AWeber vs. GetResponse Comparison: Which is better?

Compare AWeber and GetResponse in our detailed analysis to find out which email marketing platform best suits your business needs.

In the battle of AWeber vs. GetResponse, which email marketing platform wins overall to fulfill your business needs? 

Both tools offer robust features for managing campaigns and building subscriber lists, but which one aligns best with your goals? 

Explore our detailed reviews of AWeber and GetResponse to uncover the best choice for your marketing strategy. 

Let’s dive into the comparison to answer your questions and guide you to the right decision.

AWeber vs. GetResponse: At a Glance

Criteria	AWeber	GetResponse	Winner
SMB Guide’s Rating	7.9/10	8.4/10	GetResponse
Marketing Automation Capabilities	Complex email sequences	Basic automation	Tie
Email Builder	600+ pre-made email templates	Intuitive, easy-to-use	AWeber
Personalization & Customization	Lacks segmentation options	Basic personalization	GetResponse
Campaign Performance Tracking	Limited tracking	Standard metrics	AWeber
Email Deliverability	✅	✅	GetResponse
List Management	Standard segmentation	Simple lists	Tie
A/B Testing	✅	✅	AWeber
Advanced Reporting & Insights	Attribution has limitations	Basic reports	GetResponse
Compliance & Security	✅	✅	Tie
User Experience and User Interface	Minimalist interface	Intuitive interface	GetResponse
Integrations and Compatibility	750+ integrations	170+ integrations	AWeber
Customer Support	Live chat, phone, and email	24/7 live chat; Email support	AWeber
Pricing	Free – $899/mo	$19/mo – $1,099/mo	AWeber
Scalability	✅	✅	GetResponse

AWeber: Key Features, Pros, Cons, & Pricing

AWeber enables businesses and entrepreneurs to streamline their email marketing efforts with its user-friendly tools. Its drag-and-drop email builder and AI writing assistant simplify campaign creation and content optimization, eliminating design hurdles and helping to boost open rates.

The platform does very well in automation, especially with personalized email sequences based on user behavior and segmentation.

AWeber’s dynamic content insertion adds further flexibility, making it a versatile choice for integrating email marketing with broader digital strategies.

Pros & Cons

Pricing

AWeber pricing is straightforward. It offers four scalable plans, including a freemium. The free plan offers basic functionality and caps subscribers at 500.

Paid plans offer more features and support unlimited subscribers. Billing is monthly or yearly, where annual pre-payments get 4 months off.

The best part is that AWeber includes a money-back guarantee of 30 days.

Here are the plans:

• Free: $0
• Lite: $15 monthly or $150 yearly
• Plus: $30 monthly or $240 annually
• Unlimited: $899 monthly only

GetResponse: Key Features, Pros, Cons, & Pricing

GetResponse offers a cost-effective solution for building email marketing campaigns, featuring competitive pricing and a variety of tools like web design, e-commerce, sales funnels, push notifications, and live chat.

It’s ideal for new entrepreneurs looking to avoid investing in multiple platforms.

Pros & Cons

Pricing

GetResponse has a tiered pricing structure based on your contact list size and required features. It offers a free plan and paid options for businesses and creators.

Upon signing up for the free trial, you gain access to premium features for 30 days. Afterward, you can either upgrade or continue with limited features on the free plan.

Marketing Automation Capabilities

AWeber offers an accessible approach to marketing automation, making it suitable for those with limited technical expertise. Users can set up straightforward automated workflows triggered by actions like clicking links, opening emails, or scheduling events.

While AWeber supports some basic personalization with dynamic content based on recipient data or behavior, it lacks support for external triggers and has a limited range of options.

For users requiring more advanced segmentation or complex, conditional actions, AWeber’s automation may fall short.

Its features are suitable for basic to intermediate needs, but those seeking advanced automation, extensive customization, or multi-channel integration might find the platform lacking.

GetResponse’s automation tools simplify email campaigns triggered by subscriber actions like sign-ups or purchases, helping convert leads into customers.

The Autoresponder feature automates time-based or action-based emails, such as welcome messages or discount offers.

For advanced needs, higher-tier plans include a drag-and-drop editor for building complex workflows.

Conditional branching allows personalized email sequences based on subscriber behavior, while marketing automation lets you create customized customer journeys.

