Omnisend Review: Features, Pricing, & Alternatives

With so many email marketing software options available today, you need to smartly choose the best option for your business needs. And if you run an online business, you may want to consider Omnisend.

This app is popular among Shopify users and has a high rating on the Shopify app store. Omnisend is a feature-rich toolkit created to transform the way e-commerce businesses implement email marketing strategies.

By innovatively connecting with your customers, Omnisend can help you boost sales and build enduring brand loyalty.

In this article, we will look at the benefits and drawbacks, features, and top alternatives to Omnisend to help you decide if it is the ideal fit for your marketing needs.

SMB Guide’s Verdict for Omnisend

MB Guide’s overall rating for Omnisend is 8.5 out of 10.

Here’s the detailed breakdown of the scoring for each factor:

Factor	Rating (out of 10)
Pricing & Plans	9
Marketing Automation Capabilities	8.5
Email Builder	8.5
Personalization and Customization	8.5
Campaign Performance Tracking	8.5
User Interface and User Experience	8.5
Integrations and Compatibility	8
Customer Support	9
SMB Guide Rating	8.5

In this review of Omnisend, I’ve followed SMB Guide’s detailed criteria for evaluating the email marketing software.

Omnisend provides a comprehensive toolkit made especially for e-commerce marketers who want to maximize the effectiveness of their email marketing campaigns. Omnisend offers a generous free plan for people on a tight budget, while their subscription plans can accommodate more extensive needs.

With capabilities like an easy-to-use drag-and-drop builder, automated templates, and thorough analytics, it distinguishes itself as a potent tool for creating successful campaigns.

However, since it’s specifically designed for e-commerce, businesses might find it restrictive if they oversee a variety of campaigns.

Pricing & Plans

Omnisend’s pricing structure is flexible, making it suitable for organizations of all sizes and marketing budgets. However, to successfully manage their marketing expenditures, businesses must first understand the costs associated with Omnisend.

This platform offers a free plan and two paid options: the Standard and Pro plans.

Free

This package includes all the basic and important features to get you started. It’s an excellent beginning point that doesn’t require a credit card.

Price

• Free

Features

• 250 contacts
• 500 emails/month
• 500 web push notifications/month
• 50 published reviews (Shopify)
• 250+ email templates
• Pre-built workflows and segments
• Popups, signup forms & landing pages
• 130+ integrations
• Sales & performance reports
• List cleaning tool
• A/B testing & automation splits

Who it’s for: Ideal for starting businesses and those who want to explore Omnisend.

Standard

This plan is designed to meet your developing email marketing needs. It offers a large number of contacts and emails, as well as support when you need it.

Price

• $16 per month

Features

• 500 contacts
• 6,000 emails/month
• Unlimited web push notifications
• 1,000 published reviews (Shopify)
• Success manager (from $400)
• 24/7 Priority support
• 250+ email templates
• Pre-built workflows and segments
• Pop-ups, signup forms & landing pages
• 130+ integrations
• Sales & performance reports
• List cleaning tool
• A/B testing & automation splits

Who it’s for: Ideal for growing and medium-sized enterprises that want to focus on email marketing.

Pro

If you want to grow your marketing efforts, then this package is for you. It unlocks all the capabilities and customizations offered by the platform.

Price

• $59 per month

Features

• 2,500 contacts
• Unlimited emails
• Unlimited web push notifications
• Unlimited published reviews (Shopify)
• Success manager (from $400)
• 24/7 Priority support
• Advanced reporting
• 250+ email templates
• Pre-built workflows and segments
• Pop-ups, signup forms & landing pages
• 130+ integrations
• Sales & performance reports
• List cleaning tool
• A/B testing & automation splits
• A bonus of 3,933 free SMS credits each month to boost SMS campaigns

Who it’s for: Designed for high-volume senders looking for greater power.

Marketing Automation Capabilities

Omnisend has powerful automation features that can help organizations drive sales easily. Automation allows you to focus on developing compelling content while Omnisend does the rest.

For many e-commerce organizations, having an email marketing strategy that works across several channels is essential to success. Omnisend’s omnichannel software makes it easier to set this up.

As an omnichannel marketing automation platform, Omnisend allows you to retarget audiences with the appropriate message at the right time.

You can leverage Omnisend’s automation to scale your campaigns easily. The guesswork out of involvement is removed with customizable workflows and pre-made templates.

With the help of an intuitive editor, you can quickly modify and visualize automation sequences and access a library of pre-built workflows for each step of the customer experience. It also lets you personalize and improve workflows based on consumer interactions.

