Moosend vs. Mailchimp: Which email marketing tool is better?

Compare Moosend vs. Mailchimp in our detailed review. Discover which email marketing platform fits your needs best—whether you prioritize cost or advanced features.

Choosing the right email marketing platform can be difficult with so many options. This Moosend vs. Mailchimp review explores how these two powerful tools compare.

Are you seeking affordability or advanced features? Our detailed comparison will help you decide which best meets your needs.

Read on to find out more!

Moosend vs. Mailchimp: At a Glance

Criteria	Moosend	Mailchimp	Winner
SMB Guide’s Rating	8.5/10	8/10	Moosend
Marketing Automation Capabilities	Robust and versatile	Basic automation	Tie
Email Builder	User-friendly and efficient	Intuitive, easy-to-use	Tie
Personalization & Customization	Good, flexible	Basic personalization	Tie
Campaign Performance Tracking	Effective and reliable	Standard metrics	Mailchimp
Email Deliverability	✅	✅	Tie
List Management	Easy to manage	Simple lists	Tie
A/B Testing	✅	✅	Tie
Advanced Reporting & Insights	Basic reports	Basic reports	Mailchimp
Compliance & Security	✅	✅	Tie
User Experience and User Interface	Simple, straightforward	User-friendly interface	Mailchimp
Integrations and Compatibility	80+ integrations	300+ integrations	Mailchimp
Customer Support	Limited support	Limited support	Mailchimp
Pricing	Free – $5,840/mo	Free – $1,600/mo	Mailchimp
Scalability	✅	✅	Klaviyo

Moosend: Key Features, Pros, Cons, & Pricing

Moosend stands out as a robust, user-friendly email marketing platform designed to cater to both small businesses and large enterprises.

Known for its intuitive interface, powerful automation features, and competitive pricing, Moosend is an economic and practical choice for digital marketing.

Key features include:

• Flexible drag-and-drop editor: Moosend’s editor makes creating beautiful, professional emails simple and efficient. No coding skills are required.
• Automated workflows: Users can create sophisticated workflows to automate repetitive tasks, such as welcome emails, follow-ups, and personalized offers.
• Triggers & conditions: Set up if/then automation based on user behavior, such as links clicked, pages visited, or specific actions taken.
• Behavioral segmentation: Segment audiences based on their interactions with your emails, website, or past purchasing behavior.
• Custom fields: Enhance segmentation with custom fields to tailor messages to specific audience segments.
• Real-time analytics: Gain insights through real-time analytics to monitor the performance of email campaigns.
• Detailed reports: Access comprehensive reports that detail open rates, click-through rates, bounce rates, and more, allowing for data-driven decision-making.

Pros & Cons

Pricing

Moosend offers a competitive pricing structure that starts with a free plan for up to 500 contacts, which is ideal for startups or small businesses trying out email marketing.

Paid plans start as low as $13 per month, scaling based on the number of users, contacts, and additional features required, such as advanced segmentation and priority support. 

• Free: $0/mo; limit of 500 contacts
• Essentials: $13/mo for 500 contacts
• Standard: $20/mo for 500 contacts
• Premium: $350/mo for 10,000 contacts

Mailchimp: Key Features, Pros, Cons, & Pricing

Mailchimp is one of the most popular marketing automation platforms, known for its robust email marketing capabilities. Here are some of its standout features:

• Email campaigns: Craft and manage powerful email campaigns with ease.
• Automation: Automate your marketing with advanced workflows.
• Analytics: Detailed insights and analytics to measure KPIs.
• Segmentation: Advanced audience segmentation for highly targeted messaging.
• Integrations: Seamless integrations with numerous apps and platforms.

Pros & Cons

Pricing

Mailchimp offers several pricing plans to accommodate different business needs. With Standard and Premium plans, you can add contacts for additional fees.

Here’s a brief breakdown:

• Free Plan: Limited to 500 contacts and basic email templates.
• Essentials Plan: Starts at $13/month/500 contacts. 
• Standard Plan: Starts at $20/month/500 contacts, up to $800/month/100,000 contacts
• Premium Plan: Starts at $350/month/10,000 contacts, $1,600/month/200,000 contacts, custom pricing for additional contacts.

