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Kit
- Free forever plan
- 130+ integrations
- Free migration service
- User-friendly interface
- No phone support
- No mobile apps
Kit (formerly ConvertKit) is an excellent email marketing tool for content creators. It offers powerful automation and customizable forms but lacks advanced design options.
This Kit review will guide you through its features, strengths, and weaknesses, helping you decide if it fits your needs.
SMB Guide’s Verdict for Kit
ConvertKit scored an overall rating of 7.6/10 due to its strong automation capabilities and user-friendly interface. However, the free plan’s limitations, such as no integrations or API access, mandatory Kit brand, and restricted customer support (priority given to those on paid plans), influenced the rating.
| Factor | Rating (out of 10) |
|---|---|
| Pricing & Plans | 7 |
| Marketing Automation Capabilities | 9 |
| Email Builder | 6 |
| Personalization & Customization | 8 |
| Campaign Performance Tracking | 6 |
| User Interface and User Experience | 8 |
| Integrations and Compatibility | 8 |
| Customer Support | 9 |
| SMB Guide Rating | 7.6 |
In this review of Kit, I’ve followed SMB Guide’s detailed criteria for evaluating the email marketing software.
Pricing & Plans
Kit offers a range of pricing plans designed to cater to different needs, from individuals to larger businesses. Each paid plan comes with a 14-day free trial.
If you have more than 500,000 subscribers, you are eligible for a customized plan based on your needs.
Newsletter
The free plan is best for creators who are building their audience. It’s free for up to 10,000 subscribers.
Price
- $0 per month
- $0 per year
Features
- 1 basic visual automation
- 1 email sequence
- 1 user
- Unlimited landing pages
- Unlimited opt-in forms
- Unlimited email broadcasts
- Audience tagging and segmentation
- Sell digital products
- Run paid newsletters and subscriptions
- Newsletter feed and website
- Free recommendations (required) to cross-promote with other creators to organically grow your list
- Smart recommendations – automatic recommendations of similar content creators for cross-promotion
- 24/7 support
Who it’s for: New content creators
Creator
The lower-tier paid plan is the best choice for growing creators who want to automate their work.
Price
- $29 per month
- $290 billed yearly (two months free for savings of $58 per year)
This price is based on 1,000 subscribers. It scales up to $2,299/month ($22,990 annually) for up to 400,000 subscribers with custom pricing at 500,000+ subscribers. It’s as low as $15/month ($108/year) for 300 subscribers.
Features
Everything in Newsletter, plus:
- Unlimited visual automations
- Unlimited email sequences
- 2 users
- Free recommendations
- Paid recommendations
- Remove Kit branding
- Third-party integrations
- API access
- RSS campaigns
- Polls
Who it’s for: Growing creators who need more automations and email sequences, or those who want integrations.
Pro
This is the top level plan designed for established creators scaling their efforts.
Price
- $59 per month
- $590 billed yearly (two months free for savings of $118 per year)
This price is based on 1,000 subscribers. It scales up to $2,599/month ($25,990 annually) for up to 400,000 subscribers with custom pricing at 500,000+ subscribers. It’s as low as $29/month ($290/year) for 300 subscribers.
Features
Everything in Creator, plus:
- Unlimited visual automations
- Unlimited email sequences
- Unlimited users
- Facebook custom audiences
- Newsletter referral system
- Edit links in sent broadcasts
- Subscriber engagement scoring
- Deliverability reporting
- Insights dashboard
- 24/7 priority support
Who it’s for: Established businesses looking to scale
Setting up automated email sequences is as easy as a few clicks saving you time and hassle.
Marketing Automation Capabilities
Kit excels in creating straightforward marketing workflows with branching logic and conditional actions. The platform offers a range of triggers for initiating automated actions, including user behavior, time-based, and external event triggers.
While Kit primarily focuses on email, it also supports automation across multiple marketing channels, including social media and SMS integration via Zapier.
The email content can be dynamically personalized within the automated workflows based on recipient attributes or behaviors, offering a robust solution for targeted marketing efforts.
Email Builder
Kit provides three pre-designed email templates, significantly fewer than the competitors’ offerings. The email editor is user-friendly and features a drag-and-drop interface that allows for easy customization of layouts and elements.
Iy will email templates optimized for mobile devices, ensuring a seamless user experience across different screen sizes. Kit also supports direct HTML editing, catering to users who prefer to code their own email templates.
The platform also includes preview features that allow users to see how emails appear across different clients and devices.
Personalization & Customization
Kit strongly supports dynamic content insertion based on recipient attributes, behaviors, or segmentation criteria. The merge tags are versatile, allowing detailed email content personalization with recipient-specific information.
The flexible segmentation options enable targeting specific audience segments with personalized messaging. You can insert personalization tokens to dynamically add recipient names, locations, or other personalized data to the email content to enhance the relevance of the messaging.
Kit’s ability to personalize messaging based on user behaviors or interactions with previous campaigns is noteworthy.
Campaign Performance Tracking
Kit effectively tracks essential email marketing metrics such as open rates, click-through rates, conversion rates, and ROI. The platform provides real-time reporting dashboards to monitor campaign performance as it happens.
You can set and track specific campaign goals, such as revenue generation or lead generation. Kit also supports split testing for email campaigns, offering valuable insights into the effectiveness of different campaign strategies.
Integration with third-party analytic platforms like Google Analytics is available for more comprehensive performance tracking and analysis.
