GetResponse Review: Features, Pricing, & Alternatives

With so many alternatives for email marketing software available today, you need to choose the right one wisely based on your company’s needs.

GetResponse is among the most well-liked email marketing tools available today, boasting over 350k global customers.

It is a leading platform for email marketing and artificial intelligence website creation, helping small businesses, marketers, and entrepreneurs.

By concentrating on offering products that are both inexpensive and easy to use, GetResponse has developed into a well-known brand available to clients all around the world.

In this article, we’ll look at GetResponse’s advantages and limitations, features, and top alternatives to help you decide if it’s the best fit for your marketing needs.

SMB Guide’s Verdict for GetResponse

SMB Guide’s overall rating for GetResponse is 8.4 out of 10.

Here’s the detailed breakdown of the scoring for each factor:

Factor	Rating (out of 10)
Pricing & Plans	8
Marketing Automation Capabilities	8.5
Email Builder	8.5
Personalization and Customization	9
Campaign Performance Tracking	8.5
User Interface and User Experience	8.5
Integrations and Compatibility	8
Customer Support	8.5
SMB Guide Rating	8.4

In this review of GetResponse, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing automation software.

GetResponse is an affordable platform for email marketing campaign creation, with competitive pricing and a host of features like web design, e-commerce, sales funnels, push notifications, and a live chat option. 

It’s best suited for new business owners who don’t want to purchase several tools.

Pricing & Plans

GetResponse offers an extensive pricing structure. The cost is determined by the number of contacts in your list and the features you need. The platform offers a free plan and paid plans for businesses and creators.

Non-profit organizations can also receive a 50% discount on GetResponse plans.

Free

It is the basic plan that lets you explore the platform’s essential features.

Price

• Free

Features

• Email marketing for up to 500 contacts
• Drag-and-drop website builder with 5GB bandwidth
• 1 landing page
• Access to landing pages
• Signup forms
• Connect a custom domain
• Web push notifications

Who it’s for:

• Solopreneurs
• Users who want to test the platform before committing

Email marketing

This plan is designed to offer advanced automated capabilities for businesses to scale their marketing approach.

Price

• $19 per month (billed monthly)
• $15.58 per month (billed annually)
• $13.30 per month (billed for 24 months)

Features

• Unlimited newsletters
• Autoresponders
• Websites and landing pages
• Email and landing page templates
• Signup forms and popups
• Integrations and API
• 24/7 chat support

Who it’s for: Entrepreneurs and small businesses looking to enhance their email marketing.

Marketing automation

This plan is designed to offer complex automation capabilities to businesses to advance their marketing approaches.

Price

• $59 per month (billed monthly)
• $48.38 per month (billed annually)
• $41.30 per month (billed for 24 months)

Features

• Unlimited newsletters
• Autoresponders
• Websites and landing pages
• Email and landing page templates
• Signup forms and popups
• Integrations and API
• 24/7 chat support
• Event-based workflows
• Event-based automation
• Webinars
• Advanced segmentation
• Contact scoring
• Sales funnels

Who it’s for: Companies seeking to integrate sophisticated automation into their marketing strategies.

Ecommerce marketing

This plan is specifically designed for ecommerce companies to enhance their marketing approaches with automation.

Price

• $119 per month (billed monthly)
• $97.58 per month (billed annually)
• $83.30 per month (billed for 24 months)

Features

• Unlimited newsletters
• Autoresponders
• Websites and landing pages
• Email and landing page templates
• Signup forms and popups
• Integrations and API
• 24/7 chat support
• Event-based workflows
• Event-based automation
• Webinars
• Advanced segmentation
• Contact scoring
• Sales funnels
• Quick transactional emails
• Ecommerce segmentation
• Abandoned cart recovery
• Promo codes
• Product recommendations
• Web push notifications

Who it’s for: Ecommerce businesses looking for advanced and automated marketing.

Marketing Automation Capabilities

With GetResponse’s automation features, you can effortlessly design and oversee automatic email campaigns started in response to particular subscriber activities, such as subscribing to a newsletter or completing a transaction.

This can help you improve your chances of turning leads into new and repeat customers by enabling you to keep in touch with your subscribers at the right moment and with the appropriate message.

The Autoresponder tool offered by GetResponse is a part of their Email Marketing package. You can increase user engagement by automating email responses with this cutting-edge email marketing solution.

It allows you to set up time-based and action-based messages that are sent out in response to user activities or changes in data. Scheduled emails, such as a welcome message immediately upon sign-up or a discount offer a week later, can be sent to subscribers using autoresponders. 

