tawk.to Review: Features, Pricing, & Alternatives

Our Verdict

Thinking about using tawk.to’s live chat for your business? Continue reading to learn more about its features, ratings, and alternatives.

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tawk.to tawk.to
Software Type: Live chat software
Best For: Small businesses, freelancers, and organizations seeking a dependable free chatbot.
Pricing: Free
  • Free forever plan
  • Easy set-up
  • iOS & Android apps
  • Excellent interface
  • Not built for large enterprises
  • Must pay to remove branding

tawk.to is a free chatbot program that focuses on customer communication and enables businesses to interact and engage with their customers in real-time.

It offers free texting and customer assistance globally and has customized settings that allow visitors to observe and interact within the app, website, or any location.

In this review, we will go over tawk.to’s features to help you decide whether you should try this platform to boost your customer engagement through live chat.

SMB Guide’s Verdict for tawk.to

We apply a broad range of evaluation criteria when assessing services. Please refer to the SMB Guide Evaluation Criteria page for further details.

SMB Guide’s overall rating for Tawk.to is 9 out of 10.

Here’s the detailed breakdown of the scoring for each factor:

FactorRating (out of 10)
Pricing & Plans9
Real-Time Messaging & Canned responses9
Live Chat AI & Natural Language Processing (NLP)9
Customizable Chat Widgets9
Visitor Tracking and Analytics8.5
User Interface and User Experience8.5
Integrations and Compatibility9
Customer Support9
SMB Guide Rating9

tawk.to includes every essential chatbot function required to engage and assist customers. The complimentary plan at tawk.to is the most comprehensive among chatbot software. 

Although the chatbot is the most notable feature of this platform, it also provides businesses with access to a wide range of customer support options.

Additionally, it rents out distinctive services such as conversation agents and virtual assistants.

Pricing & Plans

For the chatbot, tawk.to offers a free plan with no hidden costs. There are no pricing tiers and all the functionalities of the software are unlocked in the free plan.

tawk.to pricing

However, tawk.to does offer some  paid plans that do not significantly enhance the messaging functionality or add new features.

The paid pricing plans offer solutions to remove the tawk.to branding from the chat interface, get live chat communication delegated to tawk.to, get virtual assistance service by tawk.to and offer video, voice chat, and screen sharing to customers.

tawk.to plans and add-ons

tawk.to is also planning to release more paid plans and add-ons to offer auto-translation, shopping cart, in-chat payments, and phone number activation.

Free Plan

tawk.to is completely free to use for all businesses and offers all the essential features needed to offer great live chat support for customers.


  • Free


  • 27 languages
  • GEO IP tracking
  • Aliases
  • Over 100 integrations
  • Message filtering
  • High load dashboard
  • Group messaging
  • Track sentiment
  • File transfer
  • Secure encryption
  • Track engagement
  • Unlimited history
  • Ban/unban visitors

Who it’s for: Freelancers and businesses looking for great customer chat platform for free.

Remove Branding

tawk.to enables users to remove branding from their chat interface by availing a fixed monthly plan.


  • $19 per month


  • Remove/Customize branding on the widget
  • Remove/Customize branding in ticketing emails and chat transcripts
  • Set up a custom support email address
  • Remove the Tawk.to branding from the Knowledge Base and add your own domain
  • White label the Chat Page, chat link, and popout chat widget

Who it’s for: Businesses that want to use their own branding on the chat widgets and emails.

Hire Live Agents

tawk.to offers trained live agent services for businesses to conduct professional customer interaction.


  • $1 per hour


  • Real human interactions
  • Better leads
  • 24/7, 365 days service
  • Native speakers for language assistance
  • CRM integrations

Who it’s for: Businesses looking for professional assistance and need real humans for customer interaction.

Hire Virtual Assistants

tawk.to offers outsourcing of tedious work to knowledgeable experts so businesses can concentrate on the more important tasks.