User Interface and User Experience
Kit’s interface is intuitive, making creating, sending, and managing emails easy. The layout and organization of menus, tabs, and features ensure straightforward navigation.
It offers customizable templates in a drag-and-drop editor for easy email creation.
Pre-designed email templates are available and are easy to customize. The preview and testing features ensure emails appear correctly across different devices and email clients.
Customizable dashboards and shortcuts for quick access to frequently used functions enhance the user experience.
One thing I thought was really nice is that after I put in my website address, Kit automatically extracted the colors from my website to make it easier for me to match my brand. I got a video to watch (only 1 minute and 5 seconds long) to help me learn about the platform before I was given the chance to explore on my own.
I did notice though, the extracted colors did not translate over to the email template, which was a little confusing. Why extract website colors if they’re not put to use?
Integrations and Compatibility
On paid plans, you can leverage third-party integrations. Kit is compatible with popular CRM platforms such as Salesforce, HubSpot, or Zoho and offers seamless integration.
You can access APIs for customer Integration with other business tools and services. It is also compatible with e-commerce platforms like Shopify, WooCommerce, and Adobe Commerce (formerly Magento), ensuring smooth customer data synchronization.
Kit supports integration with social media platforms for social sharing and tracking and is compatible with analytics tools like Google Analytics for tracking email campaign performance.
As of this review, a mobile app is not available, though it appears someone may have made an app of their own, called KitPilot, and listed it in the Apple store.
Customer Support
Kit offers multiple customer support channels, including live chat, email, and a knowledge base. Response times are typically quick, and support agents are effective in resolving queries or issues.
Extensive and comprehensive help documentation, including tutorials and user guides, is available. Kit also has an active community forum and user communities for extra support.
Training resources such as webinars and online courses are available to help you maximize what you get out of the software.
Kit — Unique Features
Kit stands out with its unique focus on content creators, bloggers, and small businesses. Special features include streamlined automation workflows specifically designed for these user groups to make the entire process more intuitive.
The visual automation builder is particularly noteworthy because it clearly represents the customer journey. Kit is committed to simplicity without sacrificing functionality, which sets it apart from many competitors.
What the Experts Say About Kit
- G2 rating: 4.4/5 (204 reviews)
- GetApp rating: 4.7/5 (209 reviews)
- Capterra rating: 4.7/5 (209 reviews)
I am currently trying ConvertKit to see if I want to purchase it for my business. As of this moment, I like it and plan on purchasing it. You have to put in a lot of time upfront creating your email content, but once that’s done, ConvertKit runs automatically. I like that a lot!
Jared D., Facilities Manager – Verified Capterra review
Overall it does a great job of quickly getting started with building an audience and delivering value. Still, after a certain point, it gets expensive if you are not monetizing your audience. I also feel reporting, and email automation can be improved as well.
Sushant K., Co-founder – Verified Capterra review
Kit Alternatives
Not 100% sold on Kit? Take a look at these other options:
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Primary Rating:
4.0
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Primary Rating:
4.3
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Primary Rating:
3.8
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$19/mo - $1,099/mo
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Free - $5,840/mo
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$12/mo - $999/mo
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GetReponse
While Kit is tailored for content creators, bloggers, and small businesses, GetResponse caters more broadly to a diverse range of businesses, including e-commerce and large enterprises. It boasts more features and is a comprehensive solution for businesses integrating various marketing tools into a single platform.
Create a free GetResponse account
Moosend
Moodsend offers a more generalized email marketing solution suitable for a wider range of businesses. Moosend provides a comprehensive set of features, including drag-and-drop email creation, detailed analytics, and advanced automation capabilities, which can serve various industries, from e-commerce to large enterprises.
Sign up for Moosend for free today!
Campaign Monitor
Campaign Monitor provides a solid email marketing solution suitable for a wide range of industries, including e-commerce, non-profits, and large enterprises.
It is known for its user-friendly design and visually appealing templates, which allow users to create engaging emails easily.
Other options: Best Kit alternatives
Getting Started with Kit
Kit is a premier email marketing platform tailored specifically for content creators, bloggers, and small businesses that want an intuitive and powerful solution. With its user-friendly interface, automation capabilities, and specialized features, Kit helps streamline marketing efforts and effectively engage audiences.
For those ready to elevate their email marketing strategy, consider taking advantage of Kit’s 14-day free trial to experience firsthand how it can transform your business operations.
Start your free trial with Kit today.
FAQs
What is Kit good for?
Kit is excellent for email marketing automation, audience segmentation, and creating customizable forms and landing pages. it’s particularly well-suited for content creators, bloggers, and small business owners who want to build and nurture their email lists.
Is Kit LLC legit?
Yes, Kit LLC is a legitimate and reputable company. It has a strong reputation in the email marketing industry and is trusted by many content creators and businesses for its reliable services and robust features.
Is Kit the same as Mailchimp?
No, Kit is not the same as Mailchimp. While both are email marketing platforms, they cater to different audiences and have distinct features. Kit focuses on simplicity and automation for content creators, while Mailchimp offers more advanced design options and broader marketing tools for a wider range of businesses.
Related reading:
Setting up automated email sequences is as easy as a few clicks saving you time and hassle.
Kit
Kit makes it easy to create, send and manage your email marketing campaigns; grow your email subscribers lists.
Product Brand: Kit
3.8
