Redtrack vs. AnyTrack: Which ad tracking tool is better?

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As a marketing director, how can you track your ads across multiple platforms and attribute them to the right source?

Find out in this RedTrack vs. AnyTrack comparison.

 
 
4.0
4.0
Pricing:
$149/mo - $749/mo
Pricing:
$50/mo - $300/mo
Best For:
Media buyers, publishers, ecommerce sites, and ad agencies - plans scale based on business size.
Best For:
SMEs and strategic buyers that need tracking of their ad marketing budget.
4.0
Pricing:
$149/mo - $749/mo
Best For:
Media buyers, publishers, ecommerce sites, and ad agencies - plans scale based on business size.
4.0
Pricing:
$50/mo - $300/mo
Best For:
SMEs and strategic buyers that need tracking of their ad marketing budget.

Running ad campaigns as a marketing director (MD) can be tricky because you have no room for error.

You have to find a way to manage your affiliates, track the ads, and, at some point, optimize them for better ROI. 

However, it doesn’t have to be complex only if you use ad tracking software. It automates complex back-end tasks like ad optimization and providing data performance. 

Two softwares that are gaining praise for tracking and attribution are RedTrack and AnyTrack.

RedTrack provides in-depth tracking and automation for your agency or affiliate program.

AnyTrack provides conversion data to help you track, attribute, and sync campaign data across ad platforms.

Each tool excels in its way, but how do they work, and do they offer value for money?

How do they compare in their attribution modeling? Let’s find out in this RedTrack vs. AnyTrack comparison.

RedTrack vs. AnyTrack at a glance

FeatureRedTrackAnyTrackWinner
SMB Guide’s Rating8/108/10AnyTrack
Ad Campaign TrackingCentralized dashboard displaying ads in real-timeIn-depth ad tracking across marketing channelsRedTrack
Conversion TrackingPixel-based and server-to-serverRequires an account manager to configure adsAnyTrack
Audience and Traffic Source AnalysisVersatile and has a native audience creation featureCreation of personas based on existing onesRedTrack
Attribution Modeling5 attribution models6 attribution modelsAnyTrack
A/B TestingPossible, with a learning curveIntegrates with third-party A/B testing toolsAnyTrack
AD Fraud DetectionUses proxy detection, cookie analysis and IP blacklist to detect fraud trafficServer and client-side tracking in ad fraud detection and preventionRedTrack
Real-Time Reporting and DashboardsTie
Data Privacy and SecurityTie
Customizable Metrics and KPIsNative integrations to collect conversion data.Customizable conversion goals depending on events in the sales funnel.AnyTrack
UX and UISimpler interface and navigationClassic and simple UIRedTrack
Integrations and API Capabilities200+ integrations100+ integrationsRedTrack
Supported PlatformsmacOS, Linux, Windows, and mobile appmacOS, Linux, Windows, and mobile appRedTrack
Customer SupportEmail, live chat, and help centerLive chat, email, and phone supportTie
Pricing$149/mo – $749/mo$50/mo – $300/moAnyTrack
ScalabilityMultiple plans to scale as you growPricing model is scalable and transparentAnyTrack

How we evaluate and test softwares

When testing softwares/apps, SMB Guide employs a dual approach based on free trial availability and demos. For platforms offering free trials, we test their functionalities, usability, navigation, and ease of use. In the case of tools lacking a free version or trial, we rely on in-depth research and user testimonials through software review platforms like G2, Capterra, and TrustRadius to gauge their performance and capabilities. Learn more about our ratings criteria for marketing attribution softwares & tools here.

RedTrack: Key Features, Pros, Cons, & Pricing

RedTrack homepage

RedTrack is an ad-tracking software that allows MDs to track their affiliate or partner marketing and attribute their campaigns to the right source.

This software also consolidates ad campaign data in one spot across multiple channels.

RedTrack provides templates and event tracking through its simple interface, which helps in improving ROI.

Pros & Cons

Pros

One-on-one assistance

High level reporting

AI optimization

Real-time data analysis

Cons

Customized pricing

Not designed for beginners

Pricing

RedTrack offers three pricing packages that you can choose as an affiliate or advertiser: Solo, Team, and Enterprise.

