Moosend Review: Features, Pricing, & Alternatives

Moosend is an email marketing and automation platform designed for businesses of all sizes. It offers features like email campaign creation, audience segmentation, and analytics to help companies engage with their customers and grow their subscriber base.

But does it deliver on its promises? This in-depth Moosend review will walk you through Moosend’s features, giving you a clear picture of what to expect.

Now, let’s explore what Moosend really brings to the table.

SMB Guide’s Verdict for Moosend

We rate Moosend 8.5 out of 10.

First, its user-friendly interface and powerful automation features make it an excellent choice for both beginners and experienced marketers.

Second, the platform’s personalization and segmentation tools allow for highly targeted campaigns.

Though, there are some minor drawbacks, notably that integrations are fewer compared to alternatives. This might limit its versatility for some users with specific tech stack requirements.

Factor	Rating (out of 10)
Pricing & Plans	7.8
Marketing Automation Capabilities	9
Email Builder	8.8
Personalization & Customization	8.8
Campaign Performance Tracking	8.4
User Interface and User Experience	8.5
Integrations and Compatibility	8.1
Customer Support	9
SMB Guide Rating	8.5

In this review of Moosend, I’ve followed SMB Guide’s detailed criteria for evaluating the email marketing software.

Pricing & Plans

Moosend offers 3 pricing plans: Pro, Moosend+, and Enterprise.

And you can try Moosend with a free 30-day trial, which I find to be generous.

Pro

Price

• $9/month (paid monthly)
• $7/month (paid annually)

Features

• Automation workflows
• Landing pages and forms
• Countdown timers
• Subscription forms
• Custom-coded templates
• Conditional content
• AI-engine product recommendations
• Google Analytics tracking
• Geography & device reporting
• Spam analysis
• A/B testing
• Chat support
• Email support
• 100+ Integrations

Who it’s for: Small to medium-sized businesses starting with email marketing

Moosend+

Price

• Custom pricing

Features

• Everything in the Pro plan
• Custom reports
• Transactional emails
• Audience discovery
• “When someone browses any page” trigger
• “When someone views any product” trigger

Who it’s for: Growing businesses needing custom reports and more advanced automation capabilities

Enterprise

Price

• Custom pricing

Features

• Account manager
• Priority support
• Premium campaign performance
• Deliverability & strategy optimization
• Service-level agreement

Who it’s for: Large businesses or enterprises that require high scalability and enhanced customer support

Marketing Automation Capabilities

Moosend’s automation feature offers an easy start with two options:

• choosing a pre-made recipe (template)
• creating a custom automation

The platform provides tens of recipes, including happy birthday emails, loyalty sequences, new customer thank you emails, special offer reminders, and website re-engagement emails.

I choose the “special offer reminder,” and this workflow is triggered when a subscriber visits a specific page on your site. This automation segments users into buyers and non-buyers before sending a reminder about the offer.

The automation editor allows for fine-tuning triggers, filters, and conditions. The initial trigger, “When someone browses a specific page,” can be set to activate on every page view or only the first view.

Users can specify the page path or full URL using various options like ‘starts with’, ‘does not equal’, ‘contains’, or ‘ends with’.

Then, filter settings can be adjusted to further refine the audience.

Users can also set waiting times in minutes, hours, days, or months, or schedule actions for specific dates with options for time zones and recurrence.

So, as a user, I find Moosend’s marketing automation settings to be intuitive with a clear interface that guides me through creating a targeted campaign.

Plus, I love the pre-made recipes as they provide a quick start, while the ability to customize triggers and filters offers the flexibility I need for more complex automations.

Email Builder

Moosend’s email builder comes with many templates. There are more than 65 categories to choose from, covering everything from Black Friday sales to real estate and travel.

This gives you lots of options to start your email designs.

Choose your template, and you’ll see the drag-and-drop editor. This editor is where you can make your email look just how you want.

On the left side of the screen, you’ll find layout options, items you can add, and general settings.

For the layout, you can choose different widths. You might want a full-width container, or maybe split it into halves or thirds.

Once you’ve chosen your layout, you can add things like images, social media buttons, or even custom HTML if you need it. You can also change fonts, background colors, and link settings.

