7 Best Kit Alternatives & Competitors

Kit is an email marketing tool designed to help users grow their audience and build relationships through email.

However, there are a few drawbacks to keep in mind.

First, some users find it difficult to organize contacts and segmented lists within Kit.

Second, although Kit offers templates for email campaigns, some users feel that these templates could be more flexible.

Plus, the platform has a steep learning curve, particularly for beginners in email automation.

Here, I share 7 alternatives to Kit that address these limitations.

1. Mailchimp

Best for: service-based businesses, start-ups, agencies, freelancers, and  eCommerce brands

Pricing: Free – $1,600/mo

Mailchimp is a popular marketing automation platform and an email marketing service. It allows users to create, send, and manage email campaigns, newsletters, and automated messages to their subscribers.

Features

• Automated customer journeys
• Dynamic content
• Multivariate & A/B testing
• Behavioral targeting
• Custom-coded email templates
• Sign-up forms
• Surveys
• Role-based access
• 165+ integrations

Mailchimp vs. Kit

Criteria	Mailchimp	Kit
Best For	SMBs and enterprises	Bloggers, course creators, marketers, and podcasters
Standout Feature	Multivariate & A/B testing	Automated email funnels
Pricing	Free – $1,600/mo	Free – $2,599/mo

Conclusion

Mailchimp’s custom-coded email templates give you full control over your email design by allowing you to use your own HTML code.

This feature is great for those who want a highly personalized look, as it lets you create unique templates that match your brand perfectly.

Start your free trial of Mailchimp

Try Mailchimp for free

2. ActiveCampaign

Best for: eCommerce brands, agencies, influencers, and SaaS businesses

Pricing: $15/mo – $1,169/mo

ActiveCampaign is a marketing automation and customer relationship management (CRM) platform. It helps you design emails, automate marketing workflows, and manage customer interactions.

Features

• AI-powered automation builder
• Automation triggers & actions
• Content-specific automation paths
• Email & landing page templates
• A/B testing
• Generative AI
• Predictive sending
• 900+ automation recipes
• Marketing CRM
• 900+ integrations
• Attribution & conversion tracking

ActiveCampaign vs. Kit

Criteria	ActiveCampaign	Kit
Best For	Solopreneurs, SMEs, and enterprises	Bloggers, course creators, marketers, and podcasters
Standout Feature	Content-specific automation paths	Automated email funnels
Pricing	$15/mo – $1,169/mo	Free – $2,599/mo

Conclusion

ActiveCampaign is a popular platform with lots of great features. One that stands out is predictive sending, powered by AI.

While other tools just send emails during working hours, ActiveCampaign goes further by sending emails based on when your contacts are most likely to engage, using data from past interactions. And if you don’t have that data or are starting fresh, it smartly predicts the best times by looking at similar audiences.

Start your free trial of ActiveCampaign

Try ActiveCampaign for free

3. MailerLite

Best for: freelancers, bloggers, eCommerce brands, and enterprises

Pricing: Free – $1,900/mo

MailerLite is another email marketing platform that helps you create and manage email marketing campaigns.

Features

• Email automation builder
• Signup forms & pop-ups
• Auto resend campaign
• Multivariate testing
• Custom HTML editor
• RSS campaigns
• Multiple triggers in automations
• AI writing assistant
• Comparative reporting

MailerLite vs. Kit

Criteria	MailerLite	Kit
Best For	Low-budget small businesses	Bloggers, course creators, marketers, and podcasters
Standout Feature	Multiple triggers in automations	Automated email funnels
Pricing	Free – $1,900/mo	Free – $2,599/mo

Conclusion

What I like about MailerLite is their click maps feature. It lets you see how your audience interacts with your newsletters in detail.

You can track where people are clicking the most—whether they’re more interested in images, buttons, or videos. It’s super helpful because it gives you insights into what your audience prefers.

Start your free trial of MailerLite

Try MailerLite for free

4. AWeber

Best for: eCommerce brands, small businesses, and content creators

Pricing: Free – $899/mo

AWeber is a tool that helps you create and manage email marketing campaigns. It offers features for designing emails, automating follow-ups, and analyzing campaign performance.

