7 Best Aweber Alternatives & Competitors

AWeber is an online marketing platform that allows users to manage their email marketing campaigns. Although it has some useful features, it also has some downsides to think about.

First, it’s pricier than many similar tools. As your subscriber list grows, the cost can climb quickly.

Another common complaint is about the design templates. Some users feel they look a bit dated and lack the sleek aesthetic that many users prefer today.

These limitations can slow down your marketing efforts and impact your results. That’s why I’ve compiled a list of 7 AWeber alternatives that might better suit your needs.

1. Mailchimp

Best for: service-based businesses, start-ups, agencies, freelancers, and  eCommerce brands

Pricing: Free – $1,600/mo

Mailchimp is a widely used marketing platform primarily focused on email campaigns and automation. It helps businesses of all sizes manage and engage with their customer base through digital communications.

Features

• Automation templates
• Behavioral triggers
• Automated order confirmations
• Abandoned cart reminders
• Online review requests
• Sign-up forms & surveys
• Predictive segmentation
• Multichannel campaigns (email, SMS)
• Multivariate testing
• 165+ integrations

Mailchimp vs. AWeber

Criteria	Mailchimp	AWeber
Best For	SMBs and enterprises	Individuals and small businesses
Standout Feature	Multivariate & A/B testing	Canva integration
Pricing	Free – $1,600/mo	Free – $899/mo

Conclusion

You’ll appreciate Mailchimp’s abandoned cart reminders because they effectively recover potentially lost sales by automatically reaching out to customers who left items in their shopping carts.

This feature saves effort for businesses, as it eliminates the need for manual follow-ups and runs in the background once set up.

Start your free trial of Mailchimp

Try Mailchimp for free

2. GetResponse

Best for: small businesses, eCommerce brands, and marketers

Pricing: $19/mo – $1,099/mo

GetResponse is an all-in-one marketing platform designed to help businesses grow their online presence and reach their target audience.

Features

• Visual workflow builder
• Automation templates
• Conversion funnels
• Personalized email campaigns
• AI email generator
• SMS marketing automation
• Dynamic segmentation
• Abandoned cart recovery
• Product recommendations
• A/B testing
• 170+ integrations

GetResponse vs. AWeber

Criteria	GetResponse	AWeber
Best For	Small businesses and entrepreneurs	Individuals and small businesses
Standout Feature	Visited URL automation	Canva integration
Pricing	$19/mo – $1,099/mo	Free – $899/mo

Conclusion

I like GetResponse’s AI email generator feature because it makes writing emails super easy. You start by typing in keywords that match what your email is about – like a big sale, a new product, or any news you want to share.

Then you pick a category that fits your business best. After that, you choose the tone you want for your email. Once you’ve done those simple steps, the tool takes over and writes the email for you.

Start your free trial of GetResponse

Try GetResponse for free

3. Kit

Best for: bloggers, course creators, marketers, and podcasters

Pricing: Free – $2,599/mo

Kit is a streamlined email marketing platform focused on simplifying the process of building and engaging with an online audience.

It offers tools designed to help users grow their subscriber base and effectively communicate with their followers through email.

Features

• Visual automation builder
• Behavior-triggered email sequences
• Product launch sequences
• Smart filters for email targeting
• Personalized email tagging
• Welcome sequences for new subscribers
• Automation templates
• Newsletter referral system
• RSS feed email automation
• Automated email funnels
• A/B testing
• 130+ integrations

Kit vs. AWeber

Criteria	Kit	AWeber
Best For	content creators, bloggers, and small business owners	Individuals and small businesses
Standout Feature	Visual automation templates	Canva integration
Pricing	Free – $2,599/mo	Free – $899/mo

Conclusion

Kit offers behavior-triggered email sequences that simplify your email marketing automation. You set up triggers based on your subscribers’ actions.

Then Kit takes care of sending the right messages to your audience at the optimal times. This feature ensures your emails are timely and relevant to each subscriber’s behavior.

Start your free trial of Kit today

Try Kit for free

2. Constant Contact

Best for: small businesses, agencies, and freelancers

Pricing: $12/mo – $80/mo

Constant Contact is a comprehensive online marketing platform that helps businesses enhance their digital presence and connect with their target audience.

It provides a suite of tools designed to streamline various aspects of digital marketing and improve customer engagement.

Features

• Abandoned cart reminders
• Birthday and anniversary emails
• Email list segmentation
• Pre-built automation templates
• Automated follow-ups
• Behavioral triggers for emails
• Integration with e-commerce platforms
• Customizable workflows
• Automated contact tagging
• Mobile-optimized sign-up forms
• Engagement reports
• Campaign comparison
• Click-tracking heat map
• Real-time performance metrics

Constant Contact vs. AWeber

Criteria	Constant Contact	AWeber
Best For	Small businesses, agencies, and freelancers	Individuals and small businesses
Standout Feature	AI-powered spam detection	Canva integration
Pricing	$12/mo – $80/mo	Free – $899/mo

Conclusion

Constant Contact’s campaign comparison feature allows users to select up to five email campaigns and view their performance side by side.