GetResponse also offers sophisticated marketing automation in addition to standard autoresponders. With a drag-and-drop editor, you can construct intricate automation workflows with this functionality, which is exclusive to higher-tier plans.

Conditional branching is another element of GetResponse’s automation capabilities that lets you make intricate and dynamic email sequences. With this, you can design distinct routes for subscribers according to their behavior or data, enabling you to develop highly targeted and personalized email campaigns.

This can boost your email marketing performance and increase the likelihood that leads will become customers. You can create customized customer journeys with GetResponse’s marketing automation functionality, taking into account their preferences and behavior.

The workflows can be used to trigger actions such as email campaigns, tags, and scores based on actions taken by subscribers. GetResponse also offers a plethora of pre-made e-commerce automation templates in addition to the crucial automated process for abandoned carts.

You can retarget clients with offers based on their tags, advertise a product or course, and offer rewards to devoted customers based on their degree of participation.

Email Builder

GetResponse’s email editor makes it simple to produce well-designed emails without coding experience. You can design and personalize your emails to look amazing on any device with a drag-and-drop designer, industry-specific customizable templates, and an integrated design editor.

Furthermore, users who need more control over the appearance of their emails can take advantage of advanced design capabilities like custom fonts, background graphics, and HTML editing.

The platform offers 500 free email templates that are a great resource for email marketers as they can be customized for various sectors and types of emails. You get several choices to quickly and easily create emails with a professional appearance, saving time and effort and boosting campaign efficacy.

The email editor on the platform includes capabilities to help you optimize your campaigns for better results. It offers A/B testing that allows you to test different versions of your emails to determine which one works better. Its personalization feature allows you to include subscriber information in emails.

To boost email deliverability and evade spam filters, its platform is kept up to date. Advanced analytics offer precise statistics and insights into your email campaigns. All of these features improve your email marketing and allow you to obtain better results with less work.

GetResponse also simplifies the process of importing graphic images from platforms such as Giphy and Shutterstock. To inject creativity and culture into your email marketing, you can add image blocks and choose media from various sources.

Personalization & Customization

With advanced segmentation offered by GetResponse, you can design incredibly focused marketing campaigns considering past purchases, order histories, and the online behavior of your customers. This flexibility enables you to properly target your email campaign audience.

The platform allows you to send emails to several subscriber segments simultaneously or exclude certain segments, a feature that other platforms might not always allow you to do.

The conditions of segmentation cover a variety of areas, including geolocation, tags, lead scoring, lead magnets, conversion funnels, and more.

However, only the “Marketing Automation” plan and above offer some advanced segmentation capabilities.

GetResponse also features a fully customizable dashboard that you can set up as per your choice. It consists of several card-shaped widgets arranged side by side with various data and interaction choices on each widget.

Campaign Performance Tracking

GetResponse offers comprehensive data and analytics to assist you in monitoring and refining your marketing initiatives. The platform allows you to track email performance, landing page conversions, and e-commerce analytics.

You can also integrate the platform with Google Analytics and other third-party applications to gain more insights.

A/B testing offered by GetResponse allows you to test different versions of the emails to determine which one works better. You can add subscriber information to emails thanks to its customization and the platform is kept up to date to boost email deliverability and evade spam filters. 

With these features, you can make your email marketing more efficient and produce more favorable outcomes. The platform also allows you to track the effectiveness of your email marketing by looking at email campaign statistics.

You can see where your marketing is going by checking specific campaign reports or a consolidated trends dashboard.

User Interface and User Experience

GetResponse features a user-friendly and easy-to-navigate interface. It allows you to quickly create an account with them or log in with your Google or Microsoft account.

You can modify the GetResponse dashboard to make your most often-used tools and reports easily available. An adjustable “widget library” allows you to access all of the essential functions through a standard drop-down menu.

The platform makes it quite simple to accomplish all the fundamental tasks, such as importing contacts, creating email campaigns, setting up autoresponders, and viewing statistics.

Additionally, there isn’t much of a learning curve for GetResponse’s more sophisticated features, such as its marketing automation tools.

Integrations and Compatibility

Businesses benefit from being able to manage their website, email, and social ads all in one application and GetResponse integrations make the job easier.

The platform offers more than 100 integrations including integrations with numerous form builders, CRMs, productivity apps, and website platforms.  

