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Read our review guidelines.
- 14-day free trial
- 100+ integrations
- Quick setup
- Advanced traffic source analysis
- Slower customer support
- A/B tests have limitations
Discovering the perfect model for enhancing ad marketing performance presents a recurring challenge for most marketing directors (MDs).
While data plays a pivotal role, tracking conversion metrics demands both time and a budget, and these resources are often in short supply.
However, the landscape is evolving, and marketing analytics tools like AnyTrack are revolutionizing the approach. Through automation, MDs can now streamline the entire process, gaining valuable insights.
With AnyTrack, they gain the ability to pinpoint successful campaigns and understand how online traffic interacts with them. Now, you might be wondering—what exactly is AnyTrack, and how does it operate?
Furthermore, does it offer superior value compared to other available tools? All your questions will be addressed in this comprehensive AnyTrack review.
SMB Guide’s Verdict for AnyTrack
After a few weeks of utilizing the software, we can affirm that it delivers noteworthy value for its cost. This affirmation leads us to award it a rating of 9 out of 10.
Here’s the detailed breakdown of the scoring for each factor:
|Rating (out of 10)
|SMB Guide Rating
|Pricing & Plans
|Ad Campaign Tracking
|Audience and Traffic Source Analysis
|User Interface and User Experience
|Integrations, Compatibility, & Supported Platforms
Our experience has illuminated the software’s versatility, effectively furnishing precise marketing analytics. Furthermore, it seamlessly synchronizes the entire marketing stack with the corresponding data.
Given these insights, we confidently extend our recommendation of this tool to businesses with the following requirements:
- A deeper understanding of their online traffic
- To find factors that are inhibiting their campaign conversions
- Improving their overall ad marketing
- Lead generation
In this review of AnyTrack, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing attribution software.
Pricing & Plans
AnyTrack provides three pricing plans, each with a free trial of 14 days. Let’s look at each and see what it offers.
It is the entry package and the most pocket-friendly. It costs:
- $50 per month
- $504 annually or($42 per month)
- Up to 3 months of data retention
- 1 website
- 1 Ad network support
- 1 Ad pixel
- Facebook conversion API
- Facebook pixel integration
- Google Analytics integration
- Shopify integration
- 50k sessions included
Who it’s for: It is an ideal plan for beginners or startups that need an essential performance marketing tool.
It is the mid-level plan and the most popular package. It costs;
- $150 per month
- $1500 annually or ($125 per month)
- All features in the Basic plan
- 3 websites
- Ecommerce integrations
- Unlimited conversion sources
- Custom event tracking
- Up to 12 months of data retention
- 500k sessions included
- Cross pixel audience
Who it’s for: It is an ideal plan for small to medium-sized teams that need to create a single traffic source to manage their ad marketing.
It is the highest and most premium plan of the AnyTrack platform. It costs:
- $300 per month
- $3000 annually or ($250 per month)
- All plans in the Personal plan
- 10 websites
- Premium affiliate networks
- Unlimited Ad pixels
- Unlimited account multi-access
- Unlimited conversion sources
- 3 million account sessions included
Who it’s for: It is a suitable plan for agencies that need a simple onboarding process and to implement advanced marketing campaigns.
Ad Campaign Tracking
This feature empowers marketing directors with the capability to track and oversee their advertising efforts across various ad networks.
By integrating these display networks, such as Google Ads, into the software, MDs can access a comprehensive overview of their marketing campaigns in a single location.
Additionally, seamless integration with Google Analytics allows team leaders to observe the traffic patterns affecting their Ads. The platform’s dashboard centralizes all data, encompassing conversions (CTR and CPC), as well as all other impressions.
MDs can also identify which keywords are generating the highest traffic and conversions, providing insights to optimize underperforming ads.
Does your traffic come from social networks, search engines, or email marketing? This feature can help to consolidate all the data in one place.
You have the option to connect your offer systems, such as lead magnets or affiliate offers, to the software. Through its dashboard, you can then gain a precise overview of earned commissions, conversion dates and statuses, and additional details.
The software also provides several tracking methods that MDs can choose to use: server-to-server and pixel-based. It gives MDs the versatility to track all their ad conversions from any source.
Not only that, AnyTrack simplifies setting up the entire conversion tracking process. The software has a guide that can help, and in a few clicks, it will be running.
Audience and Traffic Source Analysis
The objective of an ad campaign is to bring your target audience into your marketing funnel. With the utilization of this feature, marketing directors (MDs) can enhance their understanding of online traffic behavior.
MDs can then create a campaign that targets a particular audience, and when the prospects are in the funnel, use this feature to segment them. It can be on custom-defined criteria like interests, behavior, or demographics.
Not only that, MDs can create personas that are lookalike to their current clientele. From there, create custom Ads specific to them and occasionally re-target them with reminders to improve conversion.
The software can also help MDs analyze their online traffic from referrals, social media, or search engines. It can display which source brings the most traffic and how well they convert.
MDs can also view the conversion rates (CPA) and traffic volume from one spot.
Within your marketing funnel, monitoring the customer journey holds immense significance. This practice enables marketing directors (MDs) to gauge the effectiveness of their ad campaigns.
A method to accomplish this involves assigning attribution to conversions and giving credit accordingly. Now, there are several models that AnyTrack software provides, such as linear, first-click, time decay, and last-click.
