Bullhorn Review: Features, Pricing, & Alternatives

Our Verdict

In this Bullhorn review, discover features, pricing, pros, cons, user experiences, and more. Find out if this ATS CRM is right for your business.

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Bullhorn Bullhorn
Software Type: Staffing software
Best For: Staffing firms - small to medium-sized business, with enterprise options.
Pricing: $110/mo to $315/mo per user
  • User-friendly interface
  • Cutting-edge technology
  • Partner first, supplier second
  • Deep staffing expertise
  • No free trial
  • Basic plan lacks LinkedIn integration

In the continuously evolving world of recruitment, where talent acquisition has become a strategic battlefield, having an ally like Bullhorn can make all the difference.

It’s not just  software; it’s a secret weapon for navigating the challenging terrain of hiring and client management.

Bullhorn, a game-changing cloud-based applicant tracking and customer relationship management (CRM) software, is designed to streamline your recruitment process and enhance client relationships.

  • But does it truly live up to its promises?
  • And how does it fare against the competition?

Stick around as I delve into the nitty gritty of this robust software to provide you with an unbiased, comprehensive review that will help you determine if Bullhorn is the right fit for your organization.

The importance of a reliable, efficient, and user-friendly recruitment and CRM tool cannot be overstated in today’s fast-paced business environment, Bullhorn promises to be just that.

With features designed to optimize every aspect of your recruitment Pipeline and client management system.

From candidate sourcing to onboarding and lead generation to successful deal closure, Bullhorn claims to have it all covered.

But what makes Bullhorn stand out? What are its key features and benefits? Are there any drawbacks? And most importantly, is it worth your investment?

I’ll answer these questions and more in this review, deep-diving into features, exploring the interface, assessing customer support, and comparing it to other popular software on the market.

Without further ado, let’s get started.

SMB Guide’s Verdict for Bullhorn ATS

Ultimately, this is powerful software. I gave it an 8/10 though, because there is room for improvement.

The lack of pricing transparency is a bit concerning, as is the lack of a free trial that we see many competitors offer.

I also knocked off points because it appears that phone and email are the only support channels available.

There’s no knowledge base to help people learn how to use the software, and no live chat is available.

In this review of Bullhorn, I’ve followed SMB Guide’s detailed criteria for evaluating the applicant tracking software.

FactorRating (out of 10)
Pricing & Plans7
Job Posting and Candidate Sourcing8
Universal Search and Candidate Database9
Applicant Tracking8
Candidate Evaluation and Assessment7
User Interface and User Experience8
Integrations, Compatibility, & Supported Platforms9
Customer Support8
SMB Guide Rating8

Pricing & Plans

Bullhorn offers three plans to choose from, plus the Enterprise edition.

Bullhorn pricing

Pricing information is not publicly listed on the website as they require you to request a quote based on the size of your business and its needs.

However, when contacting someone for a demo, I was told it ranges from $110 to $315/user/month, depending on the plan you choose.


The base ATS and CRM plan.


Pricing information provided to me by the company was not attached to any specific plan, so it’s impossible to say with accuracy what you can expect to pay. Request a quote.


  • Candidate management and sourcing
  • Contact and company management
  • Job management and publishing
  • Email integration, tracking, and mass mailing
  • SMS texting add on
  • Resume parsing
  • Career portal
  • Standard reporting

Who it’s for: Those who are just starting out and don’t need access to more advanced features.


The next level plan, this includes all the features in Team, plus some extras.


Pricing information provided by the company was not attached to any specific plan, so it’s impossible to accurately say what you can expect to pay. Request a quote.


Everything in Team, plus:

  • Unlimited data storage
  • API access
  • Custom fields and workflows
  • LinkedIn integration
  • Inbox productivity tool
  • NPS survey tool

Who it’s for: The target audience/user types that can make the best of these.


The most popular plan Bullhorn offers.


Pricing information provided to me by the company was not attached to any specific plan, so it’s impossible to say with accuracy what you can expect to pay. Request a quote.


Everything in Corporate plus:

  • Advanced reporting dashboards
  • Pulse relationship intelligence
  • Lead and opportunity tracking
  • Pipeline management
  • Activity goals and sales quotas

Who it’s for: Growing businesses that need more features.

Enterprise Plus

The top tier plan that includes all the features the ATS and CRM has to offer.


Pricing information provided to me by the company was not attached to any specific plan, so it’s impossible to say with accuracy what you can expect to pay. Request a quote.


Everything in Enterprise, plus:

  • Advanced reporting objects and visualization

Who it’s for: Larger companies who want access to all the available features.

Job Posting and Candidate Sourcing

Using Bullhorn, you do not have to copy and paste. It has built-in job board data capture, so you can capture the information and add it to your candidate database immediately.

You can use the Bullhorn Sidebar Google Chrome extension to add or update candidate information without leaving the job board.

Universal Search and Candidate Database

Using Bullhorn, you can search for candidates that may fit any of your open positions.

Bullhorn candidate search

You can search with keywords, skills, qualifications, etc., and narrow your search to people living within a certain distance from a particular geographic location.

Once you’ve filtered out everything and have your candidate list, you can click the name to see their resume and other information.

You can use templates for pre-screening and include other users on notes for specific candidates.

Applicant Tracking and Candidate Management

After searching your candidate database for people who could fit the position you’re trying to fill, you can move them to the pre-screening phase.

Bullhorn candidate database

Once you complete the prescreen, you select the candidates you’re interested in moving forward with and “add submission.”

From there, they’re moved into your workflow so you can choose which ones to continue moving forward with until you have filled the position.

Depending on the plan you choose, you may have access to custom workflows and automation tools to further simplify the process.

