Redtrack vs. Voluum: Which ad tracker is better?

Compare RedTrack vs. Voluum in this comprehensive review. Discover features, pricing, and usability to help you choose the right tracking software.

Choosing the right ad-tracking software is pivotal for digital marketers.

RedTrack and Voluum are popular options since they are designed to provide comprehensive tracking data and analytics for your campaigns.

But which one is best for your specific needs? What are the differences between their pricing, ease of use, and support?

In this RedTrack vs. Voluum comparison, we look at these things head-to-head to help you make an informed decision about the best choice for your business.

RedTrack vs. Voluum at a glance

Feature	RedTrack	Voluum	Winner
SMB Guide’s Rating	8/10	9/10	Voluum
Ad Campaign Tracking	Easy to add and track campaigns	Easy to add and track campaigns	Tie
Conversion Tracking	Pixel-based and server-to-server	Pixel-based and server-to-server tracking	Tie
Audience and Traffic Source Analysis	Versatile and has a native audience creation feature	Add multiple audiences and traffic sources in one click	Tie
Attribution Modeling	5 attribution models	4 attribution models	RedTrack
A/B Testing	Possible, with a learning curve	Supports tests on landing pages, paths and offers	Voluum
Ad Fraud Detection	Uses proxy detection, cookie analysis and IP blacklist to detect fraud traffic	Anti-Fraud Kit to detect fraud traffic	Tie
Real-Time Reporting and Dashboards	✅	✅	Tie
Data Privacy and Security	✅	✅	Tie
Customizable Metrics and KPIs	✅	✅	Tie
UX and UI	Simpler interface and navigation	Modern interface highlighted in purple and white	Voluum
Integrations & API Capabilities	200+ integrations	50+ integrations	RedTrack
Supported Platforms	macOS, Linux, and Windows	macOS, Linux, and Windows	Tie
Customer Support	Email, live chat, and help center	Email, live chat, and knowledge base	Voluum
Pricing	$149/mo – $749/mo	$199/mo – $599/mo	RedTrack
Scalability	Multiple plans to scale as you grow	More plan options for larger businesses	Voluum

How we evaluate and test softwares

When testing softwares/apps, SMB Guide employs a dual approach based on free trial availability and demos. For platforms offering free trials, we test their functionalities, usability, navigation, and ease of use. In the case of tools lacking a free version or trial, we rely on in-depth research and user testimonials through software review platforms like G2, Capterra, and TrustRadius to gauge their performance and capabilities. Learn more about our ratings criteria for marketing attribution softwares & tools here.

RedTrack: Key Features, Pros, Cons, & Pricing

RedTrack is a highly regarded ad tracking software, well-known for its real-time tracking dashboard, and use of first-party information in a world where third-party cookies will soon be extinct.

It integrates with the most popular ad and affiliate networks to make tracking campaign performance and split testing easier.

Pros & Cons

Pricing

Pricing is broken into two sets of plans: affiliates and advertisers. All plans come with a 14-day free trial.

No credit card is required. All plans also have the option to add automation for $1500 a year.

Affiliate plans are as follows:

• Solo: $149/month or $1,490/year
• Team: $249/month or $2,490/year
• Enterprise: $749/month or $7,490/year

Advertiser plans are as follows:

• Grow: $149/month or $1,490/year
• Scale: $299/month or $2,990/year
• Prevail: $749/month or $7,490/year

The difference between plans comes in the number of user accounts, tracking events, domains/stores, and the length of data storage, etc.

Voluum: Key Features, Pros, Cons, & Pricing

Voluum is another well-known name in ad tracking software. It allows affiliate marketers, agencies, and media buyers to track, optimize, and automate ad campaigns.

It’s highly customizable to suit your needs, making it easy to increase your ROI.

Pros & Cons

Pricing

Voluum, like RedTrack, has two sets of pricing plans – one for individuals and businesses.

Individual plans are best for small businesses and freelancers, while Business plans are best for marketing agencies or businesses that operate several websites.

