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Read our review guidelines.
- Built for agencies
- Uses first-party data
- Simple interface
- Attribution model flexibility
- No free trial or plan
- Newer software
Technical buyers know marketing data is crucial, especially if you don’t want to “burn” ad money. However, finding the right marketing approach requires tracking your marketing campaigns accurately.
Ad tracking software like AdBeacon is an excellent option technical buyers can use to automate their marketing attribution. In fact, they can see which campaigns are performing and how online traffic engages them.
However, how does AdBeacon work, and is it agile? How does it compare to other similar tools?
Let us find out in this AdBeacon Review.
SMB Guide’s Verdict for AdBeacon
We have evaluated this software for a couple of weeks and can say it is an effective tool. It is the reason we give it a 8.6 out of 10, and here is why.
It’s a reliable and accurate solution for automating and optimizing Ad marketing campaigns. It also provides unique features like Chrome extension, built-in integrations, and more that help attribution.
|Rating (out of 10)
|Pricing & Plans
|Ad Campaign Tracking
|Audience and Traffic Source Analysis
|User Interface and User Experience
|Integrations, Compatibility, & Supported Platforms
|SMB Guide Rating
It makes this software suit:
- Entrepreneurs looking to customize their reports.
- SMEs that need advertising, e-commerce, and collaboration integration options.
- Technical buyers looking to track the effectiveness of their campaigns.
In this review of AdBeacon, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing attribution software.
Pricing & Plans
AdBeacon offers a single plan with pricing that depends on the monthly revenue of a business. It’s worth noting that AdBeacon does not provide a free trial option.
- $299 monthly for 0-50k revenue
- $399 monthly for 50k-100k revenue
- $499 monthly for 100k-200k revenue
- $599 monthly for 200k-300k revenue
- $699 monthly for 300k-400k revenue
- $799 monthly for 400k-500k revenue
- $899 monthly for 500k-700k revenue
- Optimization and reporting
- Objective click-data
- Multiple shopping platforms
- Affiliate Program
Who it’s for: It fits businesses looking to get accurate attribution reporting on their ad campaigns.
Ad Campaign Tracking
Technical buyers will find that they can integrate their sources of data, such as Facebook and Google Ads, and have an overview of their ad performance in one central spot.
From there, they can filter the data based on ad set, date, or campaign.
In addition to these features, you also have the flexibility to switch between the four attribution models.
Furthermore, the dashboard allows you to view your marketing campaigns from various perspectives, including CTR, CPC, and impressions, providing comprehensive insights into your campaigns.
The software also displays the entire funnel, which allows technical buyers to know what campaigns need ad spend optimization.
Now, optimizing the marketing campaigns doesn’t require you to switch between softwares. You can easily do it on the AdBeacon dashboard.
It is another feature that you will find valuable because this software uses first-party tracking data. It means the software relies on pixel-based tracking, where you install a pixel on your app or website and track conversions.
AdBeacon enables you to track your campaign conversions across both mobile apps and websites. Moreover, the software offers support for customizing events, allowing you to track specific actions, such as newsletter sign-ups or purchases according to your unique requirements.
You can attribute your conversions accurately to the proper ad platforms. Not only that, you can even get in-depth reporting on Lifetime Value (LTV) and conversion trends.
Audience and Traffic Source Analysis
AdBeacon allows technical buyers to create and segment their audiences depending on custom-defined criteria, interest, behavior or demographics.
The software also allows for the creation of persona profiles or lookalikes that are similar to current clientele.
The creation of lookalike audiences can be a valuable strategy for efficiently targeting new prospects who are likely to convert.
Additionally, AdBeacon provides technical buyers with the ability to track and analyze diverse traffic sources that lead to their app or website, offering valuable insights into user engagement and acquisition channels.
The software dashboard displays source conversion metrics and CPC where you can compare referrals, social media and search engine performances.
Not only that, technical buyers can optimize their traffic sources directly on the platform without using third-party applications.
This software allows you to assign credit and attribute conversions to multiple ad platforms in the funnel. It can be a sign-up to a newsletter or buying a product.
Through AdBeacon, technical buyers can assess the value of each conversion by using these attribution models: first-click, linear, full impact, and last-click.
Not only that, you can create custom models that fit your business and pit them against each other to see their performance.
Now, the attribution models AdBeacon provides are accurate since they combine algo and pixel integration. The software syncs offline and CPC data to give an overview of the ad campaign ROI.
For technical buyers, AdBeacon offers a robust platform for conducting A/B testing on landing pages and ad copy, leveraging its first-party data tracking capabilities.
Using either the custom pixel or Chrome extension, you can seamlessly integrate your data with Meta Ads, gaining real-time insights into the performance of each ad variation, thus facilitating data-driven decision-making.
Additionally, AdBeacon provides the functionality to automate the optimization of your ad variations. You can set triggers based on events such as CPA and ROAS, and the software will notify you whenever one of these triggers is activated, ensuring you stay informed and can take timely actions to optimize your campaigns.
Now, if you prefer using other a/b testing tools, you’re in luck because AdBeacon integrates with Google Optimize.
Through these third-party testing tools, technical buyers can run ad variations and track performance using the software’s custom pixel.
Not only that, it supports multiple A/B tests on all ad and landing page elements.
