Hyros vs. SegMetrics Comparison: Which software is better?

What can managing directors consider when picking an attribution platform for their marketing?

Learn what to look for in software in this Hyros vs. SegMetrics comparison.

Data is widely recognized as a valuable resource, often referred to as a goldmine. This is because adept analysis of data can unveil concealed insights into customer trends and behaviors.

Employing advertising tracking software can assist managing directors (MDs) in dissecting data, enabling them to optimize their marketing strategies.

Presently, there are two emerging software solutions, Hyros and SegMetrics, which offer the capability to accurately track and attribute website traffic.

Each software offers a different approach to marketing analytics. Hyros uses more of a hand-off approach by leveraging AI, while SegMetrics focuses on lifetime value (LTV) and marketing attribution.

So, which one is affordable, offers value, and is the best fit for your business?

Check out the in-depth reviews of Hyros and SegMetrics and learn their strengths and downsides.

Hyros vs. SegMetrics at a glance

Feature	Hyros	SegMetrics	Winner
SMB Guide’s Verdict	9.6/10	9.4/10	SegMetrics
Ad Campaign Tracking	It consolidates all the data in a central hub (dashboard)	Links engagement data with inbuilt CRM to track each lead	SegMetrics
Conversion Tracking	Server-to-server tracking method	Uses pixels in tracking conversions	Hyros
Audience and Traffic Source Analysis	Robust analysis tools for online traffic	Simple algo for targeting and segmenting audiences	Hyros
Attribution Modeling	4 attribution models	4 attribution models, but not as advanced	Hyros
A/B Testing	Uses True Tracking to run A/B tests	Uses pixel-based technology to run A/B tests	Hyros
AD Fraud Detection	Robust AD fraud detection capabilities	Combines advanced algos and filters in ad fraud detection and prevention	SegMetrics
Real-time Reporting & Dashboard	Real-time dashboard reporting	Customizable dashboard	SegMetrics
Data Privacy & Security	GDPR and CCPA compliance	GDPR and CCPA compliance	Tie
Customizable Metrics & KPIs	Customize KPIs and metrics through an attribution feature	Integrates with CRMs that help view the entire funnel	SegMetrics
UI & UX	Clean and user-friendly interface	Colorful interface with yellow, blue and white	Hyros
Integrations & API Capabilities	90+ integrations	90+ integrations	SegMetrics
Supported Platforms	macOS, Linux, and Windows	macOS and Windows, no mobile app	Hyros
Customer Support	Email, dedicated specialist, and knowledge base	live chat, email, and phone support	SegMetrics
Pricing	Starts at $99/mo	$175/mo – $675/mos	SegMetrics
Scalability	Needs a quote to upgrade	Scalable and transparent	SegMetrics

How we evaluate and test softwares

When testing softwares/apps, SMB Guide employs a dual approach based on free trial availability and demos. For platforms offering free trials, we test their functionalities, usability, navigation, and ease of use. In the case of tools lacking a free version or trial, we rely on in-depth research and user testimonials through software review platforms like G2, Capterra, and TrustRadius to gauge their performance and capabilities. Learn more about our ratings criteria for marketing attribution softwares & tools here.

Hyros: Key Features, Pros and Cons, & Pricing

Hyros is an ad attribution and tracking software that gives MDs an overview of a customer journey through a funnel and how conversions happen.

The software captures all the data from your marketing campaigns, even those that slip through the cracks.

It helps you understand better what works and what needs tweaking.

Pros & Cons

Pricing

You can choose from three pricing plans, and one thing to note is unlike SegMetrics, Hyros doesn’t offer any free trial.

The software also doesn’t display all its plans’ pricing on its website. Here are the plans that you can expect from Hyros.

• Organic: It is the entry package, and the price is displayed on its website. It costs $49 monthly for 20K ad revenue tracking.
• Paid Traffic: You’ll find it highlighted as the preferred package on their website, presented in the form of a custom plan. To access its features, you, as a managing director, would need to request a quote tailored to your specific needs.
• Agency Plan: It is the premium package, and Hyros offers it as a custom plan. You’ll need a quote to gain access to its premium features.

SegMetrics: Key Features, Pros and Cons, & Pricing

SegMetrics is an analytic software that allows MDs to measure the true value of their ad campaigns. The software lets you track your campaign ROI, leads, attribution, and more across platforms.

This helps you understand better what works and what needs tweaking.

Pros & Cons

Pricing

The software offers 4 pricing plans, each coming with unique features. SegMetrics also offers a free trial of 14 days in each plan, and you can pay monthly or annually.

If you choose an annual subscription, you get a 20% discount. Let’s break down each plan.