Marketing Automation Capabilities

Moosend offers robust marketing automation capabilities, allowing users to create intricate workflows with branching logic and conditional actions.

You can set automated events based on a wide range of triggers including user behavior, time-based events, and external triggers.

In addition, Moosend allows for dynamic content within automated workflows, adapting emails based on recipient attributes or behaviors and cross-channel automation.

Mailchimp offers a similar intuitive workflow builder that supports complex automations with branching logic and conditional actions.

It also offers automation in response to a wide array of triggers, including behavioral, lifecycle, and transactional triggers, and cross-channel automation that extends beyond email to social media, SMS, and even postcards.

Dynamic content options enable highly personalized messaging within the automated workflows.

✅ Winner: Tie

Email Builder

Moosend and Mailchimp each provide a variety of high-quality, professionally designed email templates and mobile optimization that ensures seamless user experience across all devices.

Both programs have flexible drag-and-drop editors and allow for direct HTML editing. According to users, Moosend has more flexible customization at every level.

Moosend and Mailchimp both offer preview features, but only Mailchimp has comprehensive spam testing tools.

However, Moosend allows for transactional emails, and Mailchimp does not.

✅ Winner: Tie

Personalization & Customization

Moosend and Mailchimp each support dynamic content insertion based on recipient attributes and behaviors plus versatile merge tags for personalizing email content.

Both platforms provide detailed and flexible segmentation for precisely targeted messaging, easy-to-use personalization tokens for dynamically inserting recipient details, and sophisticated behavior-based personalization tools.

✅ Winner: Tie

Campaign Performance Tracking

Here, too, Moosend and Mailchimp have similar features. Each offers comprehensive metrics tracking and detailed, real-time reporting.

Both platforms allow you to set and track campaign goals and support A/B testing, and you can integrate each with third-party platforms like Google Analytics.

✅ Winner: Tie

Email Deliverability

Moosend and Mailchimp are comparable in most email deliverability, with one significant difference. Both offer detailed reporting on segmented email campaigns and conversion tracking by specific campaigns.

However, Mailchimp also incorporates predictive analytics to forecast campaign performance, a feature that Moosend lacks.

✅ Winner: Mailchimp

List Management

Once again, Moosend and Mailchimp offer similar features, with highly flexible and detailed segmentation based on demographic, behavioral, and custom criteria.

Both platforms have tools for cleaning and maintaining email lists, removing duplicates, and managing inactive subscribers.

In addition, they both offer comprehensive management of subscriber preferences and opt-in/out processes.

✅ Winner: Tie

A/B Testing

Moosend and Mailchimp have very comparable A/B testing features. Each platform is simple to set up and use and allows A/B testing on subject lines, content, and send times.

✅ Winner: Tie

Advanced Reporting & Insights

Both Moosend and Mailchimp offer detailed reporting on segmented email campaigns and conversion tracking, and both integrate with Google Analytics for more comprehensive reporting capabilities.

Mailchimp incorporates predictive analytics to forecast campaign performance, and Moosend does not have that feature.

✅ Winner: Mailchimp

Compliance and Security

Moosend offers comprehensive features for GDPR compliance, including consent management tools and data encryption to protect sensitive information. The program also uses permission-based marketing principles.

Mailchimp offers similar tools and protocols to ensure GDPR compliance, including robust data encryption and permission-based marketing.

✅ Winner: Tie

User Interface and User Experience

Moosend’s user interface is simple, intuitive, and easy to navigate, although it may feel limited due to fewer advanced features. It’s great for beginners and small businesses.

Mailchimp offers a polished and intuitive interface with extensive features. Although it can be potentially overwhelming for new users, it’s ideal for businesses needing a feature-rich platform with a polished interface.

✅ Winner: Mailchimp

Integrations and Compatibility

Moosend provides essential integrations with major platforms like Shopify and WooCommerce, though it has fewer integrations than Mailchimp.

