AWeber Review: Features, Pricing, & Alternatives

AWeber is a well-known email marketing and automation platform, and was created with small businesses and entrepreneurs in mind. AWeber’s user-friendly interface and comprehensive toolkit make it simple for users to effectively manage email campaigns.

Although the platform is easy to use and has dependable customer service, it might not have as much advanced automation power as some of its rivals.

Whether you’re a novice looking to launch your first email campaign or a small business in need of a trustworthy marketing tool, AWeber offers a strong platform for audience growth and engagement. 

We’ll examine AWeber’s advantages, disadvantages, and comparison to other options in this review to provide you with all the information you need to make an educated choice.

SMB Guide’s Verdict for AWeber

Based on our analysis, I’m giving AWeber an overall score of 7.9 out of 10.

With AWeber, companies and entrepreneurs can efficiently expand, oversee, and profit from their email marketing initiatives. AWeber offers tools that simplify the creation, sending, and analysis of email campaigns.

Factor	Rating (out of 10)
Pricing & Plans	7
Marketing Automation Capabilities	9
Email Builder	8
Personalization & Customization	7
Campaign Performance Tracking	7
User Interface and User Experience	7
Integrations and Compatibility	9
Customer Support	9
SMB Guide Rating	7.9

In this review of AWeber, I’ve followed SMB Guide’s detailed criteria for evaluating the email marketing software.

Pricing & Plans

AWeber provides a flexible pricing structure meant to suit a broad spectrum of users, ranging from startups to well-established companies. With the platform’s free plan, users may launch their email marketing campaigns without having to pay anything up front.

Higher levels support larger email lists with more sophisticated features and pricing increases accordingly. Furthermore, AWeber offers additional discounts for students and non-profits, provided you’re able to submit sufficient proofs.

Free

This is the free-tier that AWeber offers. It comes with limited functionalities but users just starting out can get an idea of the application from using it for free.

Price

• Free

Features

• Up to 500 subscribers
• 1 email list
• 1 landing page
• 1 email automation available
• Basic support via Email.

Who it’s for: Individuals just starting out with email automation.

Lite

This is the entry-level paid tier of AWeber. It offers the basic functionalities of an email management software.

Price

• $15 per month (billed monthly)
• $12.50 per month (billed annually)

Features

All features from Free plan, plus:

• 3 Landing pages
• 3 users
• 3 email automations
• 1 custom segment
• 24/7 support

Who it’s for: Individuals and small businesses starting out with their email automation journey.

Plus

This plan provides a comprehensive all-in-one solution for email marketing and automation. This is AWber’s most popular and preferred plan.

Price

• $30 per month (billed monthly)
• $20 per month (billed annually)

Features

All features from Lite, plus:

• Unlimited email lists
• Unlimited landing pages
• Unlimited users
• Advanced landing page features
• Advanced reporting and Tracking
• Remove watermark
• Priority 24/7 support

Who it’s for: Small businesses who need an all in one email marketing solution.

Unlimited

The top tier has all the features and functionalities of AWeber. If you have more than 100,000 subscribers you can opt for the same.

Price

• $899 per month (billed monthly)

Features

All features from Plus, plus:

• Up to, and more than 100,000 subscriber management
• Priority account management

Who it’s for: Businesses with a large traffic of monthly subscribers can opt for this plan.

Marketing Automation Capabilities

With its simple and straight-forward approach to marketing automation, AWeber makes marketing automation accessible to even those without much technical knowledge.

On AWeber, you can create simple automated workflows that are started by user activities, such clicking links, opening emails, or setting up time-based events. AWeber’s automation features some limited but functional personalization.

Although the platform enables the insertion of dynamic information based on recipient attributes or behaviors, it does not support external event triggers and has a limited selection of triggers. 

Because of this, consumers that need deeper segmentation or more intricate, conditional actions may find that AWeber’s automation features are insufficient.

AWeber’s email marketing solutions are adequate for basic to mid-level purposes, but they may not meet the expectations of users seeking sophisticated automation, broad customization, or cross-channel functionality.

Email Builder

With its drag-and-drop interface and user-friendly design, AWeber’s email builder makes it easy for users to produce visually appealing emails without the need for technical knowledge.

With over 600 mobile-friendly, fully editable templates, the platform serves a wide range of sectors and guarantees uniformity on various screen sizes.

AWeber’s Smart Designer streamlines the design process by automatically creating email templates based on pre-existing web pages, making it easy for users to maintain brand alignment.

For those who prefer a more hands-on approach to creating their emails, the builder also offers options for both plain text and HTML editing.

