7 Best Mailchimp Alternatives & Competitors

Mailchimp is a popular marketing platform that specializes in email marketing and automation. While Mailchimp has been a major player in the market for 20+ years, it’s not without its shortcomings.

First, many users find its pricing structure to be a significant drawback, especially for small businesses, as it can get quite expensive.

Then, some of Mailchimp’s built-in templates are fairly basic and lack creativity.

Also, the interface can also be challenging to navigate at first, although it becomes easier with time.

But don’t worry, I’ve got you covered. Check out my 7 Mailchimp alternatives below that solve these limitations.

1. Constant Contact

Best for: small businesses, agencies, and freelancers

Pricing: $12/mo – $80/mo

Constant Contact is an email marketing platform designed to help businesses create and manage email campaigns, newsletters, and other forms of communication with their customers.

Features

• Automated welcome email
• Resend to non-openers
• Automation path templates
• Web sign-up forms
• A/B testing
• Contact segmentation
• Custom automation paths
• Drag & drop email templates
• AI content recommendations
• Drill down reporting

Constant Contact vs. Mailchimp

Criteria	Constant Contact	Mailchimp
Best For	Small businesses, agencies, and freelancers	SMBs and enterprises
Standout Feature	Behavioral-triggered emails	Behavioral targeting
Pricing	$12/mo – $80/mo	Free – $1,600/mo

Conclusion

Constant Contact’s automated emails are a lifesaver. They trigger emails based on what customers do, like signing up or abandoning a cart, so you can send relevant messages at just the right time.

This keeps them engaged without you needing to send each email yourself.

Start free trial of Constant Contact

Try Constant Contact for free

2. Kit

Best for: bloggers, course creators, marketers, and podcasters

Pricing: Free – $2,599/mo

Kit is a comprehensive email marketing platform that aims to help users grow their audience, engage with subscribers, and monetize their content through various features tailored to creator needs.

Features

• Automation templates
• List segmentation
• Subscriber tagging
• Form builder
• RSS feeds
• Customizable opt-in forms
• Newsletter referral system
• Deliverability reports
• A/B split testing
• 130+ integrations

Kit vs. Mailchimp

Criteria	Kit	Mailchimp
Best For	content creators, bloggers, and small business owners	SMBs and enterprises
Standout Feature	Visual automation templates	Behavioral targeting
Pricing	Free – $2,599/mo	Free – $1,600/mo

Conclusion

I like Kit’s form builder because it’s easy to use and has some useful features. For example, you can add custom fields to your forms to collect specific information from your subscribers.

You can also tag your subscribers directly from the forms using simple options like dropdown menus or checkboxes.

Start your free trial of Kit today

Try Kit for free

3. MailerLite

Best for: freelancers, bloggers, eCommerce brands, and enterprises

Pricing: Free – $1,900/mo

MailerLite is an email marketing and automation platform that allows businesses to create and manage email campaigns, newsletters, and subscriber lists.

Features

• Automation workflows
• Newsletter templates
• Purchase-based triggers
• Auto resend campaign
• Abandoned cart emails
• AI writing assistant
• Landing pages
• Custom HTML editor
• Click maps
• Embedded signup forms
• Multivariate testing
• eCommerce integrations
• Real-time reporting

MailerLite vs. Mailchimp

Criteria	MailerLite	Mailchimp
Best For	Low-budget small businesses	SMBs and enterprises
Standout Feature	Multiple triggers in automations	Behavioral targeting
Pricing	Free – $1,900/mo	Free – $1,600/mo

Conclusion

You can forget guessing what resonates with your audience with MailerLite’s click maps. Those maps provide a window into reader engagement.

You can see exactly where people click within your newsletters – are they drawn to captivating images, clear calls to action, or informative videos? This insight empowers you to create targeted campaigns that drive higher engagement.

Start your free trial of MailerLite

Try MailerLite for free

4. Klaviyo

Best for: eCommerce brands, agencies, and digital marketers

Pricing: Free – $2,315/mo

Klaviyo is a marketing automation platform that allows businesses to send targeted email and SMS marketing campaigns to their customers.

Features

• Drag-and-drop automation builder
• Customizable forms
• Dynamic content
• AI-generated subject lines
• Product recommendations
• Pre-built report templates
• Conversion tracking
• A/B testing
• Multi-channel attribution
• Real-time tracking

Klaviyo vs. Mailchimp

Criteria	Klaviyo	Mailchimp
Best For	eCommerce brands, agencies, and digital marketers	SMBs and enterprises
Standout Feature	Drag-and-drop automation builder	Behavioral targeting
Pricing	Free – $2,315/mo	Free – $1,600/mo

Conclusion

Klaviyo lets you build marketing emails and texts for your online store without needing any coding skills.