• Essentials Plan: It is the starter plan, and it costs $175 monthly or $146 with an annual subscription. It offers decent features like unlimited users, standard integration, reporting, and more.
• Intelligence Plan: It is the most popular as per their website, and it costs $375 monthly or $313 with an annual subscription. It offers features like, one-on-one onboarding, customizable reports, dashboards, and more.
• Business Plan: One of the top premium plans, costing $675 monthly or $563 with an annual subscription. The features available include a dedicated account manager, advanced data APIs, and more.
• Enterprise Plan: It is the top most premium plan and invite-only. You need a quote to get a price. It packs remarkable features like strategy consultation, free demo, PO billing, and more.

Ad Campaign Tracking

Hyros combines IP address, cookies, and device ID to attribute traffic to your ad campaigns. The software also tracks traffic engagement with your website to assess the ad marketing performance.

Not only that, the software consolidates all the data in a central hub (dashboard) in real-time.

MDs can have an overview of their ad campaign CTR, CPC, clicks, and all other impressions from ad networks like Google and Facebook Ads.

SegMetrics goes an extra notch in attribution because it links engagement data with inbuilt CRM to track each lead through the funnel.

It makes it more accurate in ad tracking, plus it simplifies the entire process. Similar to Hyros, SegMetrics centralizes all the data in one spot in real-time.

From there, you can have a holistic view of the ad campaign’s CPC, CTR, conversions, and other impressions from Facebook and Google Ads.

✅ Winner: SegMetrics

Conversion Tracking

Hyros combines server-to-server integration with pixel tracking to track ad conversions. It makes it more accurate and eases the whole tracking process.

One thing to note is that Hyros automates conversion tracking on mobile apps and websites.

Not only that, you can track the ROI and overall value of each conversion in any of their ad campaigns.

SegMetrics, on the other hand, uses pixels in tracking conversions and doesn’t support server-to-server integration.

It means conversions cannot get tracked on other marketing platforms but only on websites.

It makes it not as accurate as Hyros in conversion tracking. Not only that, SegMetrics doesn’t support mobile app conversion tracking.

✅ Winner: Hyros

Audience and Traffic Source Analysis

Hyros uses an algo to target and segment audiences in your funnel. The software then uses a unique ID to assign each client and sync all their engagements with your ad campaign across platforms.

In return, MDs can segment their audiences more accurately, whether on behavior, LTV or buying history. Not only that, you can create personas or lookalikes that share characteristics with your current customers.

Combining all this data allows Hyros to comprehensively analyze traffic sources, including volume and other source-specific conversion rates.

MDs can also get data on traffic performance, whether it’s coming from social networks, referrals, or search engines.

SegMetrics uses a more simple algo for targeting and segmenting audiences. From there, it assigns a cookie to every prospect and syncs all their engagement across platforms. 

Similar to Hyros, you can segment your audiences more accurately, whether on behavior, LTV, or buying history.

You can also create personas or lookalikes that share characteristics with your existing clientele. With SegMetrics, you can view how each segment contributes to your campaign ROI.

However, unlike Hyros, you cannot get in-depth reporting of the customer’s behavior throughout the funnel.

✅ Winner: Hyros

Attribution Modeling

True Tracking is an attribution method that Hyros uses in tracking traffic across platforms. The approach allows tracking each view, click, or purchase a client engages with on your website.

The software achieves that through AI, optimizing the ad campaigns depending on the actual data. It makes it more flexible and accurate.

Now, Hyros offers four attribution models, which are first-click, linear, last-click, and scientific mode. The models are more agile and can adapt to the complexities of ad campaigns.

You can also create a custom model depending on your rules.

SegMetrics depends on the pixel-based approach to tracking traffic on a website, which can be a shortfall when encountering browsers with ad blockers.

However, it integrates with CRMs that help track client forms and purchases in-depth. The software offers four attribution models: opt-in, purchase, first visit, and any page view.

Not only that, MDs can customize their models by event, contact, and more. One thing to note is that SegMetrics attribution models are simpler than Hyros and can struggle to track complex funnels.

✅ Winner: Hyros

A/B Testing

Hyros uses True Tracking to run A/B test on ad copy and landing pages. It leverages AI to track traffic across platforms on each activity and optimizes the ad marketing on the actual a/b test results.

It allows the software to deliver in-depth and accurate a/b testing. MDs also can integrate other testing tools like Google Optimize and sync the data with the Hyros dashboard.

SegMetrics uses pixel-based technology to run A/B tests on email and landing pages. The software enables you to track traffic engagement and activities on your website.

SegMetrics integrates with other testing tools like Google Optimize, and you can sync the results to the software’s dashboard. 

Automating the A/B testing process is the best part since you won’t have to tweak every test at every point. Now, the pixel-based approach comes with pitfalls since it can fail in browsers with ad blockers.

However, SegMetrics provides a split test calculator to measure the impact of your tests.

✅ Winner: Hyros

AD Fraud Detection

Hyros employs a robust algo to help in ad fraud detection and prevention. It achieves that by using customer IP, behavior, device ID, and more.