Omnisend’s drag-and-drop automation builder is great for scaling up email marketing initiatives. With this technology, you can create smarter, more successful marketing that expands with your business, all while saving time.

It’s highly intuitive and allows you to create sophisticated email sequences and other channels.

Depending on how your customers interact with you, you can create unique paths for them that guarantee they get the most relevant information when they need them.

The automation templates offered by Omnisend are a quick and easy way to start intelligent campaigns that react to audience interactions. Templates for verifying orders, retrieving abandoned carts, and welcoming new subscribers can help you kickstart your plan.

Email Builder

The email builder offered by Omnisend is revolutionary for developing customized campaigns. With its strong drag-and-drop capabilities, designing feels effortless.

It allows you to easily organize a variety of features, such as text blocks, photos, and social media connections, to generate a perfect email.

Without writing a single line of code, you can add that personal touch to your emails that will resonate greatly with your readers. Omnisend allows you to customize emails for all customers to offer a unique customer experience.

By using customization variables, you can make each email appear as though it was written especially for the receiver. Omnisend offers a wide range of email templates to meet varying campaign requirements.

By ensuring that your emails have a unique taste that your audience recognizes, these customizable templates can help you save time and reinforce the brand identity of your business.

You can find a template for every occasion and any communication style, from business updates to heartfelt greetings.

Personalization & Customization

Email marketing requires personalization, and Omnisend’s features make it easy and efficient to customize your message. With editable template sets and great personalization features, you can customize your emails for all customers.

The AI subject line generator offered by Omnisend is an amazing tool that creates attention-grabbing subject lines that are specific to your message and target audience.

It’s easy to customize emails using Omnisend to reflect the distinctive style of your business. To make sure that your emails accurately represent the visual identity of your business, you can submit your logo and specify the color scheme for various components.

Additionally, you can alter the font styles to keep them consistent with the tone of your business. Omnisend allows you to add customization factors to the body of your emails as well as the subject lines.

This enables you to address clients by their names and highlight their most recent purchases in the emails, giving each communication a more relevant and personalized feel.

Segmentation is a useful tool for utilizing customer data to enhance targeting and deliver individualized messages. With Omnisend, you can categorize contacts depending on their interactions with your brand.

Campaigns can also be customized based on how consumers respond by gathering data regarding the way customers engage with your website.

Omnisend’s Customer Lifecycle Map is a useful report that uses AI to classify your email subscribers based on how much they spend, how frequently they buy, and their recent purchases.

This helps in identifying your most valuable customers as well as those who may be drifting away. These groups can be utilized in automatic mailings and email campaigns. With this information at hand, you can better tailor your messaging to them and get them to make additional purchases from you.

Additionally, Omnisend provides you with suggestions for retention tactics tailored to each group’s stage so you can maintain their interest.

Campaign Performance Tracking

Omnisend’s Analytics and Insights provide you with important data on campaign performance and deliverability rates. This comprehensive reporting can help you understand the efficacy of your email marketing and help you optimize your strategies for increased engagement and success rates.

The standard reports from Omnisend provide you with a concise overview of the effectiveness of your campaign along with important data and insights.

You can view the details of your efforts, such as the number of emails sent, emails opened, click-through rates, sales produced, and unsubscribers.

You also receive information on the devices that your target audience uses to reply to your emails. You can enhance the performance of your marketing efforts by using this invaluable information to better understand the tastes and habits of your clients.

The next level of campaign analytics is achieved with Omnisend’s advanced reports. With this capability, you can gain even more specific information about the performance of your initiatives.

All of the details, including message sends, open and click-through rates, and even the revenue generated by each message, can be monitored.

You can additionally determine where your audience is most engaged with your content by breaking down the information by device. These insights can help you fine-tune your strategies for optimal effect and ROI.

Deliverability reports from Omnisend ensure that your emails reach the intended recipient. These reports evaluate the effectiveness of your sender email addresses and give you important information on sender domain reputation, email list hygiene, and other topics.

User Interface and User Experience

Omnisend’s layout is quite straightforward and the user experience is different from other email marketing systems.

Getting started with Omnisend is super easy. You can use your Google or Shopify account, or register using your email address. Connecting your online store is the first step after registering.

The platform offers a smooth onboarding experience when you connect with them through the Omnisend Help Center’s Onboarding section. This guide is intended to help you learn all of the features and tools at your own speed.

Integrations and Compatibility

Omnisend provides merchants with a smooth customer experience through a variety of integrations with other well-known apps. It is quite easy to integrate your store platform with Omnisend or other outside apps to enhance your digital marketing.

