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Description: Grow your business on your terms with Mailchimp's All-in-one marketing, automation & email marketing platform. |
Description: Experience the email and automation solution that takes your business to the next level. |
Description: Create effective email marketing and other online marketing campaigns to meet your business goals. |
Grow your business on your terms with Mailchimp's All-in-one marketing, automation & email marketing platform.
Experience the email and automation solution that takes your business to the next level.
Create effective email marketing and other online marketing campaigns to meet your business goals.
Omnisend is an eCommerce email marketing and automation platform designed to help online retailers create and manage omnichannel marketing campaigns.
However, it has major limitations you must consider. First, while the platform comes with many useful features, it could benefit from more flexible design options.
Another issue is Omnisend’s newsletter design can be inconsistent across devices, with layouts appearing differently on mobile compared to desktop.
To address Omnisend’s shortcomings, I’ve selected 7 alternatives featuring more powerful automation options.
1. Mailchimp
Best for: service-based businesses, start-ups, agencies, freelancers, and eCommerce brands
Pricing: Free – $1,600/mo
Free forever plan
300+ integrations
Personalized onboarding
iOS and Android app
Limited customization
Customer support can be improved
Mailchimp is an email marketing platform for creating and sending campaigns. It provides tools to design emails, manage subscribers, and analyze campaign performance.
Mailchimp’s comprehensive features and ability to integrate with other business tools make it a popular choice for companies looking to grow their customer base and increase sales through email.
Features
- Customizable email templates
- Subscriber list management
- Automated email sequences
- Customer journey mapping
- Behavioral triggers
- Landing page builder
- Sign-up form creator
- Audience segmentation
- Multichannel campaigns
- 165+ integrations
- Multivariate testing
Mailchimp vs. Omnisend
Criteria | Mailchimp | Omnisend |
---|---|---|
Best For | SMBs and enterprises | Ecommerce businesses |
Standout Feature | Multivariate & A/B testing | Push notifications automation |
Pricing | Free – $1,600/mo | Free – $1,914/mo |
Conclusion
Mailchimp’s customer journey mapping feature allows businesses to visualize and automate personalized marketing touchpoints across multiple channels.
This tool helps users create targeted campaigns that guide customers through each stage of their purchasing journey.
Start your free trial of Mailchimp
Try Mailchimp for free2. AWeber
Best for: eCommerce brands, small businesses, and content creators
Pricing: Free – $899/mo
Free forever plan
750+ integrations
24/7 support
Free migrations
Lacks advanced customization
No mobile apps
AWeber is a powerful email marketing platform that provides robust tools for creating, sending, and tracking email campaigns to engage subscribers effectively.
I’d say that AWeber’s reputation is built on its reliable deliverability rates and straightforward approach to email marketing.
Features
- Responsive email templates
- Subscriber management
- Autoresponder series
- Behavioral automation
- Tagging and targeting
- Lead magnet delivery
- Resending to non-openers
- Sales funnels setup
- RSS-triggered emails
- Dynamic content personalization
- Segmentation for targeted emails
- Tagging for subscriber management
- eCommerce integrations
- Canva integration for email design
- Advanced message analytics
AWeber vs. Omnisend
Criteria | AWeber | Omnisend |
---|---|---|
Best For | eCommerce brands, small businesses, and content creators | Ecommerce businesses |
Standout Feature | HTML emails | Push notifications automation |
Pricing | Free – $899/mo | Free – $1,914/mo |
Conclusion
I like AWeber’s dynamic content personalization because it allows users to create highly targeted email campaigns.
By automatically customizing content based on subscriber data, this feature helps businesses deliver more relevant messages.
Try AWeber for free3. Constant Contact
Best for: small businesses, agencies, and freelancers
Pricing: $12/mo – $80/mo
14-day free trial
300+ integrations
100’s of email templates
AI writing tools
No free forever plan
Limited customer support
Constant Contact is a comprehensive email marketing solution that empowers businesses to create and manage effective campaigns.
Features
- Customizable email templates
- Contact list management
- Automated email series
- Automated follow-ups
- Customizable workflows
- Behavioral triggers for emails
- Automated contact tagging
- Survey creation
- Engagement reports
- Click-tracking heat map
Constant Contact vs. Omnisend
Criteria | Constant Contact | Omnisend |
---|---|---|
Best For | Small businesses, agencies, and freelancers | Ecommerce businesses |
Standout Feature | Resend to non-openers | Push notifications automation |
Pricing | $12/mo – $80/mo | Free – $1,914/mo |
Conclusion
Constant Contact’s click-tracking heat map feature provides a visual representation of subscriber engagement within email campaigns. It displays color-coded overlays on your email content, highlighting areas that received the most clicks.
That way, you can identify which calls-to-action (CTAs) and content elements are most effective at driving subscriber interaction.
Start free trial of Constant Contact
Try Constant Contact for free4. Klaviyo
Best for: eCommerce brands, agencies, and digital marketers
Pricing: Free – $2,315/mo
Free forever plan
350+ integrations
Built for Ecommerce
SMS and mobile push notification
Limited design templates
Steep learning curve
Klaviyo is a sophisticated email marketing and customer data platform that leverages advanced segmentation and automation to deliver highly personalized marketing campaigns across multiple channels.
