Appointy Review: Features, Pricing, & Alternatives

Our Verdict

Explore our in-depth Appointy review. Discover its unique features, usability, and how it can streamline your scheduling process.

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Appointy Appointy
Software Type: Appointment scheduling software
Best For: Solopreneurs, Small Businesses
Pricing: Free - $99.99/mo
  • Free forever plan
  • iOS & Android apps
  • Integrates with Square & Zapier
  • Flexible time slot intervals
  • Limited marketing options
  • Interface could be improved

In this comprehensive Appointy review, we dive into the intricacies of software that is revolutionizing the way businesses handle their appointments.

Appointy is purpose-built to streamline and automate the scheduling process, making it an indispensable tool for businesses across multiple industries. 

  • But how does this software stand out in a crowded market?
  • What unique features does it offer?
  • And most importantly, is the right choice for your business needs?

This review aims to answer all those questions and more, providing you with a detailed analysis that will aid in your decision-making process. 

So, let’s delve deeper into the world of Appointy and discover what sets it apart.

SMB Guide’s Verdict for Appointy

I give this a solid 8 out of 10. It’s easy to use and understand. Reasons for avoiding a perfect score include:

  • The inability to remove Appointy branding unless you pay for the Enterprise version (it makes sense only on the Free plan).
  • The requirement of using CSS to customize the look and feel of your calendar and booking pages.
  • The lag in the system when creating, viewing, and updating customer records. It may also be present in adding appointments.

Here’s the detailed breakdown of the scoring for each factor:

FactorRating (out of 10)
Pricing and Plans8
Appointment Workflow Automation9
Customization Options9
Calendar Management Features7
Automated Reminders and Notifications7
Client Management and Communication8
User Interface and User Experience8
Integrations, Compatibility, and Supported Platforms9
Customer Support8
SMB Guide Rating8

In this review of Appointy, I’ve followed SMB Guide’s detailed criteria for evaluating the appointment scheduling software.

Pricing & Plans

Appointy offers four pricing plans, with the option to pay monthly or annually. This way, businesses can choose what makes the most sense for their needs.

Appointy pricing

It’s easy to scale up or down as needed, too.


This plan is completely free, forever. 


  • $0 per month
  • $0 per year


  • 1 staff, 5 services
  • Google Bookings
  • Website integration
  • Square Payments and Point of Sale (POS)
  • Zapier (to integrate with over 1,000 apps)
  • Mobile app
  • 100 appointments per month

Who it’s for: Solopreneurs with limited appointment scheduling needs


The lowest-tier paid plan that offers additional features.


  • $29.99 per month
  • $19.99 per month when billed annually 


  • Everything in free plus:
  • Unlimited services
  • Live chat and email support
  • Customization
  • Google calendar sync and iCal feed
  • Accept payments through Stripe, PayPal, and
  • Advanced Booking features

Who it’s for: Small teams and businesses need more features than what the Growth plan has to offer.


This plan is for growing businesses that need more features but don’t need all it has to offer.


  • $59.99 per month
  • $49.99 per month when billed annually


  • Everything in Growth plus:
  • 5 staff included
  • Staff Login
  • Gift certificates
  • Resource scheduling
  • Optional dedicated relationship manager

Who it’s for: Growing businesses who want staff to be able to login


This plan offers the most comprehensive feature set, and is designed for larger businesses.


  • $99.99 per month
  • $79.99 per month when billed annually


  • Multi-location with two locations included
  • Everything on Professional plus:
  • SMS text customization
  • Dedicated relationship manager
  • Removal of Appointy branding
  • Custom development is available for an additional cost

Who it’s for: Larger businesses who want the most features and customization options


Appointy - Online scheduling software that will help you save time and grow your business exponentially. It's free!

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Appointment Workflow Automation

Appointy offers a great deal of flexibility. You’ll spend time setting up your staff members, services, and hours of availability.

Appointy walks you through this process in a few clicks once you create your account.

Appointy quick start guide

In the first step, you’ll describe your business type: Individual, Multi-Staff Business, or Multi-Location Business.

What you choose here determines the plan you should be on.

Appointy business type

In the next step, you’ll choose the type of services you provide.

Appointy type of service

Then, you’ll create your menu of services – adding prices if relevant.

Appointy service menu

Next, you’ll add staff members who work at your business. The number of allowed staff members depends on the plan you choose.

However, during your trial, you can add what you need and upgrade later.

Appointy team members

Now, you’ll add business hours so your customers know when you’re open to accepting appointments.

Appointy business hours

And finally, you’ll add your business location information for in-person appointments.

Appointy business location

Customization Options

You can do a lot of customization with Appointy, using Customer Booking Rules and customization features. 

In the Settings Dashboard, you have the “Customer Booking Flow” option, which allows you to set the Booking Sequence to suit your needs.

The default flow looks like this: Service Options > Staff Options > Availability Options > Login Options > Booking Confirmation.

The other option is: Service Options > Availability Options > Staff Options > Login Options > Booking Confirmation.

What you set here determines how customers are presented with information as they book appointments.

