ThoughtMetric Review: Features, Pricing, & Alternatives

Our Verdict

Are your marketing campaigns getting accurate data and attributing it to the right source? Learn how you can streamline it in this ThoughtMetric review.

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ThoughtMetric ThoughtMetric
Software Type: Marketing attribution software
Best For: E-commerce businesses that need to interpret complex data to get clear insights on ROAS optimization.
Pricing: $99/mo - $999/mo
  • 14-day free trial
  • User-friendly and intuitive
  • 15+ integrations
  • Excellent customer service
  • No API available
  • Only import data from WooCommerce

Data is crucial for any business, but tracking the conversion metrics takes time and a budget. However, finding the ideal software to improve ad marketing performance is a challenge most marketing directors experience.

Marketing analytics tools like ThoughtMetric are an excellent option you can use to automate your marketing processes. In fact, you can see which campaigns are performing and how online traffic engages them.

Now, you may ask, what is ThoughtMetric, and how does it work? Does it offer value for money compared to other tools? Let us find out in this ThoughtMetric review.

SMB Guide’s Verdict for ThoughtMetric

We have been using ThoughtMetric for several weeks, and the truth is it’s a decent platform. It’s also a reliable and accurate solution for automating and optimizing Ad marketing campaigns.

It also provides unique features like surveys, built-in integrations, and more that help attribution. With a free trial of 14 days, MDs can give it a go and see how it works.

ThoughtMetric gets a 9.6 out of 10 from us.

So, in a nutshell, ThoughtMetric is best for:

  • Entrepreneurs looking to customize their reports
  • Ecommerce businesses that need ecommerce integration options
  • MDs looking to track the effectiveness of their campaigns
FactorRating (out of 10)
Pricing & Plans9
Ad Campaign Tracking9.5
Conversion Tracking9.5
Audience and Traffic Source Analysis10
Attribution Modeling9.5
A/B Testing9
User Interface and User Experience10
Integrations, Compatibility, & Supported Platforms9.5
Customer Support8
SMB Guide Rating9.6

In this review of ThoughtMetric, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing attribution software.

Pricing & Plans

ThoughtMetric offers a single pricing plan that is simple and transparent. You can choose either a monthly or annual subscription, depending on pageviews.

Choosing the annual subscription saves at least ($204) which is 17%. A subscription also comes with a free trial of 14 days.

ThoughtMetric pricing


  • Monthly: $99
  • Annual: $1188 or ($83 per month) 


  • Server side tagging
  • Pixel attribution
  • Live support
  • Post-purchase surveys
  • 50k pageviews
  • Unlimited integrations

Who it’s for: ThoughtMetric is for e-commerce businesses that need to understand their long-term marketing performance.


E-commerce marketers use ThoughtMetric to track marketing performance and make data driven decisions to scale revenue.

14-day free trial
We earn a commission if you make a purchase, at no additional cost to you.

Ad Campaign Tracking

ThoughtMetric offers ad campaign tracking services that aid in optimizing your marketing efforts across various platforms.

Regardless of whether you execute your ad campaigns on Facebook or Google Ads, this versatile software effectively supports both platforms.

ThoughtMetric ad campaign tracking

To gain a comprehensive campaign progress overview, ThoughtMetric conveniently centralizes all relevant data within a single, accessible dashboard.

Within this dashboard, you have the ability to instantly monitor key metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and other impressions associated with your campaigns. 

What’s even more valuable is that the generated reports provide actionable insights, empowering you to make necessary adjustments to your campaigns.

These adjustments can span from refining keywords to optimizing budget allocation, all aimed at enhancing overall campaign performance.

Conversion Tracking

ThoughtMetric focuses on e-commerce sites, which means it supports conversion tracking on mobile apps and websites.

The software combines server-to-server integration and pixel-based tracking campaign conversions.

ThoughtMetric conversion tracking

It makes it dependable and accurate since it can track customer engagement offline and online. Not only that, it can help bypass customers who use ad blockers because of the server-to-server integration.

Audience and Traffic Source Analysis

This feature is crucial for MDs in ad marketing because they can segment their online traffic on custom-defined criteria.

It can either be on interest, demographic or behavior. The feature also allows technical buyers to analyze their traffic source.

