Voluum Review: Features, Pricing, & Alternatives

Are you in the market for a robust, high-performance affiliate marketing platform that can take your campaigns to the next level?

You might have heard of Voluum, but you’re probably wondering: What exactly is it? How does it work? And most importantly, will it deliver the results you need?

In my comprehensive Voluum review, I’ll look closely at the software to answer these questions and more.

Designed to optimize your marketing campaigns, track your performance in real time, and scale your business, Voluum promises to be the game changer you’ve been looking for. 

So, without further ado, let’s dive into the nuts and bolts to see if it lives up to the hype.

SMB Guide’s Verdict for Voluum

Overall, I give Voluum a 9/10. I didn’t give it a perfect score for two reasons. One, the level of customer support varies depending on the plan you subscribe to.

And, two, the cost is a bit higher than similar tools and could put it out of reach for smaller businesses.

Factor	Rating (out of 10)
SMB Guide Rating	9
Pricing & Plans	8
Ad Campaign Tracking	9.5
Conversion Tracking	9
Audience and Traffic Source Analysis	8.5
Attribution Modeling	9
A/B Testing	9
User Interface and User Experience	9.5
Integrations, Compatibility, & Supported Platforms	9
Customer Support	8

In this review of Voluum, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing attribution software.

Pricing & Plans

Voluum offers two sets of pricing plans – Individual and Business. Individual plans are best suited for small businesses or freelancers.

Business plans are best suited for agencies or businesses that operate multiple websites.

Profit

This is the basic run-of-the-mill plan with no extra bells and whistles. It has what you need to get the job done.

Price

• $199 per month
• $2,148 per year ($179/month billed annually)

Features

• 20 active campaigns
• 6 months of data retention
• Up to 1 million events
• 3 custom domains and 1 dedicated domain with SSL
• 24-hour service level agreement (SLA)
• Auto-rules and API integrations (free up to $1K ad spend) and 10 auto-rules
• Rule-based traffic distribution
• 3 workspaces

Who it’s for: Small businesses that are just starting out or those that have a limited budget.

Scale

This plan is for people who want more active campaigns running simultaneously or who need a higher event cap. 

Price

• $349 per month
• $3,588 per year ($299/month billed annually)

Features

• 60 active campaigns
• 12 months of data retention
• Up to 5 million events
• 5 custom domains and 1 dedicated domain with SSL
• 12 hour SLA
• 1-hour onboarding call
• 14 days of chat support in panel
• Auto-rules and API integrations (free up to $1K ad spend) and 20 auto-rules
• Rule-based traffic distribution
• 5 workspaces
• Traffic Distribution AI at the landing page level
• 1 Big Data Reports
• Anti-fraud kit

Who it’s for: Growing small businesses or freelance agencies that need more than the base plan has to offer.

Startup

The base plan for more established businesses and agencies; this offers more features compared to the individual plans.

Price

• $599 per month
• $6,468 per year ($539/month billed annually)

Features

• 1 week individual onboarding and 1 month of chat support
• 4 hour SLA
• 12 months of data retention
• Cookieless tracking
• Standard API
• Auto-rules and API integrations with several tools
• Traffic Distribution AI
• Rule-based Traffic Distribution
• 10 Workspaces
• 5 Big Data Reports
• 2 Additional Users
• Anti-Fraud Kit
• 10 Shared Reports
• 1 read-only user

Who it’s for: Larger affiliate websites or small agencies in charge of managing media buys for their clients.

Agency

The middle-ground plan for businesses that need longer data retention, more workspaces, and more shared reports.

Price

• $999 per month
• $9,588 per year ($799/month billed annually)

Features

• VIP account management via email, Skype, or Zoom
• 2 hour SLA
• 18 months of data retention
• Cookieless tracking
• Standard API
• Managed Service as an Add-On
• Auto-rules and API integrations with several tools
• Advanced Facebook Integration as an Add-On
• Traffic Distribution AI
• Rule-based Traffic Distribution
• 20 Workspaces
• 10 Big Data Reports
• 5 Additional Users
• Anti-Fraud Kit
• 30 Shared Reports
• 8 read-only reports
• 4D reports
• VIP servers

Who it’s for: Growing agencies and media buyers.

Enterprise

This is the top-level plan you can sign up for without talking to someone at the company first.

