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7 Best Hyros Alternatives & Competitors

Don't feel like Hyros is cutting it anymore? Check out my list of 7 Hyros alternatives that offer advanced marketing attribution features, intuitive user interfaces, and more.

Best Overall
Best for Ecommerce
Best for Agencies
4.8
4.5
4.2

Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth with SegMetrics.

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, and forecasting.

Wicked Reports is the #1 multi touch marketing attribution software for digital marketing agencies.

Best Overall
4.8

Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth with SegMetrics.

Best for Ecommerce
4.5

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, and forecasting.

Best for Agencies
4.2

Wicked Reports is the #1 multi touch marketing attribution software for digital marketing agencies.

Hyros is an ad tracking and attribution platform that helps businesses understand how their marketing campaigns are performing and where their customers are coming from.

But it has some big drawbacks you should think about. First off, their pricing model isn’t very clear and can be pretty confusing.

Plus, compared to other options out there, it takes a lot longer to get the hang of using it properly. I

t means you’ll have to invest more time to understand how to make the most of its key features.

In this article, I’ll discuss Hyros alternatives that offer clearer pricing models and have a gentler learning curve.

1. SegMetrics

segmetrics homepage

Best suited for: eCommerce brands, SaaS businesses, and agencies

Pricing: $175/mo – $675/mo

Pros

14-day free trial

90+ integrations

Customizable dashboards

User-friendly reporting

Cons

No mobile app

Setting up requires tech skills

SegMetrics is a marketing analytics platform that helps businesses understand their customers’ true value.

It connects data from various marketing tools, providing insights into customer journeys and optimizing campaigns for maximum return on investment.

Features

  • Cohort analysis
  • Marketing attribution
  • Customer Lifetime Value (CLTV) tracking
  • Funnel analysis
  • Customizable dashboards
  • Advanced segmentation
  • Visitor tracking & identification
  • Predictive analytics
  • Retargeting
  • A/B testing

SegMetrics Vs Hyros

CriteriaSegMetricsHyros
Best ForeCommerce brands, SaaS businesses, and agenciesPerformance marketing agencies and eCommerce businesses
Standout FeatureCustomer Lifetime Value (CLTV) trackingFully customizable attribution models
Pricing$175/mo – $675/moStarts at $99/mo

Conclusion

Different teams use SegMetrics’ cohort analysis to dissect customer behavior based on the acquisition date, measuring campaign effectiveness.

Its attribution capabilities empower companies to pinpoint the most revenue-generating channels and campaigns.

Start 14-day free trial of SegMetrics today!

Try Segmetrics for free!

2. Triple Whale

Triple Whale homepage

Best suited for: eCommerce business, marketing teams, and agencies

Pricing: $129/mo – $279/mo

Pros

Offers a free plan

Real-time data insights

Proprietary pixel

Easy-to-use interface

Cons

For Shopify users only

Cost scales as you grow

Triple Whale is an AI-powered data platform for eCommerce businesses. It helps merchants track key metrics, understand customer behavior, and optimize marketing campaigns to drive sales and profitability.

Features

  • Server-side pixel
  • Automated campaign optimization
  • A/B testing & personalization
  • Conversion tracking
  • Multi-channel management
  • Customer journey tracking
  • Predictive analytics
  • Native integrations
  • Automated reports
  • No-code metric builder
  • Cohort analysis

Triple Whale Vs Hyros

CriteriaTriple WhaleHyros
Best ForeCommerce business, marketing teams, and agenciesPerformance marketing agencies and eCommerce businesses
Standout FeatureServer-side pixelFully customizable attribution models
Pricing$129/mo – $279/moStarts at $99/mo

Conclusion

eCommerce businesses use Triple Whale’s server-side pixel to track customer journeys across channels, then leverage A/B testing capabilities to optimize campaigns.

Get a demo of Triple Whale today!

Book a demo of Triple Whale

3. Wicked Reports

Wicked Reports homepage

Best suited for: eCommerce brands, digital marketing agencies, and advanced media buyers.

Pricing: Starts at $250/mo

Pros

Customizable dashboard

Full funnel attributions

Library of integrations

Unparalleled customer support

Cons

UI is old-fashioned

No fraud detection feature

Wicked Reports is a marketing attribution software that helps businesses understand how their marketing efforts contribute to sales and conversions.

It does this by tracking customer journeys across different channels, such as paid advertising, organic search, email marketing, and social media.

Features

  • Multi-touch attribution
  • Customer lifetime value (CLTV) tracking
  • Ad spend optimizer
  • Subscription attribution
  • A/B testing
  • Full funnel tracking
  • Cohort analysis
  • Customizable reporting
  • Predictive insights

Wicked Reports Vs Hyros

CriteriaWicked ReportsHyros
Best ForeCommerce brands, digital marketing agencies, and advanced media buyersPerformance marketing agencies and eCommerce businesses
Standout FeatureSubscription attributionFully customizable attribution models
PricingStarts at $250/moStarts at $99/mo

Conclusion

Companies use Wicked Reports to track customer journeys across channels, understanding which marketing efforts (ads, emails, etc.) truly drive sales.

Its multi-touch attribution feature shows which ads, emails, and social media interactions drive sales, empowering them to optimize budgets.

Get instant video demo of Wicked Reports!

