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Best for Agencies
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Description: Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth with SegMetrics. |
Description: Triple Whale lets you easily manage and automate analytics, attribution, merchandising, and forecasting. |
Description: Wicked Reports is the #1 multi touch marketing attribution software for digital marketing agencies. |
Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth with SegMetrics.
Triple Whale lets you easily manage and automate analytics, attribution, merchandising, and forecasting.
Wicked Reports is the #1 multi touch marketing attribution software for digital marketing agencies.
Hyros is an ad tracking and attribution platform that helps businesses understand how their marketing campaigns are performing and where their customers are coming from.
But it has some big drawbacks you should think about. First off, their pricing model isn’t very clear and can be pretty confusing.
Plus, compared to other options out there, it takes a lot longer to get the hang of using it properly. I
t means you’ll have to invest more time to understand how to make the most of its key features.
In this article, I’ll discuss Hyros alternatives that offer clearer pricing models and have a gentler learning curve.
1. SegMetrics
Best suited for: eCommerce brands, SaaS businesses, and agencies
Pricing: $175/mo – $675/mo
14-day free trial
90+ integrations
Customizable dashboards
User-friendly reporting
No mobile app
Setting up requires tech skills
SegMetrics is a marketing analytics platform that helps businesses understand their customers’ true value.
It connects data from various marketing tools, providing insights into customer journeys and optimizing campaigns for maximum return on investment.
Features
- Cohort analysis
- Marketing attribution
- Customer Lifetime Value (CLTV) tracking
- Funnel analysis
- Customizable dashboards
- Advanced segmentation
- Visitor tracking & identification
- Predictive analytics
- Retargeting
- A/B testing
SegMetrics Vs Hyros
| Criteria | SegMetrics | Hyros |
|---|---|---|
| Best For | eCommerce brands, SaaS businesses, and agencies | Performance marketing agencies and eCommerce businesses |
| Standout Feature | Customer Lifetime Value (CLTV) tracking | Fully customizable attribution models |
| Pricing | $175/mo – $675/mo | Starts at $99/mo |
Conclusion
Different teams use SegMetrics’ cohort analysis to dissect customer behavior based on the acquisition date, measuring campaign effectiveness.
Its attribution capabilities empower companies to pinpoint the most revenue-generating channels and campaigns.
Start 14-day free trial of SegMetrics today!
Try Segmetrics for free!2. Triple Whale
Best suited for: eCommerce business, marketing teams, and agencies
Pricing: $129/mo – $279/mo
Offers a free plan
Real-time data insights
Proprietary pixel
Easy-to-use interface
For Shopify users only
Cost scales as you grow
Triple Whale is an AI-powered data platform for eCommerce businesses. It helps merchants track key metrics, understand customer behavior, and optimize marketing campaigns to drive sales and profitability.
Features
- Server-side pixel
- Automated campaign optimization
- A/B testing & personalization
- Conversion tracking
- Multi-channel management
- Customer journey tracking
- Predictive analytics
- Native integrations
- Automated reports
- No-code metric builder
- Cohort analysis
Triple Whale Vs Hyros
| Criteria | Triple Whale | Hyros |
|---|---|---|
| Best For | eCommerce business, marketing teams, and agencies | Performance marketing agencies and eCommerce businesses |
| Standout Feature | Server-side pixel | Fully customizable attribution models |
| Pricing | $129/mo – $279/mo | Starts at $99/mo |
Conclusion
eCommerce businesses use Triple Whale’s server-side pixel to track customer journeys across channels, then leverage A/B testing capabilities to optimize campaigns.
Get a demo of Triple Whale today!
Book a demo of Triple Whale3. Wicked Reports
Best suited for: eCommerce brands, digital marketing agencies, and advanced media buyers.
Pricing: Starts at $250/mo
Customizable dashboard
Full funnel attributions
Library of integrations
Unparalleled customer support
UI is old-fashioned
No fraud detection feature
Wicked Reports is a marketing attribution software that helps businesses understand how their marketing efforts contribute to sales and conversions.
It does this by tracking customer journeys across different channels, such as paid advertising, organic search, email marketing, and social media.
Features
- Multi-touch attribution
- Customer lifetime value (CLTV) tracking
- Ad spend optimizer
- Subscription attribution
- A/B testing
- Full funnel tracking
- Cohort analysis
- Customizable reporting
- Predictive insights
Wicked Reports Vs Hyros
| Criteria | Wicked Reports | Hyros |
|---|---|---|
| Best For | eCommerce brands, digital marketing agencies, and advanced media buyers | Performance marketing agencies and eCommerce businesses |
| Standout Feature | Subscription attribution | Fully customizable attribution models |
| Pricing | Starts at $250/mo | Starts at $99/mo |
Conclusion
Companies use Wicked Reports to track customer journeys across channels, understanding which marketing efforts (ads, emails, etc.) truly drive sales.
Its multi-touch attribution feature shows which ads, emails, and social media interactions drive sales, empowering them to optimize budgets.
Get instant video demo of Wicked Reports!