To work on the main part of your email, just click on a section on the template. A small screen will pop up on the right side. Here, you can type your text, pick background colors, and adjust spacing.

One of the cool things about Moosend’s email builder is its AI writer. This tool can help you create text quickly. It’s still being tested, but it’s worth trying out. You just need to tell it what you want, like “Write an exciting email about a short-time special price for dumbbells under 30 KG.”

You can also set the tone and how many words you want. Then, the AI writer will create some text for you in about 5-10 seconds. I tested this feature and you can see the result below.

The AI-generated text might not be perfect, but it gives you a good starting point. You can then change it to fit your needs better. This feature is helpful when you’re not sure what to write or if you’re short on time.

Overall, Moosend’s email builder is easy to use and has lots of helpful features. The AI writer is an extra tool that can speed up your email creation process, which I liked.

Personalization & Customization

Moosend offers powerful personalization and segmentation tools that help you connect with your audience on a deeper level. It uses advanced features such as AI and dynamic tags, which is a great benefit.

One standout feature is the ability to personalize emails based on weather conditions. This unique option lets you adjust your campaigns depending on whether it’s sunny, rainy, or snowy in your recipients’ locations. For example, you could promote summer clothes when it’s hot or cozy indoor stuff when it’s raining—all without manual input.

Moosend also uses AI to analyze your customers’ behavior and preferences. By processing data such as past purchases, browsing history, and engagement levels. Then, it suggests products they might want to buy.

In the campaign editor, Moosend has several built-in personalization tags to make your emails more targeted and interesting. Some of these tags include the Recipient Mobile Tag, View in Browser Tag, and Recipient Custom Field Tag. These help you add personal touches to your emails easily.

I’ve looked at these features myself, and I think they’re quite powerful. The weather-based personalization is particularly clever, as it lets you adjust your marketing in a way that feels very relevant to the recipient.

Campaign Performance Tracking

Moosend offers two main types of reports: campaign reports and custom reports. Let’s look at each in detail.

The campaign reports include a Performance Overview section. This provides a comprehensive summary of your campaign’s overall performance, including key metrics such as unique opens, link clicks, unsubscribes, and bounces.

Plus, it gives insights into your campaign’s strongest areas by highlighting top-performing recipients, custom fields, geographic locations, links, and the types of devices and clients used to view the campaign.

The AB performance overview report is only available for A/B split test campaigns. It shows the campaign settings and results for recipients, opens, clicks, and unsubscribes.

Moosend’s Recipient Activity Report shows you the behavior of individual recipients. You can see how each person interacted with your email.

Alternatively, Moosend’s custom reports offer a high degree of flexibility in analyzing your campaign data. With a simple drag-and-drop interface, you can create tailored reports that focus on the specific metrics and dimensions most relevant to your goals.

Here are some Key features of custom reports that I spotted:

• Customization: Choose from different widgets (charts, graphs, tables) to visualize your data in the way that best suits your needs.
• Flexibility: Select the specific metrics you want to include in your report. For example, you might want to see open rates by geographic location, or click-through rates by email client.
• Shareability: Once created, you can easily share your custom report with clients or other external parties.

User Interface and User Experience

I’ve spent some time exploring Moosend’s user interface and user experience, and I’m impressed so far. The process for creating emails is straightforward and doesn’t require much technical know-how.

The layout of menus and features is well-organized, so it’s really easy to navigate and find what you need.

As I mentioned earlier, Moosend offers customizable templates and a drag-and-drop editor, which I found really handy for creating emails quickly. There’s a good selection of pre-designed email templates, and I had no trouble customizing them to fit my needs—it just took a bit of time to get familiar with where everything was located.

The ability to preview emails across different devices is a big plus. It saved me from sending out emails that might look wonky on mobile phones or certain email clients.

Integrations and Compatibility

Moosend currently integrates with 17 different platforms, including popular options such as Segment, WordPress, Salesforce, and Convertbox. Also, you can benefit from Moosend’s Zapier integration.

But here’s the thing: Moosend doesn’t directly integrate with leading eCommerce platforms (e.g., Shopify, WooCommerce).

Customer Support

Every Moosend plan, including the free trial, comes with email and chat support. This means you can reach out to their team directly if you have questions or run into issues.

