BeMob vs. Voluum: Which ad tracker is better?

Do you run an affiliate program, and tracking leads on your funnel is impossible? Learn how to do it in this BeMob vs. Voluum comparison.

Are you an affiliate marketer struggling to track and optimize your Ads for better ROI?

It is a common problem most managing directors (MDs) face with their affiliate programs, watching their ad spend go down without tangible returns.

However, with an ad tracker like BeMob or Voluum, you can streamline your ad campaigns in no time and start seeing results.

BeMob is an ad tracker specializing in streamlining traffic distribution and advertising for affiliates.

Voluum, on the other hand, is a premium link tracker offering split testing and analytics for ad campaigns.

Now, how do they compare, and which one offers value for money?

Let us find out in this BeMob vs. Voluum comparison.

BeMob vs. Voluum at a glance

Feature	BeMob	Voluum	Winner
SMB Guide’s Rating	7/10	9/10	Voluum
Ad Campaign Tracking	CPC, clicks, and CTR, with up to 30 data points	Easy to add and track campaigns	Voluum
Conversion Tracking	Built-in pixel-tracking approach	Pixel-based and server-to-server tracking	Voluum
Audience and Traffic Source Analysis	Targeting traffic depending on IP address range and network carrier	Add multiple audiences and traffic sources in one click	BeMob
Attribution Modeling	5 attribution models	4 attribution models	BeMob
A/B Testing	A/B testing ad variations	Supports tests on landing pages, paths and offers	Voluum
Ad Fraud Detection	User agents and IP addresses to filter fraud traffic	Anti-Fraud Kit to detect fraud traffic	Voluum
Real-Time Reporting and Dashboards	✅	✅	BeMob
Data Privacy and Security	✅	✅	Tie
Customizable Metrics and KPIs	✅	✅	BeMob
UX & UI	Classic interface highlighted in gray and black	Modern interface highlighted in purple and white	Voluum
Integrations and API Capabilities	200+ integrations	50+ integrations	BeMob
Supported Platforms	Web-based	Web-based,Android, & iOS	Voluum
Customer Support	Email, live chat, and phone	Email, live chat, and knowledge base	BeMob
Pricing	Free – $499/mo	$199/mo – $599/mo	BeMob
Scalability	✅	✅	BeMob

How we evaluate and test softwares

When testing softwares/apps, SMB Guide employs a dual approach based on free trial availability and demos. For platforms offering free trials, we test their functionalities, usability, navigation, and ease of use. In the case of tools lacking a free version or trial, we rely on in-depth research and user testimonials through software review platforms like G2, Capterra, and TrustRadius to gauge their performance and capabilities. Learn more about our ratings criteria for marketing attribution softwares & tools here.

BeMob: Features, Pros, Cons, & Pricing

BeMob is an ad tracker that specializes in tracking partner and affiliate marketing.

This software assists MDs in analyzing their campaign data and optimizing it for a high return on investment (ROI).

Furthermore, it provides the ability to monitor campaign conversions, manage campaigns, and detect and prevent fraud.

BeMob stands out by providing detailed statistics, such as affiliate commissions and click-through rates (CTR), which allow users to discern the effectiveness of their strategies.

Pros & Cons

Pricing

You can choose from four pricing packages: Free plan, Professional, Business, and Enterprise.

The plans rise with tiers, and each gives access to more functionality but lacks a free trial to the paid plans.

• Free: No payment, and it provides basic features with up to 100K tracking events.
• Professional: First paid plan, and it costs $49 monthly. It offers more functionality with up to 1M tracked events. Anything above 1M gets charged $0.05 per 1K events.
• Business: One of the premium plans priced at $249 monthly. It offers more features with up to 10M tracked events. Events over the limit of 10M get charged $0.025 per 1K.
• Enterprise: Top package priced at $499 monthly. It provides white-label features with up to 30M tracked events. Events of 30M get charged $0.02 per 1K.

Voluum: Features, Pros, Cons, & Pricing

Voluum is an ad tracker that also specializes in tracking affiliate ad campaign performance.

The software stands out because it integrates with multiple ad platforms to help sync all your campaign elements.

