7 Best ActiveCampaign Alternatives & Competitors

ActiveCampaign is a customer experience automation platform primarily used for email marketing and marketing automation.

But there are a few things that might not be so great about it. Firstly, some users find that the website can be a bit slow to load.

Also, because it has a lot of different tools, it’s easy to get confused and not know where to start.

Plus, it’s not as easy to customize things to match your exact needs, and sometimes the emails don’t look as nice as the ones you custom-build.

Below, I’ll introduce 7 alternatives to ActiveCampaign that address all these issues.

1. Mailchimp

Best for: service-based businesses, start-ups, agencies, freelancers, and  eCommerce brands

Pricing: Free – $1,600/mo

Mailchimp is a popular platform that helps you design and manage email marketing campaigns. It provides tools for creating, sending, and tracking emails to effectively reach your audience.

Features

• Automated customer journeys
• Dynamic content
• Multivariate & A/B testing
• Behavioral targeting
• Custom-coded email templates
• Sign-up forms
• Surveys
• Role-based access
• 165+ integrations

Mailchimp vs. ActiveCampaign

Criteria	Mailchimp	ActiveCampaign
Best For	SMBs and enterprises	eCommerce brands, agencies, influencers, and SaaS businesses
Standout Feature	Multivariate & A/B testing	AI-powered automation builder
Pricing	Free – $1,600/mo	$15/mo – $1,169/mo

Conclusion

Mailchimp is a big favorite out there, and what I love about it is its advanced multivariate & A/B testing.

You can try out up to 8 different campaign versions with multivariate testing or stick to traditional A/B testing to see what clicks best with your audience. Test different subject lines, designs, content, and send times to find the perfect mix.

Start your free trial of Mailchimp

Try Mailchimp for free

2. Kit

Best for: bloggers, course creators, marketers, and podcasters

Pricing: Free – $2,599/mo

Kit is a platform that helps you to create and manage email marketing campaigns.

Features

• Email automation
• Drip email sequences
• Landing pages
• Sign-up forms
• RSS feeds
• A/B split testing
• Visual automation templates
• Subscriber engagement scoring
• Audience tagging & segmentation
• Newsletter referral system
• Deliverability reporting
• 130+ integrations

Kit vs. ActiveCampaign

Criteria	Kit	ActiveCampaign
Best For	content creators, bloggers, and small business owners	eCommerce brands, agencies, influencers, and SaaS businesses
Standout Feature	Visual automation templates	AI-powered automation builder
Pricing	Free – $2,599/mo	$15/mo – $1,169/mo

Conclusion

What I like about Kit is the visual automation templates. They come with pre-built email funnels, so you don’t have to start from scratch. This saves time and makes it easy to kick off your marketing automation without any hassle.

Start your free trial of Kit today

Try Kit for free

3. MailerLite

Best for: freelancers, bloggers, eCommerce brands, and enterprises

Pricing: Free – $1,900/mo

MailerLite is an email marketing platform that helps you create, send, and manage email campaigns. It provides tools for designing emails, automating workflows, and tracking campaign performance.

Features

• Email automation builder
• Signup forms & pop-ups
• Auto resend campaign
• Multivariate testing
• Custom HTML editor
• RSS campaigns
• Multiple triggers in automations
• AI writing assistant
• Comparative reporting

MailerLite vs. ActiveCampaign

Criteria	MailerLite	ActiveCampaign
Best For	Low-budget small businesses	eCommerce brands, agencies, influencers, and SaaS businesses
Standout Feature	Multiple triggers in automations	AI-powered automation builder
Pricing	Free – $1,900/mo	$15/mo – $1,169/mo

Conclusion

You’ll like MailerLite for its multiple triggers in automation. You can set up workflows that guide subscribers from welcome emails to purchases, automatically sending emails based on actions like clicking a link or completing a form.

It’s useful and takes the hassle out of keeping in touch with your audience at the right moments.

Start your free trial of MailerLite

Try MailerLite for free

4. Brevo

Best for: growing businesses, customer service departments, and marketing teams

Pricing: Free – $669/mo

Brevo is a comprehensive platform for sales, marketing, messaging, conversations, and customer data management. It helps businesses integrate and automate their customer interactions across multiple channels.