Price

• $1,999 per month
• $19,188 per year ($1,599/month billed annually)

Features

• VIP account management via email, Skype, or Zoom
• 1 hour SLA
• 24 months of data retention
• Cookieless tracking
• Enhanced API
• Managed Service as an Add-On
• Auto-rules and API integrations with several tools
• Advanced Facebook Integration as an Add-On
• Traffic Distribution AI
• Rule-based Traffic Distribution
• 40 Workspaces
• 30 Big Data Reports
• 10 Additional Users
• Anti-Fraud Kit
• 50 Shared Reports
• 20 read-only reports
• 4D reports
• VIP servers
• White-label shared reports as an add on

Who it’s for: Agencies or large media buying teams.

There’s also a Corporate Plan, billed at $4,999 a month, or $3,999/month when billed annually. It gives you access to all high-level features and help with setup.

The Executive plan billed at $9,999/month ($7,999/month when billed annually) includes “limitless functionality and overarching support for every step of the way.

You must first contact the company to sign up for either of these plans. They are specific plans only targeted at a certain audience.

Ad Campaign Tracking

In this screenshot from my demo account, you can see multiple campaigns.

Clicking the campaign gives you the option to edit it – changing the type of traffic, cost model, how you want traffic to transition between the ad and campaign funnel, etc.

As you set up campaigns, it’s important to learn the difference between a flow and a path. In Voluum, a path determines how and where visitors are directed.

Paths are set by rules, which for example, may direct only visitors that match these specific rules toward the path that contains specific landers or offers.

A flow is a saved path – so you can use the same path setup in multiple campaigns.

Conversion Tracking

In this screenshot from the demo, you can see conversion numbers for each campaign.

Clicking the campaign gives you more detail, such as offer notes, click cap, revenue per 1,000 impressions (RPM), and eCPM, or effective cost per thousand impressions. 

Since I wasn’t actually running any campaigns, I can’t attest to how well the platform tracks the conversions themselves, but I am confident that it does a good job.

Audience and Traffic Source Analysis

In this screenshot from the demo account, you can see various traffic sources.

It’s easy to add a traffic source – simply click “Create” and you get a screen that looks like this:

From there, you can scroll through and click to add the traffic source you want, or use the search box to narrow it down for you. Click “Next”, name your traffic source, choose the workspace, and when you’re finished, click save.

There are several traffic sources built-in to the platform, and if you have any issues, there’s a video link in the top right corner that will help you learn more about how to do it, including how to create a custom traffic source.

Again, because I didn’t have any ads to run, I couldn’t test how well it tracks traffic sources, but from the reports in the demo, I’m confident it works well.

Attribution Modeling

Voluum uses multi-touch attribution, which considers all the interactions users have with various touch points before converting – from ad impressions to clicks and conversions across different channels and devices.

The default attribution model is Last Touch, which associates the conversion with the last touchpoint a user interacted with before conversion.

But, you can use any number of attribution models with Voluum based on your needs, including:

• First Touch
• Linear
• Time Decay
• Position Based

A/B Testing

Voluum makes it easy to split-test your offers to see what converts best. Start by adding the offers you want to test to Voluum.

Either create your campaign or edit an existing campaign. Within the campaign Offers section, click Add Offer and add the offers you want to test from the drop-down menu, then click Save.

Voluum will distribute traffic evenly across all the offers in the campaign. Once you get traffic volume and conversions, you can check the performance by clicking the campaign, then Report.

Go to the Offers category, look at the data, and determine which did the best, using either ROI or Profit as your indicator.

Once you declare a winner, you can change the traffic volume to direct most of the traffic toward that offer and use the rest to test other offers.

Do this by adjusting the weights on your campaign’s offers or landing pages.

User Interface and User Experience

Above is a screenshot of the main Voluum dashboard in my demo account. As you can see, many menu options exist, but it’s self-explanatory.

The overview data is great because it lets you see how well you’re doing in terms of clicks, conversions, revenue, profit, and earnings per click. 

I found the system highly intuitive and easy to use. Plus, if there’s any confusion about it, you always have the option to book a demo with someone on the team who can answer your questions.

Integrations, Compatibility, & Supported Platforms

You can connect a variety of platforms to Voluum using either full integrations with API to collect cost information. This even works in situations where the original platform doesn’t support sending the cost info via token.

Before you can use a full integration, you have to add a traffic source with a template, then integrate with the Automizer feature. 

Alternatively, you can use templates for integration since they automatically configure your necessary tracking tokens and parameters, passing information with HTTP requests.

