7 Best Klaviyo Alternatives & Competitors

Klaviyo is an email marketing and automation platform that helps you create personalized email campaigns and automate your marketing processes.

Just be aware, there are a few things that aren’t so great about it. First, while Klaviyo offers a robust feature set, some users find the interface dated and clunky.

Second, Klaviyo’s sign-up forms offer flexibility but lack deep customization options.

I’ll introduce you to 7 Klaviyo alternatives that offer a more user-friendly experience and greater design flexibility.

1. Mailchimp

Best for: service-based businesses, start-ups, agencies, freelancers, and  eCommerce brands

Pricing: Free – $1,600/mo

Mailchimp is a well-known marketing automation platform and email marketing service. It helps you design and send email campaigns to your audience.

Features

• Automated customer journeys
• Dynamic content
• Multivariate & A/B testing
• Behavioral targeting
• Custom-coded email templates
• Sign-up forms
• Surveys
• Role-based access
• 165+ integrations

Mailchimp vs. Klaviyo

Criteria	Mailchimp	Klaviyo
Best For	SMBs and enterprises	eCommerce brands and enterprises
Standout Feature	Multivariate & A/B testing	Drag-and-drop automation builder
Pricing	Free – $1,600/mo	Free – $2,315/mo

Conclusion

I find it really handy that Mailchimp allows custom HTML templates. This way, if you want more control over your email design, you can code your own template and import it directly into Mailchimp.

Once you do that, you can use it for future campaigns. Just a heads-up, though: this feature is more for those who know custom coding.

Start your free trial of Mailchimp

Try Mailchimp for free

2. MailerLite

Best for: freelancers, bloggers, eCommerce brands, and enterprises

Pricing: Free – $1,900/mo

MailerLite is a platform that helps you to create and manage email marketing campaigns. It provides tools for designing emails, automating workflows, and tracking campaign performance.

Features

• Email automation builder
• Signup forms & pop-ups
• Auto resend campaign
• Multivariate testing
• Custom HTML editor
• RSS campaigns
• Multiple triggers in automations
• AI writing assistant
• Comparative reporting

MailerLite vs. Klaviyo

Criteria	MailLite	Klaviyo
Best For	Low-budget small businesses	eCommerce brands and enterprises
Standout Feature	Multiple triggers in automations	Drag-and-drop automation builder
Pricing	Free – $1,900/mo	Free – $2,315/mo

Conclusion

I like MailerLite’s triggered emails feature. It lets you automatically send emails or take other actions based on specific events.

For example, you can set it up so that an email is sent when a subscriber joins a group, completes a form, or clicks a link.

Start your free trial of MailerLite

Try MailerLite for free

3. Brevo

Best for: growing businesses, customer service departments, and marketing teams

Pricing: Free – $669/mo

Brevo is a marketing automation platform designed to help businesses manage and optimize their email marketing campaigns.

Features

• Marketing automation workflows
• Contact segmentation
• 40+ email templates
• Landing pages
• Customizable signup forms
• Email scheduling
• SMS & WhatsApp campaigns
• Geography & device reporting
• A/B testing
• Multi-user access

Brevo vs. Klaviyo

Criteria	Brevo	Klaviyo
Best For	Small businesses and ecommerce	eCommerce brands and enterprises
Standout Feature	Custom automation workflows	Drag-and-drop automation builder
Pricing	Free – $669/mo	Free – $2,315/mo

Conclusion

You’ll appreciate Brevo for its intuitive drag-and-drop email editor and powerful automation workflows. Plus, the extensive template library ensures your emails look professional.

Sign up to Brevo for free

Try Brevo for free

4. Sendlane

Best for: eCommerce brands, SMEs, and agencies

Pricing: $600/mo – $18,000/mo

Sendlane is a platform that helps you to manage and optimize email marketing campaigns. It combines email automation, tracking, and personalized messaging to improve customer engagement.

Features

• Email automation
• Drag-and-drop email builder
• List segmentation
• Multivariate testing
• Product recommendations
• Customizable templates
• Behavioral targeting
• Landing pages
• Pop-ups and forms
• Real-time analytics
• Audience insights

Sendlane vs. Klaviyo

Criteria	Sendlane	Klaviyo
Best For	eCommerce brands, SMEs, and agencies	eCommerce brands and enterprises
Standout Feature	Real-time analytics	Drag-and-drop automation builder
Pricing	$600/mo – $18,000/mo	Free – $2,315/mo

Conclusion

Customers appreciate Sendlane’s real-time analytics and effective list segmentation features, which make it a great choice for optimizing marketing efforts.

