GetResponse vs. Mailchimp Comparison: Which tool is better?

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GetResponse and Mailchimp are two great email marketing platforms. In this guide, I compare both tool based on their features, pricing, and interfaces.

 
 
Pricing:
$19/mo - $1,099/mo
Pricing:
Free - $1,600/mo
Best For:
Small businesses and entrepreneurs
Best For:
SMBs and enterprises
Pricing:
$19/mo - $1,099/mo
Best For:
Small businesses and entrepreneurs
Pricing:
Free - $1,600/mo
Best For:
SMBs and enterprises

Are you a small business owner looking to get started with email marketing?

In this GetResponse vs. Mailchimp comparison, we’re reviewing two of the top contenders when it comes to email providers.

Our final verdict? Both are solid email marketing tools, but GetResponse is overall the better and more scalable solution.

Now let’s dive deeper into their pros and cons, pricing, and features so you can decide which is ideal for you.

GetResponse vs. Mailchimp: At a Glance

CriteriaGetResponseMailchimpWinner
SMB Guide’s Rating8.4/108/10GetResponse
Marketing Automation CapabilitiesBasic automationBasic automationMailchimp
Email BuilderDrag-and-drop, HTML editorDrag-and-dropGetResponse
Personalization & CustomizationBasic personalizationHighly customizableGetResponse
Campaign Performance TrackingStandard metricsStandard metricsTie
Email DeliverabilityMailchimp
List ManagementSimple listsSegments, tags, groups, filtersTie
A/B TestingGetResponse
Compliance & SecurityTie
User Experience and User InterfaceIntuitive interfaceVery user-friendlyGetResponse
Integrations and Compatibility170+ integrations300+ integrationsMailchimp
Customer Support24/7 live chat; Email supportEmail and live chat, phone supportGetResponse
Pricing$19/mo – $1,099/moFree – $1,600/moTie
ScalabilityGetResponse

GetResponse: Key Features, Pros, Cons, & Pricing

GetResponse homepage

GetResponse is an email marketing provider and leading platform for AI website creation. With 350k+ global customers, it has positioned itself as a powerful email tool for marketers and small businesses.

It includes features like email campaign creation, website design, sales funnels, push notifications, and more.

Pros & Cons

Pros

30-day free trial

170+ integrations

24/7 live chat support

User-friendly platform

Cons

No free forever plan

Expensive to scale

Pricing

GetResponse offers tailored plans depending on the exact features you need.

Here’s a quick breakdown:

  • Free: $0 for up to 500 contacts
  • Email Marketing: Offers advanced automated capabilities; $19 per month for 1000 contacts
  • Marketing Automation: Offers more complex automation capabilities; $59 per month for 1000 contacts
  • Ecommerce Marketing: Designed specifically for ecommerce companies; $119 per month for 1000 contacts
  • GetResponse MAX: Custom solutions with premium support; $1099+ per month
GetResponse

Powerful, simplified tool to send emails, create pages and automate your marketing.

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Mailchimp: Key Features, Pros, Cons, & Pricing

mailchimp homepage

Mailchimp is a popular email marketing platform among bloggers and small business owners. It offers a range of plans that work for beginner marketers to larger companies.

With its user-friendly interface and segmentation options, Mailchimp is designed to help you convert through both email and SMS. It also comes equipped with a handy generative AI feature that helps companies create on-brand content faster.

Pros & Cons

Pros

Free forever plan

300+ integrations

Personalized onboarding

iOS and Android app

Cons

Limited customization

Customer support can be improved

Pricing

The cost of Mailchimp depends on the plan you choose and the number of subscribers you have.

Here’s a breakdown of Mailchimp’s plan options and how many contacts they cover:

  • Free: $0 (up to 500 contacts)
  • Essentials: $13 per month (for 500 contacts)
  • Standard: $20 per month (for 500 contacts)
  • Premium: $350 per month (for 10,000 contacts)
Mailchimp

Grow your business on your terms with Mailchimp's All-In-One marketing, automation & email marketing platform.