In each plan, you will find unique features that advance with tiers. Not only that, the packages have a free trial of 14 days.

RedTrack pricing
  • Solo: The entry package costs $149 monthly, offering basic tracking and optimization features.
  • Team: Mid-level package priced at $248 monthly, providing collaboration tools for multiple users.
  • Enterprise: The premium plan costs $749 monthly, providing customized affiliate media buying operations.
RedTrack

RedTrack is an ad tracking solution, track & attribute conversions, revenue, and events in one place.

Start a free trial
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AnyTrack: Key Features, Pros, Cons, & Pricing

anytrack homepage

AnyTrack is an ad-tracking software that allows MDs to track their campaigns in real time and attribute the conversion by syncing the data to Ad managers.

AnyTrack uses tags that link to the ad networks, enabling you to pinpoint each touchpoint in the entire customer journey.

Pros & Cons

Pros

14-day free trial

100+ integrations

Advanced traffic source analysis

Quick setup

Cons

Slower customer support

A/B tests have limitations

Pricing

AnyTrack offers three pricing packages: Basic, Personal, and Advanced. Each offers unique functionality, and they rise with tiers.

MDs also get a free trial for 14 days.

AnyTrack pricing
  • Basic Plan: The entry plan priced at $50 monthly, where you access the basic features of the software.
  • Personal Plan: It’s the popular plan, costing $150 monthly. It offers more functionality than the entry plan.
  • Advanced Plan: This is the top plan priced at $300 monthly. The package gives you access to all the white-label features and functionality.
AnyTrack

AnyTrack is a real time ad tracking software that enables digital marketers to easily track, attribute and sync conversions with their Ads Managers.

Start tracking free
We earn a commission if you make a purchase, at no additional cost to you.

Ad Campaign Tracking

RedTrack integrates with over 100+ platforms, including ad networks like Facebook, Google, Bing Ads, and more.

Not only that, MDs can use an API or postback to integrate their custom ad platforms, unlike AnyTrack.

MDs can also get ad campaign data like CTR, CPC, ROI, and other impressions in real time.

redtrack ad campaign

RedTrack also allows for the creation of customized dashboards and reports that MDs can use to visualize data on their marketing performance.

Unlike AnyTrack, RedTrack provides more versatility in ad campaign tracking. It adjusts to the various ad campaigns, like traffic from direct to re-direct.

AnyTrack supports ad platforms like Google and Facebook Ads. Unlike RedTrack, integrating the ad networks is simple since you only need a single tracking code.

anytrack ad campaign tracking

AnyTrack also provides campaign data like CPC, CTR, clicks, and other impressions in real time.

Unlike RedTrack, MDs can use the analytics to assess their ad performance and find where they need optimization.

✅ Winner: RedTrack

Conversion Tracking

RedTrack combines server-to-server with pixel-based to track ad conversions on websites and mobile apps.

The software also uses postback URLs and direct tracking pixels to track ad conversions without redirections.

redtrack conversion tracking

It helps improve the UX and loading speeds of the website. RedTrack can also track ad conversions without depending on cookies, ensuring privacy and data accuracy.

AnyTrack combines server-to-server and client-side cookies to track ad conversions from mobile apps, websites, and more sources.

The software uses a unique tag to track customers without redirection.

AnyTrack conversion tracking

However, unlike RedTrack, AnyTrack uses multi-channel attribution and cross-pixel to sync the data with the ad network pixels for targeting.

It is a more accurate approach, given it also uses a unique code that simplifies the entire process.

✅ Winner: AnyTrack

Audience and Traffic Source Analysis

RedTrack combines postback URLs and direct tracking pixels to monitor and track campaigns on multiple channels.

The software also allows MDs to create audiences based on custom-defined criteria like type of browser, location, device, and more.

Not only that, you can use the traits of your existing audiences to create lookalikes.

RedTrack traffic sources

Now, MDs can re-target their audiences by creating custom rules and even automate them to optimize the ads when needed.