Pre-built e-commerce templates handle tasks like abandoned cart recovery and retargeting.

✅ Winner: Tie

Email Builder

AWeber’s drag-and-drop email builder offers an easy way to design visually appealing emails without the need for technical skills. With over 600 mobile-responsive templates, it ensures consistency across devices and industries.

The Smart Designer creates templates from existing web pages for brand consistency, while the builder supports plain text and HTML editing. It includes strong preview, testing, and spam-checking tools for better deliverability.

Though versatile, it may not match the advanced customization options of other platforms. Still, AWeber’s email builder is an effective tool for small businesses and entrepreneurs, delivering all essential features for polished email campaigns.

GetResponse’s email editor makes it easy to create polished emails without coding. The drag-and-drop designer, customizable templates, and built-in editor allow you to design emails that look great on any device.

Advanced features like custom fonts, background graphics, and HTML editing offer more control for users needing specific designs.

With 500 free, customizable templates for different industries, marketers can quickly create professional emails, saving time and enhancing campaigns.

The editor also includes tools like A/B testing, personalization, import options for visuals, and advanced analytics to optimize performance.

✅ Winner: AWeber

Personalization & Customization

AWeber provides essential tools for crafting personalized and engaging email campaigns. Users can leverage dynamic content insertion to tailor emails based on recipient details like names and locations, enhancing relevance and impact.

The platform also offers merge tags for adding personalized touches, such as the recipient’s first name. Audience segmentation allows users to create groups based on demographics or engagement levels, improving campaign focus.

While these features are user-friendly, those needing advanced targeting or segmentation might find AWeber’s options limited. The platform’s simplicity may not meet the needs of marketers seeking complex, data-driven campaigns.

GetResponse’s advanced segmentation lets you create highly targeted campaigns based on customer behavior, such as past purchases and online activity. This allows precise audience targeting for your emails.

You can send emails to multiple segments at once or exclude certain ones, offering more flexibility than some other platforms. Segmentation criteria include geolocation, tags, lead scoring, and conversion funnels.

However, advanced segmentation is only available in the “Marketing Automation” plan and above. The platform also offers a customizable dashboard with widget-based data and interaction options for easy access to key information.

✅ Winner: GetResponse

Campaign Performance Tracking

AWeber provides thorough tracking analytics for email marketing, including key metrics like open rates, click-through rates, conversion rates, and ROI. These metrics are essential for assessing campaign success and informing future improvements.

Real-time reporting dashboards allow users to monitor campaign performance and adjust strategies quickly. Users can also set and track specific goals, such as lead generation or revenue, ensuring alignment with business objectives.

Basic reporting is available on the free plan, but advanced tracking features, including real-time analytics, are reserved for Plus and Unlimited plans.

Integration with third-party analytics, like Google Analytics, is available but may not be as seamless. Overall, AWeber’s analytics features are sufficient for most small businesses, especially with the enhanced tracking capabilities in the Plus and Unlimited plans.

GetResponse provides robust analytics to help you monitor and optimize your marketing efforts, including tracking email performance, landing page conversions, and e-commerce data. It integrates with Google Analytics and other apps for deeper insights.

Customization options enable personalized emails, while updated features ensure high deliverability and spam avoidance.

You can also track email campaign performance with detailed reports and a trends dashboard to evaluate overall marketing effectiveness.

✅ Winner: AWeber

Email Deliverability

AWeber prioritizes email deliverability, backed by decades of experience in the industry. Founded by Tom Kulzer, who developed the first autoresponder in 1998, AWeber continues to focus on best practices for inbox success.

Their 24/7 reputation management system monitors email activity to detect and eliminate abuse, ensuring high-quality delivery. 

Unlike many providers that outsource their infrastructure, AWeber owns its entire delivery stack, giving them full control over email performance for optimal results.

GetResponse boasts a 99% overall email deliverability rate, though individual results may vary based on message content.

With over two decades of experience, GetResponse has built strong relationships with major ISPs, thanks to its strict anti-SPAM policy, robust list management, and delivery tracking.

Using shared IP addresses, GetResponse allows users to send large volumes of emails from day one, benefiting from the platform’s established IP reputation.