It doesn’t matter if it comes from social media, search engines like Google, referrals or email.

ThoughtMetric traffic sources

Now, if you’re interested in expanding your reach, you can create personas that share similar traits with your current audience.

From there, create ad marketing campaigns that fit these new lookalikes and be able to track them and measure the overall performance.

Attribution Modeling

You can use the modeling options that ThoughtMetric provides to track your audience’s data. The software uses an algorithm that assigns a value to each customer that engages with the campaigns.

It enables it to deliver accurate data on the campaign conversions and the impact it has.

ThoughtMetric attribution models

ThoughtMetric offers a selection of five distinct models that the software provides: first-click, linear, last-click, time decay, and position-based.

Moreover, the software facilitates the flexibility to tailor an attribution model according to individual preferences.

What’s equally noteworthy is that if marketing directors opt to create multiple models, they can effectively compare these models, thereby gaining insights into which model yields superior results.

A/B Testing

MDs can conduct A/B tests on their landing pages, ad copy, and other variations on ThoughtMetric. The software supports the creation, tracking, performance analysis in real-time, and optimization of the a/b tests depending on the goals. 

It helps to experiment with the ad campaigns and optimize them well before launching them. ThoughtMetric also supports the integration of third-party testing tools like Google Optimize, where you can sync the data with the software.

User Interface and User Experience

The design of ThoughtMetric is modern and without clutter. The primary color you find is white, and occasional blue highlights the essential elements.

Reporting is also clear, with colorful graphs that open up to break down data when you hover the mouse over them.

ThoughtMetric dashboard

Navigating through the dashboard is easy with the menu placed on the left. The dashboard also centralizes all data for easy viewing.

The onboarding process is also simple; MDs can book a demo or sign up for a free trial and be complete within minutes.

On the ThoughtMetric website, you will find guides and tips to ease onboarding, even for a beginner.

Integrations, Compatibility, & Supported Platforms

ThoughtMetric seamlessly integrates with a range of e-commerce, communication, and CRM platforms, including WooCommerce, MailChimp, smsbump, and several others.

These integrations play a crucial role in streamlining workflows and fostering enhanced collaboration with both internal teams and clients, ultimately leading to increased efficiency and productivity.

ThoughtMetric integrations

ThoughtMetric is compatible with popular OSs like Windows, Linux, and macOS. Given it’s a web-based platform, it makes it easily accessible from any browser. 

However, ThoughtMetric doesn’t offer a mobile application, which can be inconvenient to MDs who need to access their campaigns on the go.

Fortunately, the software is responsive to various small or large screens.

Customer Support

The customer support that ThoughtMetric offers is excellent. You can choose from three channels that include live chat, email, and phone calls to a professional.

The live chat is the most efficient, with a response taking only 8-10 minutes. Email and phone calls can take up to 5 – 8 hours for a response.

ThoughtMetric customer support

For users seeking a deeper understanding of the software’s functionalities, the blog is a valuable resource teeming with informative articles and guides.

The guides break down the topics that most users find challenging and give tips on troubleshooting. Unfortunately, the software lacks a community, which can be a shortfall for people who need to share ideas with other users.

ThoughtMetric – Unique Features

ThoughtMetric packs remarkable features that can help MDs in their marketing campaigns. However, here are three unique ones that make this software stand out.

Post Purchase Surveys – Once customers convert and purchase, ThoughtMetric prompts them to answer follow-up questions on the experience. These surveys help the software improve data accuracy and get feedback that is often hard to obtain.

Integration – ThoughtMetric has built-in integrations with communication and e-commerce platforms like WooCommerce, smsbump, and more. These integrations ease tracking campaign progress and communication with clientele.

Powerful Attribution – You can rely on ThoughtMetric’s algorithm to track customers through the funnel. It helps in providing accurate data and recommends actionable tips.

What Experts Say About ThoughtMetric

ThoughtMetric has received praise from users and experts on platforms like G2 and Capterra.

Here is what they said in their reviews.

I’ve enjoyed working with the reps and recommend their services. I feel like they truly listen to my feedback and take into consideration that to the user, time is money. I feel they’ve created a product that is customer-centric for the majority of businesses out there.

