Bookeo Review: Features, Pricing, & Alternatives

Our Verdict

Discover Bookeo's features, pricing, and usability in our comprehensive review. Find out if it's the right appointment booking software for your business.

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Bookeo Bookeo
Software Type: Appointment booking software
Best For: Small business owners in various niches.
Pricing: $14.95/mo - $79.95/mo
  • 30-day free trial
  • 50+ integrations
  • Outstanding customer support
  • Scalability
  • No mobile apps
  • Design could be slightly improve

Ever wondered about Bookeo in the sea of online booking systems? Why is it getting all the buzz? Is it worth your hard-earned cash?

Will it make your life easier or just give you a headache? You’re tossing around these questions as you nail down the best software for your booking needs.

Don’t worry, you’re in the right place! Our comprehensive Bookeo review is here to clear up your doubts and give you the low-down.

So, get comfy, and let’s explore together whether Bookeo is the perfect match for your company.

SMB Guide’s Evaluation Factors for Bookeo

As we evaluated Bookeo’s features for this review, we looked specifically at the following:

Pricing & Plans

Bookeo offers four pricing options for its appointment booking software. All plans come with a 30-day free trial.

There does not seem to be an annual billing option to help you save money.

Bookeo pricing


This plan is perfect for solopreneurs who don’t need many bookings.


  • $14.95 per month


  • 1 consultant 
  • 1 staff login
  • 200 bookings/month

Who it’s for: Freelancers, solopreneurs


This plan is for businesses with more than one person who needs to manage bookings, making it a great option for small teams.


  • $29.95 per month


  • 3 consultants 
  • 3 staff logins
  • 1,000 bookings/month

Who it’s for: Small teams who need to manage more bookings than what the base plan offers.


This plan is for larger businesses that have up to 20 people to manage bookings for. It can be problematic if you expect each person to need more than five bookings a month.


  • $39.95 per month


  • 20 consultants 
  • 20 staff logins
  • 1,000 bookings/month

Who it’s for: Growing businesses with a larger staff.


This plan is for larger staff that need additional bookings.


  • $79.95 per month


  • 40 consultants 
  • 40 staff logins
  • 2,000 bookings/month

Who it’s for: Larger businesses that have a bigger staff and need more monthly bookings.


Bookeo helps you manage your business, engage your customers, strengthen your brand, and grow your revenue. Simply. Get 30-day free trial.

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Appointment Workflow Automation

Bookeo makes it easy for your customers to book appointments for the services you set up.

The system lets a business choose if they want to:

  • assign bookings to the next person automatically
  • let customers select a staff member and/or the first available

But you can assign staff to specific services or locations. You do have the option to review appointments manually or to allow them to be scheduled automatically.

Bookeo automation

You also have the option to allow customers and/or staff to book recurring appointments if it makes sense for your business model.

Customization Options

With Bookeo, there are plenty of customization options. In the settings, it’s easy to leave yourself gaps between appointments, if desired.

You set this up in the Settings, under Time Settings, on the Booking Limits tab. From there, you’ll see a section that says “Gap.”

Bookeo customization options

By default, the option is “Do not leave any gap between appointments. Other options include:

  • Leave a gap of 10 minutes between appointments
  • Leave a gap of 15 minutes between appointments
  • Leave a gap of 30 minutes between appointments
  • Leave a gap of 1 hour between appointments
  • Leave a gap of 1 hour and 30 minutes between appointments
  • Leave a gap of 2 hours between appointments
  • Other… (where you’re allowed to set a custom gap)

You can also customize the colors of your Bookeo form to fit your brand for a more cohesive look.

Do this by navigating to Settings > Colors and Styles.

Bookeo customizing colors

You can use a predefined theme:

  • Blue on White
  • Red on White
  • Green on White
  • Red on Black
  • Gold on Black
  • Orange on Gray
  • Grey on White
  • Grey on Black
  • Earthy Tones

Alternatively, you can set your own palette using HTML HEX codes for each element.

