Peel Insights Review: Features, Pricing, & Alternatives

Want to go from small-scale startup to profitable business empire? Start by fine-tuning your advertising strategy to ensure that every dollar spent yields positive results.

To do this effectively, you need an ad tracking software. Peel Insights is an automated analytics tool for customer-obsessed teams that’s meant to help you scale your revenue.

It’s one of the newer players in the market as far as ad tracking softwares go, but it’s packed with features and is relatively simple to set up and use.

SMB Guide’s Verdict for Peel Insights

Peel Insights is an excellent ad tracking tool for Shopify and Amazon e-commerce stores who are in their growth stage of business.

Based on those factors and user reviews we gathered from sites like G2, we give Peel Insights an overall rating of 7.8 out of 10 stars.

In this review of Peel, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing attribution software.

Factor	Rating (out of 10)
SMB Guide Rating	7.8
Pricing & Plans	7
Ad Campaign Tracking	8
Conversion Tracking	9
Audience and Traffic Source Analysis	9
Attribution Modeling	8.5
A/B Testing	6
User Interface and User Experience	9
Integrations, Compatibility & Supported Platforms	7.5
Customer Support	8

With over 40 metrics for subscribers, it’s also a good option for subscription-based companies. However, it starts out at an expensive price point that might not be affordable for small businesses.

It also doesn’t have a mobile app – a real bummer, especially for busy entrepreneurs who are frequently on the go.

Pricing & Plans

Peel Insights offers three different plans, with the lowest starting at $499 per month. This is on the high end compared to many other solutions out there.

For this reason, I think Peel is better suited for e-commerce stores that are already at least somewhat established.

Fortunately, they do offer a 7-day free trial with no commitment or credit card information required upfront.

Here’s an overview of Peel’s plans:

Essentials

Peel’s Essentials plan includes essential features plus advanced retention analytics for successful teams.

Price

• $499 per month
• $5388 per year

Features

• Up to 3 stores on Shopify or Amazon
• 24/7 product support Monday-Friday via live chat or email
• Customer audiences & RFM analysis
• 2 report requests at onboarding built by the Peel Insights team for you

Who it’s for: Businesses looking for self-service no-code analyses.

Accelerate

Peel’s Accelerate plan provides essential features with a little extra customization and spreadsheet capabilities.

Price

• $899 per month
• $9708 per year

Features

• Up to 7 stores on Shopify or Amazon
• 24/7 product support Monday-Friday via Zoom calls, live chat, or email
• Custom reports with multi-filters, metrics, and raw data
• Direct exports to Google Sheets, Klaviyo, etc.
• Attribution metrics based on Shopify data
• 3 report requests per quarter built by the Peel Insights team for you

Who it’s for: Businesses that have found their edge and just need a little extra support.

Tailored

Peel’s Tailored plan gives you access to data experts to provide custom reports, answers, and data cleanup as an extension of your company.

Price

• Custom pricing

Features

• Unlimited stores on Shopify and Amazon
• Strategic support 24/7 Monday-Friday via Zoom calls, live chat, or email with replies within 4 business hours
• White-glove assistance to create unique reports
• Automated sync of Google Sheets and OneDrive Excel
• 25 custom report requests per quarter built by the Peel Insights team for you

Who it’s for: Large companies and agencies who need customized reports and features.

Ad Campaign Tracking

Connecting your ad platforms to Peel will allow you to track 20+ metrics including clicks, spend, customer acquisition cost (CAC) and more all in one central dashboard.

Unfortunately, though, the software only integrates with four different ad platforms as of now – Meta (Facebook Ads), Google Ads, TikTok, and Pinterest.

A Snapchat integration isn’t yet available but is coming soon. So, if you don’t exclusively use these specific ad platforms, you might find that Peel Insights doesn’t really work for you.

Conversion Tracking

Peel Insights’ ad conversions measure the total number of times users commit specific actions after clicking on an ad and being redirected to your website.

Peel offers more than 30 marketing metrics that are designed to help you create better, higher-converting campaigns.

Here are just a few of the conversion metrics that Peel automates:

• Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC) Ratio
• Return On Ad Spend (ROAS)
• Return On Investment (ROI)
• Cost Per Click
• Click Through Rate

Audience and Traffic Source Analysis

The Audiences dashboard in Peel Insights is your go-to hub for analyzing your customer base and building retention campaigns.

Within this dashboard, you’re able to see the demographics of your audience as well as segment them with dozens of easy-to-use filters.

You can create separate audiences based on traits like their location, top product, or the channel or campaign they were acquired from.

From there, you can create a personalized customer experience with hyper-targeted messaging in your future campaigns.

Attribution Modeling

In an August 2023 product update, Peel Insights launched a new attribution feature that allows users to easily measure any metric by marketing channel or referral domain.

With just a couple clicks, you can determine the customer lifetime value (LTV) and average order value (AOV) across 19 different marketing channels, including Instagram, paid search, organic search, TikTok, Twitter, Pinterest, and more.