5. ActiveCampaign

Best for: eCommerce brands, agencies, influencers, and SaaS businesses

Pricing: $15/mo – $1,169/mo

ActiveCampaign is a popular customer experience automation platform that combines email marketing, automation, sales automation, and CRM tools.

Features

• AI-powered automation builder
• Automation triggers & actions
• Content-specific automation paths
• Email & landing page templates
• A/B testing
• Generative AI
• Predictive sending
• 900+ automation recipes
• Marketing CRM
• 900+ integrations
• Attribution & conversion tracking

ActiveCampaign vs. Klaviyo

Criteria	ActiveCampaign	Klaviyo
Best For	Solopreneurs, SMEs, and enterprises	eCommerce brands and enterprises
Standout Feature	Content-specific automation paths	Drag-and-drop automation builder
Pricing	$15/mo – $1,169/mo	Free – $2,315/mo

Conclusion

I like ActiveCampaign’s content-specific automation paths. You can set up split and conditional actions that guide each contact on a unique journey tailored to their preferences, actions, and engagement history.

It ensures that every user gets a personalized experience based on what they actually do and like.

Start your free trial of ActiveCampaign

Try ActiveCampaign for free

6. Drip

Best for: content creators, SMEs, and eCommerce brands

Pricing: $39/mo – $1,999/mo

Drip is a marketing automation tool that helps businesses manage and optimize their email marketing campaigns.

Features

• Email campaigns
• Behavior-based automation
• Subscriber tagging
• A/B testing
• Custom fields
• Visual automation builder
• Advanced segmentation
• Email templates
• 100+ integrations
• Social retargeting (FB & Instagram)
• Performance snapshots

Drip vs. Klaviyo

Criteria	Drip	Klaviyo
Best For	Ecommerce businesses	eCommerce brands and enterprises
Standout Feature	Behavior-based automation	Drag-and-drop automation builder
Pricing	$39/mo – $1,999/mo	Free – $2,315/mo

Conclusion

Drip’s behavior-based automation capabilities are great. You can use triggers based on customer actions to go beyond simple personalization, sending relevant content when people buy, browse, and click around your store.

7. Omnisend

Best for: eCommerce brands, agencies, and SMEs

Pricing: Free – $1,914/mo

Omnisend is an email and SMS marketing automation platform designed to help businesses manage and optimize their marketing campaigns. It enables seamless communication with customers through various channels.

Features

• Email automation
• Custom workflows
• Automation splits
• A/B testing
• Conditional content blocks
• Personalized recommendations
• Customer lifecycle stages
• Pre-built segments
• Exit-intent forms
• Custom targeting & timing
• AI-written subject lines

Omnisend vs. Klaviyo

Criteria	Omnisend	Klaviyo
Best For	eCommerce brands, agencies, and SMEs	eCommerce brands and enterprises
Standout Feature	Conditional content blocks	Drag-and-drop automation builder
Pricing	Free – $1,914/mo	Free – $2,315/mo

Conclusion

You’ll appreciate Omnisend for its robust automation workflows and dynamic content capabilities. It’s especially great for its effective abandoned cart recovery and multi-channel campaign features.

Sign up to Omnisend for free

Try Omnisend for free

Which Klaviyo alternative should I use?

Mailchimp is perfect for anyone starting with email marketing, especially service-based businesses, freelancers, and startups.

It’s easy to use and has a free plan to get you going. Plus, Mailchimp offers powerful features like automated emails, audience segmentation, and A/B testing to help you create high-performing campaigns.

Alternatively, freelancers, bloggers, and eCommerce businesses on a budget should consider MailerLite. With a free plan and affordable paid options, MailerLite keeps email marketing accessible.

It offers user-friendly features like a landing page builder, custom HTML editor, subscriber management tools, and even an AI writing assistant to craft engaging content.

A quick recap of Klaviyo alternatives:

1. Mailchimp
2. MailerLite
3. Brevo
4. Sendlane
5. ActiveCampaign
6. Drip
7. Omnisend