7 Best ThoughtMetric Alternatives & Competitors

ThoughtMetric is a marketing attribution platform designed to help businesses track the effectiveness of their advertising efforts across various channels.

But there are a few drawbacks to keep in mind. First, the ThoughtMetric dashboard could be more user-friendly.

Currently, switching between different metrics such as sales and spending can be cumbersome. So, combining these into a single, clear overview would improve usability.

Second, the tool could offer more detailed insights into assisted conversions, helping users better understand the influences on a customer’s decision-making process.

Below, I’ll introduce 7 alternatives to ThoughtMetric that address these limitations.

1. SegMetrics

Best for: SaaS businesses, agencies, and eCommerce business owners

Pricing: $175/mo – $675/mo

SegMetrics is a marketing analytics tool that provides insights into the effectiveness of your marketing funnels.

It helps businesses track their customer’s entire journey from first click to final sale, giving a clear view of what’s working and what’s not.

Features

• Attribution modelling
• Customer journey analysis
• Cohort analysis
• Predictive analytics
• Customer Lifetime Value (CLTV) analysis
• Detailed lead source tracking
• Visitor tracking
• Customizable dashboards
• A/B testing
• 90+ integrations

SegMetrics vs. ThoughtMetric

Criteria	SegMetrics	ThoughtMetric
Best For	SaaS businesses, agencies, and eCommerce business owners	Ecommerce businesses
Standout Feature	Customer Lifetime Value (CLTV) analysis	Post-purchase attribution surveys
Pricing	$175/mo – $675/mo	$99/mo – $999/mo

Conclusion

What I like about SegMetrics is that it tracks the entire customer journey, allowing you to see the true value generated from any part of your marketing funnel.

It also reports on actual revenue, meaning the lifetime value of customers is based on real payments, not just data from website interactions.

This way, the numbers you see are what you actually earn, adjusted for any cancellations or refunds.

Start 14-day free trial of SegMetrics today

Try SegMetrics for free

2. Triple Whale

Best for: eCommerce business, marketing teams, and agencies

Pricing: $129/mo – $279/mo

Triple Whale is a digital analytics platform designed primarily for eCommerce businesses. It focuses on tracking, analyzing, and optimizing eCommerce operations and marketing efforts.

Features

• ROAS (Return on Ad Spend) tracking
• Real-time revenue tracking
• Multi-channel data aggregation
• Conversion tracking
• Automated campaign optimization
• Customer journey tracking
• Inventory tracking tools
• A/B testing
• Predictive analytics
• Cohort analysis
• Ad spend optimization tools
• Custom dashboards

Triple Whale vs. ThoughtMetric

Criteria	Triple Whale	ThoughtMetric
Best For	eCommerce business, marketing teams, and agencies	Ecommerce businesses
Standout Feature	Automated campaign optimization	Post-purchase attribution surveys
Pricing	$129/mo – $279/mo	$99/mo – $999/mo

Conclusion

I have to say — Triple Whale isn’t for everyone, but for those who need it, it’s really advanced.

It boasts features like detailed ROAS tracking and sophisticated ad spend optimization tools, making it a top pick for eCommerce brands that want to master their market with precision.

Sign up to Triple Whale for free

Try Triple Whale for free

3. Hyros

Best for: PPC agencies and multi-brand corporations

Pricing: Starts at $99/mo

Hyros is a digital tracking tool designed to help online businesses accurately attribute their advertising spend and conversions.

It provides detailed insights into the customer journey, enabling businesses to optimize their marketing strategies effectively.

Features

• Ad spend tracking
• Customer journey mapping
• Real-time data reporting
• Multi-channel attribution
• Customer journey mapping
• Advanced pixel tracking
• Customer LTV calculation
• Full eCommerce stack integration
• Organic traffic analysis
• Email tracking

Hyros vs. ThoughtMetric

Criteria	Hyros	ThoughtMetric
Best For	PPC agencies and multi-brand corporations	Ecommerce businesses
Standout Feature	Full eCommerce stack integration	Post-purchase attribution surveys
Pricing	Starts at $99/mo	$99/mo – $999/mo

Conclusion

What I find appealing about Hyros is its precision in tracking and attributing every dollar spent on ads, which helps in understanding what’s working.

And organizations appreciate its ability to see real-time data and adjust campaigns on the fly.

Book a demo of Hyros today!

Book a demo of Hyros

4. Peel Insights

Best for: Shopify and Amazon eCommerce businesses

Pricing: $499/mo – $899/mo

Peel Insights is a data analytics platform that automatically synthesizes e-commerce data to provide actionable insights.

It focuses on simplifying the analysis process so businesses can easily understand their sales trends and customer behavior.