Features

• Drag & drop editor
• Custom automation workflows
• Page tracking
• Landing pages
• A/B testing
• Advanced segmentation
• Customizable signup forms
• SMS & WhatsApp campaigns
• Geography & device reporting
• Heat map reporting
• Multi-user access

Brevo vs. ActiveCampaign

Criteria	Brevo	ActiveCampaign
Best For	Small businesses and ecommerce	eCommerce brands, agencies, influencers, and SaaS businesses
Standout Feature	Custom automation workflows	AI-powered automation builder
Pricing	Free – $669/mo	$15/mo – $1,169/mo

Conclusion

Users love Brevo for its custom automation workflows. You can start with a pre-made template to quickly set up your workflow, or build your own from scratch.

By combining different entry points, conditions, and actions, you can design workflows that perfectly suit your needs.

Sign up to Brevo for free

Try Brevo for free

5. GetResponse

Best for: small businesses, eCommerce brands, and marketers

Pricing: $19/mo – $1,099/mo

GetResponse is an online marketing platform that helps you create and manage email campaigns, landing pages, and automated marketing workflows.

Features

• Welcome & thank you emails
• Automation templates
• Drip campaigns
• Click & open follow ups
• Visited URL automation
• Event-based automation
• SMS marketing automation
• Dynamic segmentation
• AI email generator
• A/B testing
• Custom HTML
• 170+ integrations

GetResponse vs. ActiveCampaign

Criteria	GetResponse	ActiveCampaign
Best For	Small businesses and entrepreneurs	eCommerce brands, agencies, influencers, and SaaS businesses
Standout Feature	Visited URL automation	AI-powered automation builder
Pricing	$19/mo – $1,099/mo	$15/mo – $1,169/mo

Conclusion

I found out that GetResponse’s automation features are impressive. For example, it includes a visited URL automation, which is perfect for tracking when someone visits specific pages on your website. This can help you target your marketing efforts based on user behavior.

Start your free trial of GetResponse

Try GetResponse for free

6. HubSpot Marketing Automation

Best for: growing businesses, enterprises, and digital marketers

Pricing: Free – $3,600/mo

HubSpot Marketing Automation is a tool that helps you automate your marketing tasks and manage campaigns.

Features

• Email automation
• Landing page builder
• Campaign management
• Ad tracking
• Content management
• Drip campaigns
• Omni-channel marketing automation
• Workflow automation

HubSpot Marketing Automation vs. ActiveCampaign

Criteria	HubSpot Marketing Automation	ActiveCampaign
Best For	Individuals and small businesses	eCommerce brands, agencies, influencers, and SaaS businesses
Standout Feature	Campaign management	AI-powered automation builder
Pricing	Free – $3,600/mo	$15/mo – $1,169/mo

Conclusion

One feature I really like is campaign management, which lets you handle everything from a single view. It’s practical because you can manage all your campaigns and make adjustments without switching between different tools.

Get started with HubSpot Marketing Automation for free

Try HubSpot Marketing Automation for free

7. Constant Contact

Best for: small businesses, agencies, and freelancers

Pricing: $12/mo – $80/mo

Constant Contact is an email marketing service designed to help users create and manage email campaigns. It offers tools for building email lists, designing email templates, and tracking campaign performance.

Features

• Automated welcome email
• Resend to non-openers
• Automation path templates
• Web sign-up forms
• A/B testing
• Contact segmentation
• Custom automation paths
• Drag & drop email templates
• AI content recommendations
• Drilldown reporting

Constant Contact vs. ActiveCampaign

Criteria	Constant Contact	ActiveCampaign
Best For	Small businesses, agencies, and freelancers	eCommerce brands, agencies, influencers, and SaaS businesses
Standout Feature	Resend to non-openers	AI-powered automation builder
Pricing	$12/mo – $80/mo	$15/mo – $1,169/mo

Conclusion

What I enjoy about Constant Contact is its resend to non-openers features. This tool automatically resends your email to those who didn’t open it the first time, helping you increase engagement without extra effort.

Start free trial of Constant Contact

Try Constant Contact for free

Which ActiveCampaign alternative should I use?

Mailchimp is ideal for freelancers, startups, agencies, and eCommerce brands.

Its strength lies in building automated marketing campaigns (automated customer journeys) with features like dynamic content and A/B testing to personalize messages for maximum impact.

Mailchimp also offers free and paid plans, making it accessible for any budget.

Alternatively, Kit caters to bloggers, course creators, marketers, and podcasters. It empowers you to design personalized subscriber journeys with drip email sequences and tag-based segmentation.

Kit even offers pre-built visual automation templates to streamline the process, letting you nurture leads and build stronger relationships with your audience.

A quick recap of ActiveCampaign alternatives:

1. Mailchimp
2. Kit
3. MailerLite
4. Brevo
5. GetResponse
6. HubSpot Marketing Automation
7. Constant Contact