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7 Best Omnisend Alternatives & Competitors

Seeking more robust marketing automation tools? Explore these Omnisend alternatives that provide advanced customization and powerful automation capabilities.

Best Overall
Best Autoresponder
Best for Email Marketing
Primary Rating:
4.8
Primary Rating:
4.5
Primary Rating:
4.2
Description:

Grow your business on your terms with Mailchimp's All-in-one marketing, automation & email marketing platform.

Description:

Experience the email and automation solution that takes your business to the next level.

Description:

Create effective email marketing and other online marketing campaigns to meet your business goals.

Best Overall
Primary Rating:
4.8
Description:

Grow your business on your terms with Mailchimp's All-in-one marketing, automation & email marketing platform.

Best Autoresponder
Primary Rating:
4.5
Description:

Experience the email and automation solution that takes your business to the next level.

Best for Email Marketing
Primary Rating:
4.2
Description:

Create effective email marketing and other online marketing campaigns to meet your business goals.

Omnisend is an eCommerce email marketing and automation platform designed to help online retailers create and manage omnichannel marketing campaigns.

However, it has major limitations you must consider. First, while the platform comes with many useful features, it could benefit from more flexible design options.

Another issue is Omnisend’s newsletter design can be inconsistent across devices, with layouts appearing differently on mobile compared to desktop.

To address Omnisend’s shortcomings, I’ve selected 7 alternatives featuring more powerful automation options.

1. Mailchimp

mailchimp homepage

Best for: service-based businesses, start-ups, agencies, freelancers, and  eCommerce brands

Pricing: Free – $1,600/mo

Pros

Free forever plan

300+ integrations

Personalized onboarding

iOS and Android app

Cons

Limited customization

Customer support can be improved

Mailchimp is an email marketing platform for creating and sending campaigns. It provides tools to design emails, manage subscribers, and analyze campaign performance.

Mailchimp’s comprehensive features and ability to integrate with other business tools make it a popular choice for companies looking to grow their customer base and increase sales through email.

Features

  • Customizable email templates
  • Subscriber list management
  • Automated email sequences
  • Customer journey mapping
  • Behavioral triggers
  • Landing page builder
  • Sign-up form creator
  • Audience segmentation
  • Multichannel campaigns
  • 165+ integrations
  • Multivariate testing

Mailchimp vs. Omnisend

CriteriaMailchimpOmnisend
Best ForSMBs and enterprises Ecommerce businesses
Standout FeatureMultivariate & A/B testingPush notifications automation
PricingFree – $1,600/moFree – $1,914/mo

Conclusion

Mailchimp’s customer journey mapping feature allows businesses to visualize and automate personalized marketing touchpoints across multiple channels.

This tool helps users create targeted campaigns that guide customers through each stage of their purchasing journey.

Start your free trial of Mailchimp

Try Mailchimp for free

2. AWeber

Aweber homepage

Best for: eCommerce brands, small businesses, and content creators

Pricing: Free – $899/mo

Pros

Free forever plan

750+ integrations

24/7 support

Free migrations

Cons

Lacks advanced customization

No mobile apps

AWeber is a powerful email marketing platform that provides robust tools for creating, sending, and tracking email campaigns to engage subscribers effectively.

I’d say that AWeber’s reputation is built on its reliable deliverability rates and straightforward approach to email marketing.

Features

  • Responsive email templates
  • Subscriber management
  • Autoresponder series
  • Behavioral automation
  • Tagging and targeting
  • Lead magnet delivery
  • Resending to non-openers
  • Sales funnels setup
  • RSS-triggered emails
  • Dynamic content personalization
  • Segmentation for targeted emails
  • Tagging for subscriber management
  • eCommerce integrations
  • Canva integration for email design
  • Advanced message analytics

AWeber vs. Omnisend

CriteriaAWeberOmnisend
Best ForeCommerce brands, small businesses, and content creators Ecommerce businesses
Standout FeatureHTML emailsPush notifications automation
PricingFree – $899/moFree – $1,914/mo

Conclusion

I like AWeber’s dynamic content personalization because it allows users to create highly targeted email campaigns.