All plans have a 14-day free trial, with no credit card required.

Individual plans are as follows:

• Profit: $199/month or $2,148/year
• Scale: $349/month or $3,588/year

Business plans are as follows:

• Startup: $599/month or $6,468/year
• Agency: $999/month or $9,588/year
• Enterprise: $1,999/month or $19,188/year
• Corporate: $4,999/month or $47,988/year
• Executive: $9,999/month or $95,988/year

The difference between all these plans lies in the number of users, workspaces, customer service response time, number of active campaigns, length of data retention, trackable events, etc.

Ad Campaign Tracking

Both RedTrack and Voluum make it easy to set up and track campaigns. I called it a tie here, because it’s easy to set up your campaigns and track each of them in your dashboard.

If I had to absolutely give an edge to one platform over another, it would be RedTrack, for the simple fact that profitable campaigns are highlighted in green, and those that are losing money are in red.

That makes it easier to spot the ones that need your attention.

✅ Winner: Tie

Conversion Tracking

RedTrack uses first-party visitor data, rather than third-party cookies, which makes it easier to get accurate conversion data.

With RedTrack, you can track leads, purchases, offline events, or custom events you create yourself.

You may run into some issues with inconsistencies if you don’t set up everything correctly since RedTrack uses metadata, quantity, and cost to track clicks and conversions.

Still, the support team can help fix a variety of issues.

Voluum makes it easy to set up your conversions based on the attribution model you choose.

Since I was stuck using demo data, I couldn’t test how well the conversion tracking worked, but other users’ reviews indicate that it excels here.

It’s hard to declare one platform over the other as a winner here since they both do such a good job at monitoring campaigns and conversions.

✅ Winner: Tie

Audience and Traffic Source Analysis

Both platforms integrate with numerous networks to make adding traffic sources easy.

Plus, if there’s a traffic source you want to try that’s not already built into the system, you can create custom sources as needed.

From what I can see in the demo, both do a great job of traffic audiences and traffic sources so you can quickly and easily see which traffic sources are bringing in the most conversions and adjust your strategy accordingly.

✅ Winner: Tie

Attribution Modeling

Both platforms put you in control of your attribution modeling. RedTrack lets you choose the attribution model you want to use for each campaign, with options like first click, last click, or last paid click.

You’re in complete control of the attribution window, though they recommend using either 30 days or 90 days based on how long you expect the first-party cookies to come in.

You can also apply different conversion path models to help you understand how channel contribution influences your results.

RedTrack also uses Smart Attribution to collect multiple data points so it can show real-time cross-browser attribution across paid campaigns.

Voluum relies on multi-touch attribution, which considers all the interactions with multiple touch points before the conversion.

This includes everything from ad impressions to clicks and conversions across devices and channels.

By default, it uses the last touch attribution model but you’re free to change it based on your needs.

Options include:

• First Touch
• Linear
• Time Decay
• Position Based

✅ Winner: RedTrack

A/B Testing

Both platforms make it easy to create split-testing campaigns – adding as many landing pages or offers to your funnel as you want, assigning different weights to each of them.

The reason I declare Voluum the winner here is the process to set up split tests is a bit more straightforward and easier to understand for a novice.

✅ Winner: Voluum

Ad Fraud Detection

Both Voluum and RedTrack offer ad fraud detection to remove bots and fraudulent ad clicks from your reports.

Neither tool seems to offer any advantage over the other here, so that’s why I declare it a tie.

✅ Winner: Tie

Real-Time Reporting and Dashboards

Both RedTrack and Voluum boast real-time reporting with dashboards that show the information

They are easy to understand, with detailed reports for each campaign. Because the reports and dashboards are fairly intuitive, it’s a tie here, too.

✅ Winner: Tie

Data Privacy and Security

Both RedTrack and Voluum take your data privacy and security seriously. CentralNic Poland, an EU-registered company, owns and operates Voluum.

Because of this, the data collection process falls under the GDPR legislation, which is the most restrictive in the world.