This tool shows which emails received the most opens or clicks. So, the visual comparison makes it easier to spot patterns and learn from past successes.

Start your free trial of Constant Contact

Try Constant Contact for free

5. MailerLite

Best for: freelancers, bloggers, eCommerce brands, and enterprises

Pricing: Free – $1,900/mo

MailerLite is a user-friendly email marketing platform known for its simplicity and effectiveness. It offers a range of tools to help businesses create, send, and analyze email campaigns as part of their overall marketing strategy.

Features

• Automated email workflows
• Multi-trigger automation
• Newsletter templates
• Auto-resend campaigns
• Landing page builder
• Subscriber tagging
• Order confirmation emails
• Purchase-specific email triggers
• Subscriber activity monitoring
• Automation history tracking
• Multivariate testing
• Real-time engagement tracking
• AI writing assistant
• Custom HTML editor

MailerLite vs. AWeber

Criteria	MailerLite	AWeber
Best For	Low-budget small businesses	Individuals and small businesses
Standout Feature	Multiple triggers in automations	Canva integration
Pricing	Free – $1,900/mo	Free – $899/mo

Conclusion

I like MailerLite’s purchase-triggered emails which are automated messages sent to customers after they buy something.

You’ll hopefully appreciate this feature because it sends personalized content like order confirmations or product suggestions automatically, which obviously enhances your chances of getting repeat sales from customers.

Start your free trial of MailerLite

Try MailerLite for free

6. ActiveCampaign

Best for: eCommerce brands, agencies, influencers, and SaaS businesses

Pricing: $15/mo – $1,169/mo

ActiveCampaign is a versatile marketing automation platform that combines multiple digital marketing tools into one comprehensive solution.

It is designed to help businesses streamline their marketing efforts, improve customer relationships, and drive growth through data-driven strategies.

Features

• AI-powered automation builder
• Landing pages & forms
• Predictive sending
• Dynamic content
• Outreach templates
• Split testing
• Triggers & goals
• Conditional actions
• Event tracking 900+ integrations

ActiveCampaign vs. AWeber

Criteria	ActiveCampaign	AWeber
Best For	Solopreneurs, SMEs, and enterprises	Individuals and small businesses
Standout Feature	Content-specific automation paths	Canva integration
Pricing	$15/mo – $1,169/mo	Free – $899/mo

Conclusion

ActiveCampaign’s predictive sending feature uses machine learning to determine the ideal email delivery time for each contact based on their previous interactions.

This feature is popular because it boosts open rates, delivers messages when recipients are most likely to see them, and enhances overall engagement by timing content delivery to match each individual’s habits.

Start your free trial of ActiveCampaign

Try ActiveCampaign for free

7. Klaviyo

Best for: eCommerce brands, agencies, and digital marketers

Pricing: Free – $2,315/mo

Klaviyo is another AWeber alternative on my list. It’s a marketing automation platform that focuses on creating personalized customer experiences.

It leverages customer behavior and preferences to provide personalized marketing solutions that aim to boost engagement and drive sales.

Features

• Automation workflows
• Customizable forms
• AI-generated subject lines
• Personalization options
• Customer profiles
• Dynamic content
• Pre-built report templates
• Product recommendations
• A/B testing
• Real-time tracking
• Conversion tracking
• 350+ integrations

Klaviyo vs. AWeber

Criteria	Klaviyo	AWeber
Best For	Ecommerce brands	Individuals and small businesses
Standout Feature	350+ integrations	Canva integration
Pricing	Free – $2,315/mo	Free – $899/mo

Conclusion

What I like about Klaviyo is its extensive 350+ integrations. It connects with almost any platform you can think of, including eCommerce platforms, booking management applications, survey tools, help desk software, and more.

This actually means a powerful data management experience for end-users.

Sign up to Klaviyo for free

Try Klaviyo for free

Which Aweber alternative should I use?

Mailchimp is great for service-based businesses, startups, agencies, freelancers, and eCommerce brands due to its versatile features and scalable pricing.

Its strengths include automation templates, behavioral triggers, multichannel campaigns, and extensive integrations, making it a powerful tool for businesses to grow and optimize their marketing efforts.

Alternatively, GetResponse is ideal for small businesses, eCommerce brands, and marketers seeking an affordable yet comprehensive marketing solution.

It offers powerful features like a visual workflow builder, conversion funnels, and AI-powered email generation, along with advanced automation capabilities including dynamic segmentation and abandoned cart recovery.

A quick recap of Aweber alternatives:

1. Mailchimp
2. GetResponse
3. Kit 
4. Constant Contact
5. MailerLite
6. ActiveCampaign
7. Klaviyo