RedTrack also allows you to analyze your sources from email, social media, or search engines.

Unlike AnyTrack, you can use an in-built API to get data in real time from ad networks. 

Analyzing ad performance is simple since the software breaks down the reports to a granular level.

You can also customize your reports depending on your goals. AnyTrack also allows you to create custom audiences based on custom-defined criteria like behavior, interest, and more.

However, unlike RedTrack, AnyTrack lacks an API that MDs can use to integrate a custom event or application.

anytrack traffic sources

You need to depend on a third-party application that can sync and import conversion data into AnyTrack.

However, it’s important to note that the data collected through this method may be less accurate compared to RedTrack, as it relies on cookies and pixels for tracking.

✅ Winner: RedTrack

Attribution Modeling

RedTrack provides attribution modeling, where it matches clicks to conversions using cookies, IPs, and more.

Unlike AnyTrack, the software can break down data to a granular level in real time.

RedTrack attribution models

MDs will also find that they can choose the value of an attribution model for reporting.

Not only that, you can choose from first-click, last-click, linear, U-shaped, and assisted click attribution models.

AnyTrack, on the other hand, also provides attribution, allowing you to get an overview of the marketing funnel.

It is a powerful approach because it can track and link all conversions from various devices and attribute them to a specific client. 

You can also get data on the ad spend of each ad campaign. Unlike RedTrack, AnyTrack supports the custom creation of an attribution model that meets their logic.

Not only that, AnyTrack provides six attribution models: first-click, linear, last-click, data-driven, position-based, and time decay.

✅ Winner: AnyTrack

A/B Testing

RedTrack provides an A/B testing feature to help MDs test their ad variations and landing pages.

However, depending on their judgment, MDs must manually customize the A/B test rules.

It means you’ll need a technical understanding of how to run tests on your ad copy.

redtrack a/b testing

Similar to AnyTrack, RedTrack integrates with testing tools like MGID, Propeller Ads, and more.

AnyTrack also offers MDs the option of a/b testing their ad copy or variations. Unlike RedTrack, you can choose a test type, like split, multi-variate, or sequential.

Not only that, but you can also customize a/b tests, whether on ROI or conversion rate.

AnyTrack a/b testing

Similar to RedTrack, you have the option to integrate third-party tools like Google Optimize.

With this integration, you can perform A/B tests and seamlessly synchronize the data with the AnyTrack platform.

✅ Winner: AnyTrack

Ad Fraud Detection

RedTrack ad fraud detection is more in-depth, unlike AnyTrack. The software uses the IP blacklist, proxy detection, and cookie analysis to detect fraud traffic engaging in ad campaigns.

The software also partners with Forensiq and protected media platforms for ad fraud detection.

AnyTrack combines server and client-side tracking in ad fraud detection and prevention.

It accomplishes it using IP, pixels, device ID, cookies, and more. The software then integrates with Google Ads using a server API (GTag) and an ecommerce feature from Google Analytics.

Similar to RedTrack, AnyTrack partners with Oracle ad fraud detection platform.

✅ Winner: RedTrack

Real-Time Reporting and Dashboards

MDs can expect to find a real-time reporting dashboard on RedTrack where they can view CPA, revenue, ROAS, and other key metrics.

RedTrack real-time dashboard

The software also provides multiple options for visualizing data and breaking it down to a granular level.

Similar to AnyTrack, MDs can customize their reports to fit their goals.

AnyTrack also provides a dashboard with real-time reporting on ad campaigns and other crucial metrics.

The software also offers several options for visualizing data all in one spot.

AnyTrack hub

MDs will also find that AnyTrack dashboard is customizable, where you can add or remove widgets to improve the aesthetics.

Not only that, but you can also view a breakdown of the data in real time.

✅ Winner: Tie

Data Privacy and Security

RedTrack breaks down how they collect, use, and protect customer data.

It makes them adhere to CCPA and GDPR laws on the rights of data subjects, plus they provide customers with a DPA defining data processing roles.

RedTrack also uses encryption (256-bit) to secure data using protocols (SSL/TLS). MDs also have the option to create multiple user accounts with varied access.