You can also opt for a transparent background in the widget and choose to optimize your neutral elements for a light or dark background.

You can also choose the style of the corners, choose the font you want to use, and adjust the layout.

Calendar Management Features

You can set up your own booking rules to create a customized reservation experience.

You can allow them to choose the person they want to work with and only show them available slots, rather than the entire schedule.

Bookeo calendar management

It’s possible to set up one-click appointment reservations and reschedule for you and your clients. Real-time pricing calculations reflect specials, vouchers, and promo codes so you don’t have to keep up with all of that manually.

You can color code your services so you can quickly see at a glance what customers are booking. Set your business hours with a specific schedule for your staffers and customize appointment lengths.

You can even set hours when specific services are available.

Automated Reminders and Notifications

Bookeo sends automatic booking confirmation emails to your clients. You can also set it up to automatically remind clients of their booked appointments either by email or SMS text message.

Your staff also receives automatic email and SMS text message notations whenever new appointments are booked, rescheduled, or canceled.

Client Management and Communication

Bookeo has a client database that makes it easy to see all of their current contact information, appointment booking history, and health condition information so you can provide individualized attention to each of them.

It will pull your client’s Facebook photo if their email address is associated with an account. You also have the option to upload your own photo to a client record.

Bookeo client management

You can group your clients into custom categories based on your business needs, such as seniors or students. You can get the information you need at the time of booking, such as health background or preferences. 

You can communicate with customers via email or text message from within the platform, and if you need to, you can call the client with the phone number they provide at booking.

User Interface and User Experience

The user interface is fairly simple, but does take a bit of getting used to in terms of finding certain things.

Bookeo interface

It took me a minute to find how to set the gaps between appointment times, because I didn’t find it all that intuitive.

Integrations, Compatibility, & Supported Platforms

Bookeo integrates with a ton of other platforms and tools, including payment gateways, website builders, ecommerce solutions, online calendars, social media channels, accounting software, and more.

Options include:

  • Stripe
  • Square
  • PayPal
  • WordPress
  • Wix
  • Weebly
  • Squarespace
  • BigCommerce
  • Shopify
  • Adobe Commerce (formerly Magento)
  • Google Calendar
  • iCal
  • Office 365
  • Outlook
  • Xero
  • QuickBooks
  • Facebook
  • Twitter
  • Google My Business
  • Zoom
  • Google Analytics
  • Mailchimp
  • Hubspot
  • And more…

Since it is a cloud-based system, you can access it from any device that has an internet connection.

They say there is no need for a separate mobile app because the screen will automatically respond to the size of the device you’re using to access the tool.

Customer Support

Bookeo is available via live chat and email. Technical Support is available 24hrs/day, Monday to Friday. They operate on reduced hours on weekends.

Bookafy homepage

The time difference made it hard for me to test them directly. Some reviews tout strong customer service, but older reviews indicate issues.

Because of this, I’m willing to say the company heard the feedback and made adjustments to improve.

Bookeo — Unique Features

Bookeo also offers separate products for those who offer classes and courses – either private or group, with their classes and courses product.

In addition, they offer Bookeo tours and activities, which is great for guided tours, charters, escape rooms, and more.

Pricing for these products is a bit different compared to the standard appointment booking product.

You’ll pay anywhere from $39.95 to $119.95 monthly, depending on how many teachers or guides you have and the number of bookings you want every month.

What the Experts Say About Bookeo

At the time of this review, Bookeo has the following ratings:

  • 3.2/5 stars at Trustpilot (1+ reviews)
  • 4.5/5 stars at GetApp (80+ reviews)
  • 3.5/5 stars at G2 (10+ reviews)

Andrea A says, “We are super happy and satisfied with Bookeo and we believe we won’t stop using it. Super easy to use, customize, reliable, and affordable! The only thing we would change is reducing the booking numbers from 14 digits to at least 10 digits.”

