Endorsal Review: Features, Pricing, & Alternatives

In this Endorsal review, we delve into how it streamlines collecting and showcasing customer testimonials, perfect for businesses aiming to bolster credibility.

However, its pricing structure may deter small-scale users. Read on to uncover if Endorsal can effectively elevate your brand’s trustworthiness and customer confidence.

SMB Guide’s Verdict for Endorsal

We gave Endorsal an impressive 9.4 out of 10, reflecting its exceptional capabilities and value offering. It excels in design flexibility, notification customization, and responsive design.

Despite these strengths, we didn’t give it a perfect score because some users may find there’s a learning curve to use all of its features effectively.

This, combined with the fact that you must use third-party tools like Integrately or Zapier to leverage all integration options, keeps us from being completely satisfied with it.

Factor	Rating (out of 10)
Pricing & Plans	8
Template Variety and Design Options	10
Triggering and Display Rules	10
Mobile Responsiveness	9.5
Notification Customization	9.5
User Interface and User Experience	9
Integrations and Compatibility	9
Customer Support	9
SMB Guide Rating	9.4

In this TrustPulse review, I’ve followed SMB Guide’s detailed criteria for evaluating customer testimonial software.

Pricing & Plans

Endorsal offers four plans, though the free and enterprise plans are harder to find than the two primary plans they push.

Between all the plans, there is something for all businesses, regardless of size.

Free

The basic, no-cost plan that offers all the core features of Endorsal.

Price

• $0 per month
• $0 per year

Features

• 100 total contacts
• 1,000 monthly visitors
• AutoRequests
• Collect reviews on other platforms
• Testimonial and review widgets
• Embeddable badges
• Import existing reviews
• EndoForms
• SuperLinks
• SmartAvatars
• Live Previews

Who it’s for: Small businesses with a limited budget.

Starter

This is the base-level paid plan. It includes all the core features, additional contacts, site visitors, and video reviews.

Price

• $39 per month
• $29 per month, billed annually at $351

Features

• 1 property
• 500 total contacts
• 2,500 monthly visitors
• 250 emails/month
• 50 SMS/month
• 10 video testimonials
• 120 video minutes/month
• 2 minutes video time limit
• 480p SD video quality
• Up to 2,500 API calls
• AutoRequests
• Collect reviews on other platforms
• Testimonial and review widgets
• Embeddable badges
• Import existing reviews
• EndoForms
• SuperLinks
• SmartAvatars
• Live Previews
• ReviewHQ
• FOMO Popups

Who it’s for: Small and growing businesses with a budget to invest in social proof.

Professional

This is the top-tier plan you can get without upgrading to the customized Enterprise plan. It has all the features, with the ability to host the platform on multiple websites, additional video testimonials, and more monthly video minutes.

Price

• $79 per month
• $59 per month (billed annually at $711)

Features

• 3 properties
• 500 total contacts
• 2,500 monthly visitors
• 250 emails/month
• 50 SMS/month
• 25 video testimonials
• 180 video minutes/month
• 5 minutes video time limit
• 1080p HD video quality
• Up to 2,500 API calls
• AutoRequests
• Collect reviews on other platforms
• Testimonial and review widgets
• Embeddable badges
• Import existing reviews
• EndoForms
• SuperLinks
• SmartAvatars
• Live Previews
• ReviewHQ
• FOMO Popups
• Wall of Love
• Review Marketing
• Video downloads
• Video previews
• Incentivized requests
• Endorsal branding removed
• Custom domains

Who it’s for: Larger businesses that need more video testimonials

Template Variety and Design Options

Endorsal offers a wide range of pre-designed templates to display social proof notifications, such as customer testimonials and reviews on your website.

They’re designed to be clean and responsive, catering to different aesthetic preferences so you can easily match things to your branding.

You can choose from various templates that align with your website’s design for seamless integration. You can create unique designs from scratch if you want a more tailored approach.

This is helpful if you have specific design requirements or want to ensure your brand is highly consistent across all customer touchpoints.

Triggering and Display Rules

Endorsal offers sophisticated triggering and display rules for its social proof notifications, enabling you to create highly targeted and contextually relevant experiences for your website visitors.

You can set specific rules to ensure that testimonials and reviews are displayed to the right audience at the right time, enhancing the effectiveness of social proof.

You can create rules to trigger specific social proof notifications. For instance, you can set them to appear only after a user has spent a certain amount of time on the site, scrolled through a specific percentage of the page, or is about to leave the site. 

You can target based on factors such as user behavior, location, and other parameters. Returning visitors can see testimonials that are different from new visitors, and they can acknowledge different stages in their customer journey.

Mobile Responsiveness

Endorsal is designed with a strong focus on mobile responsiveness to ensure social proof notifications and widgets adapt seamlessly to any device.

This is crucial to maintain functionality and aesthetic appeal on smaller screens, which is important as mobile internet usage grows.