A/B Testing

A/B testing isn’t something that Peel Insights offers out of the box. If you want this functionality, you’ll need to utilize a third-party integration.

Intelligems is one option that will allow you to conduct A/B testing – you can read more about their partnership with Peel here.

User Interface and User Experience

Peel Insights features a friendly user interface that’s simple to navigate and makes analyzing data easy.

They also have smart dashboards that allow you to obtain quick insights on key performance metrics.

Here’s an example of what dashboards can look like:

The software is also extremely easy to set up. Once you’ve connected your Amazon or Shopify store, it’s just a matter of waiting for your data to automatically import.

This process can take up to 48 hours depending on how much data you have.

Integrations, Compatibility, & Supported Platforms

Peel Insights integrates with 15+ third-party applications like Recharge, Smartrr, Klaviyo, and more.

You can find out more about the integrations they support here.

Peel is a web-based application, so you can use it anywhere you have a device and internet connection.

Unfortunately, though, they don’t yet have a mobile app available for iOS or Android.

This may or may not be a big deal to you depending on if you want to be able to easily use the software on your mobile device, but it’s worth noting regardless.

Customer Support

If you need any assistance, you can reach out to the Peel customer support team directly by emailing [email protected].

Essentials and Accelerate Subscribers will also have access to product support via live chat Monday through Friday with a 24 hour response turnaround.

Users that are signed up for a Tailored plan will get even more hands-on customer service – strategic support via Zoom, live chat, or email, with a response guaranteed within 4 business hours.

For general information, Peel has a Help Center with guides about specific features they offer.

I will say that I ran into a couple 404 pages while trying to find certain things, so I definitely wouldn’t consider this to be an exhaustive or reliable resource.

Peel Insights — Unique Features

Subscription metrics: Peel Insights offers more than 40 different subscriber and subscription metrics in order to help convert more one-time purchasers and reduce churn for subscription-based businesses.

Startup Program: Peel has a unique program for early-stage brands that may not be able to afford one of their existing subscription options.

This program is aimed primarily at Shopify businesses with under $1 million in Gross Merchandise Value (GMV) in the past year.

If you’re a small business owner interested in joining, all you need to do is apply using their form.

Graph annotations: You can add notes to your graphs in Peel to keep your team on the same page about the context of certain dips and peaks in your analytics.

For example, you might want to note things like when you changed up your advertising strategy or ran a promotion.

What the Experts Say About Peel Insights

Peel Insights has a 4.5 star rating out of 32 reviews on G2 as of January 2024.

Here are a few excerpts from real customer reviews on G2:

✅ “It’s very easy to set up and saves time that would have been spent calculating basic metrics. The reports mostly have helpful definitions. It was a good balance of cost and features for us.”

❌ “Peel Analytics is a bit more expensive than other analytics applications available, which can be a limitation for start-ups with limited budgets. Users must have a bit of technical knowledge to integrate Peel analytics with other websites and can be a bit time-consuming.”

✅ “It’s great to be able to pull data quickly from Peel to be able to drive decision-making around products and marketing campaigns. It’s been a great tool that doesn’t require deep analytics/coding expertise.”

❌ “Within the Peel tool, there are great opportunities to cut data and draw insights. However, they don’t allow you to export their data views and instead export a data dump. This makes it time-consuming to take a Peel analysis and manipulate it further in Excel.”

Peel Insights Alternatives

While Peel Insights is a solid product packed full of features, the pricing structure may be a barrier if you’re a small business with little revenue.

Luckily, there are tons of alternatives out there, including:

AdBeacon

Adbeacon offers many of the same features as Peel, but they use a simple pricing model that’s based on your company’s revenue. That said, it doesn’t have a free trial option.

• Starting Price: $299/month
• Best For: Small business owners looking to get accurate attribution reporting on their ad campaigns.

Book your demo of AdBeacon today!

ThoughtMetric

ThoughtMetric is a marketing analytics tool with a single transparent subscription option and unique features like post-purchase customer surveys.

• Starting Price: $99/month
• Best For: E-commerce business owners looking to interpret complex data for clear insights on ROAS (return on ad spend) optimization.

Start your 14-day free trial of ThoughtMetric!

Wicked Reports

Wicked Reports is the #1 multi-touch marketing attribution software for digital marketing agencies, advanced media buyers, and e-commerce brands.

It offers reliable ad tracking with premium optimization – but the UI is a bit lacking in comparison to Peel.

• Starting Price: $250/month
• Best For: Online business owners looking for a tool to monitor their ad marketing campaigns to improve their strategies.

Book your free demo of Wicked Reports

Other: 7 Best Peel Alternatives

Getting Started with Peel Insights

Peel Insights is an automated analytics and ad tracking software perfect for businesses trying to bridge the gap between their startup stages and $50 million+ in revenue.

It’s a great tool for keeping track of your important business metrics like retention and customer lifetime value.

To get started, you can create an account for free to get a taste of the software before investing in it. Ready to get started? Sign up for Peel today.

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