Voluum also offers users the capability to gather comprehensive data on their traffic and conversion performance, helping them identify what strategies are yielding positive results.

Pros & Cons

Pricing

MDs can only pick from three pricing packages for their business: Start-up, Agency, and Enterprise.

Unlike BeMob, Voluum doesn’t offer a free plan. The business plan prices include:

• Start-up: Starts at $599 monthly, or choose annual ($539 monthly). Startups can use it to launch their business, grow, and safeguard it from fraud traffic.
• Agency: The package costs $999 monthly or annually ($799 monthly). Agencies can use it to scale while accessing direct integration and VIP support.
• Enterprise: It costs $1999 monthly or choose annual ($1599 monthly). It suits media buyers and agencies that need a plan to get the best value.

Ad Campaign Tracking

BeMob allows you to track ad campaigns across different ad networks like Google and Facebook Ads, but not directly.

The software doesn’t use cookies. Instead, users can integrate postback URLs to track campaigns across different channels.

Not only that, BeMob has an auto-optimization feature that assigns traffic to high-performing ads but not as advanced as Voluum.

MDs can also track their campaigns’ metrics, such as CPC, clicks, CTR and other impressions with up to 30 data points.

BeMob centralizes all the data in one spot, and you can customize your reports by grouping and sorting them.

Voluum also offers campaign tracking capabilities on platforms like Google and Facebook Ads, in addition to various other ad networks.

In contrast to BeMob’s basic auto-optimization feature, Voluum boasts a traffic distribution AI that utilizes algorithms for campaign optimization.

It makes it more accurate to track customer touchpoints in the funnel.

You can also view your ad campaigns in real-time on metrics like CPC, CTR and other impressions with up to 30 data points.

Not only that, users also can create custom reports that match their goals.

✅ Winner: Voluum

Conversion Tracking

BeMob offers a dynamic conversion tracker that can be applied to various platforms, including mobile apps and web pages, among others.

BeMob uses its built-in pixel-tracking approach to track conversions across affiliate programs.

In contrast to Voluum, BeMob primarily supports sales, subscriptions, and leads as conversion events.

Moreover, BeMob allows users to customize two essential settings: postback URLs and conversion caps.

Voluum combines server-to-server with pixel-based tracking to track ad conversions across platforms like ecommerce, mobile apps and websites.

It makes it accurate in attribution since users can choose a method that meets their campaign goals.

Unlike BeMob, which has limited conversion events, Voluum offers multiple conversions, conversion caps and more.

Voluum also provides in-depth tutorials on setting the tracking methods.

✅ Winner: Voluum

Audience and Traffic Source Analysis

BeMob allows MDs to target and segment their audiences depending on custom-defined criteria like interests, demographics, and behavior.

Not only that, Unlike Voluum, BeMob allows you to target traffic depending on IP address range and network carrier.

With BeMob, you can create persona profiles or lookalikes depending on impressions and clicks.

Unlike Voluum, BeMob integrates with more platforms like ecommerce sites, social networks, search engines and more.

On reporting, BeMob is more accurate than Voluum, which provides data on clicks per ad with up to 5 breakdowns.

Furthermore, BeMob provides users with additional data metrics, including ROAS (Return on Ad Spend), RPM (Revenue per Mille), and RPC (Revenue per Click), in addition to the fundamental metrics like CPA, volume, and others.

Voluum allows users to target and segment their audience based on device, location, IP address, connection, and other custom-defined variables.

It gives it accuracy in tracking all the traffic interactions with ads, but not like BeMob.

Analyzing traffic data is simple on Voluum, where you can view traffic volume from different sources like referrals, social media networks, and search engines.

Unlike BeMob, Voluum allows you to create lookalikes based on conversion data, which has better accuracy than BeMob’s impressions and clicks.

However, reporting on Voluum is basic, offering metrics like CPA, CTR and traffic volume.

✅ Winner: BeMob

Attribution Modeling

BeMob provides accurate attribution, unlike Voluum, which offers in-depth reporting up to a click per ad.

The software also provides you with up to 5 attribution models, including first-click, linear, last-click, U-shaped and assisted clicks. 

However, unlike Voluum, BeMob has certain limitations when it comes to customizing attribution models.

