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What is Return on Ad Spend? (ROAS) Formula & Definition

Are you ready to learn more about marketing? In this article, we are going to cover the key aspects of Return on ad spend (ROAS). ...

Donny Gamble

What is First Party Data? Definition, Examples, & Use Cases

In today’s digital landscape, new marketing buzzwords emerge and take the world by storm — and first-party data is no exception! Through the use of ...

Donny Gamble

Marketing Attribution: The Definitive Guide

Marketers today rely on multi-channel strategies to carry out online and offline marketing campaigns. This approach allows modern marketers to customize every step of the ...

Donny Gamble

Ad Tracking: What it is & How to Set it Up – Ultimate Guide

In modern marketing — the bustling arena of the world — it’s all about navigating data with extreme accuracy.  Have you ever wondered about how ...

Donny Gamble