Features

• Email templates
• Email automations
• Behavioral automation
• Sign up forms
• Segmentation
• Branded click-tracking links
• HTML emails
• Dynamic content
• AI writing assistant
• RSS to email
• Email sales tracking
• Drag-and-drop email builder
• eCommerce integrations
• Advanced message analytics

AWeber vs. Kit

Criteria	AWeber	Kit
Best For	eCommerce brands, small businesses, and content creators	Bloggers, course creators, marketers, and podcasters
Standout Feature	HTML emails	Automated email funnels
Pricing	Free – $899/mo	Free – $2,599/mo

Conclusion

AWeber’s HTML email feature lets you build highly customized emails using your own HTML code. This means you can design emails from scratch or import existing HTML templates, allowing for greater flexibility in your email marketing.

Get started with AWeber for free

Try AWeber for free

5. Beehiiv

Best for: small businesses, podcasters, and content creators

Pricing: Free – $399/mo

Beehiiv is an email newsletter platform that helps you create, manage, and grow your email newsletter.

Features

• Subscribe forms
• Surveys
• Custom email journeys
• Optimized deliverability
• Custom HTML
• A/B testing
• AI translator
• Writing assistant
• Campaign analytics

Beehiiv vs. Kit

Criteria	Beehiiv	Kit
Best For	Small businesses, podcasters, and content creators	Bloggers, course creators, marketers, and podcasters
Standout Feature	AI-powered tools	Automated email funnels
Pricing	Free – $399/mo	Free – $2,599/mo

Conclusion

What’s cool about Beehiiv are its AI-powered tools, like the AI translator that lets you translate your content into multiple languages right in the editor, the AI image tools that create stunning images from your descriptions, and the writing assistant.

Start your free trial of Beehiiv today

Try Beehiiv for free

6. GetResponse

Best for: small businesses, eCommerce brands, and marketers

Pricing: $19/mo – $1,099/mo

GetResponse is an online marketing platform designed to help you create, send, and analyze email campaigns. It also offers tools for building landing pages and managing webinars.

Features

• Visual workflow builder
• Prebuilt automation templates
• Customer behavior tracking
• Personalized email campaigns
• Dynamic segmentation
• Abandoned cart recovery
• Product recommendations
• SMS marketing automation
• Conversion funnels
• AI email generator
• A/B testing
• Lead scoring & tagging
• 170+ integrations

GetResponse vs. Kit

Criteria	GetResponse	Kit
Best For	Small businesses, eCommerce brands, and marketers	Bloggers, course creators, marketers, and podcasters
Standout Feature	Abandoned cart recovery	Automated email funnels
Pricing	$19/mo – $1,099/mo	Free – $2,599/mo

Conclusion

GetResponse is a pretty popular platform, and one feature I really like is the abandoned cart recovery. It automatically reaches out to people who leave items in their cart, giving them a nudge to complete their purchase.

Plus, it can recommend products that your customers will love, helping you make more sales with less effort.

Start your free trial of GetResponse

Try GetResponse for free

7. Drip

Best for: content creators, SMEs, and eCommerce brands

Pricing: $39/mo – $1,999/mo

Drip is a marketing automation tool designed to help businesses manage their email campaigns and customer relationships. It allows users to create personalized and automated email workflows.

Features

• Visual workflow builder
• Multi-channel campaign automation
• Pre-built workflow templates
• Customer-action-based triggers
• Facebook custom audiences sync
• Dynamic segmentation
• Social media retargeting
• A/B testing
• 100+ integrations

Drip vs. Kit

Criteria	Drip	Kit
Best For	Content creators, SMEs, and eCommerce brands	Bloggers, course creators, marketers, and podcasters
Standout Feature	Facebook custom audiences sync	Automated email funnels
Pricing	$39/mo – $1,999/mo	Free – $2,599/mo

Conclusion

One Drip feature that stands out to me is the Facebook custom audiences sync. With this, you can link your Drip segments directly to Facebook custom audiences, allowing you to integrate your email marketing with your social media advertising.

This is a unique offering that not all marketing automation tools provide, making Drip a standout choice for multi-channel marketing.

Which Kit alternative should I use?

Mailchimp is an ideal choice for start-ups, agencies, freelancers, and eCommerce brands. Its feature set includes automated customer journeys, dynamic content, A/B testing, and behavioral targeting.

With support for multi-channel campaigns, customizable templates, and integration with over 165 platforms, Mailchimp positions itself as a scalable solution that can adapt to various marketing needs.

Alternatively, ActiveCampaign is well-suited for eCommerce brands, agencies, and SaaS businesses looking for CRM integration, sales automation, site tracking, predictive sending, dynamic content, and generative AI features.

A quick recap of Kit alternatives:

1. Mailchimp
2. ActiveCampaign
3. MailerLite
4. Aweber
5. Beehiiv
6. GetResponse
7. Drip