Vouch Review: Features, Pricing, & Alternatives

Our Verdict

Video testimonials are a hot commodity, but getting them made used to be a nightmare. Vouch makes capturing video testimonials fast and easy.

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Vouch Vouch
Software Type: Video testimonial platform
Best For: Any business looking to document social proof
Pricing: $600/mo
  • AI editing suite
  • 500+ integrations
  • User-friendly platform
  • Powerful video library
  • No free plan or trial
  • Reporting limitations

Vouch makes it easy to ask for, capture, edit, and upload customer video testimonials. From start to finish, the process is guided and automated by AI to produce clean, well-edited videos with absolutely no fuss, at your customer’s convenience.

It can be a bit pricey for small businesses, but it’s a great investment for organizations with robust budgets.

Word of mouth is pure gold in the marketing world, and Vouch makes asking for, inspiring, capturing, editing, and uploading video testimonials simple.

Here’s what you need to know about collecting and uploading positive, authentic testimonials from real customers with the help of Vouch and AI.

SMB Guide’s Verdict for Vouch

Vouch gets an 8.9 out of 10. Here is why:

Vouch is an AI-driven video capture software you can use to collect customer testimonials. It generates email text through pre-written forms or personalized AI, provides a link to the customer, and guides your customers through what to say on the video using question prompts.

It’s easy to use from start to finish, with automated emails, AI assisted editing, and simple uploads.

FactorRating (out of 10)
Pricing & Plans6
Video Quality and Presentation9
Ease of Capturing and Uploading9.5
Performance Analytics and Tracking8.5
Accessibility and Responsiveness9
User Interface and User Experience9
Integrations and Compatibility9.5
Customer Support9
SMB Guide Rating8.9

In this Vouch review, I’ve followed SMB Guide’s detailed criteria for evaluating video testimonial platform.

Pricing & Plans

Though the plans and pricing page only shows two plans (Team and Enterprise), the FAQ discusses a free plan and several other options.

Vouch pricing


The Team plan offers more features, more users, more downloads, AI transcriptions, and analytics, but it’s a bit pricey. The FAQ says that it’s now a completely customized plan, but does not list how the price breaks down.


  • $600/month/5 seats 
  • $7200/year


Everything in Starter plus:

  • 5 Seats
  • Multiple Spaces (documented in FAQ, not updated on pricing page)
  • Custom-branded video recorder
  • Unlimited HD downloads
  • Unlimited video recording & storage
  • Web embeds, email & hosted video player
  • Video editing studio
  • AI powered transcriptions & subtitles
  • Basic analytics

Who it’s for: This is a great option for a small business on a budget and well worth the money. While it still does not have the additional features offered by the higher-priced plans, it gets the job done, and you can download the results.


The Enterprise plan is custom-created to fit the needs of larger businesses with big budgets. It’s got an impressive set of features and integrations


  • Custom


Everything in the Team plan plus:

  • Unlimited seats
  • Unlimited spaces
  • Languages & translations
  • Dynamic Website Content
  • AI content management & tagging
  • AI editing suite
  • Advanced analytics
  • White labeling & branded design templates
  • Custom integrations
  • REST API & Webhooks
  • Dedicated customer success manager (CSM)
  • Custom onboarding & training
  • Single Sign On (SSO)
  • Security & MSA reviews

Who it’s for: Medium to large businesses, this plan offers far more customization, flexibility, training, and analytics than the other options, but while they don’t list the price, expect it to be costly.


Empowering 1000s of teams to create, collaborate and communicate through short-form video.

Book a demo

Video Quality and Presentation

Vouch offers an impressive set of tools and advice for guiding, capturing, and editing video testimonials, as well as integrated Canva templates that allow you to size your videos for different social media channels and add backgrounds (the one above is for Instagram), design elements, and text.

Vouch Canva templates

Step one is making a request to your chosen customer, and Vouch has an email template that explains the request, what the customer needs to do, and what kind of questions they are asked to answer.

The process is quick and painless since the customer can do it from anywhere using their own device. A link is provided in the email, and all the customer needs to do is click the link and record a video answering basic questions such as their name, company, how long they have been a customer, and what they like about your company.

You can edit the questions to get a desired response. For example, if you just launched a new widget or software upgrade, you might ask “What do you like most about our new product?” or “How is our new product working for you?”

Vouch campaign customization

You can customize the request by adding recording tips, a thank you message, and choosing whether to show the question list, estimated time the recording will take, cover screen, and send an automated response email.

You’re also prompted to add a link to accept your Terms & Conditions and/or Privacy Policy for legal purposes.

The recording quality depends on the quality of the device they are using, but most people record on their cell phones, and most cell phones today have high-quality cameras.

When you download your completed video files, the zip file contains multiple file types, including:

  • A MP4 file per question, encoded as H.264 for video and AAC for audio.
  • A VTT or SRT file per question, used to display closed captions

Ease of Capture and Uploading

Vouch’s email explains what’s expected and what questions they need to think about before making their video. The video software itself is simple for the customer to use.

They just click a link and start recording using their own device. At the end, they can accept if they are happy with the recording or start over if they are not.

Questions do pop up on the screen during the recording to help keep the customer on track, but because the best testimonials are authentic, little guidance is offered beyond basic prompts.

Bottom line: it’s incredibly easy for the customer to record their testimonial, and from there, they don’t have to do anything, including notify you.

Uploading videos is easy. Just click the upload video button on the user dashboard, and a popup window appears that looks like this:

Vouch video uploading

You can drag-and-drop a video or browse your files. After the video is uploaded, you’ll go to the video details page, where you can rename the video, edit the transcript or the thumbnail, or trim the video.