Voluum integrates with ad networks including AdCash, AdOperator, Adsterra, Clickbank, Clickdealer, Exoclick, and many others. It also integrates with social media platforms, iGaming affiliate programs, and major affiliate networks.

If you want to integrate Voluum with Google Analytics, you’ll need to use third-party connectors. At this time, there is no API integration for Snapchat.

Beyond the cloud-based web platform accessible from any device with an internet connection, Voluum has an app for Android and iPhone users, so you can access your campaign information from anywhere.

Customer Support

Voluum customer support can be reached via email or live chat. Response times vary based on the SLA within your plan.

You can expect a faster response time on higher tiers than you’d get with the base plans. Voluum also has extensive help documentation and video tutorials to help you set up and manage your account.

Voluum — Unique Features

You can set up Voluum to track using either third-party cookies or first-party data. Since third-party cookies are supposed to be completely blocked in 2024, the ability to pivot to first-party only is important.

Voluum also has tools to help detect bots and invalid traffic, keeping your data as clean and accurate as possible.

Custom notifications for both desktop and mobile can be set up to alert you if there’s a sudden change in performance, so you can make adjustments quickly.

What The Experts Say About Voluum

At the time of this review, Voluum has the following ratings:

• 4.5/5 stars at G2 (130+ reviews)
• 4.6/5 stars at Capterra (110+ reviews)
• 4.8/5 stars at TrustPilot (60+ reviews)

Overall, I found Voluum to be an incredibly powerful and user-friendly affiliate marketing tracking solution. The reports and analytics provide detailed insight into the performance of campaigns, and the automated optimization feature helps to ensure campaigns are running as efficiently as possible. Overall, I highly recommend Voluum for anyone looking for an effective and efficient way to track their campaigns.

Ashish G., Founder – Verified Capterra review

I am a beginner and was just starting out with Voluum. Now I set my first campaign up with the help of their amazing customer support. This was great! Now I will start to run my first affiliate campaign and I am excited on where this journey will take me. In my opinion I have found a great partner with Voluum. I recommend using it 100%.

Gordon D., Founder – Verified Capterra review

Voluum Alternatives

Not convinced Volumm will meet your needs? Check out these alternatives to see if you can find a better fit.

RedTrack

RedTrack is a comprehensive performance marketing analytics platform that excels in providing advanced ad tracking and conversion attribution.

RedTrack operates based on first-party cookies, which offers an advantage in a cookieless world. While Voluum also offers cookieless tracking, it’s limited to the Business plans.

It gives you real-time accurate conversation data, allowing affiliates, advertisers, and direct-to-consumer (D2C) businesses to optimize their ad spend and improve efficiency.

RedTrack also offers custom tracking domains and automation. It’s priced competitively, with plans starting at $149/month.

Given its advanced capabilities and a privacy-first approach, RedTrack is best for marketers who prioritize real-time data, alerts, and automation in their ad-tracking efforts.

Start you free trial of RedTrack today!

AnyTrack

AnyTrack is a versatile performance marketing software specializing in conversion tracking across multiple platforms – on-site or third-party.

AnyTrack also caters to affiliate marketers but offers a unique solution for syncing onsite and offline conversion data with Google Analytics and the Meta (Facebook) Pixel. 

AnyTrack pricing starts at $42/month when billed annually, making it far more affordable than Voluum. It’s an excellent option for digital marketers who want more insights into their conversion data.

Start your free trial of AnyTrack today!

ClickMagick

ClickMagick helps you optimize your ads and sales funnel based on your actual results, providing the most accurate, GDPR compliant, and cost-effective solution available.

They obsess over tracking, so you don’t have to. 9 years of innovation, billions of clicks processed, and input from thousands of users has resulted in the most powerful click tracking and conversion attribution platform that exists for entrepreneurs, affiliate marketers, e-commerce stores and small businesses of all types.

Start your 14-day free trial of ClickMagick!

Getting Started with Voluum

Voluum offers robust campaign management and optimization. The software’s user-friendly interface, real-time tracking, and comprehensive marketing capabilities make it an excellent tool for marketers who want to stay on top of their campaigns.

However, its relatively high price point may deter some, especially smaller businesses or those just starting in affiliate marketing. Despite this, its value in terms of efficiency and data accuracy could justify your investment. 

I highly recommend taking advantage of Voluum’s free trial to see if it aligns with your needs and expectations.

You can get started with the demo data as I did, or go ahead and sign up; no credit card is required.

FAQs

Related reading:

• Voluum vs. RedTrack
• Voluum vs. BeMob