Users are only able to choose the value or weight of a specific model without more extensive customization options.

Voluum also provides accuracy in its attribution, but not as detailed as BeMob.

However, unlike BeMob, you can choose an extra attribution model called position-based out of the other four: first-click, linear, time-decay and last-click.

The position-based model assigns extra credit to the funnel’s first and last customer touchpoints, making mapping out the customer journey easy.

Unlike BeMob, Voluum offers customization flexibility where users can create models depending on their criteria or logic.

✅ Winner: BeMob

A/B Testing

BeMob offers the capability to conduct A/B testing on your ad variations by creating multiple paths and assigning distribution rules to each.

Subsequently, users can analyze the test results using the reporting feature.

However, unlike Voluum, BeMob doesn’t provide a way to conduct direct A/B tests on a single ad campaign.

Not only that, you have to create multiple ad campaigns for each variation manually.

Unlike Voluum, BeMob doesn’t automate optimization. It’s also done manually.

Voluum also provides an A/B testing feature for users to conduct tests on their campaign.

However, unlike BeMob, you can run tests with multiple variations in the same ad.

You can use the reporting feature to analyze the test results and compare revenue, ROI and other metrics.

Unlike BeMob, Voluum has a traffic distribution AI feature that uses algo to automate optimization.

Not only that, unlike BeMob, Voluum has an automizer feature for seamless integration with other testing systems.

✅ Winner: Voluum

Ad Fraud Detection

BeMob relies on user agents and IP addresses to filter fraud traffic. The software also allows MDs to create filters and rules to block a specific IP range.

Not only that, you can choose from over 10 metrics like device OS, session, and browser to find and identify fraud traffic. 

The honeypot feature allows you to generate concealed links designed to entice fraudulent traffic to click on them.

This enables you to identify and subsequently block the sources of such fraudulent activity.

However, unlike Voluum, BeMob partners with not well-known verification companies like FraudShield.

Voluum combines traffic distribution AI and a native Anti-Fraud Kit feature to detect fraud traffic.

The combination makes Voluum more accurate since it adapts to trends and behavior. 

Not only that, the feature generates a report on the overall traffic percentage that is real vs ungenuine.

Voluum partners with well-known verification companies like MOAT, unlike BeMob. It allows Voluum to gain credibility and stand out.

✅ Winner: Voluum

Real-Time Reporting and Dashboards

BeMob offers real-time data updates for ad campaigns, but it’s important to note that it may have delays of up to 5 minutes, which is a distinction from Voluum.

In terms of visualization, BeMob provides a more versatile array of options compared to Voluum.

Users can select from tables, graphs, charts, and various other formats.

Additionally, BeMob allows users to drill down into the data and present it in formats like funnel or area charts.

Dashboards on BeMob are customizable, and unlike Voluum, MDs can add, resize and remove widgets.

Not only that, you can tweak the widgets to a size of your liking by dragging the corners.

Users can get a metrics breakdown with up to 5 granular levels, such as date, device, region and more.

BeMob also allows data grouping, such as landing pages, campaign names and more.

Voluum provides you with data updates in real-time without delay, unlike BeMob.

It enables you to view up-to-date reports. You will also find several visualization options, like line, bar and pie charts.

Voluum provides a customizable dashboard, but not as versatile as BeMob’s. You can only customize your dashboard by resizing the widgets using pre-made template sizes.

You can also get a breakdown of campaign metrics with up to 3 granular levels, like browser, country and more.

Similar to BeMob, Voluum allows data grouping, such as landing pages, campaign names and more.

✅ Winner: BeMob

Data Privacy and Security

Voluum explains how they collect and use customer data. The platform even states that upon termination of a user account, they delete the data within 30 days.

It makes Voluum compliant with GDPR and CCPA laws and even has a DPO that assesses data protection protocols to mitigate risk.

The software also allows you to create several accounts under one admin and to give access to different users.

Voluum now uses AWS for data storage, making it more reliable since AWS has servers worldwide. 

You will also find Voluum encrypts data through SSL/TLS when in transit and AES-256 at rest.

Not only that, Voluum also offers free SSL certificates through “Let’s Encrypt” for custom domains.