By automatically customizing content based on subscriber data, this feature helps businesses deliver more relevant messages.

Sign up for AWeber for free

Try AWeber for free

3. Constant Contact

Constant Contact homepage

Best for: small businesses, agencies, and freelancers

Pricing: $12/mo – $80/mo

Pros

14-day free trial

300+ integrations

100’s of email templates

AI writing tools

Cons

No free forever plan

Limited customer support

Constant Contact is a comprehensive email marketing solution that empowers businesses to create and manage effective campaigns.

Features

  • Customizable email templates
  • Contact list management
  • Automated email series
  • Automated follow-ups
  • Customizable workflows
  • Behavioral triggers for emails
  • Automated contact tagging
  • Survey creation
  • Engagement reports
  • Click-tracking heat map

Constant Contact vs. Omnisend

CriteriaConstant ContactOmnisend
Best ForSmall businesses, agencies, and freelancers Ecommerce businesses
Standout FeatureResend to non-openersPush notifications automation
Pricing$12/mo – $80/moFree – $1,914/mo

Conclusion

Constant Contact’s click-tracking heat map feature provides a visual representation of subscriber engagement within email campaigns. It displays color-coded overlays on your email content, highlighting areas that received the most clicks.

That way, you can identify which calls-to-action (CTAs) and content elements are most effective at driving subscriber interaction.

Start free trial of Constant Contact

Try Constant Contact for free

4. Klaviyo

Klaviyo homepage

Best for: eCommerce brands, agencies, and digital marketers

Pricing: Free – $2,315/mo

Pros

Free forever plan

350+ integrations

Built for Ecommerce

SMS and mobile push notification

Cons

Limited design templates

Steep learning curve

Klaviyo is a sophisticated email marketing and customer data platform that leverages advanced segmentation and automation to deliver highly personalized marketing campaigns across multiple channels.

Features

  • Automated email flows
  • Dynamic content personalization
  • Customer segmentation
  • Customizable forms
  • SMS marketing
  • Web tracking
  • Customer profiles
  • Conversion tracking
  • A/B testing
  • Custom reporting
  • Custom reporting
  • Behavioral targeting

Klaviyo vs. Omnisend

CriteriaKlaviyoOmnisend
Best ForeCommerce brands Ecommerce businesses
Standout FeatureConversion trackingPush notifications automation
PricingFree – $2,315/moFree – $1,914/mo

Conclusion

Klaviyo’s email attribution capability employs a sophisticated time-based tracking system that accounts for global time differences.

It attributes engagement metrics (opens, clicks, and unsubscribes) to the original scheduled send time in the recipient’s local timezone, rather than the sender’s time zone, ensuring accurate performance analysis across international campaigns.

Sign up to Klaviyo for free

Try Klaviyo for free

5. MailerLite

MailerLite homepage

Best for: freelancers, bloggers, eCommerce brands, and enterprises

Pricing: Free – $1,900/mo

Pros

Free forever plan

150+ integrations

High deliverability rates

24/7 award-winning support

Cons

Limited customization

Expensive to scale

MailerLite is another popular email marketing platform designed for simplicity and effectiveness. It provides essential tools for creating, sending, and optimizing email campaigns without unnecessary complexity.

MailerLite’s popularity comes from its balance of user-friendly features and affordable pricing, making it accessible to businesses of all sizes.

Features

  • Responsive email templates
  • Automated email workflows
  • Order confirmation emails
  • Purchase-specific email triggers
  • Subscriber activity monitoring
  • Automation history tracking
  • Multi-trigger automation
  • Newsletter templates
  • Auto-resend campaigns
  • Surveys and polls
  • Landing page builder
  • Subscriber management
  • List segmentation
  • Personalization tools
  • RSS to email campaigns

MailerLite vs. Omnisend

CriteriaMailerLiteOmnisend
Best ForLow-budget small businesses Ecommerce businesses
Standout FeatureMultiple triggers in automationsPush notifications automation
PricingFree – $1,900/moFree – $1,914/mo

Conclusion

MailerLite’s auto-resend campaigns feature automatically resends emails to subscribers who didn’t engage with the original message. You can set rules to resend to those who didn’t open the email or click any links within a specified timeframe.