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Marketing Automation Capabilities

GetResponse makes it simple to build complex automation workflows. It features a drag-and-drop editor that makes creating these automations a breeze.

If you’re on the Email Marketing plan, you’ll also get access to the Autoresponder tool which allows you to set up automatic responses and time/action-based messages.

GetResponse automation features

Mailchimp allows you to automate your email campaigns so they’re automatically sent out at intervals of your choice or triggered by actions that your subscribers take, such as making a purchase or abandoning their cart.

Mailchimp automations

Because GetResponse only offers some automation features on its Email Marketing plan and higher, Mailchimp wins here.

✅ Winner: Mailchimp

Email Builder

GetResponse features a drag-and-drop email designer as well as an HTML editing option. HTML editing gives you full control over the aesthetics of your newsletter.

More than 500 free templates are available if you prefer to start with something pre-made.

GetResponse email templates

Mailchimp’s drag-and-drop email editor is easy to use and gives you a reasonable amount of control over your campaign’s aesthetics.

You can easily add elements like text blocks, photos, buttons, etc, or change the font and add your own branding elements.

Mailchimp email builder

Alternatively, you can use one of their pre-made templates. Mailchimp also offers a comprehensive step-by-step guide that walks you through the process of creating email campaigns.

✅ Winner: GetResponse

Personalization & Customization

GetResponse allows for extremely advanced segmentation, so you can target your campaigns based on customer order history, online behavior, and more.

You can choose to target individual subscriber segments or groups of segments depending on your needs.

GetResponse advanced segmentation

The GetResponse dashboard is also fully customizable. Comprised of card-shaped widgets, it allows you to arrange different features and tools within the app to your liking.

Mailchimp is pretty customizable — though you may be a bit limited depending on the plan you’re on.

Mailchimp personalization

On the free plan, for example, you’re stuck with Mailchimp’s branding. You can also insert dynamic content (name, location, etc.) to further personalize your emails to each subscriber.

✅ Winner: GetResponse

Campaign Performance Tracking

GetResponse integrates directly with Google Analytics so you can view all of your marketing data in one central location.

But even if you don’t use Google Analytics, GetResponse will provide you with comprehensive campaign performance data, including metrics like landing page conversions and ecommerce analytics.

GetResponse analytics

Mailchimp provides you with comprehensive data on your campaign performance, including clicks, opens, and conversions.

One interesting feature is comparative reports. These reports compare the effectiveness of your email campaigns to that of competitors/the industry standard.

Mailchimp reporting

✅ Winner: Tie

Email Deliverability

According to this email delivery report, GetResponse’s rate of emails successfully delivered to inboxes is around 82.9%.

Mailchimp’s overall reported email deliverability is slightly higher, at around 89.5% as of January 2024. That’s an extremely high delivery rate for an email platform.

While both platforms have pretty high delivery rates, Mailchimp wins in this category.

✅ Winner: Mailchimp

List Management

GetResponse and Mailchimp both allow you to import/export your contact list to/from other email platforms.

They both also make use of the same primary list management features:

  • Segments
  • Tags
  • Groups
  • Filters

There are some slight differences in how these features work between platforms, but overall, GetResponse and Mailchimp are pretty tied when it comes to list management.

✅ Winner: Tie

A/B Testing

GetResponse offers A/B testing on all campaigns. They also provide a step-by-step guide for how to create one in the software.

Mailchimp allows you to A/B test your campaigns, but you’ll have to be on the Essentials plan or higher to do so. A/B testing on the platform is pretty simple.

Mailchimp a/b split testing

You’ll be able to choose how many of your contacts receive test combinations as well as how the winning combination will be determined.

✅ Winner: GetResponse

Compliance and Security

GetResponse is officially GDPR and U.S. CAN-SPAM compliant. Mailchimp encrypts user data and is also compliant with the GDPR and U.S. CAN-SPAM Act.

Compliance is an automatic feature with both services, so you don’t have to worry about taking any special steps to turn it on.