BeMob also explains how they collect and use customer data. It means they comply with CCPA and GDPR guidelines.

BeMob also encrypts its data through SSL/TLS protocols and AES-256 when in transit or at rest.

It guarantees data protection from tampering or hacking. BeMob doesn’t have a private cloud, instead, it relies on AWS servers.

Not only that, BeMob gives customers data retention for a year, although extendable at a fee.

✅ Winner: Tie

Customizable Metrics and KPIs

BeMob permits users to define their conversion events and then utilize pixels for tracking these events.

However, it’s important to note that BeMob differs from Voluum in that it only enables the tracking of one conversion per visit, unlike Voluum, which offers more extensive tracking capabilities.

If you haven’t integrated with BeMob as a MD, the platform offers the capability to manually update ad spending for each campaign.

Additionally, it provides an API that enables automation of the entire process, giving BeMob an advantage over Voluum in effectively managing diverse costs across multiple ad campaigns.

Now, BeMob allows you to upload up to 1,000 conversions per file from external sources through an API or CSV.

It makes it reliable and time-saving, unlike Voluum. Voluum provides the flexibility to track multiple conversions per visit, which sets it apart from BeMob.

Users can employ various approaches, including cost caps, tokens, and other methods for comprehensive conversion tracking.

It makes the Voluum method more accurate since it can collect more conversion data from a single visitor. 

If, as a user, you’ve yet to integrate with Voluum, the platform allows you to manually update ad spending on all campaigns at once, unlike BeMob.

Similar to BeMob, Voluum has an API that MDs can use to automate the entire process.

Voluum allows you to upload up to 500 conversions per file from external sources, which is slower than BeMob.

You can choose either an API or CSV to upload your imported data.

✅ Winner: BeMob

User Experience and User Interface

BeMob’s interface is simpler than Voluum, where its dashboard is simple. The primary color is dark gray with hints of blue, and users will find guides to help them set up the software.

Similar to Voluum, BeMob has a search feature to find anything. Navigating through the pages is also seamless, and you will find customizing your dashboard and settings easy.

However, unlike Voluum, BeMob doesn’t have a mobile app. You will find Voluum has a modern interface highlighted in purple and white.

The buttons on the dashboard are legible, making it easy to navigate and find any feature on the dashboard.

The platform is also fast, making it easy to manage and track ad campaigns using the native workflow.

Data access is made effortless through the robust reporting feature, allowing users to tailor reports to their specific preferences and needs.

Voluum has a mobile-friendly platform, giving users a mobile app for Android and iOS.

✅ Winner: Voluum

Integrations & API Capabilities

BeMob doesn’t integrate directly with HR or HRIS platforms. However, using Zapier, you can connect to any recruitment platform of your choice.

One thing to note is that besides HR tools, BeMob integrates with over 200+ other platforms, including ecommerce and ad networks.

Unlike Voluum, most integrations are manually done.

Now, you will find several APIs on BeMob for custom integration, such as cost updates, conversion uploads, reports and secure links.

Voluum also doesn’t integrate directly with HR and HRIS platforms.

The only way to access such tools through Voluum is by using Zapier to link them through an API.

Besides HR tools, Voluum integrates with other platforms and you can use the Automizer feature to connect to any platform.

The feature makes the integration process simpler, unlike BeMob.

Voluum offers users access to up to four APIs for custom integrations, which encompass cost updates, reports, secure links, and campaign management.

Notably, the campaign management API stands out, as it empowers users to automate the creation and management of campaigns.

✅ Winner: BeMob

Supported Platforms

You will find that BeMob is a web-based platform that anyone can access through a browser that runs on Windows, macOS or Linux.

However, unlike Voluum, BeMob lacks a dedicated mobile app.

Voluum is a cloud-based platform accessible through any browser on OSs like Linux, macOS, or Windows.

However, unlike BeMob, Voluum provides users with a dedicated mobile app for Android and iOS devices.

The app shares a similar interface to the web-based version and responds to screen touch.

You can view your campaign in real-time, even on the go. Not only that, it supports alerts or notifications whenever an event occurs.

✅ Winner: Voluum

Customer Support

BeMob has decent customer support with email, live chat, and phone as their channels.

