7 Best Sendlane Alternatives & Competitors

Sendlane is an email marketing automation platform designed to help businesses manage and optimize their email campaigns. But there are a few downsides to it.

First, Sendlane doesn’t offer a free plan, which can be a drawback for startups that want to test the platform without committing financially.

Then, some users have noted that certain features aren’t very intuitive, requiring extra time to navigate the interface and locate what you need.

I’ll introduce you to 7 alternatives to Sendlane that address these issues and provide a better automation experience.

1. Klaviyo

Best for: eCommerce brands, agencies, and digital marketers

Pricing: Free – $2,315/mo

Klaviyo is a unified data and marketing automation platform designed to help businesses centralize and activate real-time customer data.

Features

• Email campaigns
• Customer segmentation
• Drag-and-drop email builder
• Dynamic content
• A/B testing
• Pre-built templates
• Customizable signup forms
• Product recommendations
• Detailed customer profiles
• Campaign performance tracking
• Pre-built report templates
• Conversion tracking
• 350+ integrations

Klaviyo vs. Sendlane

Criteria	Klaviyo	Sendlane
Best For	eCommerce brands, agencies, and digital marketers	eCommerce brands, SMEs, and agencies
Standout Feature	Pre-built report templates	Cross-channel analytics
Pricing	Free – $2,315/mo	$600/mo – $18,000/mo

Conclusion

One thing I like about Klaviyo is its pre-built report templates. You can browse through these ready-made reports or create your own custom ones to see trends and optimize your marketing campaigns for better ROI.

This feature is super handy for making data-driven decisions and isn’t something you find in all tools.

Get started with Klaviyo for free

Try Klaviyo for free

2. GetResponse

Best for: small businesses, eCommerce brands, and marketers

Pricing: $19/mo – $1,099/mo

GetResponse is a comprehensive email marketing and automation platform designed to help businesses create and manage their email campaigns, build customer relationships, and drive conversions.

Features

• Welcome & thank you emails
• Automation templates
• Drip campaigns
• Click & open follow ups
• Visited URL automation
• Event-based automation
• SMS marketing automation
• Dynamic segmentation
• AI email generator
• A/B testing
• Custom HTML
• 170+ integrations

GetResponse vs. Sendlane

Criteria	GetResponse	Sendlane
Best For	Small businesses and entrepreneurs	eCommerce brands, SMEs, and agencies
Standout Feature	Visited URL automation	Cross-channel analytics
Pricing	$19/mo – $1,099/mo	$600/mo – $18,000/mo

Conclusion

What I like about GetResponse is its AI email generator feature. It’s useful—you can define your email goal, set the tone, pick a design, and tweak all the details to fit your needs.

Plus, it gives you custom templates complete with great copy and images, along with catchy text and subject lines. It makes creating effective emails so much easier and faster.

Start your free trial of GetResponse

Try GetResponse for free

3. Mailchimp

Best for: service-based businesses, start-ups, agencies, freelancers, and  eCommerce brands

Pricing: Free – $1,600/mo

Mailchimp is a popular marketing automation platform and email marketing service. It allows users to create and manage mailing lists, newsletters, and automated campaigns.

Features

• Automated customer journeys
• Dynamic content
• Multivariate & A/B testing
• Behavioral targeting
• Custom-coded email templates
• Sign-up forms
• Surveys
• Role-based access
• 165+ integrations

Mailchimp vs. Sendlane

Criteria	Mailchimp	Sendlane
Best For	SMBs and enterprises	eCommerce brands, SMEs, and agencies
Standout Feature	Multivariate & A/B testing	Cross-channel analytics
Pricing	Free – $1,600/mo	$600/mo – $18,000/mo

Conclusion

Mailchimp’s predictive segmentation is really useful. It helps you figure out which customers to target to get more repeat business.

Basically, it uses smart tools to guess what your customers might buy in the future, so you can send them the right offers at the right time.

Start your free trial of Mailchimp

Try Mailchimp for free

4. Kit

Best for: bloggers, course creators, marketers, and podcasters

Pricing: Free – $2,599/mo

Kit is an email marketing platform that offers tools to help users grow their audience, engage with their community, and automate email marketing tasks.

Features

• Email automation
• Drip email sequences
• Landing pages
• Sign-up forms
• RSS feeds
• A/B split testing
• Visual automation templates
• Subscriber engagement scoring
• Audience tagging & segmentation
• Newsletter referral system
• Deliverability reporting
• 130+ integrations

Kit vs. Sendlane

Criteria	Kit	Sendlane
Best For	content creators, bloggers, and small business owners	eCommerce brands, SMEs, and agencies
Standout Feature	Visual automation templates	Cross-channel analytics
Pricing	Free – $2,599/mo	$600/mo – $18,000/mo

Conclusion

What I like about Kit is its visual automation builder. It lets you easily map out how to segment and engage with your audience.

