7 Best iContact Alternatives & Competitors

iContact is an email marketing tool designed to help users create and manage email campaigns. But it has a few limitations you must consider.

To begin with, users mentioned that iContact’s reporting features are not as robust or intuitive as those of some competitors.

Second, iContact doesn’t offer a free plan, which is a major downside for budget-conscious users or small businesses just starting with email marketing.

I’ll suggest 7 iContact alternatives below that address these limitations.

1. Mailchimp

Best for: service-based businesses, start-ups, agencies, freelancers, and  eCommerce brands

Pricing: Free – $1,600/mo

Mailchimp is a marketing automation platform and email marketing service. It helps you design and send email campaigns to your audience.

Features

• Pre-built automation templates
• Behavioral triggers
• Multivariate testing
• Audience segmentation
• Multichannel campaigns (email, SMS)
• Sign-up forms & surveys
• Automated order confirmations
• Abandoned cart recovery
• Repeat customer promotions
• Online review requests
• Predictive segmentation
• 165+ integrations

Mailchimp vs. iContact

Criteria	Mailchimp	iContact
Best For	SMBs and enterprises	Small to mid-sized businesses
Standout Feature	Multivariate & A/B testing	Spam checker
Pricing	Free – $1,600/mo	$9/mo – $399/mo

Conclusion

Mailchimp’s behavioral triggers make automating your email campaigns effortless. By setting triggers based on your subscribers’ actions, Mailchimp automatically sends personalized emails at just the right moments.

This feature helps you engage your audience more effectively without any manual intervention.

Start your free trial of Mailchimp

Try Mailchimp for free

2. Constant Contact

Best for: small businesses, agencies, and freelancers

Pricing: $12/mo – $80/mo

Constant Contact is a cloud-based email and digital marketing platform that helps you design emails, schedule delivery, and track performance.

Features

• Pre-built automation templates
• Contact tagging
• Engagement-based emails
• Customized email journeys
• Contact management
• List segmentation
• AI content recommendations
• A/B testing
• AI-powered spam detection
• Real-time tracking

Constant Contact vs. iContact

Criteria	Constant Contact	iContact
Best For	Small businesses, agencies, and freelancers	Small to mid-sized businesses
Standout Feature	AI-powered spam detection	Spam checker
Pricing	$12/mo – $80/mo	$9/mo – $399/mo

Conclusion

Constant Contact’s AI-powered spam detection helps ensure your emails reach your audience’s inboxes. It analyzes your emails for potential spam triggers and suggests improvements before you send them.

This feature helps you maintain a good sender reputation and improves deliverability without any hassle.

Start your free trial of Constant Contact

Try Constant Contact for free

3. GetResponse

Best for: small businesses, eCommerce brands, and marketers

Pricing: $19/mo – $1,099/mo

GetResponse is an online marketing platform designed to help businesses manage their email marketing, landing pages, and marketing automation.

Features

• Pre-built workflows
• Automated emails for new subscribers
• Cart abandonment recovery emails
• Personalized product recommendations
• Click & open followups
• Visited URL automation
• Customer segmentation with tags
• Engagement score monitoring
• Dynamic segmentation
• AI email generator
• eCommerce integrations
• 170+ integrations

GetResponse vs. iContact

Criteria	GetResponse	iContact
Best For	Small businesses and entrepreneurs	Small to mid-sized businesses
Standout Feature	Visited URL automation	Spam checker
Pricing	$19/mo – $1,099/mo	$9/mo – $399/mo

Conclusion

GetResponse’s engagement score monitoring helps you keep track of how your audience interacts with your emails. It automatically scores subscriber engagement, giving you insights into who’s most active and who needs a nudge.

Start your free trial of GetResponse

Try GetResponse for free

4. AWeber

Best for: eCommerce brands, small businesses, and content creators

Pricing: Free – $899/mo

AWeber is an email marketing and automation platform that offers tools for building email lists, designing custom emails, automating email sequences, and analyzing campaign performance.

Features

• Automated email campaigns
• Behavioral automation
• Email segmentation
• Dynamic content personalization
• RSS-triggered emails
• Branded click-tracking links
• Dynamic content
• AI writing assistant
• Email sales tracking
• eCommerce integrations
• Message analytics

AWeber vs. iContact

Criteria	AWeber	iContact
Best For	Individuals and small businesses	Small to mid-sized businesses
Standout Feature	RSS-triggered emails	Spam checker
Pricing	Free – $899/mo	$9/mo – $399/mo

Conclusion

AWeber’s RSS-triggered emails simplify your content sharing process. Just link your RSS feed, and AWeber will automatically send updates to your subscribers whenever you post new content.