AWeber’s email builder shines in usefulness beyond appearance, with strong preview and testing options. In order to avoid formatting problems, users can read their emails on a variety of clients and devices. Additionally, the platform offers spam testing tools to improve deliverability. 

Although the editor is very flexible and easy to use, those who are looking for more complex customization may find it to be a little bit more limited than on other platforms that provide more advanced design capabilities.

Despite this, AWeber’s email builder is still a potent resource for entrepreneurs and small companies, offering all the elements required to produce polished email campaigns.

Personalization & Customization

AWeber gives users the necessary capabilities for customization and personalization so they can make email campaigns that are more relevant and engaging.

Because of the platform’s support for dynamic content insertion, emails can be made uniquely tailored based on recipient information like names, locations, or other details.

To improve the user experience and increase the impact of each email, this feature is essential. To further improve the relevancy of your communications, AWeber also provides merge tags that make it simple to add personalized information like the recipient’s first name.

AWeber’s audience segmentation feature enables users to build groups of people according to demographic information or engagement levels, for more focused messaging that can improve the efficacy of campaigns.

The segmentation choices on the platform are simple to understand and available to users of all skill levels. Those that need more precise control or sophisticated targeting capabilities, however, may find the degree of segmentation to be restrictive. 

AWeber’s lack of complexity and flexibility compared to some of its competitors may be a disadvantage for marketers looking to execute highly customized, data-driven campaigns, even though it offers basic behavioral triggers and segmentation.

Campaign Performance Tracking

For email marketing campaigns, AWeber offers comprehensive tracking analytics that include vital data like open rates, click-through rates, conversion rates, and return on investment.

These indicators are crucial for determining the effectiveness of your campaigns and for making wise choices that will enhance upcoming projects.

The platform’s reporting dashboards enable users to track campaign results in real-time, which is essential for expeditiously modifying and optimizing campaigns.

Users may also define and monitor campaign goals that are specific to their organization, including generating leads or income, to make sure marketing tactics are in line with corporate goals. 

While the free plan includes basic reports, only paying plans—specifically, the Plus and Unlimited tiers—offer sophisticated tracking features, such as real-time analytics and extensive insights.

Additionally, AWeber makes A/B testing easier by letting consumers test multiple iterations of their emails to see which works better. This offers useful information for improving campaigns. 

Though AWeber’s A/B testing tools work well, the breadth of information they provide might not be as deep as that of more advanced platforms.

Additionally, some customers might find that AWeber’s connectivity with third-party analytics tools like Google Analytics is less seamless or that the reporting dashboards are a little too simple, despite the fact that this integration enables deeper performance tracking. 

Despite these drawbacks, AWeber’s monitoring features are enough for the majority of small businesses, providing the information required to precisely evaluate and improve email marketing campaigns—particularly in the Plus and Unlimited plans with their sophisticated tracking functionalities.

User Interface and User Experience

AWeber is usable even by marketers and small enterprises with limited technological expertise because of its clear and easy-to-use user interface. Users may browse the site with ease thanks to its simple, well-organized interface, which includes tabs and menus that are easy to understand. 

One noteworthy feature is the drag-and-drop email editor, which lets users write emails with a professional appearance without knowing any code. AWeber also offers configurable templates and pre-designed layouts, which save consumers time and ensure a unified brand image throughout campaigns.

However, in comparison to more modern systems, users find the AWeber UI a little old-school. Even while all the necessary components are there, the overall style might not be as sophisticated or dynamic as that of more recent rivals.

While the preview and testing features are helpful in ensuring that emails show appropriately on different devices and clients, these tools may not offer the advanced insights seen on more complex platforms. 

Despite this, AWeber is still a dependable and simple solution for handling email marketing campaigns, especially for users that value utility above design.

Integrations and Compatibility

Strong integration capabilities provided by AWeber make it simple for users to link with a variety of popular systems, including PayPal, WordPress, Zapier, and Calendly.

AWeber’s wide range of integration options, which allow it to integrate easily with many different apps, is one of its most notable features. 

You can also integrate with e-commerce sites like Shopify and CloudCart, social media programs like Facebook, LinkedIn, Twitter, and PayPal, and CRM solutions like Bullhorn CRM and Agile CRM.

For e-commerce companies in particular, this adaptability is helpful because it makes managing client data easier and marketing campaigns more efficient.

AWeber’s versatility is further enhanced by its connectivity with social media networks, which let users track engagement and share information across many channels.

The platform’s mobile app is helpful for organizing email campaigns while on the go, but it isn’t as feature-rich as the desktop version, which may be a problem for users who require full capability when they’re not at their desks.

Customer Support

AWeber is well known for its excellent customer service, which is available by phone, email, and live chat in addition to other channels. The platform’s support staff is renowned for their prompt responses and experienced representatives, which makes it simple for customers to seek assistance when they need it. 