You can also build a customized attribution model that matches your needs. MDs can measure their ad marketing campaigns’ actual value through these models.
Any marketer comprehends the importance of A/B testing their marketing campaigns. This practice aids in identifying the optimal elements that resonate with a particular audience.
Using AnyTrack, marketing directors can employ this functionality to assess their ad copy and landing pages and determine what resonates effectively.
Moreover, they have the option to leverage testing tools like Unbounce and Google Optimize by seamlessly integrating them into the software.
Through these integrated tools, they can automate the monitoring of their ad performance.
User Interface and User Experience
The user face of this software is modern and simple to navigate. The layout is clean and appealing, and accessing any feature is easy.
Dashboard: It is the central hub that displays all the data and the default landing page where all features are one click away. The side menu bar gives access to the settings, pixels, integrations, auto track, and audiences.
The platform also provides customization options like custom audience, tracking and attribution settings, and the features’ design. Now, onboarding is where AnyTrack shines because the steps are simple, and it provides guides and tutorials to ease the entire process.
You will find a video on every step, such as an account set up, syncing pixels, and more.
Integrations, Compatibility, & Supported Platforms
The software integrates with popular marketing tools, such as:
- Project Management: Asana is one of the platforms that this software integrates with to help manage workflow
- Communication and Collaboration: Slack, Microsoft Teams, and Google Drive are some platforms it integrates with for team collaboration.
The software also comes with pre-built apps with systems like ClickBank, WooCommerce, and APIs like Zapier and Webhooks. Not only that, it is compatible with macOS, Linux, and Windows, making it accessible through any browser.
However, AnyTrack doesn’t have a mobile app yet.
The customer support offered by AnyTrack is decent. We found you could reach them through a ticket or email. The response time for both was above average, with 10-20 minutes response times, which is not bad compared to other platforms.
Should you opt to delve further and seek a more comprehensive understanding of AnyTrack’s internal mechanisms, a dedicated knowledge base is at your disposal, providing solutions to all your inquiries.
Additionally, you can engage with fellow users on the platform’s Facebook page, boasting a follower count of 438, to exchange insights and experiences.
AnyTrack – Unique Features
This software offers unique features that make it an excellent choice for businesses needing an effective marketing analytics tool.
Let us look at the features that make it stand out:
- Auto track tech: It helps in automating your marketing stack, whether the feeds to your pixels or conversions in an instant.
- Cross-pixel audience sync: It helps to target specific audiences that fit your campaigns.
- Integration: It integrates with conversion sources like ClickBank, from which you can easily track and attribute conversions.
What The Experts Say About AnyTrack
Many online reviews on popular platforms like G2 and Capterra on AnyTrack exist. It has gained mixed reactions, of which most praise its effectiveness.
Let us see what some users and experts said:
This has helped my business tackle the issues that have arisen due to the iOS 14 update and we have been able to use Anytrack to recover lost data and events not attributed to FB ads. Amazing software!Jamie C., Founder & CEO – Verified Capterra review
“The platform was helpful in solving our ad attribution and conversion issues we were having with other platforms. We can now track ROAS, which makes optimizing our landing pages simpler. The software also favors affiliate marketing, making it the ideal choice for us at a reasonable price.”Shane C, CEO – Verified Capterra review
We understand that not every MD will find AnyTrack fulfilling their needs. That’s why we have some suitable alternatives offering more advanced features to fit your marketing.
Hyros is another ad-tracking tool, but this one also offers email and call tracking, which we do not see in RedTrack or the other alternatives here.
Pricing depends on your chosen plan, starting at $99/month for up to $50K in revenue tracked. If you run ads, pricing starts at $199/month.
RedTrack is another ad-tracking and marketing data-tracking platform. The main difference is that you can use it for any platform – not just Shopify. It makes it easy to track all of your campaigns in one place.
It’s best for businesses looking to get a comprehensive overview of their marketing efforts across different platforms. Pricing ranges from $149 to $749 monthly and doesn’t change based on your annual revenue.
You can use the software for 14 days free, with no credit card required.
SegMetrics connects to your existing tools and services to instantly connect your historical and incoming data, following your leads through every step of their journey.
With SegMetrics, you’ll get clarity on your true lead value at every step, with lifetime revenue attribution across your whole funnel.
This makes SegMetrics a great option for any website publisher or marketer that is looking to accurately track the complete journey of every customer.
Getting Started with AnyTrack
Both businesses and marketing directors can discover AnyTrack as a comprehensive software solution for tracking and synchronizing their data throughout their marketing stack.
The provision of a 14-day free trial enables businesses to explore its functionality and gain a profound insight into its workings and potential value.
Should it meet your requirements, the option to upgrade to premium plans becomes available, granting access to advanced features that can enhance your marketing strategies.
So, sign up today and get started with transforming your digital marketing.
What is AnyTrack?
AnyTrack is a SaaS software specializing in attribution and ad conversion tracking across marketing stack. The platform works with a smart tracking tag that connects to analytics tools like Google.
Who uses AnyTrack?
Small and medium-sized businesses and freelancers are the main users of AnyTrack software. It can also suit strategic buyers who need to automate their conversions.
Does AnyTrack provide API?
Yes, the platform provides an API. Through the API, users can integrate any marketing application they choose.
AnyTrack is a real time ad tracking software that enables digital marketers to easily track, attribute and sync conversions with their Ads Managers.
Product Brand: AnyTrack Ltd