Features
- Automated email flows
- Dynamic content personalization
- Customer segmentation
- Customizable forms
- SMS marketing
- Web tracking
- Customer profiles
- Conversion tracking
- A/B testing
- Custom reporting
- Custom reporting
- Behavioral targeting
Klaviyo vs. Omnisend
Criteria | Klaviyo | Omnisend |
---|---|---|
Best For | eCommerce brands | Ecommerce businesses |
Standout Feature | Conversion tracking | Push notifications automation |
Pricing | Free – $2,315/mo | Free – $1,914/mo |
Conclusion
Klaviyo’s email attribution capability employs a sophisticated time-based tracking system that accounts for global time differences.
It attributes engagement metrics (opens, clicks, and unsubscribes) to the original scheduled send time in the recipient’s local timezone, rather than the sender’s time zone, ensuring accurate performance analysis across international campaigns.
Try Klaviyo for free5. MailerLite
Best for: freelancers, bloggers, eCommerce brands, and enterprises
Pricing: Free – $1,900/mo
Free forever plan
150+ integrations
High deliverability rates
24/7 award-winning support
Limited customization
Expensive to scale
MailerLite is another popular email marketing platform designed for simplicity and effectiveness. It provides essential tools for creating, sending, and optimizing email campaigns without unnecessary complexity.
MailerLite’s popularity comes from its balance of user-friendly features and affordable pricing, making it accessible to businesses of all sizes.
Features
- Responsive email templates
- Automated email workflows
- Order confirmation emails
- Purchase-specific email triggers
- Subscriber activity monitoring
- Automation history tracking
- Multi-trigger automation
- Newsletter templates
- Auto-resend campaigns
- Surveys and polls
- Landing page builder
- Subscriber management
- List segmentation
- Personalization tools
- RSS to email campaigns
MailerLite vs. Omnisend
Criteria | MailerLite | Omnisend |
---|---|---|
Best For | Low-budget small businesses | Ecommerce businesses |
Standout Feature | Multiple triggers in automations | Push notifications automation |
Pricing | Free – $1,900/mo | Free – $1,914/mo |
Conclusion
MailerLite’s auto-resend campaigns feature automatically resends emails to subscribers who didn’t engage with the original message. You can set rules to resend to those who didn’t open the email or click any links within a specified timeframe.
Start your free trial of MailerLite
Try MailerLite for free6. Brevo
Best for: growing businesses, customer service departments, and marketing teams
Pricing: Free – $669/mo
Free forever plan
150+ integrations
All-in-one platform
24/7 email support
No mobile apps
Limited customizations
Brevo is a comprehensive digital marketing platform that combines email marketing, SMS, and chat capabilities. It offers a robust set of tools for creating and managing multi-channel marketing campaigns.
Features
- Marketing automation workflows
- SMS marketing
- Contact list management
- Landing page builder
- Sign-up form creation
- Transactional email sending
- WhatsApp automation
- Mobile push notifications
- Automated lead scoring
- Personalized product recommendations
- Sales pipeline management
Brevo vs. Omnisend
Criteria | Brevo | Omnisend |
---|---|---|
Best For | Small businesses and ecommerce | Ecommerce businesses |
Standout Feature | Abandoned cart emails | Push notifications automation |
Pricing | Free – $669/mo | Free – $1,914/mo |
Conclusion
Brevo’s transactional email sending stands out as a key feature as it offers reliable delivery of crucial automated messages.
This capability ensures timely communication with customers and maintains high deliverability rates for essential business-to-customer interactions.
Try Brevo for free7. ActiveCampaign
Best for: eCommerce brands, agencies, influencers, and SaaS businesses
Pricing: $15/mo – $1,169/mo
14-day free trial
950+ integrations
AI-powered automations
User-friendly interface
No free forever plan
No mobile apps
ActiveCampaign is a powerful marketing automation platform that combines email marketing with advanced customer relationship management (CRM) features. It offers tools for creating personalized, automated customer experiences across multiple channels.
I must say that ActiveCampaign’s popularity is mostly due to its ability to provide enterprise-level automation capabilities to businesses of all sizes.
Features
- Multi-step marketing automation
- Predictive sending
- Landing page builder
- Subscription forms
- Contact segmentation
- CRM with sales automation
- 900+ integrations
- Pipeline management
- Win probability
- Sales routing automation
- Generative AI
ActiveCampaign vs. Omnisend
Criteria | ActiveCampaign | Omnisend |
---|---|---|
Best For | Solopreneurs, SMEs, and enterprises | Ecommerce businesses |
Standout Feature | Predictive sending | Push notifications automation |
Pricing | $15/mo – $1,169/mo | Free – $1,914/mo |
Conclusion
ActiveCampaign’s multi-step marketing automation lets users create detailed, branching email sequences based on customer actions and data.
It offers drag-and-drop workflow builders and condition-based triggers, making it easy to craft personalized customer journeys that drive results.
Start your free trial of ActiveCampaign
Try ActiveCampaign for freeWhich Omnisend alternative should I use?
Mailchimp is ideal for service-based businesses, start-ups, agencies, and eCommerce brands looking for a versatile marketing platform.
Its customizable email templates and automated email sequences enable businesses to create engaging campaigns tailored to their audience, while the customer journey mapping and behavioral triggers allow for highly personalized customer interactions.
If you are an eCommerce brand, small business owner, or content creator looking for a solid email marketing solution, AWeber could be your ideal choice. Its behavioral automation and tagging features enable precise targeting of your audience.
Plus, AWeber’s dynamic content personalization and segmentation capabilities allow you to deliver highly relevant messages, which you’ll like.
A quick recap of Omnisend alternatives:
Grow your business on your terms with Mailchimp's All-In-One marketing, automation & email marketing platform.