Book a demo of Wicked Reports4. Voluum
Best suited for: media buyers and affiliate marketers
Pricing: $199/mo – $599/mo
Built for media buyers
50+ integrations
Real-time analytics
1-on-1 onboarding & support
No free trial
Expensive pricing
Voluum is an ad-tracking software that helps manage and analyze online advertising campaigns across various platforms, providing insights to optimize performance and maximize profits.
Features
- Custom conversion tracking
- Organic traffic tracking
- Redirect tracking
- Real-time reporting
- A/B testing
- Rule-based traffic distribution
- Fraud detection capabilities
- Multi-currency support
Voluum Vs Hyros
| Criteria | Voluum | Hyros |
|---|---|---|
| Best For | Media buyers and affiliate marketers | Performance marketing agencies and eCommerce businesses |
| Standout Feature | Fraud detection capabilities | Fully customizable attribution models |
| Pricing | $199/mo – $599/mo | Starts at $99/mo |
Conclusion
Companies use Voluum to track ad campaign performance across platforms. They can see which traffic sources convert best, A/B test different elements, and optimize campaigns in real-time.
Book a demo of Voluum5. ThoughtMetric
Best suited for: eCommerce brands and conversion rate optimization (CRO) agencies.
Pricing: $99/mo – $999/mo
14-day free trial
User-friendly and intuitive
15+ integrations
Excellent customer service
No API available
Only import data from WooCommerce
ThoughtMetric is a marketing attribution solution for e-commerce businesses that helps you understand and optimize the effectiveness of your marketing efforts across all channels.
ThoughtMetric Vs Hyros
| Criteria | ThoughtMetric | Hyros |
|---|---|---|
| Best For | eCommerce brands and conversion rate optimization (CRO) agencies | Performance marketing agencies and eCommerce businesses |
| Standout Feature | Post-purchase attribution surveys | Fully customizable attribution models |
| Pricing | $99/mo – $999/mo | Starts at $99/mo |
Conclusion
ThoughtMetric’s features especially like multi-touch attribution paint a holistic picture of the customer journey, while server-side tagging ensures accurate data capture without relying on user devices.
Start 14-day free trial of ThoughtMetric
Try ThoughtMetric for free!6. AnyTrack
Best suited for: performance marketing teams and eCommerce brands.
Pricing: $50/mo — $ 300/mo
14-day free trial
100+ integrations
Quick setup
Advanced traffic source analysis
Slower customer support
A/B tests have limitations
AnyTrack is a real-time conversion data platform designed to help digital marketers track, attribute, and sync conversions across diverse marketing tools and advertising platforms.
It functions as a central hub, enabling you to connect various channels and gain a unified view of how each contributes to driving conversions.
Features
- Conversion tracking
- Various attribution models
- Autotrack events
- Server-side & client-side tracking
- Real-time audience tracking
- Custom audiences
- Campaign optimization
- Advanced reporting
AnyTrack Vs Hyros
| Criteria | AnyTrack | Hyros |
|---|---|---|
| Best For | Performance marketing teams and eCommerce brands | Performance marketing agencies and eCommerce businesses |
| Standout Feature | Real-time audience tracking | Fully customizable attribution models |
| Pricing | $50/mo — $ 300/mo | Starts at $99/mo |
Conclusion
AnyTrack’s server-side tracking eliminates browser limitations, capturing every conversion accurately, while client-side tracking fills in the gaps for in-browser actions.
Plus, real-time audience tracking offers insights on website visits, abandoned carts, and product interactions, not just conversions.
Start 14-day free trial of AnyTrack
Try AnyTrack for free7. Northbeam
Best suited for: large eCommerce brands and media buyers.
Pricing: $400/mo – $2,000/mo
Best for ecommerce
Media mix modeling
Multi-touch attribution
Customizable reports
No mobile app
More expensive than other options
Northbeam is a marketing attribution platform that helps businesses understand the true impact of their marketing efforts across all channels and touchpoints.
Features
- Multi-touch attribution
- Real-time data processing
- Optimal spend thresholds
- Customizable omni channel reporting
- Budget scenario recommendations
Northbeam Vs Hyros
| Criteria | Northbeam | Hyros |
|---|---|---|
| Best For | Large eCommerce brands and media buyers | Performance marketing agencies and eCommerce businesses |
| Standout Feature | Optimal spend thresholds | Fully customizable attribution models |
| Pricing | $400/mo – $2,000/mo | Starts at $99/mo |
Conclusion
Northbeam’s multi-touch attribution shows which channels truly drive sales, not just last clicks, empowering them to optimize campaigns for explosive revenue growth.
Although it’s quite expensive than its competitors, its features like AI-powered forecasts allow eCommerce brands and media buyers to predict campaign performance and allocate budgets with greater precision.
Book your demo of Northbeam today!
Book a demo of NorthbeamWhich Hyros alternative should I use?
For those looking for a marketing attribution platform that comes with advanced features like CLTV tracking, advanced segmentation, and retargeting, SegMetrics can be a good fit.
For eCommerce brands and marketing teams needing automated campaign optimization and A/B testing features within their attribution platform, Triple Whale is worth checking out.
A quick recap of Hyros alternatives:
SegMetrics connects to your existing tools and services to instantly connect your historical and incoming data, following your leads through every step of their journey.