This feature ensures your audience stays updated without any extra effort from you.

Sign up for AWeber for free

Try AWeber for free

5. Kit

Best for: bloggers, course creators, marketers, and podcasters

Pricing: Free – $2,599/mo

Kit is an email marketing platform that aims to help users grow their audience and automate email marketing tasks.

Features

• Visual automation builder
• Behavior-triggered email sequences
• Welcome sequences for new subscribers
• Product launch sequences
• Automation templates
• Newsletter referral system
• RSS feed email automation
• Automated email funnels
• A/B testing for subject lines
• Personalized email tagging
• Smart filters for email targeting
• 130+ integrations

Kit vs. iContact

Criteria	Kit	iContact
Best For	content creators, bloggers, and small business owners	Small to mid-sized businesses
Standout Feature	Visual automation templates	Spam checker
Pricing	Free – $2,599/mo	$9/mo – $399/mo

Conclusion

Kit’s behavior-triggered email sequences make automating your email marketing super easy.

Just set up the triggers based on your subscribers’ actions, and Kit handles the rest. This feature ensures your audience gets the right message at the right time.

Start your free trial of Kit today

Try Kit for free

6. ActiveCampaign

Best for: eCommerce brands, agencies, influencers, and SaaS businesses

Pricing: $15/mo – $1,169/mo

ActiveCampaign is a customer experience automation platform that helps businesses connect and engage with their audience through email marketing, marketing automation, and CRM tools.

Features

• AI-powered automation builder
• Conditional actions
• Site & event tracking
• Split testing
• Predictive sending
• Dynamic content personalization
• Audience segmentation
• Landing pages
• Forms for data collection
• Attribution & conversion tracking
• 900+ integrations

ActiveCampaign vs. iContact

Criteria	ActiveCampaign	iContact
Best For	Solopreneurs, SMEs, and enterprises	Small to mid-sized businesses
Standout Feature	Content-specific automation paths	Spam checker
Pricing	$15/mo – $1,169/mo	$9/mo – $399/mo

Conclusion

ActiveCampaign’s AI-powered automation builder lets you create automated workflows by dragging and dropping elements. It suggests actions and conditions based on your goals, making the setup process smooth.

Start your free trial of ActiveCampaign

Try ActiveCampaign for free

7. MailerLite

Best for: freelancers, bloggers, eCommerce brands, and enterprises

Pricing: Free – $1,900/mo

MailerLite is an email marketing platform designed to help businesses create, send, and manage email campaigns with ease.

Features

• Automated email workflows
• Multi-trigger email automation
• Landing page builder
• Abandoned cart emails
• Order confirmation emails
• Multivariate testing
• Custom HTML editor
• AI writing assistant
• Newsletter templates
• Free image library
• Behavior-based segmentation
• Real-time engagement tracking

MailerLite vs. iContact

Criteria	MailerLite	iContact
Best For	Low-budget small businesses	Small to mid-sized businesses
Standout Feature	Multiple triggers in automations	Spam checker
Pricing	Free – $1,900/mo	$9/mo – $399/mo

Conclusion

MailerLite’s multi-trigger email automation is really useful. It allows you to set up automated email sequences based on multiple conditions, such as subscriber behavior, time-based triggers, or specific actions taken.

Start your free trial of MailerLite

Try MailerLite for free

Which iContact alternative should I use?

If you run a service-based business, start-up, agency, freelance operation, or eCommerce brand, Mailchimp is perfect for you.

Its pre-built automation templates save time by simplifying complex workflows, behavioral triggers ensure timely and relevant customer interactions, and multivariate testing optimizes campaign performance by identifying the most effective content.

For small businesses, agencies, and freelancers, Constant Contact is a good choice. Its pre-built automation templates streamline your marketing efforts, contact tagging helps you organize and target specific customer groups, and engagement-based emails ensure your audience receives timely messages. 

A quick recap of iContact alternatives:

1. Mailchimp
2. Constant Contact
3. GetResponse
4. Aweber
5. Kit
6. ActiveCampaign
7. MailerLite