Through these attributes, Hyros is able to ensure that true traffic engages with the campaigns. SegMetrics combines advanced algos and filters in ad fraud detection and prevention.

It achieves that by auditing impressions, clicks, and conversions. Unlike Hyros, SegMetrics works on ad verification platforms like Ads.txt, Facebook, and Google Ads.

SegMetrics discloses all its collaborations with ad verification solutions, which shows they follow best practices, unlike Hyros.

✅ Winner: SegMetrics

Real-Time Reporting and Dashboards

MDs can access their ad campaign attribution, conversion, and even email tracking in real time. Hyros gives them an overview of the campaign progress across devices and their impact.

The platform also gives an in-depth breakdown of keywords, conversions, and more.

Now, viewing data on the dashboard is easy since it’s centralized. You also have the option of customizing how the data gets displayed, whether in a chart, table, or graph.

Not only that, you can take it a step further and customize what metric to show, such as CPC, LTV, or CTR.

SegMetrics gives MDs real-time access to lead attribution and conversion data. This tool offers a comprehensive overview of advertising progress across various devices and their respective impacts.

Additionally, SegMetrics meticulously dissects campaign data at each stage of the funnel, offering valuable insights into the performance of each individual campaign.

The dashboard is customizable, and you can choose several options for data reporting visualization, such as tables, graphs, and more.

You also get the option of exporting data in PDF, Excel, CSV, or Google Sheets. This software also offers the option of integrating existing lead gen and marketing platforms for in-depth reporting.

✅ Winner: SegMetrics

Data Privacy and Security

Hyros uses encryption (256-bit) to secure data using protocols (SSL/TLS). It makes the software comply with CCPA, GDPR, and PCI DSS.

Hyros also gives you the option of creating multiple user accounts with varied access. Not only that, MDs can choose a data storage location from the primary cloud storage provider they use, which is AWS.

Hyros also has a TrustArc certification that shows it follows the best practices in data privacy. SegMetrics uses encryption (256-bit) to safeguard data at rest and in transit using protocols (SSL/TLS).

It means it complies with CCPA, PCI DSS, and GDPR. This software gives you the option of managing transparent data transfer reports and consent preferences. 

SegMetrics gives you the option of creating multiple user accounts with varied access. Plus, the leading cloud storage provider they use is AWS.

SegMetrics also has a TrustArc certification that shows it follows the best practices in data privacy.

✅ Winner: Tie

Customizable Metrics and KPIs

Hyros provides MDs with the option to customize their KPIs and metrics through an attribution feature.

The software combines IP addresses, impressions, and cookies to track every customer engagement in each campaign.

In addition to these features, SegMetrics allows you to tailor ad conversion goals according to your preferences, granting you the flexibility to generate reports based on your preferred metrics.

Among the metrics available for selection are CTR, CPC, ROAS, CPA, and a variety of others.

SegMetrics provides an ad attribution feature to enable MDs to customize their KPIs and metrics. You can also customize your conversion goals to your liking.

One advantage SegMetrics has over Hyros is that it integrates with CRMs that help view the entire funnel performance.

It makes creating in-depth reports on metrics like CAC, AOV, and LTV easy.

✅ Winner: SegMetrics

User Experience and User Interface

The interface you get on Hyros is modern and simple, with a dashboard that makes it easy to navigate to the menu items.

The software combines several colors, black, blue, white, and red, in the dashboard, giving it a great touch.

The customization options that Hyros offers are better than SegMetrics, where MDs can tweak filters, dimensions, and more.

This software is also responsive, whether it’s a small or large screen.

SegMetrics provides a colorful interface with yellow, blue, and white. The dashboard is simple and easy to navigate to any menu item.

However, unlike Hyros, this software lacks a dark theme, plus the customization options have limitations.

You can only tweak the currency and date, which can be unappealing. The software is responsive whether on a small or large screen.

✅ Winner: Hyros

Integrations & API Capabilities

While Hyros offers seamless integration with more than 95 platforms, spanning e-commerce and affiliate programs such as ClickBank and WooCommerce, it’s important to note that the software does not natively integrate with HRIS, payroll, or HR tools.

To bridge the gap between Hyros and these applications, you can utilize either Zapier or webhooks. This is because Hyros does not have direct integrations with HRIS, payroll, or HR tools.

Leveraging the flexible APIs offered by Hyros, you have the opportunity to tailor reports, automate workflows, and achieve other customized functionalities to suit your specific needs.

SegMetrics integrates with 200+ integrations that include e-commerce, collaboration, affiliate programs, and more.

Not only that, you can integrate payroll, HRIS, and HR tools without using an API. Now, SegMetrics provides an API for custom integrations and includes a segment integration feature.

It allows MDs to automate data relay from any traffic source to the platform seamlessly.