The Wall of Love is fully responsive, automatically adjusting its layout depending on the device’s screen size. For instance, a three column page on a desktop will resize to a single column on a mobile device to ensure that the content remains accessible and visually appealing without requiring users to zoom or scroll horizontally.

The grid widget settings allow for the creation of fully responsive grids. On mobile devices, the three-column grid can adjust to a single column to ensure that testimonials are displayed in an easily digested format.

You also have the option for fixed-height boxes to further enhance the user experience by providing consistency and then displaying testimonials across different devices.

Notification Customization

Endorsal emphasizes customization, allowing you to adjust color schemes, font options, and layout variations to closely match your brand identity.

This level of customization also ensures that the social proof notifications not only blend well with your website but also stand out enough to catch the visitor’s attention effectively.

User Interface and User Experience

Though there is a learning curve to truly understand all of the platform’s capabilities, the overall user interface and user experience are quite easy to understand and navigate.

Its clean and straightforward design makes finding what you’re looking for easy without feeling overwhelmed.

The customization options and personalization features are key components that significantly enhance the overall user experience since it is easy to tailor the software according to your specific needs and preferences.

Integrations and Compatibility

Endorsal offers over 1,100 pre-built integrations with platforms like Integrately and over 6,000 app integrations via Zapier.

However, to fully leverage all available integrations, you may need to invest in a premium plan with either of these third-party tools.

Integrations include Meta Business Suite, Shopify, Slack, ActiveCampaign, Kit, Google Workspace, HubSpot, Gravity Forms, and more.

Customer Support

Though I did not personally need to use customer support for anything, reviews from other websites indicate that users highly regard it.

There is access to a variety of support channels to ensure that you can find assistance in a manner that works for your needs. they do have a live chat available to help you get answers to your questions in real-time.

There are also plenty of self-service options available, including the comprehensive help center, which provides advice and answers from the team.

There does not appear to be phone support available, and the Contact Us buttons direct you to live chat, so I wasn’t able to find an email support channel.

Endorsal — Unique Features

During my review, I did not find anything that made Endorsal stand out over the competition specifically.

However, it did have more detailed design and customization features compared to some of the other software options in this space, so if you are highly focused on creating a consistent brand identity across all of your customer touch points, this may be the better solution for you.

What the Experts Say About Endorsal

At the time of this writing, Endorsal had the following reviews:

• G2 rating: 4.7/5 (15+ ratings)
• Capterra rating: 4.7/5 (25+ ratings)
• Trustpilot rating: 4.6/5 (15+ ratings)

This aids us in handling all of our reviews for two ecommerce sites. We’ve been using it religiously for the last 2 years and won’t even consider using anything else. Very happy with the results, the click through rate and conversions of the forms they let you customize

Ferdinand M., Founder – Verified Capterra review

By using Endorsal, I am able to provide a very powerful review marketing option to my clients. My clients love the hands-off approach of collecting reviews whilst I get recurring money with very little effort on my part.

Rob B., Owner – Verified Capterra review

Endorsal Alternatives

Unsure whether Endorsal will meet all your needs? Take a look at these alternatives.

Trustmary

Trustmary focuses on video testimonials and provides advanced features like lead capture forms and sentiment analysis. However, it offers fewer options for social proof elements, like social shares and recent purchases.

Unlike Endorsal, Trustmary offers a free plan. The paid plans start at $19 monthly (max 5K views). It suits small businesses on a shoestring budget that prioritize video testimonials to build trust.

Get started with Trustmary for free

Nudgify

Nudgify excels in advanced targeting, offering businesses granular options for notification personalization. Users can target depending on visitor behavior, site sections, and more. 

The software also provides FOMO tactics like progress bars and stock countdown timers. They help create scarcity and urgency, which enhances conversions.

Nudgify lacks a free plan, but the paid plans start at $9 monthly (max 3K visitors). It makes it fit small businesses looking to use FOMO and advanced targeting strategies to increase sales.

Sign up for Nudgify for free today!

Fomo

Fomo excels at creating urgency and scarcity through live visitor counts, countdown timers, and more. However, its pricing is higher than that of Nudgify, Trustmary, and Endorsal.

It also lacks a free package, but paid plans start at $25 monthly (max 8K notifications). It makes it suit businesses focusing on scarcity and urgency strategies for conversion.

Start your free trial of Fomo

Getting Started with Endorsal

Endorsal stands out as a powerful tool for businesses aiming to enhance their online reputation and credibility with automated testimonial collection and display.

Whether you’re a small startup or a well-established company, Endorsal offers a scalable solution to boost your business’s trustworthiness and attract new customers. Since it automates the collection of genuine customer testimonials, it helps you save time and craft a compelling narrative around your brand.

Ready to elevate your business’s online presence with authentic customer testimonials? Explore what Endorsal can do for you today and build stronger trust with your audience.

Start your 14-day free trial today!

Other options: Best Endorsal Alternatives

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