Rebekah M., Communications Coordinator – Verified Capterra review

Strong tool for social media analytics. Goes beyond the usual metrics, to tracking activity on my website, and instapage landing pages. Differentiating factor was the ability to track sales and conversions on my website. Have recommended to both B2C marketers, as well as B2B tech players.

Tina A., VP – Verified Capterra review

ThoughtMetric Alternatives

Recognizing that ThoughtMetric might not align with every business model, we’ve compiled a list of exceptional alternatives that present advanced features and enhanced functionality.

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$175/mo - $675/mo
$129/mo - $279/mo
$50/mo - $300/mo
Primary Rating:
$175/mo - $675/mo
Primary Rating:
$129/mo - $279/mo
Primary Rating:
$50/mo - $300/mo


segmetrics homepage

SegMetrics is a marketing analytics software that helps MDs understand the true value of their leads. This software shares similarities with ThoughtMetric in built-in integrations with marketing and CRM platforms like Shopify and MailChimp.

It allows MDs to have an overview of the LTV of their leads and attribute it to the source. However, the difference comes with the number of plans they offer.

ThoughtMetric offers a single plan that users can choose between monthly and annual subscriptions. SegMetrics offers 4 plans: Essential, Intelligence, Business and Enterprise.

The Essential plan starts at $175 monthly, but users get a 20% discount if they choose an annual subscription. It suits businesses that want to understand how conversions work and the best way to optimize ad campaigns.

Start your 14-day free trial of SegMetrics!

Triple Whale

Triple Whale homepage

Triple Whale is a marketing analytics software that allows MDs to track attribution across the marketing stack. Triple Whale shares similarities with ThoughtMetric in integrations with e-commerce and communication softwares.

It also centralizes data in one spot where MDs can view CPC, CTR, ROAS and all other metrics. However, the difference comes in the pricing plans they offer.

ThoughtMetric offers a single plan that users can choose between monthly and annual subscriptions. Triple Whale offers 3 plans: Growth, Pro, and Enterprise.

The Growth plan starts at $129 monthly, but users get a 20% discount if they choose an annual subscription. It suits SMEs that run ad campaigns across platforms and need in-depth analytics.

Schedule your free demo of Triple Whale


anytrack homepage

AnyTrack is a data conversion software that allows you to track and sync conversion data across the marketing stack.

AnyTrack shares similarities with ThoughtMetric in tracking marketing campaigns on display networks. However, the difference comes in the pricing plans they offer.

ThoughtMetric offers a single plan that users can choose between monthly and annual subscriptions.

AnyTrack offers 3 plans: Basic, Personal and Advanced. The Basic plan starts at $50 monthly, but users get a 17% discount if they choose an annual subscription.

It makes AnyTrack suit SMEs that want to track conversions on their affiliate or e-commerce platforms.

Give AnyTrack a try today for free

Other options: Best ThoughtMetric Alternatives

Getting Started with ThoughtMetric

ThoughtMetric is a platform that MDs should consider when measuring and tracking their Ad marketing value. The platform has unique features, like a post-purchase survey and robust attribution, to help businesses grow long-term.

So, sign up today with the plan of your choice and get a free trial of 14 days with no credit card info needed.


What are the typical users of ThoughtMetric?

The common users that prefer ThoughtMetric include e-commerce businesses from small to large sizes. The businesses find the software ideal for attribution and making data-driven decisions.

Does ThoughtMetric offer an API?

No, the software doesn’t have an API. Users have to depend on the available integrations that the platform provides.

What other apps does ThoughtMetric integrate with?

The software provides pre-built integrations, mostly e-commerce sites like WooCommerce and Shopify. ThoughtMetric’s primary focus is on e-commerce to help them track and analyze traffic data.


E-commerce marketers use ThoughtMetric to track marketing performance and make data driven decisions to scale revenue.

14-day free trial
We earn a commission if you make a purchase, at no additional cost to you.

Marketing attribution for your e-commerce business. Understand and optimize marketing effectiveness across all marketing channels.

Product Brand: ThoughtMetric, Inc.

Editor's Rating:

Jessica Pereira helps SaaS and digital marketing brands build long-lasting customer relationships with meaningful content. Her favorite topics include career development, productivity, and email marketing.