Marketing

Learn about the best marketing SaaS solutions, comparison guides, versus articles, and marketing tips for small businesses.

Hyros vs. SegMetrics Comparison: Which software is better?

What can managing directors consider when picking an attribution platform for their marketing? Learn what to look for in software in this Hyros vs. SegMetrics ...

Jessica Pereira

Hyros vs. Wicked Reports: Which attribution tool is better?

Which ad tracking software provides marketing directors (MDs) with the best ad marketing attribution? Read to learn what to look for in this Hyros vs. ...

Jessica Pereira

Hyros vs. Triple Whale: Which attribution software is best?

How can you improve your ad targeting and spending for your e-commerce store? Here are some tricks marketing directors (MDs) can learn in this Hyros ...

Jessica Pereira

Hyros Review: Features, Pricing, & Alternatives

Technical buyers of ad software understand how complex it is to find an ideal solution for tracking and measuring ad performance. You need a reliable ...

Jessica Pereira

10 Best Ad Tracking Software for Marketers

Advertisers deal with the complexities of attribution modeling, where understanding the exact impact of each ad on conversions proves complicated. They also have to watch ...

Pasha Abdulov

Top 45+ Current Marketing Trends to Watch Out for in 2024

It’s that time of the year when marketers and analysts use their experiences and the current market situation to figure out key marketing trends for ...

Mughees Mehmood

10 Best Marketing Attribution Software & Tools

Ever struggled to see the full customer journey, battled annoying tracking restrictions and cookie limitations, or felt lost choosing the best marketing attribution software?  As ...

Pasha Abdulov

How to Collect First-Party Data (11 best strategies)

With the imminent phasing out of third-party cookies, businesses are turning to strategies to collect first-party data instead.  In this article, I’ll walk you through ...

Donny Gamble

What is Attribution Modeling? Definition, Types, & Tools

If you’ve ever dabbled in the marketing aspect of your business, I’m sure you’ve encountered the term attribution modeling. So, what’s it all about? As ...

Donny Gamble

What is Third-Party Data? Definition, Examples, & Providers

Third-party data has stirred up quite a bit of controversy in the advertising and research spaces.  Despite the ongoing debates, it is estimated that worldwide ...

Donny Gamble

What is Zero-Party Data? Definition, Examples & Use Cases

Data can be a confusing subject, with a ton of different terms floating around.  Have you ever heard someone talking about zero-party data and found ...

Donny Gamble

What is Return on Ad Spend? (ROAS) Formula & Definition

Are you ready to learn more about marketing? In this article, we are going to cover the key aspects of Return on ad spend (ROAS). ...

Donny Gamble