Book a demo of Wicked Reports

4. Voluum

voluum homepage

Best suited for: media buyers and affiliate marketers

Pricing: $199/mo – $599/mo

Pros

Built for media buyers

50+ integrations

Real-time analytics

1-on-1 onboarding & support

Cons

No free trial

Expensive pricing

Voluum is an ad-tracking software that helps manage and analyze online advertising campaigns across various platforms, providing insights to optimize performance and maximize profits.

Features

  • Custom conversion tracking
  • Organic traffic tracking
  • Redirect tracking
  • Real-time reporting
  • A/B testing
  • Rule-based traffic distribution
  • Fraud detection capabilities
  • Multi-currency support

Voluum Vs Hyros

CriteriaVoluumHyros
Best ForMedia buyers and affiliate marketersPerformance marketing agencies and eCommerce businesses
Standout FeatureFraud detection capabilitiesFully customizable attribution models
Pricing$199/mo – $599/moStarts at $99/mo

Conclusion

Companies use Voluum to track ad campaign performance across platforms. They can see which traffic sources convert best, A/B test different elements, and optimize campaigns in real-time.

Book a demo of Voluum today!

Book a demo of Voluum

5. ThoughtMetric

thoughtmetric homepage

Best suited for: eCommerce brands and conversion rate optimization (CRO) agencies.

Pricing: $99/mo – $999/mo

Pros

14-day free trial

User-friendly and intuitive

15+ integrations

Excellent customer service

Cons

No API available

Only import data from WooCommerce

ThoughtMetric is a marketing attribution solution for e-commerce businesses that helps you understand and optimize the effectiveness of your marketing efforts across all channels.

ThoughtMetric Vs Hyros

CriteriaThoughtMetricHyros
Best ForeCommerce brands and conversion rate optimization (CRO) agenciesPerformance marketing agencies and eCommerce businesses
Standout FeaturePost-purchase attribution surveysFully customizable attribution models
Pricing$99/mo – $999/moStarts at $99/mo

Conclusion

ThoughtMetric’s features especially like multi-touch attribution paint a holistic picture of the customer journey, while server-side tagging ensures accurate data capture without relying on user devices.

Start 14-day free trial of ThoughtMetric

Try ThoughtMetric for free!

6. AnyTrack

anytrack homepage

Best suited for: performance marketing teams and eCommerce brands.

Pricing: $50/mo — $ 300/mo

Pros

14-day free trial

100+ integrations

Quick setup

Advanced traffic source analysis

Cons

Slower customer support

A/B tests have limitations

AnyTrack is a real-time conversion data platform designed to help digital marketers track, attribute, and sync conversions across diverse marketing tools and advertising platforms.

It functions as a central hub, enabling you to connect various channels and gain a unified view of how each contributes to driving conversions.

Features

  • Conversion tracking
  • Various attribution models
  • Autotrack events
  • Server-side & client-side tracking
  • Real-time audience tracking
  • Custom audiences
  • Campaign optimization
  • Advanced reporting

AnyTrack Vs Hyros

CriteriaAnyTrackHyros
Best ForPerformance marketing teams and eCommerce brandsPerformance marketing agencies and eCommerce businesses
Standout FeatureReal-time audience trackingFully customizable attribution models
Pricing$50/mo — $ 300/moStarts at $99/mo

Conclusion

AnyTrack’s server-side tracking eliminates browser limitations, capturing every conversion accurately, while client-side tracking fills in the gaps for in-browser actions.

Plus, real-time audience tracking offers insights on website visits, abandoned carts, and product interactions, not just conversions.

Start 14-day free trial of AnyTrack

Try AnyTrack for free

7. Northbeam

northbeam homepage

Best suited for: large eCommerce brands and media buyers.

Pricing: $400/mo – $2,000/mo

Pros

Best for ecommerce

Media mix modeling

Multi-touch attribution

Customizable reports

Cons

No mobile app

More expensive than other options

Northbeam is a marketing attribution platform that helps businesses understand the true impact of their marketing efforts across all channels and touchpoints.

Features

  • Multi-touch attribution
  • Real-time data processing
  • Optimal spend thresholds
  • Customizable omni channel reporting
  • Budget scenario recommendations

Northbeam Vs Hyros

CriteriaNorthbeamHyros
Best ForLarge eCommerce brands and media buyersPerformance marketing agencies and eCommerce businesses
Standout FeatureOptimal spend thresholdsFully customizable attribution models
Pricing$400/mo – $2,000/moStarts at $99/mo

Conclusion

Northbeam’s multi-touch attribution shows which channels truly drive sales, not just last clicks, empowering them to optimize campaigns for explosive revenue growth.

Although it’s quite expensive than its competitors, its features like AI-powered forecasts allow eCommerce brands and media buyers to predict campaign performance and allocate budgets with greater precision.

Book your demo of Northbeam today!

Book a demo of Northbeam

Which Hyros alternative should I use?

For those looking for a marketing attribution platform that comes with advanced features like CLTV tracking, advanced segmentation, and retargeting, SegMetrics can be a good fit.

For eCommerce brands and marketing teams needing automated campaign optimization and A/B testing features within their attribution platform, Triple Whale is worth checking out.

A quick recap of Hyros alternatives:

  1. SegMetrics
  2. Triple Whale
  3. Wicked Reports
  4. Voluum
  5. ThoughtMetric
  6. AnyTrack
  7. Northbeam
SegMetrics

SegMetrics connects to your existing tools and services to instantly connect your historical and incoming data, following your leads through every step of their journey.

14-day free trial
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