Vouch video editing

You’ll also be able to share the video from this page.

Performance Analytics and Tracking

With all paid plans, you can integrate Google Analytics Universal Analytics (UA) and Google Analytics 4 (GA4) to build reports, track goals and create insights around your Vouch testimonials and compare performance to other digital properties. 

Setup is simple. On your Brand and Appearance page, locate the tracking section near the bottom and add your Google Analytics UA-ID or your Google Analytics 4 G-ID.

Vouch analytics

After setup, you’ll be able to view comprehensive data on your Engagements > Events page.

Vouch Google Analytics

Accessibility and Responsiveness

Vouch videos play in any browser and on any kind of device. In addition, Vouch offers a handy browser extension for Google Chrome and Microsoft Edge.

Vouch Chrome extension

The browser extension makes it easy to request, record, and share videos, capture your screen, camera (or both), and access and share videos stored in your Vouch video library.

User Interface and User Experience

Despite the complexity of Vouch features, the interface is clean, and actions are easy to find and use. Prompts and AI help you craft questions and scripts for your email invitations and to help your customers make effective videos.

The chrome extension and app make it easy to use from any device, at any time.

Integrations and Compatibility

Vouch integrations are point-and-click easy. You choose the integration and all you need to do is verify identity and hit connect.

Vouch easily integrates with:

  • Confluence
  • Dropbox
  • Salesforce
  • Google Drive
  • Canva
  • Jira
  • Highspot
  • HubSpot
  • Slack
  • Zapier Overview
  • Zendesk
  • Lever

For increased features and function, Vouch also has prebuilt Webhooks you can add.

Customer Support

Vouch customer support has great reviews. Users say the company is fast and responsive, and any issues are addressed in a friendly and helpful manner.

Help is available via email, online chat and through Slack, and the top tier plan also offers a dedicated customer success manager, priority support, and custom onboarding & training.

Vouch — Unique Features

Vouch offers AI assistance to help users create personalized, authentic video testimonials. 


  • Testimonial question generator
  • Video scripts
  • Search  
  • Transcription summaries
  • Editing
  • Recommendations to suggest the best Vouch video 

Planned for the future:

  • Audio enhancements such as background noise reduction and speech enhancement
  • Video quality enhancements that upscale videos from 720p to 4K.

What the Experts Say About Vouch

  • Trustpilot rating: 4.6/5 (29,915 reviews)
  • G2 rating: 4.9/5 (16 reviews)
  • Software Advice rating: 4.4/5 (490 reviews)

It helps me bring some humanity to our case studies, testimonials, and thought leadership content. I love how much I can personalize the questions and the final video itself. One of my favorite way to use it is to ask the same question to multiple customers and stitch all the answers together — right within Vouch.

Jess C., – Verified G2 review

It is extremely flexible and lets my team be creative in not only what stories we want to capture but how those stories are presented back. We initially started using Vouch for high volume short-form customer video testimonials and then realized the power of combining multiple Vouch responses to land consistent product truths from multiple customers in their own authentic voice.

Dan F., Director – Verified G2 review

Vouch Alternatives

If you’re interested in adding video testimonials to your site, but aren’t sure Vouch is the right fit, here are some alternatives to check out.

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Free - $299/mo
$49/mo - $199/mo
Free - $79/m0
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Free - $299/mo
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$49/mo - $199/mo
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Free - $79/m0


Tolstoy homepage

Tolstoy is an interactive video builder and platform for companies. It allows businesses to embed shopping and other interactive videos on a website, landing page, or blog.

You can also share your Tolstoy videos in emails, texts, or on social media. Videos can be used for ecommerce, lead qualification, and hiring.

Sign up for Tolstoy for free


trust.io homepage

Trust is an affordable video testimonial suite that compares well to other video testimonial softwares. Like Vouch, Trust allows you to build AI-driven invitation emails and smart forms.

Video editing features allow you to add intros and outros, upload social media files, and trim videos before publishing.

Sign up to Trust.io today for free


Bonjoro homepage

Bonjoro focuses on improving customer engagement through video messages and testimonials. Like Vouch, Bonjoro integrates with CRMs, calendars, and sales platforms. It also allows users to create custom videos to help establish customer connections.

Like Vouch, Bonjoro offers a forever-free plan. The paid plan starts at $39 monthly. It makes Bonjoro suitable for marketers looking to use personalized videos for outreach and sales pitches.

Start your free trial of Bonjoro

Getting Started with Vouch

Vouch can be pricey for a small business, but for those who can afford the paid plans, the AI features make it stand out from competitors.

If you’re looking for video testimonial software with powerful, AI-driven tools at every stage of the process, Vouch is an excellent choice.

Check out Vouch for free today!


What format are videos recorded in?

Vouch response files are recorded in the native format of the device they are captured on. Once submitted, video files are processed into multiple formats optimized for playback on different devices.

Can I remove the Vouch branding?

Vouch branding can be removed and fully customized to your own brand on Team and Enterprise plans.

How many Vouches can I have?

There are currently no limits on the number of Vouches you can have on any Vouch plans.


Empowering 1000s of teams to create, collaborate and communicate through short-form video.

Book a demo

Communicate with short, authentic videos right from your workflow. Bring context and impact to sales, marketing, customer success and more.

Product Brand: Vouch

Editor's Rating:

Lucinda has spent the last 15 years working from home as a freelance writer and WordPress designer, and throughout her career, she has worked directly with several digital marketing agencies with clients in the SaaS space, ranging from e-commerce platforms to procurement software.