Support on phone is available from 8 AM – 8 PM ET USA, and has a toll-free calling option as well. The live-chat support is available on Monday- Friday from 7 AM – 10 PM ET, and on Saturday – Sunday from 8 AM – 5 PM ET.

This is especially helpful for entrepreneurs and small enterprises who might need more help utilizing AWeber’s services. Moreover, AWeber provides a comprehensive knowledge base with tutorials, user manuals, and FAQs to help users troubleshoot problems on their own. 

One major benefit is that support is always available around-the-clock, even with the free plan, so help is never far away. AWeber also offers a range of training materials in addition to direct support to help users get the most out of the platform.

These consist of community forums, online classes, and webinars where users can interact and exchange insights.

AWeber — Unique Features

AWeber includes several unique features that set it apart from competitors.

AI writing assistant

One unique tool from AWeber is their AI writing helper, which is intended to help users—especially those who have writer’s block—create content more quickly. This tool makes the process of creating interesting email copy and subject lines faster and more efficient by providing suggestions and ideas for content.

By utilizing cutting-edge algorithms, the AI writing helper improves email campaigns’ overall quality while saving time. As such, it’s a useful tool for anyone trying to maximize their email marketing efforts with the least amount of work.

Drag and drop email-builder

AWeber’s drag-and-drop email builder is a unique feature that makes sending out emails with a polished appearance easy and fun.

Without any prior design knowledge, users may effortlessly alter layouts and components like text blocks, buttons, and images thanks to its intuitive interface. The builder effortlessly integrates and provides a wide range of customizable choices.

Subject line assistant

The Subject Line Assistant is a useful tool that assists customers in creating attention-grabbing subject lines that increase engagement and open rates. This feature helps users optimize their subject lines so they are both compelling and successful by analyzing material and making suggestions.

It’s especially helpful for people who don’t have experience writing content because it provides advice on how to write compelling subject lines that elicit action.

When combined with AWeber’s other useful capabilities, this tool makes the platform a great option for anyone trying to improve their email marketing efforts with confidence and ease.

What the Experts Say About AWeber

AWeber has got good reviews and ratings from reputed websites like G2.com and Trustradius. It has gained a total of 4.2 out of 5 starts from G2.com and 7.5 out of 10 from Trustradius respectively.

Here are some of the highlights.

My experience with Aweber’s customer support even when I start as a free trial was something to take home about. It’s easy to create both HTML templates for your emails and also, their easy drag and drop email builder makes it possible to design your email templates or pick from the library of already made templates and edit your campaigns. Email campaigns can also be shared with someone else to import all the flows to their autoresponder with Aweber and save a lot of stress.

Awogor M., Editor in Chief – Verified Capterra review

I enjoyed using AWeber. It was easy to set up lists and broadcast emails. And it made it possible for me to get started building my business online without much tech skill. However, as I became a more advanced marketer and wanted more control in my business, the way AWeber was set up did not seem to make certain advanced automation features possible. Or the interface was set up in such a way to dissuade you from using it for more complex features.

Ben M., Consultant – Verified Capterra review

AWeber Alternatives

For users seeking alternatives to AWeber, there are several options that offer unique features and capabilities, catering to different needs and preferences.

GetResponse

While AWeber is tailored for content creators, bloggers, and small businesses, GetResponse caters more broadly to a diverse range of businesses, including e-commerce and large enterprises. It boasts more features and is a comprehensive solution for businesses integrating various marketing tools into a single platform.

Create a free GetResponse account

Mailchimp

Mailchimp stands out for its comprehensive free plan and advanced automation features. Starting at $20/month, Mailchimp is ideal for startups and small businesses that need a cost-effective yet powerful email marketing solution with excellent scalability.

Start your free trial of Mailchimp today

Kit

Kit is a creator marketing platform designed specifically for creators, podcasters, YouTubers, and bloggers. It offers features like email marketing automation, subscriber tagging, customizable opt-in forms, newsletter referral system, and deliverability reports.

Start your free trial of Kit today

Getting Started with AWeber

To sum up, AWeber is a great option for novices and small enterprises wishing to handle their email marketing campaigns efficiently. It might not have the most sophisticated automation tools, but for those just getting started with email marketing, its ease of use, strong email builder, and first-rate customer service make it an invaluable resource.

With AWeber, you can expand your business with a dependable and easily accessible email marketing solution, regardless of your experience level.

Sign up to AWeber for free today!

Other options: Best Aweber alternatives

FAQs

Related reading:

• AWeber vs. Mailchimp
• AWeber vs. GetResponse
• AWeber vs. Kit