Proof Review: Features, Pricing, & Alternatives

Our Verdict

Struggling to build online credibility for your website for lead generation? This Proof review will explain how social proof software can help build trust.

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Proof Proof
Software Type: Social proof software
Best For: Small to large businesses looking for a social proof app to increase trust and conversions for their website.
Pricing: $29/mo - $299/mo
  • 14-day free trial
  • 60+ integrations
  • A/B testing tool
  • Unlimited domains
  • Lacks phone support
  • No mobile apps

Live visitor count and hot streak notifications are Proof’s selling points to businesses struggling to build credibility online.

However, the narrow focus on e-commerce stores and pricey plans are its Achilles heel. So, how does it manage as a social proof and FOMO app?

Let’s find out in this Proof review.

SMB Guide’s Verdict for Proof

Proof scores an 9.3 out of 10 after a thorough evaluation after using it for a couple of weeks.

The social proof app provides tools like a visual editor (no code) for single-page applications. It also offers a 60+ integration stack with platforms like CRMs, marketing tools, support, and more.

The standout feature is the clearbit reveal data for cold traffic. It helps improve targeting and conversion rates.

FactorRating (out of 10)
Pricing & Plans8
Template Variety and Design Options8.5
Triggering and Display Rules9
Mobile Responsiveness9.5
Notification Customization8
User Interface and User Experience9.5
Integrations and Compatibility9
Customer Support8
SMB Guide Rating9.3

Now, while evaluating the social proof software, we encountered some drawbacks that Proof can improve on. One is the plan prices, where their plans are higher compared to alternatives like Provely or Nudgify.

The other is a lack of phone support and limitations on the customization options of notifications design. The bottom line is that Proof suits small to large businesses looking to use real customer activity to build trust and improve sales.

At SMB, we use various evaluation criteria when evaluating social proof software.

Pricing & Plans

The proof pricing structure is straightforward, providing 6 packages to businesses. The pricing depends on unique monthly visitors, with the plans having a free trial period of 14 days.

Proof pricing

The topmost package is the Enterprise plan with custom pricing. However, Proof lacks a free plan.

Here are the plans:


It is the entry plan offering a 1K limit on unique visitors.


  • Basic: $29 monthly


  • Unlimited domains
  • A/B testing
  • Email support
  • Recent activity notification
  • Conversion analytics
  • Unlimited notifications

Who its for: Small businesses with low traffic looking to improve trust and sales.


It’s an upgrade from the basic plan, offering a higher limit for unique visitors.


  • Pro: $79 monthly (max 10K visitors)


  • 10K unique visitors
  • Support via live chat
  • A/B testing
  • Unlimited domains
  • Hot streak notifications
  • Conversion analytics
  • Live visitor count alert
  • Unlimited notifications

Who its for: Small businesses with rising traffic and need to show credibility and increase conversions.


It’s an upgrade from the pro plan, providing a higher limit on the number of unique visitors.


  • Business: $129 monthly (max $50K visitors)


  • 50K unique visitors
  • Live chat support
  • Unlimited notifications
  • Unlimited domains
  • Conversion analytics
  • Hot streak notifications
  • A/B testing
  • Live visitor count notification

Who its for: Mid-sized businesses with a large number of visitors looking to increase leads and sales.


It is one of the top plans offering a higher limit than the business plan on unique traffic.


  • Premium: $199 monthly (max 100K visitors)


  • 100K unique visitors
  • Recent activity notification
  • Hot streak notification
  • A/B testing
  • Live chat support
  • Unlimited domains
  • Unlimited notifications
  • Conversion analytics

Who its for: Large enterprises looking to showcase credibility to improve conversions.


It is the top plan, offering the highest limit for unique visitors.


  • Platinum: $299 monthly (max 300K visitors)


  • 300K unique visitors
  • A/B testing
  • Unlimited domains
  • Recent activity
  • Support for live chat
  • Hot streaks notification
  • Live visitor count alerts 

Who its for: Large enterprises with a high volume of unique visitors looking to increase lead conversion.