Because of this, your data is protected by the highest level of legal security in the world.

RedTrack, based in Vilnius, Lithuania, is also an EU-registered company subject to GDPR legislation, which ensures data protection is the strictest in the world.

They even go so far as to show you how your data is protected to help you maintain your own GDPR compliance.

✅ Winner: Tie

Customizable Metrics and KPIs

Both platforms make it easy to customize your reporting metrics and KPIs based on your business needs.

Because of this, neither Voluum nor RedTrack offers an advantage over the other.

✅ Winner: Tie

User Experience and User Interface

Both tools give a solid user experience with a clear and easy-to-understand user interface.

The only reason I give Voluum the edge here is that some of the more advanced features in RedTrack are harder to find within the site’s navigation system.

That makes it harder for users to fully leverage the software, especially for beginning users.

✅ Winner: Voluum

Integrations & API Capabilities

Not surprisingly, we have another tie here, too. That’s because both platforms integrate with well over 100 networks in just one click.

Both platforms also offer full API access, depending on the plan you choose.

✅ Winner: RedTrack

Supported Platforms

Voluum and RedTrack are both cloud-based platforms that can be accessed from any device that has an internet connection.

Both tools also offer mobile apps for iOS and Android. The reason RedTrack is the winner here is because it also offers a desktop app for Windows and Mac.

There is no Voluum desktop app available.

✅ Winner: RedTrack

Customer Support

Both platforms offer stellar customer support. The difference between the two is that you really only have email and live chat with RedTrack.

There is still a comprehensive knowledge base, Facebook Group, and a YouTube channel to help you with self-service options.

Voluum offers additional support channels, like Zoom and Whatsapp, so that’s why they win.

But, it’s still worth noting that your level of support and SLA will depend on the plan you choose.

That means, the less you pay for the service, the longer you’ll wait for support.

✅ Winner: Voluum

Pricing

Though both platforms offer separate plans for affiliates and advertisers, the fact remains that RedTrack offers many of the same features at a lower price point overall.

Both are big names in the ad tracking space, but Voluum costs more. Yes, there are more plans with Voluum to accommodate larger businesses, but it can be cost-prohibitive for smaller businesses.

✅ Winner: RedTrack

Scalability

While both RedTrack and Voluum have multiple plans to choose from and allow you to upgrade as your business grows, Voluum has more plans to choose from overall.

You’re much less likely to completely outgrow the Voluum platform – but that’s not to say RedTrack can’t keep up for a long time.

It really depends on whether you’re an affiliate marketer or a digital agency running ads for others.

✅ Winner: Voluum

Standout Features of RedTrack

RedTrack shares many of the same features as Voluum, but offers everything at a lower price point.

More advanced features are hiding within the dashboard if you know where to find them and how to use them.

This is a double-edged sword because if you’re new to ad tracking, it will be difficult to fully leverage RedTrack to the best of its ability.

Standout Features of Voluum

Voluum offers shared reports and white-label shared reports on certain plans, which is not an option for RedTrack.

If you’re a digital marketing agency in charge of ad campaigns for other companies, you’ll want to use Voluum to more easily share data with your clients.

RedTrack vs. Voluum: SMB Guide’s Verdict

It’s clear that both RedTrack and Voluum offer impressive features for ad tracking. RedTrack shines with its user-friendly interface and robust tracking capabilities.

However, the crown ultimately goes to Voluum for several reasons. 

Choose Voluum If:

Voluum excels in conversion tracking, audience and traffic source analysis, and A/B testing – all critical components of successful advertising campaigns.

Its well-rounded feature set and superior scalability make it an ideal choice for businesses of all sizes across various industries.

Schedule your free demo of Voluum

Choose RedTrack If:

While RedTrack may be suitable for smaller businesses or those just starting with ad tracking, Voluum offers advanced features and flexibility, so it’s the better option for larger companies or those with more complex needs.

Start your free trial of RedTrack

It’s truly a close race between the two – with Voluum getting the edge because it offers better overall customer support and is slightly easier to use.