Appointy booking rules

With the customer Booking Rules section, you can set things like:

  • Who can schedule – phone verified members or email verified members – whether the appointments require approval or or not. (Costs associated with phone verification and SMS verification are also listed)
  • Branding – the option to remove Appointy branding on the booking portal – only available on the Enterprise plan
  • Customer Booking Sequence
  • Toggle Yes/No on showing customer names with their reviews
  • Toggle Yes/No on allowing customers to promote their appointment on social networks
  • URL of the calendar on your site if you integrating Appointy with your website
  • Social channels – Facebook and X (formerly Twitter) page URLs

You can also set:

Appointy lead and cancellation time

Lead and Cancellation time – how much time you want between appointments, your acceptable cancellation window, etc.

Appointy payment rules

Payment Rules – accepting prepayments and collecting tax. This is also where you’ll add your chosen payment gateway.

Options vary depending on your plan.

Booking Restrictions – geographical restriction, booking limit per customer, and domain-restricted booking (so people can only book from your website/domain)

With the Advance Booking options, you can:

  • Toggle Yes/No to allow back-to-back booking so customers can select multiple services at the time of booking
  • Toggle Yes/No to allow recurring bookings with a maximum of 50 appointments per order
  • Toggle Yes/No to allow quantity booking, which allows customers to reserve appoints for more than one person in a single transaction.
Appointy notification settings

Under Booking Policies, you set your:

  • Cancellation Policy
  • Additional Information – used to specify any additional information or policy. You can send this to customers as part of appointment-related emails
  • Terms & Conditions – used to specify the T&C specific to your business. Users have to agree to these terms before they can book their first appointment. If you change or update these, customers must consent again before booking any additional appointments.
Appointy booking policies

Under the Customization Section, you can:

Customize Emails

In this section, you customize the emails that customers receive when certain things happen. You can start with templates or edit them to suit your needs better.

Options include:

  • Reminder Alert Prior to Appointment
  • Waiting for Approval – Approved Appointment
  • Appointment Cancellation
  • Waiting for Approval – Appointment Denied
  • Booking Confirmation
  • Appointment Rescheduled
  • Thank You
  • Waiting for Approval
  • New User Registration
Appointy customize emails


If you want to give customers the option to purchase additional products or services in addition to the main one, this is where you add it.

For example, adding aromatherapy to a massage.

Appointy add-ons

Intake Form

This is where you can customize a form with the information you need prior to the appointment.

Appointy intake form

Look & Feel

Here’s where you can change colors to make everything match your branding. It looks like you have to do it with CSS, which isn’t intuitive for most people.

Appointy look and feel

Calendar Management Features

The Calendar management features are fairly limited from within the dashboard itself.

Appointy calendar management

It just gives you a glance at your appointments, which can be changed to a few different views.

For instance:

  • Staff
  • Month
  • Week
  • Quick

Automated Reminders and Notifications

It’s up to you to determine whether you want to send automated email reminders. If you’re willing to pay for the credits, you can also send text message reminders, too. 

With Notification Settings, you can set Reminder Notifications for your customer bookings. By default, you send an email notification 12 hours before the appointment.

You also have the option to turn on text message reminders, but doing so requires you to purchase SMS credits.

You can purchase one of two packages:

  • $5.00 Credit Pack: 300 credits
  • $20.00 Credit Pack – 1,428 credits
Appointy credit packs

You can send a text message whenever an appointment requires approval or each time an appointment is booked.

Client Management and Communication

Every time a customer schedules an appointment, their customer record is either created, or updated accordingly.

For this review, I created myself as a customer manually. I was able to choose whether or not I wanted to send an email to the customer, which I did for the sake of showing what it looks like from the customer’s point of view (without any changes to the default look and feel or email template).

Appointy customer management

I did notice a bit of a lag while adding the address and actually creating the customer record.

Appointy customer record

From here, you can see a record of all current and past appointments or manually create an appointment.

You’ll also see a history of gift certificates, and you can add one if you want. You can also see a payment record, and add new payments.

You’ll be able to see any reviews the customer has left. You can see information about the customer’s journey – based on monthly appointment activity.

And there’s a note section where you can add notes about the customer, such as preferences and other information that may be useful to you.

It doesn’t look like you can use this area of the tool to communicate with customers directly, though.

User Interface and User Experience

As you can see in the screenshots throughout this review, the user interface is easy to navigate and understand.

Set up takes a bit of time, but that’s true of any appointment scheduling software. It didn’t take me long to get the hang of the program, and I think someone with little technical knowledge and skill could easily get up and running within half an hour.

The only area where I could see people struggling that could use some improvement is the Look and Feel section.

It appears that it can only be customized with CSS, which is something that most people can’t just write themselves.

Yes, there are tools to help you, but it’s not made clear in the user interface.

Integrations, Compatibility, & Supported Platforms

Appointy integrates with Outlook, iCal, and Google Calendar. Overall, there are about 20 integrations to choose from, including video chatting platforms, social media platforms, payment gateways, and Google Analytics.

Because it integrates with Zapier, if there’s no native integration, you can connect it to over 1,000 other apps for better workflow automation.