If you’re on the Enterprise plan, you get priority support. This means your questions and issues are handled faster.

Besides direct help, Moosend also gives you lots of ways to learn on your own. They have FAQs, a knowledge base, video guides, webinars, and other helpful stuff. For example, their knowledge base has detailed articles about how to use different parts of Moosend.

I personally reviewed their knowledge base and found it useful. The topics are broken down into different parts of the tool, making it easy to find what you need.

Whether you’re looking for info on building email lists or setting up complex automations, it’s all there. I tested various topics and found the information to be clear.

Moosend — Unique Features

Check out some of the standout features that Moosend brings to the table.

Audience discovery

Besides the main features that I discussed above, I’ve found their audience discovery tool to be a powerful feature. Moosend analyzes user behavior and purchase intent, and then allows you to group users into segments based on their interests and interactions with specific product categories or your brand as a whole.

Plus, its ability to discover similar audiences that you may not have previously considered is a game-changer. It gives you a much deeper understanding of the broader market and where you may find new potential customers.

Here’s how this feature works. Audience discovery uses the tracking mechanism within Moosend to monitor key customer actions on your website, such as product views, add to cart, and purchases.

This data is then analyzed using advanced filtering and machine learning models to uncover insights about your audience.

What the Experts Say About Moosend

Don’t just take our word for it. See what Moosend users say about their experience with the platform:

“Moosend has almost all of the same features as its better-known competitors, but is much more affordable for a small business. I’ve also been very impressed by their customer support. I was having a problem figuring out how to do something at 10 pm Eastern Time and submitted a ticket and was offered the option to chat in less than 10 minutes and had my question answered.”

Lanny & Allyson H. / Co-owner / Small Business – Verified G2 review

“It has many features like subject line A/B testing which is useful for advertising. Drag and Drop newsletter editor is useful and setting it up fast. Countdown timers help users to convert easier and in the most efficient way.”

Nandhini B. – Verified G2 review

Moosend Alternatives

If Moosend isn’t quite what you’re looking for, consider the below email marketing platforms.

Mailchimp

Mailchimp is a popular all-in-one email marketing, audience management, and marketing automation platform. Key features of MailChimp include audience segmentation, behavioral targeting, custom-coded templates, A/B testing, social post scheduling, and reporting.

What else I’d add is that Mailchimp offers 165+ integrations which is massive compared to similar solutions.

While Moosend may have a more robust set of marketing automation tools, MailChimp is often seen as the more user-friendly and beginner-friendly option, making it a great choice for small businesses and entrepreneurs just starting out with email marketing.

Start your free trial of Mailchimp today

MailerLite

MailerLite is a feature-rich email marketing and automation platform that offers a free plan with generous subscriber limits, making it a cost-effective option for small businesses and startups. It boasts an easy-to-use drag-and-drop editor, AI writing assistant, image library, 100+ newsletter templates, and advanced segmentation tools.

While both Moosend and MailerLite offer landing page templates, I find MailerLite’s landing page A/B split testing and click maps to be standout features that give me more insights and optimization capabilities compared to Moosend.

This makes MailerLite a compelling alternative, especially for businesses focused on high-converting landing pages and lead generation.

Sign up for MailerLite today for free

Kit

Kit is a creator marketing platform designed specifically for creators, podcasters, YouTubers, and bloggers. It offers features like email marketing automation, subscriber tagging, customizable opt-in forms, newsletter referral system, and deliverability reports.

Unlike Moosend, Kit has a free plan. For businesses focused on building strong subscriber relationships and driving conversions through content marketing, Kit may be a more suitable alternative to Moosend.

Plus, unlike Moosend, Kit has a free plan that allows you to create unlimited opt-in forms and run paid newsletters—it’s really generous as you can tell.

Start your free trial of Kit today

Other options: Best Moosend alternatives

Getting Started with Moosend

Moosend is a powerful email marketing platform that’s a perfect fit for eCommerce brands and SaaS businesses. Its automated workflows allow you to create personalized customer journeys, from welcome emails to abandoned cart reminders.

The drag-and-drop newsletter editor makes it easy to design stunning emails without any coding knowledge. And with Moosend’s custom email templates, you can create branded emails that resonate with your audience.

Start your free trial of Moosend today!