  • $20 per hour
  • $600 per month for 10 hours per week
  • $800 per month for 20 hours per week
  • $1300 per month for 40 hours per week


  • Virtual assistance for Bookkeeping, Administration, Personal Assistant, Telemarketing, Phone, Data Entry + a lot more
  • No lock-in contracts, only a month-by-month plan
  • Cover any time zone
  • 24/7 Support

Who it’s for: Businesses looking to outsource work from a virtual assistant along with customer interactions.

Video + Voice + Screen Sharing

You can quickly resolve issues for your clients with Tawk.to’s video chat, voice calls, and two-way screen sharing.


  • $29 per month


  • Fast, Secure & High Quality video between WebRTC enabled browsers
  • Available on Chrome, Opera, Firefox, Edge 88+, Safari
  • Available on Android and iOS mobile apps

Who it’s for: Businesses looking for advanced customer interaction and want to serve customers with more options such as video and voice assistance and screen sharing.


100% free live chat software to monitor and chat with visitors on your website or from a free customizable page.

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We earn a commission if you make a purchase, at no additional cost to you.

Real-Time Messaging & Canned Responses

The purpose of the tawk.to chatbot is to enable businesses and website users to communicate in real-time.

The live chat notifications in Tawk.to are similar to a phone call and the notification will keep ringing till the chat is opened to answer.

If the conversation is not opened, it will stay floating and no chat will start.

tawk.to live notifications

Agents can have defined aliases with a unique profile picture, occupation, and other information for better identification. Agents can also be assigned to various departments so that different teams can handle specific kinds of conversations.

To keep track of the origins of all conversations, users can add as many widgets as they like to various websites. However, it is necessary to sign into a single dashboard and reply on behalf of multiple websites.

tawk.to trigger messages allows visitors to receive personalized messages automatically, increasing engagement. It also enables the sending of predefined or canned responses to send fast answers to frequently asked queries to save time.

Agents get unlimited access to canned responses. With automated triggers, businesses can set up automated messages to be sent out in response to specific events, such the passage of time, a particular page visited, or a particular action taken.

Users can also check the complete history of all the chats that the teams have had and permanently delete any transcript that they may have saved.

Live Chat AI & NLP

tawk.to offers AI live chat with its Apollo AI Bot that can respond to consumer inquiries promptly and accurately by analyzing the company data.

It doesn’t require any extra setup or training and can be activated just by the click of a button. After activating, it automatically starts responding to queries from clients.

tawk.to ai assist

The Apollo AI bot is always online and prepared to respond to all kinds of questions from customers. The Smart Reply feature uses AI-generated recommendations to respond more quickly.

It can be easily activated or disabled as per the user’s preference. tawk.to gives total command to users by enabling real-time monitoring and takeover of bot conversations when needed.

Users can also get real-time response suggestions relevant to the ongoing conversations to help respond faster and more accurately.

The AI commands offered by Tawk.to allow users to fix text, fix the tone of the conversations, simplify the texts, summarize and expand texts.

Users can eliminate mistakes and alter the text to seem convincing and interesting, can create responses from scratch to make responding simple, write a summary, translate, or make a guide.

AI Assist expands on ideas, composes emails, and even has brainstorming capabilities.

Customizable Chat Widgets

The chat widget offered by tawk.to can be customized to match the business’s identity. Users have access to a plethora of additional customization choices that allow modification of nearly every widget behavior feature. 

tawk.to chat widget customization

Tawk.to gives the freedom to users to alter the widget colors to match the business’ brand colors. Users can change the background and text colors to their preference and to make the widget stand out.

The language of the widget can also be changed to fit the business’ requirements. Users can see the changes they’re making in real-time on the right side of the window, allowing them to see the outcomes as they go.

Although the widget’s modification possibilities are limited, there are additional ways to further integrate it with a company’s visual identity.

An attention grabber can also be added to the widget to make it stand out. Users can choose from the available options or have the option to upload their own image as the attention grabber. 