Chinthaka J. says, “Great online booking software. Very user-friendly and versatile very easy to customize according to your company needs. Great customer support as well. Very easy to change tours and bookings. User security is also good and has multi-layers of protection. This is a web-based program and [it] would be awesome if it had an Android or iOS app to access from the field. No backup system if web access is interrupted.”

Laine W says, “Bookeo allows for really easy scheduling, great visual layout, and great marketing tools built into the platform. One of the most frustrating things about bookeo is the system of notifications. There isn’t really a way to set it up to where only certain people get bookings for certain days/shifts. We also would love for there to be better training guides for bookeo so that training our staff on the software isn’t quite so difficult. I also wish that it implemented blocks for when you are booking someone through Bookeo directly. Sometimes our website allows for people to book online while we are making a booking in the software directly.”

SMB Guide’s Verdict for Bookeo

I am giving this one an 8 out of 10. The reason I don’t score it higher is because if you have a large staff of 40 people and only 2,000 bookings a month, that means each staffer can only get an average of five bookings per month.

Depending on the business model and nature of the services, this may not be enough to support you. Combine this with the slightly clunky interface, and it’s clear there are better options on the market.

Bookeo Alternatives

If, as you read this review, you decide Bookeo may not be the answer for you, consider these alternatives.

Free - $13/mo
Free - $20/mo
Free - $99.99/mo
Free - $13/mo
Free - $20/mo
Free - $99.99/mo


Bookafy homepage

Bookafy is a similar appointment schedule platform. It offers a free plan but has more advanced plans starting at $9/user/month.

It is a great alternative to Bookeo for small teams, but it could become more expensive for larger organizations.

It offers more advanced features like skill-based routing, custom review links, and more.

Start your 7-day free trial of Bookafy!


calendly homepage

Calendly has a user-friendly interface and is praised for its overall simplicity. It integrates with many calendars to present double bookings.

While both tools have a comprehensive feature set, reviewers indicate that Calendly better meets their business needs, suggesting further flexibility and customization options.

Calendly offers an always-free plan and allows you to save up to 20% with annual billing. Paid plans start at $12/user/month ($10 with annual billing).

Sign up to Calendly for free!


Appointy homepage

Appointy is an appointment scheduling tool that offers a free forever plan. Paid plans start at $29.99/month ($19.99 with annual billing.)

Plans come with a 14-day free trial. You can use this to schedule appointments, classes, workshops, events, tours, rides, and activities, just like you can with Bookeo.

Start your 14-day free trial of Appointy!

Get Started with Bookeo

Ready to take control of your appointment booking, course management, or tour management? Get started with Bookeo today; risk-free, and no credit card is required.

Try it free for 30 days to make sure it’s right for you before you commit.

Bookeo FAQs

What does Bookeo do?

Bookeo is a cloud-based booking and reservation solution designed to cater to various types of businesses, such as tour operators, travel agencies, schools, therapists, photographers, and event organizers.

It offers a comprehensive suite of tools for scheduling clients, processing bookings and payments, and managing appointments.

Where is Bookeo located?

According to Crunchbase, Bookeo headquarters are located in Bondi, New South Wales, Australia.

How do I contact Bookeo?

If you can’t find the information you need in the Bookeo Help Center, you can contact their customer support team via email at [email protected].


Bookeo helps you manage your business, engage your customers, strengthen your brand, and grow your revenue. Simply. Get 30-day free trial.

Start 30-day free trial
We earn a commission if you make a purchase, at no additional cost to you.

Bookeo helps you manage your business, engage your customers, strengthen your brand, and grow your revenue.

Product Brand: Bookeo

Editor's Rating:

Lucinda has spent the last 15 years working from home as a freelance writer and WordPress designer, and throughout her career, she has worked directly with several digital marketing agencies with clients in the SaaS space, ranging from e-commerce platforms to procurement software.