adjust their campaigns to improve ad conversions.
Audience and Traffic Source Analysis
Another remarkable feature that gives MDs the ability to target their ideal customer and segment them.
They can segment their audience based on custom-defined criteria like behavior or demographics. This approach is essential because it offers a detailed understanding of your audience.
It also allows MDs to brainstorm and come up with more impactful campaigns. Now, your campaigns can attract all sorts of traffic, but using this feature makes it easy to analyze it.
MDs can check the volume, cost per acquisition, and other source-specific conversion rates. From there, MDs can use the data to find the best traffic sources and be able to optimize their ad campaigns.
It is a critical feature in assigning attribute conversion and credit to your ad platforms. MDs get to see how their Ads are performing and get ideas on where to allocate more budget for ad spend.
This feature offers several attribution models: linear, first click, time decay, and last click. SegMetrics goes an extra step to offer the creation of personalized models for your business.
In fact, a study by Forester Consulting found that SegMetrics had an accuracy of 91% in attributing conversions to the proper channels.
It is another SegMetrics feature that gives MDs the ability to compare their ad copy, variations, and landing pages.
Creating A/B tests is simple, and using this feature, you can track the performance and know which variation is suitable.
SegMetrics also integrates with Google Optimize and other testing tools, which can offer MDs a seamless a/b test run on their marketing profile.
In addition, you don’t have to worry about optimizing your A/B test at every point because SegMetrics automates the process by running the best version.
User Interface and User Experience
They are a crucial part of a user experience when on a platform, and SegMetrics does it well.
The platform is simple and responsive. Navigating through the platform is easy, with a simple but modern layout.
Any key feature that you need, you can find it with ease. If you want to personalize your features, SegMetrics offers the option to customize.
You can tweak the interface, colors, design, and more. In addition, you can customize your reports and even set alerts when a specific event happens.
Finally, the onboarding process on the platform is easy to follow. You will be able to set up your account within minutes.
Integrations, Compatibility and Supported Platforms
This platform integrates with 94+ most well-known marketing platforms to help MDs automate their marketing processes.
Here are common ones:
- Project management tools: Jira, Asana, and many other project management tools integrate with this tool to help monitor workflows.
- Communication tools: Slack and Microsoft Teams are some platforms that integrate with this software enabling better collaboration with teams.
Now, if you want to integrate a custom application, SegMetrics provides several APIs that MDs can use to integrate.
The platform also supports and is compatible with well-known OSs like macOS, Linux and Windows.
Accessing the tool is simple, given it is a web-based platform, and you can access it using a browser. SegMetrics also has an app that you can access through their website.
The customer support offered by SegMetrics is decent. We found the live chat to be the most effective, with fast responses.
Other contact options include email, which can take a few hours before getting feedback. People looking to learn more about the tool’s inner workings can access the Knowledge base.
It offers articles and guides to answer your queries. The platform also has a Facebook page for user interaction and a YouTube channel that gives video tutorials on how to use the tool.
SegMetrics Unique Features
It is not just another tool for MDs; it provides unique features to help them improve their ad marketing approach. So here are the unique features that you’ll find in this platform:
- Customization: Whether it’s the reporting or integration, you can customize it to fit your needs.
- Comprehensive Reporting: The platform centralizes all the data in one location, giving MDs detailed information about their marketing.
- Integration: The platform integrates with 94+ marketing platforms, allowing you to streamline your marketing approach by connecting your preferred application.
“At SegMetrics, we view our role in the marketing ecosystem a little differently than “the other guys.” Our goal is to improve our customers’ businesses and help them to make more money so that the industry as a whole gets better. Because when the industry succeeds and our customers succeed, we succeed.”— Keith Perhac, Founder of SegMetrics
What Experts Say About SegMetrics
Online reviews of SegMetrics are mainly positive, praising its ability to generate accurate marketing analytics.
Here are some thoughts from users on Capterra about the tool:
Great experience and provided the insights I’ve needed for making advertising decisions — it’s an indispensable tool for anyone that’s spending money on online advertising. Their team is clearly dedicated to their customer success. Easy set up process.Rui Zhi D., Director – Verified Capterra review
My experience has been excellent. I am able to solve my attribution reporting problems in a much better fashion than I could using Salesforce reporting.Scott Q., Director of Digital Marketing – Verified Capterra review
We understand that not everyone will find SegMetrics ideal in their business model. Here are some excellent alternatives that offer advanced features and functionality.
Hyros is one of the best ad tracking and attribution softwares in the industry. It is proven to increase ad ROI in over 3,000 businesses.
The pricing is much higher compared to a software like SegMetrics, but you can expect a much higher ROI on your ad spend.
Triple Whale is a data platform that enables the management and automation of analytics, forecasting, merchandising, and more. It shares some similarities with Segmetrics in lead generation and attribution reporting.
Where the differences come in is in integration. Triple Whale offers more integration to marketing platforms and provides premium reporting features.
The entry plan “Growth” costs $129 per month. It packs features like access to mobile apps, benchmarks, and more. It makes Triple Whale best for e-commerce businesses that need to manage their creative content, analytics, and attribution.
Wicked Reports is the #1 multi touch marketing attribution software for digital marketing agencies, advanced media buyers and e-commerce brands.
It is a powerful marketing attribution software for digital agencies and advanced media buyers. Try a free walkthrough of Wicked Reports today!
Getting Started with SegMetrics
SegMetrics is a platform that MDs should consider when measuring and tracking their Ad marketing value. The platform has unique features like agile reporting and robust analytics to help businesses grow long-term.
So, sign up today with the plan of your choice and get a free trial of 14 days with no credit card info needed.
Is SegMentrics worth the price?
Yes, you can see every step in your marketing funnel and how they work to generate revenue. You also see where your customers came from and the reason for buying.
Where does SegMentrics store your data?
The platform stores all its data in the cloud in compliance with GDPR. You also get the option of exporting your data to Google Sheets or as a CSV file.
Is SegMetrics good for beginners?
Yes, you don’t need tech skills to use it. Signing up and creating an account to track your ad campaign is easy. You will find guides to help you complete the process in minutes.
Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth. Built by marketers, for marketers.
Product Brand: SegMetrics, Inc.