The Attention Grabber function is exclusive to users accessing the widget from a desktop or laptop computer; it is not available on mobile devices.

When the widget is online and at least one person is logged in and either online or away, the Attention Grabber will show up. When all agents are offline or invisible, or when the widget is scheduled to be offline, it doesn’t show up.

Only the visitors viewing the widget with a desktop browser can see the changes made to the Desktop Widget section. Tawk.to offers rectangular or circular shapes for widget appearance on desktop browsers.

Users can also make a few more customizations to set the size, width, height, edge sharpness and message on the minimized chat widget.

There is less screen space available when users are viewing a company website on a mobile device and hence, the widget needs to be carefully placed and customized.

Tawk.to offers two widget shapes for the mobile widget- rectangle and circle that can be placed according to the user preference for the mobile view.

Visitor Tracking and Analytics

Tawk.to offers integrated reports that offer vital information about agent performance and client engagement. Users can check important metrics such as monitoring client satisfaction, response time, and chat volume.

The software also offers data visualization options for a comprehensive review in the form of lists and charts.

tawk.to analytics

Businesses can track visitor data with tawk.to as it enables the gathering of client information and tracking usage of the website.

It also allows filtering of browsing activity by users: idle, served, and active and recording information such as the kind of device being used, the location of the visitor, and the number of chats and visits.

Furthermore, businesses using tawk.to can also acquire comprehensive details, such as IP address, chat window maximization, and preview typing.

The Visitors count feature in the tawk.to dashboard displays the total number of distinct visitor sessions on the website over a specified duration.

Users can use the acquired analytics and metrics to enhance their business marketing by making better marketing strategies.

User Interface and User Experience

Tawk.to’s user interface (UI) comprises all the significant features you might expect from a live chat program. It is straightforward to use and easy to navigate.

When you first get started with teh software, it takes you through a guide and a checklist to understand how the program works and navigates you to explore all the features offered by the program.

tawk.to interface

There are areas dedicated to reviewing visitor information, selecting various conversations, and interacting. To make it easier for the assigned chat agent to answer the client’s question the next time, there is a place where you can add important notes about the customer.

Integrations and Compatibility

Tawk.to integrates with numerous popular services, such as Website Building, which enables users to use a plug-in to embed a tawk.to window on their website.

Some of the integrations offered by tawk.to include:

  • Shopify
  • WordPress
  • Weebly
  • Magneto
  • Squarespace
  • OpenCart and more

Tawk.to guarantees total accessibility with its mobile app and multilingual support. This software is available on Windows, macOS, and Linux.

It also offers a mobile application for anytime, anywhere consumer interactions on the go.

Customer Support

Tawk.to offers support via chat and email. The team for Tawk.to can be reached twenty-four hours a day, seven days a week.

The agents respond fairly quickly to any queries after sending a text. Users can also reach Tawk.to on social media including Facebook, LinkedIn, X (formerly Twitter), Instagram and YouTube.

tawk.to help center

Additional resources for assistance such as developer platform, help center, videos, and blogs are also offered by Tawk.to.

The Help Center offers guides for users to get started and navigate through the program with ease. Users can also check out the FAQ section to find answers to any common queries they may have.

Tawk.to — Unique Features

Custom pages

If your business doesn’t already have a website, you can create one, share the URL, and start your conversations.

tawk.to custom pages

Tawk.to gives users complete control over the number of pages they can create, with no restrictions.


The user interface of the platform allows businesses to manage multiple chats at the same time and offers a whisper function.

tawk.to whisper

Agents can send a whisper to other agents and communicate internally to get in touch with the client which only the other chat agents can view.

This makes it possible for multiple agents to collaborate and participate in the same conversation without the customer knowing about it.


The Notes feature of Tawk.to allow agents to add notes about a customer.

tawk.to notes

This enables other agents to offer better and personalized responses to those customers by checking out those notes made by the agents that spoke with the same customers previously.