Whether you’re planning an exclusive event or managing opt-ins, you can set up automations with single or multiple entry points to guide your audience through the customer journey you’ve designed for them.

Start your free trial of Kit today

Try Kit for free

5. ActiveCampaign

Best for: eCommerce brands, agencies, influencers, and SaaS businesses

Pricing: $15/mo – $1,169/mo

ActiveCampaign is a comprehensive customer experience automation platform designed to help businesses connect and engage with their customers through email marketing, automation, and CRM tools.

Features

• AI-powered automation builder
• Automation triggers & actions
• Content-specific automation paths
• Email & landing page templates
• A/B testing
• Generative AI
• Predictive sending
• 900+ automation recipes
• Marketing CRM
• 900+ integrations
• Attribution & conversion tracking

ActiveCampaign vs. Sendlane

Criteria	ActiveCampaign	Sendlane
Best For	Solopreneurs, SMEs, and enterprises	eCommerce brands, SMEs, and agencies
Standout Feature	Content-specific automation paths	Cross-channel analytics
Pricing	$15/mo – $1,169/mo	$600/mo – $18,000/mo

Conclusion

ActiveCampaign’s split and conditional actions feature is pretty unique. It allows you to compare different automation routes, promote limited-time offers, and adjust email sequences based on specific goals.

This means you can tailor your marketing efforts to how customers interact with your content, sending them down unique paths depending on their actions.

Start your free trial of ActiveCampaign

Try ActiveCampaign for free

6. Omnisend

Best for: eCommerce brands, agencies, and SMEs

Pricing: Free – $1,914/mo

Omnisend is an email marketing and automation platform with tools and features to help online retailers engage with their customers, drive sales, and improve their overall marketing efforts.

Features

• Email automation
• Custom workflows
• Automation splits
• A/B testing
• Conditional content blocks
• Personalized recommendations
• Customer lifecycle stages
• Pre-built segments
• Exit-intent forms
• Custom targeting & timing
• AI-written subject lines

Omnisend vs. Sendlane

Criteria	Omnisend	Sendlane
Best For	eCommerce brands, agencies, and SMEs	eCommerce brands, SMEs, and agencies
Standout Feature	Conditional content blocks	Cross-channel analytics
Pricing	Free – $1,914/mo	$600/mo – $18,000/mo

Conclusion

Omnisend’s push notifications automation is a valuable feature. You can use it to recover more carts by reminding visitors about abandoned items directly in their browser, retarget window-shoppers with automated messages based on their browsing history, and send transactional messages that inform customers about order and shipping statuses.

Sign up to Omnisend for free

Try Omnisend for free

7. MailerLite

Best for: freelancers, bloggers, eCommerce brands, and enterprises

Pricing: Free – $1,900/mo

MailerLite is an email marketing and automation platform designed to help businesses create, manage, and optimize their email campaigns.

Features

• Email automation builder
• Signup forms & pop-ups
• Auto resend campaign
• Multivariate testing
• Custom HTML editor
• RSS campaigns
• Multiple triggers in automations
• AI writing assistant
• Comparative reporting

MailerLite vs. Sendlane

Criteria	MailerLite	Sendlane
Best For	Low-budget small businesses	eCommerce brands, SMEs, and agencies
Standout Feature	Multiple triggers in automations	Cross-channel analytics
Pricing	Free – $1,900/mo	$600/mo – $18,000/mo

Conclusion

You’ll like MailerLite’s abandoned cart emails. They let you set up an automatic workflow that triggers when someone adds items to their cart but leaves before buying.

It’s a fantastic way to remind customers about their unfinished purchases and bring them back to your store.

Start your free trial of MailerLite

Try MailerLite for free

Which Sendlane alternative should I use?

Klaviyo is ideal for eCommerce brands, agencies, and digital marketers looking to enhance their email marketing strategies. Its features like customer segmentation, dynamic content, and detailed customer profiles help create personalized campaigns.

Plus, with over 350 integrations, it seamlessly fits into different marketing, eCommerce, and customer support ecosystems.

Alternatively, GetResponse is a great choice for small businesses and eCommerce brands wanting to improve their marketing strategies. It offers tools like email automation, dynamic segmentation, and conversion funnels to streamline campaign management.

With features like event-based automation and an AI email generator, it helps create personalized marketing campaigns.

A quick recap of Sendlane alternatives:

1. Klaviyo
2. GetResponse
3. Mailchimp
4. Kit
5. ActiveCampaign
6. Omnisend
7. MailerLite