Appointy is a cloud-based platform that works from any device with an internet connection. Though there’s no dedicated app, you can use the mobile web version on tablets and smartphones.

Appointy mobile app

It appears that there was once an Android app, at least, but it hasn’t been updated since 2018. It’s also “not available for my device,” which is a Samsung Galaxy Note 20 Ultra.

Customer Support

Customer support is available 24 hours Monday through Friday and from 6:30 AM to 3:30 PM PST on Saturday.

You can reach them via phone or email. If you experience technical issues and want to schedule time with someone who will do a screen-sharing appointment with you, you can do so, using the Appointy software. 

There is a help section on the site you can search to solve your issues as well. If you sign up now, you’ll want to use the Appointy 9.0 option, because the Legacy option is for customers who signed up for 2018 and are still using the legacy product.

Appointy — Unique Features

In a lot of ways, Appointy is similar to all the other appointment scheduling software online because it makes it easy to set client appointments.

What makes it stand out is the fact that it supports over 24 languages. Compared to other tools, you can integrate it with more calendars and multiple calendars if you need to.

Though managing bookings for multiple locations is only available on the highest tier plan, it’s possible.

What the Experts Say About Appointy

As of this review, Appointy had the following reviews:

  • 4.4/5 stars at g2 (22 reviews)
  • 4.6/5 stars at Capterra (280 reviews)
  • 8.1/10 stars at TrustRadius (10 reviews)

I have been using pointy for over 4+ years for my Small business. It has saved me the need for a receptionist and allowed me to continue doing what I love… being creative!

In the world of technology, Appointy makes it easy to use on any computer, iPad, tablet or Smartphone! I’m so thankful for this company as they truly have saved me money and my clients love the online booking option! As a User, they have great admin interface and client support 🙂 Thanks Appointy for making my life easier!

Danielle K., Hair & Makeup Artist/Owner – Verified Capterra review

It’s has been productive and I would still recommend it… It is a massively great App… If they take care of reporting and customer Android and IOS app…..and lastly Add CRM (email marketing) …. Boom they would be the jewel to run after.

Adedapo O., Founder/CEO – Verified Capterra review

Appointy Alternatives

Not convinced Appointy is the best solution for your business? Check out these other options:

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Free - $10/user/mo
Free - $20/mo
$20/mo - $61/mo
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Free - $10/user/mo
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Free - $20/mo
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$20/mo - $61/mo


appointlet homepage

Appointlet focuses on providing a simplified and user-friendly booking experience. It offers features like meeting scheduling, customizable booking pages, calendar synchronization, and integration with other popular tools like Google Calendar and Zoom.

It is particularly suited for sales teams and professionals who need to schedule appointments with clients or prospects. Appointlet starts at $8/user/month.

Request a demo of Appointlet


calendly homepage

Calendly is a more affordable appointment scheduling solution. It offers both a free plan and paid plans that start at $8/user/month when billed annually.

It is cloud-based so you can access it from anywhere with an internet connection. Appointy offers a cloud-based version, but also provides Android and iOS apps.

While both platforms are effective for appointments, Appointy is the better option for larger businesses or those that need more comprehensive features and mobile functionality.

Acuity Scheduling

acuity scheduling homepage

Acuity Scheduling provides a comprehensive feature set similar to Appointy. Squarespace owns the tool, so it seamlessly integrates with Squarespace websites.

The two tools are similarly priced, with plans starting as low as $16/month, when you pay annually.

Really, the difference comes down to the number of staff you need – with the highest tier Acuity plan allowing for up to 36 staff/locations for $61/month or $49/month with annual billing.

Ultimately, Acuity is more affordably priced. Start your free trial today!

Other options: Best Appointy Alternatives

Getting Started with Appointy

Appointy is a powerful and versatile appointment scheduling software that offers a wide range of features to streamline your business operations.

From online booking and calendar management to client management and marketing tools, Appointy provides a comprehensive solution for businesses of all sizes and industries.

Its customizable nature allows you to tailor the software to your specific needs, ensuring a positive experience for you and your clients.

While its pricing may be on the higher side compared to some competitors, the robust feature set and flexibility make it a worthwhile investment for businesses looking to optimize their appointment management process.

With Appointy, you can enhance your efficiency, improve customer satisfaction, and ultimately drive growth for your business.

Sign up for Appointy for free today!

Appointy FAQs

What are the benefits of Appointy?

Appointy offers businesses a client portal and booking page, making it easy to automate appointment scheduling for various businesses.

What is the description of Appointy?

With Appointy, you can save time and automate appointment bookings while addressing client management, staff scheduling, and marketing.

How do I delete an Appointy account?

To delete your Appointy account, you must speak to customer service and request a complete account deletion.


Appointy - Online scheduling software that will help you save time and grow your business exponentially. It's free!

Sign up for free

Appointy is an online scheduling software that will help you save time and grow your business exponentially.

Product Brand: Appointy

Editor's Rating:

Lucinda has spent the last 15 years working from home as a freelance writer and WordPress designer, and throughout her career, she has worked directly with several digital marketing agencies with clients in the SaaS space, ranging from e-commerce platforms to procurement software.