It is suitable if you need integration with major e-commerce platforms. Mailchimp supports extensive integrations with a broad range of third-party applications.

While setting them up can be complex, it’s ideal for businesses requiring extensive integration across various tools and platforms.

✅ Winner: Mailchimp

Customer Support

Moosend offers responsive and helpful customer support but with limited support hours. Its blog has a lot of useful information on email marketing, and it offers other resources, like templates and a subject line tester tool.

Mailchimp provides comprehensive support options, including chat, email, and phone support, though phone support is limited to premium users.

They also offer a comprehensive knowledge base with guides and tutorials. Both provide excellent customer support with different strengths.

✅ Winner: Tie

Pricing

Moosend is known for its affordable and budget-friendly plans, although it offers fewer advanced features. After a free trial, pricing starts at $9/month for up to 500 subscribers with unlimited emails and automation workflows.

That’s just $7/month with the annual billing discount. Mailchimp has comprehensive features with flexible pricing plans, but at a higher cost, especially for advanced features.

Pricing starts at $20/month for a plan with up to 500 subscribers.

✅ Winner: Moosend

Scalability

Moosend offers scalability for growing businesses, though it is limited when scaling to large enterprises. It is effective for small to medium-sized businesses expecting moderate growth.

Mailchimp provides excellent scalability, handling very large lists and campaigns, albeit at higher costs associated with scaling. It is ideal for rapidly growing businesses and large enterprises.

✅ Winner: Mailchimp

Standout Features of Moosend

Custom HTML editor

Moosend provides a Custom HTML Editor that allows users to write and edit their email code directly within the platform.

While Mailchimp also offers an HTML editor, Moosend’s version is known for its simplicity and ease of use, making it more accessible to those who prefer or need to work with raw code.

Free plan with unlimited emails

One of Moosend’s standout features is its generous free plan, which allows users to send unlimited emails to up to 1,000 subscribers.

Mailchimp’s free plan limits the number of emails that can be sent, making Moosend’s offering more attractive to budget-conscious marketers.

Advanced real-time reporting

Moosend offers advanced real-time reporting features that provide immediate insights into campaign performance. Users can monitor metrics like open rates, click-through rates, and conversions as they happen, allowing for quick adjustments and optimization.

While Mailchimp also provides robust reporting, Moosend’s emphasis on real-time data helps marketers respond faster and make data-driven decisions more effectively.

Standout Features of Mailchimp

Customer journeys

Mailchimp offers a powerful Customer Journeys feature that allows businesses to create highly personalized and automated customer experiences.

This tool provides visual workflow mapping, enabling users to design complex marketing sequences based on customer behavior and interactions. Moosend lacks the depth and flexibility to create such detailed automation workflows.

Predictive analytics

Mailchimp includes predictive analytics capabilities that help marketers anticipate customer behaviors and needs.

Predictive insights can significantly optimize the timing and content of campaigns, something Moosend currently doesn’t offer.

Multivariable A/B testing

While both platforms support A/B testing, Mailchimp stands out with its multi-variable A/B testing feature. This allows users to simultaneously test multiple variables (subject lines, content blocks, images, etc.)

To determine the most effective combination. Moosend, on the other hand, offers basic A/B testing but does not support multi-variable testing, limiting the scope of optimization.

Moosend vs. Mailchimp: SMB Guide’s Verdict

Our ratings put the tools at a similar rating, and Mailchimp slightly edges Moosend. Both Moosend and Mailchimp offer powerful features tailored to different business needs.

Mailchimp stands out with its advanced marketing automation, extensive template library, and robust integration capabilities, making it a more comprehensive solution for larger enterprises.

Moosend, on the other hand, provides a user-friendly interface and essential features at a competitive price point, which is ideal for small to medium-sized businesses looking to leverage email marketing effectively.

Ultimately, the choice between Moosend and Mailchimp will depend on your specific requirements, budget, and the sophistication you need in your email marketing campaigns.