Setmore Review: Services, Pricing, & Alternatives

Our Verdict

Discover Setmore, a user-friendly online scheduling tool. Ideal for SMEs, it offers real-time booking, SMS reminders, and seamless payment integrations.

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Setmore Setmore
Software Type: Appointment scheduling software
Best For: Small to medium-sized businesses that rely heavily on appointments.
Pricing: Free - $12/user/mo
  • Free forever plan
  • 50+ integrations
  • 24/7 support
  • Mobile apps
  • Limited booking page customization
  • Recurring slots may be difficult to book

Finding a reliable scheduling solution can be tricky in the constantly evolving landscape of digital tools.

That’s where this comprehensive Setmore review comes in, aiming to give you all the information you need about this versatile tool.

Setmore’s primary goal is to streamline your appointment scheduling process, making it simpler for you and your customers. 

  • But does it live up to the hype?
  • Can it handle multiple bookings without a hiccup?
  • Does it provide value for the money?

These are just some of the questions we’ll answer, so sit back and relax while we dig deeper into the nitty gritty of Setmore, unpacking its features, usability, pricing, and more.

SMB Guide’s Verdict for Setmore

I was really close to giving this one a 9 out of 10, but I found a few issues that made me knock it down a bit.

  • No customizing the Booking Page color palette
  • The ability to book appointments outside of my set business hours
  • No place to see or set the email reminders
FactorRating (out of 10)
Pricing & Plans9
Appointment Workflow Automation10
Customization Options7
Calendar Management Features10
Automated Reminders and Notifications7
Client Management and Communication9
User Interface and User Experience9
Integrations, Compatibility, & Supported Platforms9
Customer Support8
SMB Guide Rating9

In this review of Setmore, I’ve followed SMB Guide’s detailed criteria for evaluating the appointment scheduling software.

Pricing & Plans

Setmore offers three core plans: Free, Pro, and Team. The free plan is quite generous, with no limits on appointments and the ability to accept payments.

Setmore pricing

You’ll need to upgrade to a paid plan if you want features like SMS reminders, recurring appointments, or the ability to remove Setmore branding.


This is the free plan Setmore offers, recommended for up to four users.


  • $0/user per month
  • $0/user per year


  • Unlimited appointments
  • Accept payments
  • Custom Booking Page
  • iOS and Android apps
  • Customized notifications
  • Email reminders
  • Integrate with your favorite apps

Who it’s for: Solo business owners or teams of up to four people


The mid-tier plan Setmore offers – designed for one to two users.


  • $12/user per month
  • $5/user/month per year (billed at once for 58% off)


Everything in the Free plan plus:

  • SMS and email reminders
  • Pro integrations with leading apps
  • Recurring appointments
  • 2-way calendar sync
  • Remove Setmore branding

1% of your subscription fee is donated to plant trees.

Who it’s for: Solo business owners or two people


If you need more than two users and features available on the paid plans, this is the one you need. 


  • $9/user per month
  • $5/user/month per year (billed at once for 44% off)


  • Everything in the Pro plan, plus unlimited users.
  • 1% of your subscription fee is donated to plant trees.

Who it’s for: Businesses who need unlimited users

There is also an Enterprise plan available, with custom pricing based on your organization’s specific needs.


Setmore offers a free, online scheduling platform for you to connect with your customers.

Start for free

Appointment Workflow Automation

After you spend about five minutes creating your account and onboarding, you’ll be able to set up your workflow.

Setmore booking flow

You can choose things like:

  • First available appointment
  • Skip team members
  • Provide multiple services
  • Allow them to choose any team member
  • Require (or not) a customer to login
  • Hide Setmore’s branding
  • Allow online rescheduling
  • Allow online cancellations

If you see the option greyed out here, it’s not included in your plan. You can also customize the contact fields (and choose what’s required) when someone books an appointment with you.

Setmore book appointment

You’ll also be able to set booking policies and preferences. From the customer’s perspective, it’s a series of clicks and entering information.

Super easy!

Customization Options

I was disappointed to see that you cannot customize the look and feel of your booking page to match your branding.

You can, however, customize the URL, add a cover photo and a logo, and adjust your business hours and add breaks.

You can add custom messages, a link to your terms and conditions, and a link to a confirmation redirect when a customer books an appointment.

Setmore booking page customizations

You can also set what your visitors see when they browse your booking page, the preferred language, the time format, and the day of the week your week starts on.

You can also customize the section labels on your booking page, if you want to. When you add services, you can choose to make them free or require a payment during booking.

Setmorep payment integrations

To ensure customers pay for the appointment, you need to connect to a payment gateway.

Calendar Management Features

When you first log in to your account, you can look at your appointment calendar.

Setmore calendar features

You have the option to add Google Calendar or Microsoft Calendar. Unless you upgrade to a paid plan, you won’t be able to use the 2-way sync, though.

Automated Reminders and Notifications

Though the free plan includes 500 email reminders according to the pricing page features list, I didn’t see anything about how to use them or customize them in my dashboard.

Maybe that’s only something that opens up when you subscribe to a paid plan. Paid plans also have the option to use SMS reminders, but I wasn’t able to test that function with the Free Forever plan I used.