Not only that, MDs can also choose a data storage location from their primary cloud storage provider, AWS.

AnyTrack also breaks down how they collect, use, and protect customer data, making them adhere to CCPA and GDPR laws on the rights of data subjects.

AnyTrack also uses encryption (256-bit) to safeguard data at rest and in transit, which means it complies with privacy guidelines.

It allows MDs to manage transparent data transfer reports and consent preferences. 

Unlike RedTrack, AnyTrack doesn’t have a certification that shows it follows the best practices in data privacy.

However, it uses Google Cloud as its cloud service provider, and MDs can choose suitable storage locations depending on user traffic.

✅ Winner: Tie

Customizable Metrics and KPIs

You have the flexibility to customize your conversion objectives in RedTrack based on the events occurring in your sales funnel.

However, in contrast to AnyTrack, RedTrack doesn’t offer the capability to create custom events based on specific landing page data points.

Instead, RedTrack relies on native integrations with platforms like Shopify to gather conversion data, and it’s within these platforms that marketers can assign values to each objective.

RedTrack campaign data

Unlike AnyTrack, RedTrack offers a simple API that MDs can use to customize their campaign data.

However, the API doesn’t support data manipulation of any other events.

AnyTrack also offers customizable conversion goals depending on events in the sales funnel.

The software allows you to create a conversion goal, like ROI, for an ad.

anytrack reporting

However, unlike RedTrack, AnyTrack integrates with 30+ analytics platforms.

You can track conversions offline or online since the software combines server and client-side tracking.

✅ Winner: AnyTrack

User Experience and User Interface

You will find a simple navigation and interface on RedTrack compared to AnyTrack.

The platform design is full of light colors, and the data gets displayed mostly through tables.

RedTrack user interface

RedTrack has a menu bar that MDs can use to find anything on the platform, plus customize their account settings, reports, and more.

Similar to AnyTrack, RedTrack responds well to various device screen sizes.

anytrack dashboard

On the other hand, AnyTrack offers a more classic interface. The software layout combines sky blue and hints of gray, black, and white when displaying data.

Unlike RedTrack, AnyTrack has less customization options.

✅ Winner: RedTrack

Integrations and API Capabilities

RedTrack boasts integration capabilities with over 200+ platforms, which even extend to HRIS and HR tools such as Chekr.

RedTrack integrations

Unlike AnyTrack, RedTrack offers an API that empowers users to develop custom integrations and generate tailored reports.

This API streamlines the process of transferring data from various platforms into the RedTrack system.

anytrack integrations

AnyTrack also integrates with platforms like HR, HRIS, and ecommerce, but not as extensive as RedTrack.

Unlike RedTrack, it lacks an API that you can use to build custom integrations. Users have to rely on the integrations available, limiting the software’s versatility.

✅ Winner: RedTrack

Supported Platforms

RedTrack and AnyTrack are web-based software that anyone can access through a browser that runs on Linux, macOS, or Windows.

However, unlike AnyTrack, which doesn’t have a mobile app, RedTrack offers it for Android and iOS.

It is a convenient way for MDs to access their data on the go through the RedTrack app.

✅ Winner: RedTrack

Customer Support

RedTrack primarily offers email and live chat as the main channels for accessing customer support.

Additionally, the platform provides users with the option to schedule a demo directly through their website.

redtrack customer support

Now, Live chat has the quickest response times of 1-3 minutes, while email can take up to 6 hours.

RedTrack also has an extensive knowledge base with a blog, YouTube channel, and Facebook page with over 3K followers.

AnyTrack, on the other hand, offers three channels to reach customer support: Ticket and email.

Unlike RedTrack, the response time of AnyTrack tickets is 13 minutes, and emails 20-30 minutes.

anytrack customer support

The software also provides a knowledge base with guides, a roadmap, and other resources.

AnyTrack has a vibrant community with a Facebook group with over 400 followers.

✅ Winner: Tie

Pricing

RedTrack pricing is similar to AnyTrack, which offers three pricing packages: Solo, Team, and Enterprise.