Some of the integrations offered by Omnisend include:

• Integrations with e-commerce platforms like Shopify, Shopify Plus, WooCommerce, BigCommerce, Shopplazza and more
• Integrations for email capture with Mailchimp, Recart, Prehook, Facebook Lead Ads and more
• Integrations for email builder with Playable, LimeSpot, Stripo Editor, Videopeel and more
• Integrations for advertising with Facebook, Google Ads, Gempages, Reelevant, Quizell and more
• Integrations for shipping and logistics with AfterShip, ShipStation, Easyship and more
• Integrations for WordPress with Ninja Forms, WS Form, WP Fusion, Gatsby and more

This platform also has an app on the Shopify App Store and app stores of other major e-commerce platforms.

Customer Support

Numerous support alternatives are available to users of Omnisend.

The support provided by Omnisend is as follows:

• Live chat
• Knowledge base
• Support desk/email
• Constant live representative
• Workshop and tutorial channel on YouTube 

Users can contact the support team via email or live chat around-the-clock for assistance with any queries or problems they may have.

Moreover, Omnisend offers a comprehensive knowledge base along with tools like webinars, case studies, and guidelines to assist customers in making the most of the platform.

Omnisend — Unique Features

Here are some of Omnisend’s features that stood out most during my review.

SMS messaging

When compared to other email marketing and SMS solutions, this one comes with a built-in allowance that you may use without any additional charges. You can send SMS messages with Omnisend on all of the plans.

Additional credits can also be bought at a very affordable price if you require them.

AI writing assistant

Omnisend’s AI writing assistance makes it easy to draft perfect emails for customers. This tool is quite powerful when it comes to constructing your message.

The AI writing assistant makes sure your emails are ready to engage and convert, no matter the kind of campaign, keeping your e-commerce communication focused and efficient.

You can modify the tone, rephrase for clarity, and even straighten up the language with the AI assistance capability offered by Omnisend.

This means that you’re not simply sending emails to your customers but consistently sending messages that are expertly phrased and look incredibly professional.

What the Experts Say About Omnisend

Omnisend has a 4.6 rating on G2 with 898 reviews and a 4.7 rating on Capterra with over 720 votes. It is praised for its ease of use and customer services.

Our overall online revenue has really skyrocketed since using Omnisend. Before we were just relying on social media posts when it came to online marketing. With Omnisend we are now GURANTEED to hit the inbox of everyone who has purchased from us and wants updates. This is the exact audience who will purchase from us again all due to our Omnisend e-blasts!

Taylor S., Marketing Specialist – Verified Capterra review

Omnisend lets us build our email marketing lists, automate email communications and easily design newsletters, it works very well with Shopify and while prices have increased recently it still represents good value.

Jonathan L., Director – Verified Capterra review

Omnisend Alternatives

Omnisend offers excellent email marketing automation at a cost-effective price. However, it may not be the best option for all businesses, as each has its own set of needs.

If you have more particular requirements, look into the finest Omnisend alternatives.

Here are three good Omnisend alternatives you might want to consider.

Klaviyo

It excels in personalization and e-commerce-focused marketing. Like Omnisend, Klaviyo offers deep integrations with e-commerce systems like Shopify and WooCommerce. It also includes advanced functions like customer segmentation and product recommendation.

Regarding pricing, Klaviyo offers a forever-free plan, unlike Omnisend. The free plan offers basic features like email support and 500 monthly emails.

Get started with Klaviyo for free

ActiveCampaign

ActiveCampaign offers a wide range of email marketing options. This platform distinguishes itself as one of the solutions that offers superior automations. They are simple to use in addition to being incredibly effective.

The pricing plans for this software begin at $15 per month.

ActiveCampaign can be a better option if you require sophisticated automation and reporting features.

Sign up for your free trial of ActiveCampaign

Mailchimp

Mailchimp is a comprehensive marketing platform that allows you to manage and communicate with your clients, consumers, and other interested parties. It focuses on effective contact management, visually appealing emails, one-of-a-kind automated workflows, and sophisticated data analysis.

While Omnisend is primarily intended for e-commerce users, MailChimp is a powerful email marketing tool that is suitable for a wide range of users.

Start your free trial of Mailchimp today

Getting Started with Omnisend

For brands and e-commerce marketers looking to expand their company through efficient email marketing, Omnisend is an excellent tool to start with. The application offers a hands-off approach and is simple to use.

It has a clean user interface, is incredibly easy to get started with, and offers extensive support for users.

With integrations with the most widely used apps and platforms worldwide as well as in e-commerce, you can easily incorporate the tool into your present business processes.

Get started with Omnisend for free

FAQs

Related reading:

• Omnisend vs. Klaviyo
• Omnisend vs. Mailchimp