Candidate Evaluation and Assessment

The Bullhorn Marketplace has a wide selection of apps for candidate evaluation. You can use something like SkillCheck or eSkill for skill assessments.

There are also a variety of apps to help with background checks. These services may require additional fees on top of your Bullhorn subscription.

User Interface and User Experience

Relying on the pre-recorded demo meant that I could not test everything myself, but from what I could see, the user interface was easy to understand and navigate.

It can be a bit overwhelming if you’re unfamiliar with ATS and CRM, but with the live demo, you can ask questions about anything confusing.

Integrations, Compatibility, & Supported Platforms

Though I wasn’t able to test this personally since I was only able to access the recorded demo, it’s well established that Bullhorn integrates with over 100 partners to help you increase productivity, grow revenue, provide candidates with a better experience, and ultimately maximize your ROI.

Bullhorn integrations

Pre-integrated partners include LinkedIn (only on certain plans), QuickBooks, and Asurint. The cloud-based application can be accessed from any device with an internet connection.

There are also mobile apps available for Android and iOS.

Customer Support

Bullhorn prides itself on 24/7 customer support availability. Any time you have a question, no matter where you are in the world, you can pick up the phone and give them a call.

Bullhorn customer support

I didn’t find any live chat or knowledgebase on the website. I contacted someone by scheduling a live demo.

At that point, they reached out via email to find out more about my company, and then directed me to a demo of their highest-tier plan to help me complete this article.

Bullhorn — Unique Features

In addition to the ATS and CRM, Bullhorn also offers several individual services:

  • Onboarding: This integrates with your ATS and provides electronic data management, E-Verify integration, and a branded candidate portal to make it easier to onboard candidates.
  • Vendor Management System (VMS) Automation: This will connect to any major VMS to automatically update jobs, import job records to the ATS, and more.
  • Middle and Back Office: These are helpful for staffing firms because it makes it easier to process time cards and client invoicing.
  • Recruitment Automation: Herefish by Bullhorn allows you to visually build workflows, automations, triggers, and actions based on profile fields and dates to improve productivity.

What The Experts Say About Bullhorn

At the time of this review, Bullhorn has the following ratings:

  • 4/5 stars at G2 (500+ reviews)
  • 4.1/5 stars at Capterra (1K+ reviews)
  • 6.5/10 stars at TrustRadius (180+ votes)

Great product for staffing purposes and the job recruitment process makes it super simple to very complex. The learning curve can be steep but after mastering the program you can tailor your experience to however vague or detailed that you need.

Bob W., Network Engineer – Verified Capterra review

Over all it did what it said and seems to have a corner on the market but does not seem to be innovative or really bring cutting-edge ideas to the table. I felt it was an administrative task to use a bullhorn vs a tool that would empower me to grow my business.

John M., CEO – Verified Capterra review

Bullhorn Alternatives

If, after reading this review, you aren’t sure Bullhorn is right for you, consider these alternatives.

Primary Rating:
Primary Rating:
Primary Rating:
$269/mo - $479/mo
Request a quote
$149/mo - $449/mo
Primary Rating:
$269/mo - $479/mo
Primary Rating:
Request a quote
Primary Rating:
$149/mo - $449/mo


Recruitee homepage

Recruitee is a collaborative hiring software designed for internal HR teams to work alongside the rest of their organization.

It combines employer branding, job promoting, talent sourcing and applicant tracking into a single platform.

It differentiates itself from Bullhorn by focusing on collaboration. Recruitee pricing starts at $269/month for 10 job slots, though annual plans come with a discount.

It also offers a free 18-day trial, with no credit card required. This tool is best suited for scaling businesses that need a more collaborative hiring approach.


JobScore homepage

JobScore is a freemium applicant tracking system, meant to streamline the recruiting process and help businesses make efficient hiring decisions.

It includes a hosted careers page, one-click job postings, and an easy-to-use interface. Unlike Bullhorn, it offers a free tier, for small businesses that only need one active job.

All plans come with a free 30-day trial.


JobDiva homepage

JobDiva is an AI-powered solution for staffing agencies that combines talent acquisition, talent management, and applicant tracking in a single platform.

It is known for its efficient candidate-searching capabilities and the ability to route resumes from other job boards to the platform.

It differentiates itself from Bullhorn with the use of AI technology. Pricing information isn’t available on the website.

It’s best suited for hiring managers and HR officers looking for a comprehensive, easy-to-use system to manage job applicants.

Getting Started with Bullhorn

Bullhorn offers a robust and comprehensive solution that seamlessly integrates CRM and ATS functionality.

Key features include efficient relationship management and optimized business operations.

Though there is a learning curve for new users, it is especially beneficial for businesses looking to elevate their recruitment efforts and improve client relationships.

Interested in seeing how it could work for your company? Sign up for your live demo today!


Is Bullhorn a CRM or ATS?

Bullhorn is both. It’s designed to help businesses manage relationships, pursue new business, and optimize business processes. It also helps track applications, centralize candidate information, and automate data capture to streamline recruitment.

Is Bullhorn a good CRM?

Based on my research, Bullhorn is widely recognized as a good CRM. Users report that it is fast, easy to use, and has an excellent tracking system. They say it is user-friendly and easy to navigate.

How much does Bullhorn cost per month?

Pricing varies depending on the plan, but is per user. A Bullhorn representative told me that pricing ranges from $110 to $315 per user per month. When you first visit the website, the pricing page prompts you to request a quote.

Related reading:


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Global leader in software for the staffing industry. 10,000+ companies rely on Bullhorn to power their businesses.

Product Brand: Bullhorn, Inc.

Editor's Rating:

Lucinda has spent the last 15 years working from home as a freelance writer and WordPress designer, and throughout her career, she has worked directly with several digital marketing agencies with clients in the SaaS space, ranging from e-commerce platforms to procurement software.