The plans on both softwares are also transparent, but RedTrack’s entry plan, Solo, costs $149 monthly, which is pricier. 

As you progress through the different plan tiers, you’ll notice that they come with increasing levels of functionality and features.

Upgrading to higher tiers grants you access to more advanced capabilities.

It’s worth noting that RedTrack offers a 14-day free trial to help you explore their platform before committing to a paid plan.

AnyTrack also offers three packages: Basic, Personal, and Advanced. The plans are transparent and flexible, and you can choose between monthly or annual subscriptions. 

The entry plan costs $50 monthly, cheaper than RedTrack. Not only that, it offers more features than the RedTrack entry plan, such as Google and Facebook ads integration, Ad pixel, and more.

✅ Winner: AnyTrack

Scalability

The RedTrack pricing model follows a scalable approach, meaning that as you upgrade to higher-tier plans, you gain access to a broader range of features and functionalities.

However, unlike AnyTrack, the packages on RedTrack are costly and don’t offer much functionality.

On the other hand, the transparency of the plans makes it easy for startups to budget better depending on their needs.

Similarly, AnyTrack also employs a scalable pricing model, allowing users to upgrade to higher-tier plans in order to access additional white-label features, especially when they surpass the plan’s defined limits.

The plans are pocket-friendly compared to RedTrack, making it easy for small businesses to budget better depending on their goals.

✅ Winner: AnyTrack

Standout Features of RedTrack

The features you find on this software are impressive, but there are two that make it stand out against the AnyTrack.

Partnership portal

MDs access a partner management portal with deep links and promo-code tracking native to RedTrack.

It allows them to collaborate better with social media influencers and affiliates.

API automation rules

You get the option to create customized automation rules dependent on over 30+ benchmarks, where each update takes 5 minutes.

Compared to other solutions, it takes up to 20 minutes for an update interval, which is slower.

Standout Features of AnyTrack

Here are some features that make AnyTrack outshine RedTrack as an ad tracking and attribution software.

One-click Google analytics integration

With this tool, you can effortlessly synchronize your ad campaign data with Google Analytics, all without the need for coding.

In contrast, many other solutions typically necessitate technical skills, where you have to manually create custom events in Google Analytics beforehand.

Multi-touch attribution

MDs will find that AnyTrack allows them to track a customer throughout a funnel across several platforms and attributes the conversion to the right touch points.

Most solutions, including RedTrack, mainly support last-click attribution.

RedTrack vs. AnyTrack: SMB Guide’s Verdict

Our RedTrack vs. AnyTrack comparison shows that both softwares offer effective features that can benefit MDs in their marketing endeavors.

However, each software offers something different that fits varied uses. Overall, after comparing them, we find AnyTrack as the winner in this duel, and here is why.

AnyTrack goes beyond the typical conversion event, unlike RedTrack. AnyTrack goes on to track the data that’s associated with the conversion.

It makes it fit a broader demographic, such as ecommerce and white hat affiliates.

Not only that, the software offers a one-click integration with Google Analytics, Shopify, WooCommerce, and more.

RedTrack is an excellent alternative to AnyTrack because it focuses on partner marketing and provides automation and advanced features that suit them.

It also breaks down campaign data into granular reports that help MDs understand their Ads’ performance better.

However, the pricey plans and only focus on affiliates make it lack versatility, and it’s the reason it loses to AnyTrack.

Choose AnyTrack If:

You need comprehensive conversion data software to help you track, attribute, and link back the campaign data on all the ad platforms.

Start your 14-day free trial of AnyTrack

Choose RedTrack If:

You need marketing performance software that provides in-depth tracking and automation for your agency or affiliate program.

Start your 14-day free trial of RedTrack

AnyTrack

AnyTrack is a real time ad tracking software that enables digital marketers to easily track, attribute and sync conversions with their Ads Managers.

Start tracking free
We earn a commission if you make a purchase, at no additional cost to you.

Jessica Pereira helps SaaS and digital marketing brands build long-lasting customer relationships with meaningful content. Her favorite topics include career development, productivity, and email marketing.