User Interface and User Experience
The interface on AdBeacon is modern and simple with a navy blue and highlights of green color. The dashboard is the central hub where you can access the features.
Clicking on a link will open the features in a new window where colorful charts display data.
The experience of the software is smooth and navigating is easy because the tabs and labels are clear. The software also allows customization to your notifications, reports, settings, and more.
Onboarding is also simple because AdBeacon provides guides to help create an account within minutes.
Integrations, Compatibility, & Supported Platforms
Technical buyers will find this software allows them to track and optimize marketing campaigns across several platforms.
Additionally, it allows integration with e-commerce, communication, and advertising platforms like WooCommerce, TikTok, Snapchat, Facebook, and more.
Furthermore, you have multiple options for syncing your marketing data with the software, including the use of its custom pixel, built-in integrations, or API.
Accessing the software is straightforward, as it is a web-based platform that can be opened on any browser, making it highly convenient and accessible.
AdBeacon is compatible with operating systems such as Windows, Linux, and macOS, ensuring flexibility for various users.
Moreover, if you work remotely, you’ll appreciate that the software offers a mobile app for iOS, as well as a Chrome extension for seamlessly integrating data with Meta Manager, enhancing your accessibility and workflow efficiency.
The software offers decent support, and you can contact them through email, phone calls, or live chat. We found the live chat effective because we got responses within 5-8 minutes.
Email and phone took 7-12 hours to get feedback.
For those seeking to gain a deeper understanding of how the software functions, AdBeacon offers a helpful blog and documentation.
However, it’s important to note that the AdBeacon community appears to be inactive, as indicated by their Facebook page having only 5 followers, which may limit the availability of user-generated insights and support.
AdBeacon – Unique Features
This software packs some decent features to help technical buyers with marketing attribution. However, here are three unique features that make it stand out.
Creative Dashboard: AdBeacon offers a comprehensive overview of your campaigns across different platforms. Additionally, the software provides a filtering feature that allows you to delve into the details of what’s working, enabling real-time comparisons between various campaigns.
Chrome Extension: Technical buyers have the capability to integrate their first-party data into Meta Ad Manager using a Chrome extension provided by AdBeacon. This integration empowers you to optimize your marketing efforts on Meta platforms and gain insights into the entire marketing funnel, enhancing your ability to make informed decisions and maximize your ROI.Cohort
Analysis: It gives you an overview of customer behavior long-term. Through it, you can view LTV, segments, and purchases of your clientele.
“AdBeacon’s purpose is to allow its users to get accurate and actionable data that can help them scale their ad campaigns. Plus, overcome post-iOS 14 era of data loss and attribution.“— Phoenix HA, CEO of AdBeacon
What Experts Say About AdBeacon
The software has not received many reviews from users and experts online, but here is one testimonial we found on the AdBeacon website on their experience.
A small business founder said, “We had problems with META and Google privacy-oriented blocks when tracking our audience. We couldn’t pinpoint which source was bringing the highest conversions. AdBeacon custom pixel tagging removed all the complications and limitations. Now we can view how our campaigns perform and even get actionable insights for optimization.”
We know that not all technical buyers will find AdBeacon the ideal tool for all their marketing attribution needs. We took it upon ourselves to find three alternatives that can offer what this software lacks, and they are:
Hyros is one of the best ad tracking and attribution softwares in the industry. It is proven to increase ad ROI in over 3,000 businesses.
The pricing is much higher compared to a software like AdBeacon, but you can expect a much higher ROI on your ad spend.
Triple Whale is a data platform that enables the management and automation of analytics, forecasting, merchandising, and more.
It shares some similarities with AdBeacon in lead generation and attribution reporting. Where the differences come in is in integration.
Triple Whale offers more integration to marketing platforms and provides premium reporting features. The entry plan “Growth” costs $129 per month.
It packs features like access to mobile apps, benchmarks, and more. It makes Triple Whale best for e-commerce businesses that need to manage their creative content, analytics, and attribution.
Voluum is another ad-tracking software that you can use with any platform. It is one of the best names in the industry for affiliate marketing tracking.
Pricing starts at $199 and goes to $9,999 a month, depending on your chosen plan. Annual billing offers a discount to bring the price down some.
It comes with a 14-day free trial, no credit card required. Start you free trial today!
Getting Started with AdBeacon
AdBeacon is an ad optimization software that most technical buyers will find valuable. It uses first-party data to track, assess, and optimize your ad platforms for accuracy.
It also provides some unique features like a Chrome extension, creative dashboard and cohort analysis to help you in your marketing attribution.
So, getting started with AdBeacon will help any technical buyer streamline their marketing long-term.
How difficult is it to set up AdBeacon?
You need some tech skills to integrate it with platforms like Facebook and Google. Often, it will take around 10-15 minutes with guidance from the support team.
How do I tie my revenue to my marketing campaigns?
The software displays the sales conversion data by customer order and then accurately ties it to the attribution in real time.
On the dashboard, you can view every detail of the ad campaign, even the small tweaks.
What kind of customer support does AdBeacon offer?
Live chat, phone call, and email are the three options technical buyers can choose to reach customer support. Plus, you can expect to find value in the blog and documentation the software provides.
AdBeacon is a game-changing ad optimization platform.
Product Brand: AdBeacon