Some of the integrations offered by GetResponse are:

• CRM Integrations with Hubspot, Salesforce, SugarCRM, Freshbooks
• E-commerce Integrations with Shopify, PayPal, WooCommerce, Etsy, BigCommerce, Stripe
• Webinar Integrations with Youtube, Vimeo, ClickMeeting, Wistia
• WordPress lead generation plugins with Bloom
• WordPress page builders with Divi.
• WordPress contact form plugins with WPForms.

The platform also offers an API connection.

Additionally, GetResponse offers a mobile email marketing application that is incredibly user-friendly and helpful for email marketers and eCommerce owners.

You can track the effectiveness of the email campaigns with their mobile app and check essential data and stats.

Customer Support

GetResponse offers email and live chat available 24/7 with all plans. Email assistance is offered in eight languages including English, German, Italian, Spanish, Portuguese, Polish, Russian, and French, and the chat service is quick and helpful.

GetResponse makes it simple for consumers to discover answers to their problems by offering a comprehensive help center with step-by-step instructions and videos on using the website builder’s capabilities.

GetResponse — Unique Features

Here are GetResponse’s unique features that I personally feel are worth an additional shout-out.

Abandoned cart

A new condition called “abandoned carts” has been added by GetResponse to its marketing automation workflow choices. This tool lets you send an automatic message to customers who have abandoned a transaction and group them together.

You can include coupon codes here to entice customers to complete their purchase.

Optin forms and lead gen landing pages

GetResponse offers forms intended to help companies increase conversions and grow their email list. The drag-and-drop form builder offered by the platform is a user-friendly tool with a variety of customizable themes.

These forms can be tailored to blend in with a company’s branding and website design. You can also test various iterations of the forms and optimize them for better conversions with A/B testing.

To track and improve conversions, built-in analytics offer extensive data on form views, requests, and conversions.

What the Experts Say About GetResponse

GetResponse has a 4.3 rating on G2 with 721 reviews and a 4.2 rating on Capterra with over 503 votes. It is praised for its ease of use and automation features.

I use GetResponse for building my list and keeping in touch with them. Since I started using it till now, I have had little or no issues with any of the features I use. What’s most important for me is that my mails get to my contact’s inbox and GetResponse makes sure of that. I do feel there are more features now on the app than I need and it is quite very good. I can easily clean my list and remove contacts that no longer respond or open my mails. The landing page builder and the website builders are good though I rarely use them.

Tolu A., Digital Marketing Consultant – Verified Capterra review

Simple automation and customization of multistep trips based on participant actions could send a series of onboarding emails to new sign-ups, for example, or cart abandonment emails if the purchase is not completed. Workflows customize and improve the effectiveness of marketing.

Nanaka S., Infrastructure Specialist – Verified Capterra review

GetResponse Alternatives

GetResponse offers exceptional email marketing automation solutions at a reasonable cost. It may not, however, be the greatest option for every organization, as each has unique requirements. If your needs are more specific, check out the best GetResponse competitors.

You may want to take a look at these three excellent GetResponse alternatives.

ActiveCampaign

ActiveCampaign offers an extensive selection of email marketing alternatives. This platform differentiates itself as one of the solutions with exceptional automation capabilities.

They also have higher deliverability rates than GetResponse.

The pricing plans for this program start at $15 per month.

If you need complex automation and higher deliverability, ActiveCampaign may be a better fit for your needs.

Sign up for your free trial of ActiveCampaign

Mailchimp

Mailchimp allows you to successfully manage and connect with customers, clients, and other interested parties using an all-in-one marketing platform. It focuses on advanced data analysis, unique automated methods, visually appealing messages, and effective contact management.

The platform offers strong reporting capabilities along with robust eCommerce integration options. MailChimp also offers social media reporting, which may be advantageous over GetResponse depending on your requirements.

Start your free trial of Mailchimp today

Aweber

AWeber is another popular email marketing choice known for its email delivery. Although it lacks advanced automation features like those on GetResponse, it still delivers tools for campaign tracking, list management, and more.

Get started with AWeber for free

Other options: Best GetResponse alternatives

Getting Started with GetResponse

GetResponse is a suitable tool for marketers, website owners, and business owners seeking a feature-rich solution. Its platform is designed to grow alongside your business, regardless of your level of experience.

With cutting-edge marketing capabilities like its unique AI Email Generator and Website Builder, the platform goes above and beyond standard email marketing features.

Start your free trial of GetResponse today!

FAQs

Related reading:

• GetResponse vs. AWeber