✅ Winner: GetResponse

List Management

AWeber’s list management feature streamlines subscriber collection and tracking. With its sign-up form builder, users can quickly create forms and publish them on their website in one step. 

AWeber also offers easy-to-read analytics, showing who opened emails, clicked links, generated revenue, and unsubscribed.

Users can create targeted segments based on factors like open rates, click-throughs, sign-up details, and location to enhance audience engagement and boost profitability.

GetResponse’s list management feature enables businesses to efficiently organize, segment, and maintain contact lists. Users can upload contacts, assign tags and scores, and create segments based on behavior and engagement.

It offers tools to verify subscriber consent and collect data through custom fields to better understand contacts.

Advanced segmentation and automation help deliver personalized, targeted emails, while integration with CRM tools ensures contact details stay up to date.

✅ Winner: Tie

A/B Testing

AWeber’s A/B testing feature allows users to test up to three different emails, including subject lines, content, preview text, and send times. Unlike other providers, AWeber offers flexibility in choosing segments and testing more than just subject lines.

Users can split-test 40% of their audience, then automatically send the winning variation to the remaining 60%. The platform also enables testing at different times of day to determine the best engagement.

Live results provide real-time insights on opens, clicks, and sales, helping optimize email campaigns effectively.

GetResponse offers two types of A/B testing: subject line or message content. Integrated into the newsletter creation process, this feature can be enabled in the Distribution settings section.

Once activated, additional steps allow users to define the test type and customize settings to optimize email performance.

✅ Winner: AWeber

Advanced Reporting and Insights

AWeber’s advanced reporting and insights feature simplifies email marketing analytics. With just a few clicks, users can track everything from open rates to sales. Integration with Google 

Analytics allows businesses to monitor website performance, link clicks, and specific sign-up form activity, helping optimize campaigns. Additionally, analytics can be used to segment audiences based on behavior like open rates and purchases for more targeted marketing.

GetResponse’s analytics feature offers a centralized dashboard to keep all campaign and contact data secure. Users can track key metrics like clicks, opens, bounces, and unsubscribes to understand engagement patterns.

With real-time insights and the mobile app, data is accessible anywhere, helping marketers optimize campaigns through data-driven decisions.

 Additionally, the analytics tool allows for in-depth comparisons of newsletters, autoresponders, and other messages to boost overall performance.

✅ Winner: GetResponse

Compliance and Security

Both AWeber and GetResponse prioritize permission-based marketing, ensuring that all communications are sent with the recipient’s consent.

They maintain strong compliance records and adhere to industry standards, including GDPR regulations, to safeguard user privacy and data security.

✅ Winner: Tie

User Interface and User Experience

AWeber’s user-friendly interface makes it accessible for marketers with minimal tech experience. Its intuitive layout and drag-and-drop email editor enable users to create professional emails easily, while customizable templates ensure consistent branding.

Though AWeber’s interface may seem outdated compared to newer platforms, it remains practical. The preview and testing tools ensure emails display correctly across devices, making AWeber a reliable choice for those who prioritize functionality over modern design.

GetResponse offers a simple, intuitive interface that lets you quickly sign up or log in via Google or Microsoft.

You can customize the dashboard for easy access to frequently used tools and reports, using an adjustable widget library and drop-down menu for essential functions.

Basic tasks like importing contacts, creating email campaigns, setting up autoresponders, and checking stats are easy to complete.

Even its advanced features, like marketing automation, are user-friendly with minimal learning required.

✅ Winner: GetResponse

Integrations and Compatibility

AWeber’s strong integration capabilities enable seamless connections with popular platforms like PayPal, WordPress, Zapier, and Calendly.

Its extensive range of integrations, including e-commerce sites like Shopify and social media networks like Facebook and LinkedIn, enhances its functionality.

This flexibility benefits e-commerce businesses by streamlining client data management and campaign efficiency.

While the mobile app supports on-the-go email management, it lacks some features of the desktop version, which may be a drawback for users needing full functionality away from their desks.

GetResponse streamlines the management of websites, emails, and social ads through a single platform with over 100 integrations. These include:

• CRM Systems: HubSpot, Salesforce, SugarCRM, Freshbooks
• E-commerce Platforms: Shopify, PayPal, WooCommerce, Etsy, BigCommerce, Stripe
• Webinar Tools: YouTube, Vimeo, ClickMeeting, Wistia
• WordPress Plugins: Bloom for lead generation, Divi for page building, WPForms for contact forms

The platform also supports API connections for custom integrations. Additionally, GetResponse offers a user-friendly mobile app for tracking email campaign performance and accessing key metrics on the go.