Start your free trial of MailerLite

Try MailerLite for free

6. Brevo

Brevo homepage

Best for: growing businesses, customer service departments, and marketing teams

Pricing: Free – $669/mo

Pros

Free forever plan

150+ integrations

All-in-one platform

24/7 email support

Cons

No mobile apps

Limited customizations

Brevo is a comprehensive digital marketing platform that combines email marketing, SMS, and chat capabilities. It offers a robust set of tools for creating and managing multi-channel marketing campaigns.

Features

  • Marketing automation workflows
  • SMS marketing
  • Contact list management
  • Landing page builder
  • Sign-up form creation
  • Transactional email sending
  • WhatsApp automation
  • Mobile push notifications
  • Automated lead scoring
  • Personalized product recommendations
  • Sales pipeline management

Brevo vs. Omnisend

CriteriaBrevoOmnisend
Best ForSmall businesses and ecommerce Ecommerce businesses
Standout FeatureAbandoned cart emailsPush notifications automation
PricingFree – $669/moFree – $1,914/mo

Conclusion

Brevo’s transactional email sending stands out as a key feature as it offers reliable delivery of crucial automated messages.

This capability ensures timely communication with customers and maintains high deliverability rates for essential business-to-customer interactions.

Sign up to Brevo for free

Try Brevo for free

7. ActiveCampaign

activecampaign homepage

Best for: eCommerce brands, agencies, influencers, and SaaS businesses

Pricing: $15/mo – $1,169/mo

Pros

14-day free trial

950+ integrations

AI-powered automations

User-friendly interface

Cons

No free forever plan

No mobile apps

ActiveCampaign is a powerful marketing automation platform that combines email marketing with advanced customer relationship management (CRM) features. It offers tools for creating personalized, automated customer experiences across multiple channels.

I must say that ActiveCampaign’s popularity is mostly due to its ability to provide enterprise-level automation capabilities to businesses of all sizes.

Features

  • Multi-step marketing automation
  • Predictive sending
  • Landing page builder
  • Subscription forms
  • Contact segmentation
  • CRM with sales automation
  • 900+ integrations
  • Pipeline management
  • Win probability
  • Sales routing automation
  • Generative AI

ActiveCampaign vs. Omnisend

CriteriaActiveCampaignOmnisend
Best ForSolopreneurs, SMEs, and enterprises Ecommerce businesses
Standout FeaturePredictive sendingPush notifications automation
Pricing$15/mo – $1,169/moFree – $1,914/mo

Conclusion

ActiveCampaign’s multi-step marketing automation lets users create detailed, branching email sequences based on customer actions and data.

It offers drag-and-drop workflow builders and condition-based triggers, making it easy to craft personalized customer journeys that drive results.

Start your free trial of ActiveCampaign

Try ActiveCampaign for free

Which Omnisend alternative should I use?

Mailchimp is ideal for service-based businesses, start-ups, agencies, and eCommerce brands looking for a versatile marketing platform.

Its customizable email templates and automated email sequences enable businesses to create engaging campaigns tailored to their audience, while the customer journey mapping and behavioral triggers allow for highly personalized customer interactions.

If you are an eCommerce brand, small business owner, or content creator looking for a solid email marketing solution, AWeber could be your ideal choice. Its behavioral automation and tagging features enable precise targeting of your audience.

Plus, AWeber’s dynamic content personalization and segmentation capabilities allow you to deliver highly relevant messages, which you’ll like.

A quick recap of Omnisend  alternatives:

  1. Mailchimp
  2. AWeber
  3. Constant Contact
  4. Klaviyo
  5. MailerLite
  6. Brevo
  7. ActiveCampaign
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