Client Management and Communication

When someone books an appointment and chooses to log in to an account, they’re automatically added to the customer database.

Setmore customer database

You can also import your list of customers if you have one from another tool. You can click on any customer to see their information and appointment history.

You can also add notes and manually add customers.

User Interface and User Experience

Setmore is really easy to use. I could choose a Google account to use for my account automatically. In two clicks, my account was created and ready to go.

Setmore interface

It was easy to go through the settings and add services, payment options, etc. It’s also easy from the customer’s front-end perspective, giving them the option to log in or skip it and fill in appointment information.

One thing I thought to be really odd was that the business hours are displayed on the side of the booking page, but I was able to book an appointment as a customer outside of those business hours.

I could see that becoming problematic, and I even checked my settings to ensure my business hours and breaks were set correctly.

Integrations, Compatibility, & Supported Platforms

Setmore offers plenty of integrations, from payment gateways to video platforms and social media channels.

You can access more integration options if you choose a paid plan.

Setmore integrations

Beyond this, Setmore offers Windows, iOS, and Android apps, so you can keep everything consistent across all your devices.

Setmore mobile app

Customer Support

Customer support is available 24/7, and within a few minutes of onboarding, I got a message in my dashboard asking if I wanted to view a demo with a customer support representative.

Setmore support

There is a toll-free number available, too. If you don’t want to deal with the phone or live chat, you can also use email or check out the knowledgebase and FAQs for answers.

Setmore — Unique Features

I thought the most unique feature Setmore offers is the Windows desktop app. It’s not something I’ve come across reviewing other software options in this space.

What the Experts Say About Setmore

At the time of this review, Setmore has the following ratings:

  • 4.7/5 stars at Capterra (940+ reviews)
  • 4.7/5 stars at GetApp (940+ reviews)
  • 4.5/5 stars at G2 (240+ reviews)

I’ve been able to generate my return of investment within the first month and not just that be able to give value to clients in documentation and also frequent meetings.

Jared K., CMO – Verified Capterra review

Setting up Setmore couldn’t be easier because to its user-friendly UI. Client self-booking, automated appointments, and prompt customer service are three of my favorite aspects. For extra features, you can pay an additional fee or subscribe to a premium subscription.

Sarah J., System Engineer – Verified Capterra review

Setmore Alternatives

If, after reading this review, you’re not convinced that Setmore is the best solution for your needs, consider these other options:

Free - $99.9/mo
$20/mo - $60/mo
Free - $20/mo
Free - $99.9/mo
$20/mo - $60/mo
Free - $20/mo homepage

Setmore is known for its user-friendly interface and robust free version. It’s best for small to medium-sized businesses that operate on an appointment-only basis.

Pricing starts at $5/month/user with annual billing. offers a more comprehensive platform with advanced features like membership management and classes.

It’s the better choice for businesses that require a more feature-rich solution, such as clinics, gyms, or salons. Their free plan limits you to 50 monthly bookings, but paid plans start at $9.90/month.

Get a free account of!

Acuity Scheduling

acuity scheduling homepage

Acuity Scheduling provides a high level of customization for scheduling and appointment booking. This makes it great for businesses that require flexibility and intricate booking scenarios.

It’s a better for for businesses that require advanced customization, while Setmore is better suited for smaller companies looking for an easy-to-use, cost-effective solution.

Start your free trial of Acuity today!


calendly homepage

Calendly is designed for hassle-free client booking and is often used by sales teams, consultants, recruiters, and service providers.

It’s praised for its simplicity, seamless calendar integrations, and ability to address complex scheduling scenarios.

It offers a limited free-forever version, with the paid version starting at $10/user/month when billed annually.

Other options: Best Alternatives

Getting Started with Setmore

Setmore stands out as an efficient and user-friendly online scheduling tool. It’s an excellent choice for small and medium businesses across various industries, particularly those that focus mostly on appointments.

It offers a generous free version and affordable premium plans, so businesses on a budget can take advantage of the tools they need to streamline and automate their business processes. 

While it may lack some of the advanced customization features found in other platforms, its ease of use, comprehensive basic features, and positive user ratings make it a compelling choice for businesses looking for a straightforward, effective appointment scheduling solution.

Sign up for your plan today to get started.


Is Setmore a good booking system?

Yes, Setmore is a good booking system. It offers one of the most generous free-forever plans available in the market.

It works well for various businesses across industries and is easy to use.

Is Setmore free to use?

Yes, a completely free forever plan is available, but it has some limitations. It is limited to no more than four users.

How does Setmore work?

When you sign up for an account, you’ll get an appointment calendar that supports up to four staff profiles.

It works as an extension of your phone’s calendar and will sync with it on some plans.

Related reading:


Setmore offers a free, online scheduling platform for you to connect with your customers.

Start for free

Setmore offers a free, online scheduling platform for you to connect with your customers.

Product Brand: Setmore Appointments

Editor's Rating:

Lucinda has spent the last 15 years working from home as a freelance writer and WordPress designer, and throughout her career, she has worked directly with several digital marketing agencies with clients in the SaaS space, ranging from e-commerce platforms to procurement software.