✅ Winner: AWeber

Customer Support

AWeber is renowned for its exceptional customer support, available through phone, email, and live chat. The support team is known for its quick responses and knowledgeable staff, ensuring easy access to assistance.

Phone support is offered from 8 AM – 8 PM ET, with a toll-free option, while live chat is available Monday-Friday from 7 AM – 10 PM ET and weekends from 8 AM – 5 PM ET. This comprehensive service is particularly beneficial for small businesses needing extra help.

In addition to direct support, AWeber provides a robust knowledge base with tutorials, FAQs, and user guides.

Support is accessible 24/7, even on the free plan, and the platform also offers community forums, online classes, and webinars to help users maximize their experience.

GetResponse provides 24/7 support via email and live chat across all plans. Email support is available in eight languages: English, German, Italian, Spanish, Portuguese, Polish, Russian, and French. The live chat is prompt and effective.

The platform also features a detailed help center with step-by-step guides and video tutorials, making it easy for users to find solutions and navigate the website builder’s tools.

✅ Winner: AWeber

Pricing

AWeber’s pricing plans, listed below, show the monthly rates for managing 0–500 contacts, which is ideal for many small and medium-sized businesses.

Plan	Pricing
Free	$0
Lite	$15/mo
Plus	$30/mo
Unlimited	$899/mo

GetResponse’s plans are pretty versatile and are as follows:

Plan	Pricing
Free	$0
Email Marketing	$19/mo
Marketing Automation	$59/mo
Ecommerce Marketing	$119/mo

✅ Winner: AWeber

Scalability

Both AWeber and GetResponse offer scalable pricing plans to accommodate various business sizes and needs. AWeber’s scalability is primarily determined by the number of contacts managed, with pricing increasing as the contact list grows.

In contrast, GetResponse provides a broader range of plans and pricing tiers, making it more adaptable for diverse scaling needs.

Standout Features of AWeber

AWeber stands out with several distinctive features:

• AI Writing Assistant: AWeber’s AI Writing Assistant is designed to help users quickly generate engaging content, especially useful for overcoming writer’s block. By offering suggestions and content ideas, it streamlines the creation of compelling email copy and subject lines, enhancing overall campaign quality while saving time.
• Drag-and-Drop Email Builder:  The drag-and-drop email builder allows users to design polished emails effortlessly. With its intuitive interface, users can easily modify layouts, text blocks, buttons, and images without needing design skills. The builder offers extensive customization options, making email creation both simple and enjoyable.
• Subject Line Assistant: The Subject Line Assistant helps craft attention-grabbing subject lines that boost engagement and open rates. By analyzing content and providing optimization tips, it assists users in creating effective subject lines that drive action, making it particularly valuable for those new to content creation.

Standout Features of GetResponse

Here are some standout features of GetResponse:

• Abandoned Cart: GetResponse has introduced an “abandoned carts” feature in its marketing automation. This tool sends automatic reminders to customers who leave their shopping carts behind and allows you to group these customers together. You can also include coupon codes to encourage them to complete their purchases.
• Opt-in Forms and Lead Gen Landing Pages: GetResponse provides forms designed to boost conversions and expand email lists. The platform’s drag-and-drop form builder is easy to use and offers various customizable themes. Forms can be adapted to match your branding and website design.

AWeber vs. GetResponse: SMB Guide’s Verdict

In conclusion, choosing between AWeber and GetResponse ultimately depends on your specific needs as they both tie. 

AWeber excels with its straightforward, contact-based pricing model and robust reporting tools, making it an excellent choice for businesses focused on simplicity and precise analytics. 

On the other hand, GetResponse stands out with its extensive range of plans, advanced automation features, and versatile scalability options, ideal for businesses looking for comprehensive marketing solutions and the ability to grow dynamically.

Both platforms offer strong permission-based marketing and GDPR compliance. 

For a solution that balances ease of use with effective reporting, AWeber is a solid choice. For a more scalable and feature-rich option, GetResponse is the way to go.