Imagine setting up automatic emails to welcome new customers or win back those who forgot something in their cart—all visually and without writing a single line of code. That’s the power of Klaviyo’s drag-and-drop automation builder.

Sign up to Klaviyo for free

Try Klaviyo for free

5. Brevo

Best for: growing businesses, customer service departments, and marketing teams

Pricing: Free – $669/mo

Brevo, formerly known as Sendinblue, is a software company that offers a cloud-based marketing platform. It’s essentially a one-stop shop for businesses to manage their customer relationships through various marketing tools.

Features

• Marketing automation
• Email campaigns
• Email template gallery
• Customizable signup forms
• WhatsApp campaigns
• Shared inbox
• Landing page builder
• Abandoned cart emails in different languages
• A/B testing
• Advanced segmentation
• Real-time reporting

Brevo vs. Mailchimp

Criteria	Brevo	Mailchimp
Best For	Small businesses and ecommerce	SMBs and enterprises
Standout Feature	Custom automation workflows	Behavioral targeting
Pricing	Free – $669/mo	Free – $1,600/mo

Conclusion

One of Brevo’s most interesting features is the ability to send abandoned cart emails in multiple languages. This ensures your customers receive emails in their preferred language, matching the language they used on your website.

For example, if a customer browses your site in German and abandons their cart, they’ll receive an abandoned cart email in German.

Sign up to Brevo for free

Try Brevo for free

6. GetResponse

Best for: small businesses, eCommerce brands, and marketers

Pricing: $19/mo – $1,099/mo

GetResponse is a popular email marketing platform that businesses can use to manage their email marketing campaigns.

It provides a variety of features to help businesses collect leads, create and send emails, track results, and automate email marketing tasks.

Features

• Visual workflow builder
• Automation templates
• Dynamic segmentation
• Abandoned cart recovery
• Product recommendations
• SMS marketing automation
• Personalized email campaigns
• Conversion funnels
• AI email generator
• A/B testing
• 170+ integrations

GetResponse vs. Mailchimp

Criteria	GetResponse	Mailchimp
Best For	Small businesses and entrepreneurs	SMBs and enterprises
Standout Feature	Visited URL automation	Behavioral targeting
Pricing	$19/mo – $1,099/mo	Free – $1,600/mo

Conclusion

GetResponse lets you see what your customers do on your website and emails. With this information, you can send them more relevant emails.

For example, if someone visits a product page but doesn’t buy, you can send them a special offer. This helps you reach the right people with the right message at the right time.

Start your free trial of GetResponse

Try GetResponse for free

7. ActiveCampaign

Best for: solopreneurs, SMEs, and enterprises

Pricing: $15/mo – $1,169/mo

ActiveCampaign is a platform that helps you to manage customer experience automation, combining email marketing, automation, sales automation, and CRM tools.

Features

• AI-powered automation builder
• Site & event tracking
• Predictive sending
• Dynamic content
• Contact segmentation
• Email templates
• Landing pages
• Generative AI
• Triggers & goals
• Conditional actions
• 900+ integrations

ActiveCampaign vs. Mailchimp

Criteria	ActiveCampaign	Mailchimp
Best For	Solopreneurs, SMEs, and enterprises	SMBs and enterprises
Standout Feature	AI-powered automation builder	Behavioral targeting
Pricing	$15/mo – $1,169/mo	Free – $1,600/mo

Conclusion

You’ll love ActiveCampaign for its AI-powered automation builder. What’s really cool is you just describe your goal in plain language, and the platform uses advanced AI to create the automation for you, making it easy to set up complex workflows without any coding.

Start your free trial of ActiveCampaign

Try ActiveCampaign for free

Which Mailchimp alternative should I use?

Constant Contact is a great choice for small businesses, agencies, and freelancers. It has an easy-to-use interface for creating automated welcome emails, helping you engage new subscribers right away.

The web sign-up forms are customizable and can be easily added to your website to grow your email list. With list segmentation, you can target specific groups of contacts for more personalized emails.

If you’re a blogger, course creator, or podcaster, Kit is an excellent tool to consider. For example, its subscriber tagging feature allows you to organize and target your audience with precision.

With its customizable opt-in forms, you can easily capture leads directly from your website. Plus, the newsletter referral system helps you grow your subscriber base by encouraging current subscribers to refer others.

A quick recap of Mailchimp alternatives:

1. Constant Contact
2. Kit
3. MailerLite
4. Klaviyo
5. Brevo
6. GetResponse
7. ActiveCampaign