It is a custom package offering all the features on Proof.


  • Enterprise: Custom 


  • Custom visitor limit
  • Recent activity notification
  • Hot streak notification
  • Unlimited notifications
  • Live chat support
  • Live visitor count notification
  • A/B testing
  • Unlimited domains

Who its for: Large businesses and agencies with a high volume of unique visitors looking to build credibility to increase sales.

Template Variety and Design Options

Proof provides an extensive selection of pre-designed templates that cater to varied notifications and display styles.

They include widgets, pop-ups, and banners that entrepreneurs can place on their site pages displaying visitor activity and testimonials.

Proof design options

Proof templates also offer flexible design options. Entrepreneurs can change the font, color scheme, and layout variation to match their brand.

One thing to note is that while the design options are extensive, some templates have customization limitations, especially within the predefined structure.

With unique design creation, Proof has limitations. It requires entrepreneurs to have tech skills in CSS to create a template from scratch.

However, customizing the pre-made templates offers users significant options in the content and design.

Triggering and Display Rules

Businesses will find Proof allows setting basic triggering rules for notification display. Some of them include recent sales, limited-time offers, or customer activities. 

Proof also allows using display rules for more advanced targeting. A user can set a condition for the notification display.

For example, a user can set a rule to only display a recent sale notification if the product is still in stock.

Mobile Responsiveness

Proof designs its notifications to be adaptable and responsive to various devices, including mobile. The notifications get optimized for varied screen sizes to maintain aesthetics and functionality.

It is in line with minimizing any disruption that can affect conversion rates. The end-to-end experience of Proof notifications is positive, focusing on mobile platforms.

The notifications maintain interactivity, allowing users to view them without obstructing the site’s content. The notifications appear readable and proportionate on different screen sizes.

Aesthetically, they’re consistent with the website design. The attention to design detail ensures that the notification elements build credibility without interfering with user experience.

Notification Customization

Proof offers pre-designed templates for different notification types, providing a base for customization. Users can tweak the font, color scheme, and design layout.

Proof notification customization

Content customization is also available on Proof but with flexibility limitations. For example, you can tweak the text within the notifications.

However, extensive content structure customization that gets displayed has limitations. Not only that, Proof allows notifications to get triggered based on predefined actions like cart addition or recent purchases.

Proof also offers control over notification timing in several ways. One way is through frequency control, where a user can limit the times a notification appears to a visitor.

Another way is through display delay, where a notification appears when an event gets triggered.

User Interface and User Experience

Proofs’ interface is modern and appealing, with identifiable menus and functionalities in the navigation. Users can access common actions like data analysis or notification creation.

Proof interface

Customization options are also available for font, color scheme, and notification layouts. With the UX, Proof offers an easy-to-use interface.

Beginners won’t have to deal with the complexities of signing up for the software. However, with personalization, Proof has limitations on permission levels and user control functions.

Integrations and Compatibility

Proof offers an extensive integration stack with 60+ pre-built systems, such as CRMs, analytics tools, marketing, and more. It also connects with Zapier, which allows the integration of 2000+ third-party apps.

Businesses will also find a flexible API that they can use to integrate custom applications or perform detailed data analysis. The API is helpful to users who require advanced technical skills.

Setting up the pre-built integrations is simple. Users must follow the steps provided within the interface. In most cases, an API key authorization process is necessary.

On the other hand, configuring the API requires hiring a developer or requesting support from Proof’s technical team.

Customer Support

Proof provides businesses with only two support options: email and live chat. The email is the primary contact channel for submitting tickets.

The response times are slower, taking up to 24 hours for a reply. Live chat is available for the higher plans except the Basic package.

The response time is fast, with replies that are less than 10 minutes. Proof offers self-help resources, including a blog, podcast, guides, an academy, and an FAQ section.

The resources provide detailed content on marketing, lead generation, conversion optimization, and more.

Proof – Unique Features

Besides offering real-time customer activity for lead generation and conversions, Proof provides other unique features.