Features

• Multi-touch attribution analytics
• Revenue tracking
• Market basket analysis
• Subscription analytics
• Customer purchasing journey
• Acquisition channel evaluation
• Custom dashboards
• Cohort analysis
• Customer segmentation
• Product analytics
• Campaign-level marketing metrics

Peel Insights vs. ThoughtMetric

Criteria	Peel Insights	ThoughtMetric
Best For	Shopify and Amazon eCommerce businesses	Ecommerce businesses
Standout Feature	Product analytics capabilities	Post-purchase attribution surveys
Pricing	$499/mo – $899/mo	$99/mo – $999/mo

Conclusion

Peel Insights does a great job with its product analytics, helping businesses understand what their customers like.

For example, it shows which products are popular at different stages of the customer journey and details the purchasing pathways customers take.

Start 7-day free trial of Peel Insights

Book a demo of Peel Insights

5. Wicked Reports

Best for: TeCommerce companies and advanced media buyers

Pricing: Starts at $250/mo

Wicked Reports is a marketing attribution and reporting platform designed to help businesses track the effectiveness of their advertising campaigns.

Features

• Multi-channel tracking
• Customer journey mapping
• ROI tracking
• Live conversion reporting
• Lifetime value analysis
• Campaign optimization insights
• Advanced cohort reporting
• Full funnel tracking
• Subscription attribution
• Predictive analytics
• Currency conversion

Wicked Reports vs. ThoughtMetric

Criteria	Wicked Reports	ThoughtMetric
Best For	eCommerce companies and advanced media buyers	Ecommerce businesses
Standout Feature	Advanced cohort reporting	Post-purchase attribution surveys
Pricing	Starts at $250/mo	$99/mo – $999/mo

Conclusion

Wicked Reports has a great edge with its advanced cohort reporting. It blends tracking and attribution data to map out how new leads, customers, and products are performing, helping you see the real effects of your marketing over time.

Get an instant demo of Wicked Reports

Get demo of Wicked Reports

6. AnyTrack

Best for: Performance marketing teams and Direct-to-Consumer (DTC) brands

Pricing: $50/mo – $300/mo

AnyTrack is a tracking solution that lets businesses and individuals monitor and optimize their advertising campaigns and affiliate networks.

Features

• Server-side tracking
• Attribution modeling
• Autotrack events
• Auto-tagging for URL parameters
• Customer journey mapping
• Campaign optimization
• Multi-channel funnel tracking
• UTM tracking templates
• Offline conversion tracking
• Affiliate integrations
• Customizable conversion goals
• Multi-platform support
• Advanced reporting & data segmentation

AnyTrack vs. ThoughtMetric

Criteria	AnyTrack	ThoughtMetric
Best For	Performance marketing teams (DTC) brands	Ecommerce businesses
Standout Feature	Multi-channel funnel tracking	Post-purchase attribution surveys
Pricing	$50/mo – $300/mo	$99/mo – $999/mo

Conclusion

What stands out with AnyTrack is how it simplifies the complexity of tracking numerous campaigns across various platforms.

Users often appreciate the precise tracking and detailed reporting that allows for deep insights into campaign performance and ROI.

Start 14-day free trial of AnyTrack

Try AnyTrack for free

7. Voluum

Best for: Advertisers, affiliates, and media buyers

Pricing: $199/mo – $599/mo

Voluum is a cloud-based advertising platform that provides marketers with tools to track, manage, and optimize their advertising campaigns in real-time.

It is designed to enhance the performance and efficiency of online ad campaigns across multiple channels.

Features

• Organic traffic tracking
• Cookieless tracking
• PPC campaign tracking
• Campaign pausing
• Rule-based traffic distribution
• Impression tracking
• Trend analysis tools
• Multi-step funnels
• Redirect tracking
• Direct tracking pixels
• Anti-fraud kit
• Bot filtering
• Custom conversion tracking
• A/B testing for campaigns
• Multicurrency support

Voluum vs. ThoughtMetric

Criteria	Voluum	ThoughtMetric
Best For	Advertisers, affiliates, and media buyers	Ecommerce businesses
Standout Feature	Rule-based traffic distribution	Post-purchase attribution surveys
Pricing	$199/mo – $599/mo	$99/mo – $999/mo

Conclusion

Voluum stands out for its rule-based traffic distribution, making it easy to send your visitors exactly where they’ll benefit most.

You can set up rules that guide your traffic to different landing pages or offers based on what works best for them.

Book a demo of Voluum today!

Book a demo of Voluum

Which ThoughtMetric alternative should I use?

SegMetrics caters to SaaS businesses, agencies, and eCommerce owners, offering extensive analytics features like attribution modeling, A/B testing, and customer journey analysis, along with 90+ integrations.

Tailored for eCommerce businesses, marketing teams, and agencies, Triple Whale offers features like automated campaign optimization, inventory tracking, and real-time revenue monitoring.

With a free plan and the pricing scaling up to $4,499 per month, it also offers predictive analytics and ad spend optimization tools.

A quick recap of ThoughtMetric alternatives:

1. SegMetrics
2. Triple Whale
3. Peel Insights
4. Hyros
5. Wicked Reports
6. AnyTrack
7. Voluum