The fastest contact channel is the live chat, with a response time of 10-15 minutes.

Email takes up to 12 hours, and phone 24 hours. The platform also provides a help center with a blog, FAQ, YouTube channel, and Facebook with 800 followers.

You will find that Voluum offers email and live chat as the only contact options.

The support is decent, with the live chat having the fastest response times of 8-12 minutes, while email can take up to 30 minutes.

You will also find an extensive knowledge base, blog, webinar and tutorials to learn the inner workings of the software.

The platform has a Facebook page with 300 followers and a YouTube channel as part of its community forum.

✅ Winner: BeMob

Pricing

BeMob presents users with a choice of four packages: Free, Professional, Business, and Enterprise.

It’s important to note that BeMob exclusively offers monthly subscription options, in contrast to Voluum, which may have different subscription arrangements.

Not only that, unlike Voluum, you can opt for the free plan and access the software’s basic functions.

The paid plans start at $49 monthly, cheaper than Voluum. Voluum offers three pricing packages for businesses: Startup, Agency, and Enterprise.

Unlike BeMob, you can choose an annual or monthly subscription model. Choosing the annual subscription saves you 12% or $720. 

Now, Voluum’s pricing model is structured in tiers, with the entry-level plan starting at $599 per month.

It is a pricey package compared to BeMob but offers more functionality and decent features.

✅ Winner: BeMob

Scalability

BeMob’s packages are designed to be scalable, allowing users to subscribe to a higher-tier plan to unlock additional features and capabilities.

The plans are affordable compared to Voluum, making it easy for small businesses to budget better depending on their goals. 

You’ll find that Voluum has a scalable pricing model. When you subscribe to a higher plan, you access more functionality.

However, unlike BeMob, the Voluum packages are pricey and may hinder startups with low budgets.

✅ Winner: BeMob

Standout Features of BeMob

In addition to the common ad-tracking functionalities, BeMob distinguishes itself from Voluum with these two standout features.

Rule-based targeting

It is a feature that enables users to create custom filters and rules targeting audiences depending on set criteria like OS, city, IP range, browser and more.

Not only that, the feature allows MDs to create a rule or filter defining a segmented audience.

Lander Protection Script

It is a feature that enables users to shield their landing pages from competitors’ spy softwares.

An MD can add a script and choose redirect or blank page display as a protection method for their landing page.

It comes in handy, shielding your strategies from snooping eyes.

Standout Features of Voluum

Voluum doesn’t offer pocket-friendly packages, but it provides some features that BeMob lacks.

They include:

Automizer

This feature allows you to effortlessly integrate third-party systems, such as HR tools, through the use of pre-made templates.

It streamlines the integration process for users without extensive technical skills.

Traffic distribution AI

It is a feature that Voluum provides to help you assign traffic to high-performing ads and landing pages automatically.

Users only have to create traffic distribution rules like time or location, and the algo will analyze and adjust traffic flow for the best ROI.

BeMob vs. Voluum: SMB Guide’s Verdict

Our BeMob vs Voluum comparison shows that both softwares provide reliable features to track and optimize ad campaigns.

Besides sharing common features like Ad Fraud detection and real-time reporting, each has something unique that can fit various types of businesses.

However, after comparing them, we find Voluum as the winner, and here is why.

Voluum focuses on link tracking, providing automation and advanced features specializing in affiliate marketing.

The software also provides a DSP that users can use to buy traffic through push notifications or native ads directly.

Not only that, Voluum also has traffic distribution AI, a feature that automates assigning traffic to high-performing ads.

A combination of these features makes it the winner in this comparison.

BeMob is a decent alternative, offering better visualization options and lander script protection that helps protect landing pages.

However, the lack of a dedicated mobile app and customer support (live chat and phone) offered to premium plan subscribers makes it lose to Voluum.

Choose BeMob If:

You are looking for a budget performance tracking solution that offers real-time tracking and attribution for an entire marketing stack.

Sign-up to BeMob for free

Choose Voluum If:

You are looking for a premium ad tracker that automates campaign optimization and syncs data across multiple channels.

Start your 14-day free trial of Voluum