What the Experts Say About tawk.to

Tawk.to has a 4.5 rating on G2 with 181 reviews and a 4.6 rating on Capterra with 326 reviews. It is praised for its great features at no cost and ease of use.

Overall, Tawk.to is a free and user-friendly live chat software that can help businesses communicate with customers in real-time. However, its limited features, integrations, and customization options may make it less suitable for businesses with more complex needs.

Rosalina M., Executive Assistant – Verified Capterra review

It’s a great freemium tool for small businesses starting out to manage their live chat support with customers on their websites and this helped me save money and also made it easy to hardly miss out on customer chats.

Nweke C., Founder – Verified Capterra review

Tawk.to Alternatives

While tawk.to offers a great free solution for businesses to offer seamless customer interaction, there may be other options best suited for your business requirements.

Here are the top alternatives of tawk.to that may be a better fit for you.

Free - $499/mo
$25/user/mo - $149/user/mo
$39/user/mo - $139/user/mo
Free - $499/mo
$25/user/mo - $149/user/mo
$39/user/mo - $139/user/mo


tidio homepage

Tidio is an email marketing, live chat, chatbot, help desk ticketing, and ticketing platform that empowers businesses to offer exceptional customer support.

It features an AI-driven chatbot that generates automated answers by analyzing popular query categories. Tidio offers a free plan and paid plans starting from $24.17 per month.

This software is ideal for groups of any size who consider offering superior customer service to be a crucial point of differentiation.

Try Tidio for free today!


Zendesk homepage

Zendesk is a cloud-based help desk management tool that allows users to create online communities, knowledge bases, and customer care portals.

With pre-built performance reports, Zendesk Explore can be used to collect, evaluate, and interpret data about clients and their experiences.

The Zendesk starter plan called the Suite Team plan starts at $55 per month. This software also provides enterprise-level services meant for businesses in need of complex, comprehensive reporting and analytics.


Intercom homepage

Intercom is a Conversational Relationship Platform designed to improve customer connections. It includes live chat, chatbots, and help desk features.

Intercom features a Resolution Bot that can teach a chatbot to comprehend user intent. The Intercom starter plan called the Essential Plan starts at $39 per seat per month.

Any online business can use Intercom to answer queries from customers, but it’s especially useful for SaaS firms.

Getting Started with tawk.to

Tawk.to is an excellent free live chat program that outperforms a lot of the expensive options available. For most small businesses, it is a great option for implementing live chat quickly because of its user-friendly UI, generous free plan, and top-notch security. 

This platform also offers many other advanced features including group messaging, ban/unban visitors, internal communication for agents, Geo IP tracking, detailed reporting and much more at no cost.

Sign up to tawk.to for free today!


Is tawk.to truly free?

With tawk.to, you can have real-time conversations with website visitors for free. It has powerful features and a user-friendly design to enable you to actively engage your audience and offer first-rate customer service.

What languages is tawk.to compatible with?

You can choose from a large number of languages on Tawk.to and adjust the language that appears in your dashboard and chat widgets.

When additional languages are added, the list is updated. Tawk.to offers 25 supported languages in the dashboard and 49 supported languages with the Tawk.to widget.

Do any purchases made on tawk.to incur GST or VAT charges?

Since tawk.to is registered in the U.S., all of the add-on costs are calculated in US dollars. There is no national goods and services tax (GST) or value-added tax (VAT) in the United States.

However, state-by-state variations exist in sales tax.


100% free live chat software to monitor and chat with visitors on your website or from a free customizable page.

Get free widget
We earn a commission if you make a purchase, at no additional cost to you.

tawk.to is 100% free live chat software to monitor and chat with visitors on your website or from a free customizable page

Product Brand: tawk.to

Editor's Rating:

Beatrice is a seasoned productivity writer with a knack for uncovering game-changing productivity hacks that simplify life routines. Armed with a triple major in Commerce, Accounting, and Insurance, she also runs her own digital consulting firm. You'll usually find her immersed in crafting captivating literary novels and traveling the world.