✅ Winner: Tie

User Interface & User Experience

GetResponse’s interface is extremely user-friendly, even allowing users to tailor the dashboard to make their most-used tools and reports even easier to access.

GetResponse interface

Mailchimp is widely known and popular for its user-friendly interface that makes it easy to create email campaigns from scratch.

Navigation is simple, with your subscriber list, reports, and campaigns all easily accessible from the left sidebar.

Mailchimp interface

There can be a bit of a learning curve in either software for more complex tasks like automation and segmentation.

However, GetResponse wins here due to its fully customizable dashboard.

✅ Winner: GetResponse

Integrations and Compatibility

GetResponse offers 100+ integrations, including connections with analytics platforms, productivity apps, website platforms, etc. There’s also an API connection available.

Mailchimp is even more flexible when it comes to integrations. It connects with more than 300 third-party applications.

That means you’ll be able to integrate it seamlessly with your analytics software, scheduling apps, CRM, and more.

GetResponse and Mailchimp both have mobile apps available for iOS and Android devices.

✅ Winner: Mailchimp

Customer Support

GetResponse provides 24/7 email and live chat support to all of its customers. Email assistance is also available. Email support is offered in multiple languages, so getting assistance is even more accessible.

Mailchimp offers email and live chat assistance to its subscribers. Unfortunately, if you’re on the free plan, you’ll only have access to this support for the first 30 days.

Phone support is also available but only to subscribers on the Premium plan.

Because GetResponse offers support in multiple languages and doesn’t restrict support based on plan, they come out on top here.

✅ Winner: GetResponse

Pricing

One of the big perks of both GetResponse and Mailchimp is that they both offer a free forever plan (though these plans do come with subscriber limits).

Both services have tiered plan options, so you’re only paying for the features you need and how many subscribers you have.

If you have a lot of subscribers, both services can get expensive quickly, but that’s generally to be expected.

GetResponse’s plans are generally a bit more pricey than Mailchimp’s — unless you have a very large subscriber list. In that case, you’ll find that both tools are relatively comparable price-wise.

✅ Winner: Tie

Scalability

GetResponse offers a custom plan for companies who need premium support and additional features. This plan starts out at $1099/month and is dependent on how many subscribers you have.

Mailchimp is an excellent tool for small businesses, especially those with less than 500 subscribers who are just getting started with email marketing.

However, once you grow a very large contact list, you’ll likely find that it’s more cost-effective to switch to a different email provider.

If you own a very large business or one that is quickly growing, we recommend GetResponse over Mailchimp.

✅ Winner: GetResponse

Standout Features of GetResponse

  • Opt-in forms and lead gen landing pages: GetResponse allows you to create forms and landing pages that are designed to help you increase your conversion rate. Built-in analytics provide extensive data to help you track and improve the effectiveness of these pages.
  • Abandoned cart workflow: This automation allows you to send an automatic message to customers who have added items to their cart and then abandoned the transaction. You can include coupon codes or other enticements to encourage customers to complete the transaction.

Standout Features of Mailchimp

  • CRM and contact list: The contact list in Mailchimp is automatically connected with its CRM system, which can be used to organize and categorize contacts based on demographics, interactions, etc..
  • Landing page editor: Mailchimp comes with a built-in landing page editor that allows you to create your own landing pages from scratch or with pre-built templates that are ready to go.

GetResponse vs. Mailchimp: SMB Guide’s Verdict

If you’re looking to get started with email marketing, you can’t go wrong with either GetResponse or Mailchimp.

GetResponse is a good choice if you want more flexibility and ability to scale. It’s a feature-rich solution that’s suitable for all levels of SMBs.

Start your free trial of GetResponse today!

Mailchimp is one of the most well-liked email marketing platforms, known for its beginner plans and user-friendly interface.

Get started with Mailchimp for free today!

GetResponse

Powerful, simplified tool to send emails, create pages and automate your marketing.

Sign up free
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Charlee is a freelance content writer for e-commerce and SaaS businesses. She has written for well-known brands like Aura, Identity Guard, and Zola and achieved page one rankings for dozens of projects.