Here are three that make it stand out against its competition:

  • Visual Editor (No Code): Proof’s Visual Editor allows users without any technical know-how to customize their website to their liking. They can add images, text, and even CTAs for personalization.
  • A/B Testing: Proof allows businesses to test variations of their personalization strategies to see how they affect set goals. The software even allows sending the experiment data to other analytics tools for granular reporting.
  • Clearbit Reveal Data: A helpful feature that helps businesses personalize content for cold traffic by leveraging 80+ company traits. It can enhance conversion rates and targeting.

What Experts Say About Proof

Here are the reviews of Proof software on the major review platforms:

  • G2 – 4.4/5 (30+ reviews)
  • Capterra – 4.6/5 (40+ reviews)

Overall, my experience with Proof is extremely positive. It’s an amazing piece of software, created by and run by a group of individuals who are not content to sit on their accomplishments and never innovate. They are innovating every single day to make this piece of software the best it can be, to increase your conversions, and ultimately put more money in your pocket.

Mike C., CEO – Verified Capterra review

Proof is great. It helps me keep clients on longer and shows my expertise in A/B testing and how social proof can really drive conversions. It also makes my life easier because happy clients are always much easier. I’d say across the board we’re seeing anywhere between 5-12% increase in conversion rate when we use proof with a client.

Evan L., Growth Marketing Consultant – Verified Capterra review

Proof Alternatives

Proof might not provide all the features that meet every business’s needs. That is why we recommend these three alternatives, which provide similar functionality at an affordable price.

Primary Rating:
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$9/mo - $89/mo
$5/mo - $39/mo
Free - $79/mo
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$9/mo - $89/mo
Primary Rating:
$5/mo - $39/mo
Primary Rating:
Free - $79/mo


nudgify homepage

Nudgify offers advanced targeting with granular traffic behavior reports and gamification elements like timers for urgency. It also provides ‘Nudges’ that fit goals like improving conversions and lowering bounce rates.

The starting price is $9 monthly or a one-time fee of $99 (90% off). It is suitable for small businesses looking for a social proof app that focuses on the urgency of triggering FOMO.

Try Nudgify for free today!


TrustPulse homepage

TrustPulse is renowned for its simple setup and wide range of notification options for improved conversions. It excels by offering multi-domain management, real-time event tracking, and smart targeting.

Its starting price is $5 monthly, billed annually for 1500 unique visitors. It makes TrustPulse suitable for SMBs with multiple domains looking for advanced software to manage social proof across them.


Provely homepage

Provely provides a range of notification types to build trust and conversions. Its callback, countdown timer, and opt-in forms make it stand out.

The pricing plans start at $19 monthly, and unlike Proof, it offers a free package. It suits small businesses looking to use a social proof app to build credibility and lead conversions.

Start your free trial of Provely today

Other options: Best Proof Alternatives

Getting Started with Proof

Proof is ideal social proof software for businesses looking to display actual customer activity on their site. Its hot streaks and live visitor count make it stand out.

Visit Proof to sign up today and get a 14-day free trial period!


What do Proof hot streak notifications do?

It allows you to showcase the number of conversions from your site pages in a given period. It builds website activity data into metrics that are compelling to online visitors.

Can you use Proof on mobile?

Proof is responsive to different screen sizes, including mobile devices. However, the platform doesn’t currently provide a dedicated mobile app.

What are the different notification types on Proof?

Businesses can choose from 4 notification types to display real-time customer activity. They include hot streaks, live visitor count, conversion cards, and recent activity.


Nudgify is the Social Proof and FOMO plq designed to create better customer experiences on your webs.

Try Nudgify free
We earn a commission if you make a purchase, at no additional cost to you.

Easily personalize your website for every visitor with Proof software.

Product Brand: Proof

Editor's Rating:

Jessica Pereira helps SaaS and digital marketing brands build long-lasting customer relationships with meaningful content. Her favorite topics include career development, productivity, and email marketing.