✅ Winner: SegMetrics

Supported Platforms

Hyros is easily accessible through a web browser since it’s web-based software. It also makes it compatible with well-known OSs like macOS, Linux, and Windows, giving it better flexibility.

However, this software lacks a mobile app, which can be inconvenient for MDs on the go. Like Hyros, SegMetrics is accessed through a web browser, as it is also a web-based software.

However, it’s worth noting that this compatibility extends primarily to macOS and Windows operating systems.

Notably, SegMetrics currently lacks a dedicated mobile app, which could potentially pose a challenge for MDs who require on-the-go access to the platform.

✅ Winner: Hyros

Customer Support

Hyros provides customer support primarily through email communication. Additionally, users have the option to schedule consultations or request demos via the company’s website.

It’s important to be aware that the typical response time for emails falls within the range of 15 to 24 hours.

It makes it not suitable for emergency cases. Users who want to learn more on the platform will find the knowledge base helpful.

It has documentation with text and video tutorials that get updated often.

SegMetrics provides three channels to reach customer support: live chat, email and phone. The live chat is the quickest to get feedback in 15-20 minutes, while the email and phone can take up to 24 hours. 

For those seeking a deeper understanding of the software’s functionalities, the blog and YouTube channel serve as valuable resources.

Moreover, SegMetrics offers a Facebook page boasting 573 followers, providing a platform for users to engage with one another and exchange insights.

✅ Winner: SegMetrics

Pricing

Hyros offers three plans: Organic, Paid, and Agency. The starter plan, “Organic,” costs $49 monthly for up to 20k maximum revenue tracked.

The other two plans are custom, and you need to send a quote to get a price. SegMetrics offers four plans: Essentials, Intelligence, Business, and Enterprise.

The plans are transparent and flexible, and you can choose between monthly or annual subscriptions.  

The basic plan costs $175 monthly and offers more features than the Hyros entry plan, such as unlimited users, full LTV attribution, and more.

The other plans offer more premium features as you go higher.

✅ Winner: SegMetrics

Scalability

Hyros operates on a scalable pricing model, necessitating an upgrade to a higher-tier plan if you surpass the allocated usage limits.

However, it’s important to note that the availability of higher-tier plans with Hyros is by invitation only.

This exclusivity can potentially pose a challenge for beginners who require careful budget planning as they navigate their usage needs.

SegMetrics pricing model is scalable and transparent, where MDs need to upgrade to a higher plan when they exceed plan limits.

It makes it easy for startups to prepare a budget depending on their needs.

✅ Winner: SegMetrics

Standout Features of Hyros

HYROS packs some decent features that MDs can use in their ad marketing. However, here are two that make this software unique.

Long-term tracking

Using IP address, device ID, and cookies to create a persona enables you to track your campaign long-term and ensure security.

Not only that, the persona updates frequently every time they engage with the website online or offline.

It helps in calculating the LTV of every client.

Custom reporting

You get the option of customizing your ad reports to show specific metrics of your campaigns.

From there, you can filter the data by location, date, device, and more. Hyros can also combine two metrics and compare their conversion, ROAS, and more.

Standout Features of SegMetrics

You can expect excellent features on SegMetrics, but two of which stand out include:

Lead source attribution

The software provides a comprehensive overview of lifetime conversions from every traffic source, excluding only the initial click data.

This feature is particularly valuable in offering insights into the true ROI, enabling effective campaign adjustments.

Furthermore, the software’s algorithm empowers MDs to identify the traffic sources that wield substantial influence on their campaigns.

Data transparency

Auditing data from your campaign funnel is easy since SegMetrics allows you to view every detail. You can have an overview of every purchase, client, and more details compiled in the report and a breakdown.

Not only that, you can export the data in Excel, PDF, and CSV files without losing its accuracy.

Hyros vs. SegMetrics: SMB Guide’s Verdict

HYROS vs. SegMetrics comparison shows how these two softwares have a lot in common in how they work.

With the in-depth comparison of pricing, features, and more, we find each has its positives that MDs will find valuable. 

So, SegMetrics is the winner in this duel. Here is why. SegMetrics offers 200+ integrations with recruitment, ecommerce, affiliate, and marketing platforms.

It also has a segment feature that links third-party integrations to the platform for syncing data. The lead attribution feature on the software is also more advanced, offering customer support, webinars, and membership tracking.

Hyros is a decent alternative to SegMetrics because it offers ad tracking accuracy than most other platforms.

The lack of native CRM platform integration, poor customer support, and invite-only plans make it lose to SegMetrics.

Choose SegMetrics If:

Businesses that need marketing analytics to understand how sales get converted to revenue.

Start your 14-day free trial

Choose Hyros If:

Established businesses that generate significant revenue are looking to streamline their ad marketing.

Schedule your free Hyros demo