HubSpot Chatbot Review: Features, Pricing, & Alternatives

Our Verdict

Is the HubSpot Chatbot the best chatbot builder for your company? Read on to learn about its features, ratings, and alternatives in further detail.

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HubSpot Chatbot HubSpot Chatbot
Software Type: Chatbot software
Best For: Businesses of all sizes that want to automate tasks including booking meetings and qualifying leads.
Pricing: Free
  • Free forever plan
  • Easy to use interface
  • Range of features
  • Simple integrations
  • Interface can be restrictive
  • Better used with HubSpot ecosystem

HubSpot chatbot builder is a browser-based software program that allows users to create an automated chat service. It can be integrated into current CRM systems or used as an additional way to interact with customers.

In this review, we’ll examine this intriguing tool in more detail, weigh its advantages and disadvantages, and give you a thorough rundown of the HubSpot Chatbot.

SMB Guide’s Verdict for HubSpot Chatbot

SMB Guide’s overall rating for Hubspot ChatBot is 8.5 out of 10.

Hubspot ChatBot is perfect for those who are already familiar with HubSpot as a customer relationship management system and are interested in experimenting with chatbots. 

In just a few minutes, you can put up a chatbot that will automatically qualify leads and allow users to schedule appointments with you.

Here’s the detailed breakdown of the scoring for each factor:

FactorRating (out of 10)
Pricing & Plans8
Real-Time Messaging & Canned responses8.5
Live Chat AI & Natural Language Processing (NLP)8.5
Customizable Chat Widgets8
Visitor Tracking and Analytics8.5
User Interface and User Experience8.5
Integrations and Compatibility8.5
Customer Support9
SMB Guide Rating8.5

SMB Guide utilizes a comprehensive set of evaluation criteria for reviewing software to keep our reviews unbiased for our readers. For more information, see our evaluation criteria.

Pricing & Plans

Since Hubspot ChatBot is a CRM tool offered by HubSpot, let’s explore the pricing of the HubSpot Marketing Hub.

HubSpot marketing hub pricing

HubSpot pricing can be a little difficult to understand as it offers various pricing plans. The HubSpot chatbot builder is completely free to use with plans ranging from free to $3,600 per month, so it is better to look at HubSpot Service if you want to make use of everything that HubSpot’s chatbot features have to offer while remaining within your means. 

They provide several different packages, such as starter, enterprise, professional, and free. You can maximize their chatbot’s skills and choose the pricing plan that best fits your demands.


Under the free plan, you can access a limited number of capabilities for use cases in marketing, sales, operations, CMS, help desk, and commerce.


  • Free


  • Live chat
  • Programmatic chatbots

Who it’s for: Professionals looking for free chatbot support with a few essential features


This plan offers the important marketing tools you need to get leads and turn them into customers.


  • $20 per month (billed monthly)
  • $15 per month (billed annually)


  • Live chat
  • Conversational bots with limited features
  • Email marketing
  • Landing pages
  • Forms
  • Payments (U.S. only)
  • Email and in-app chat support

Who it’s for: Businesses looking for chatbot and basic marketing support


The plan offers extensive marketing capabilities for campaigns, reporting, and automation.


  • $890 per month (billed monthly)
  • $800 per month (billed annually)


  • Teams
  • Conversational bots with additional features
  • Custom reporting
  • Omni-channel marketing automation
  • Social media
  • Campaign reporting

Who it’s for: Businesses looking for chatbot support with advanced tools for automation


This plan unlocks all capabilities of the software and offers advanced flexibility and control.


  • $3600 per month (billed monthly and annually)


  • Organize teams
  • Conversational bots with additional features
  • Limit access to content and data
  • Multi-touch revenue attribution
  • Custom objects
  • Custom events

Who it’s for: Enterprises looking for chatbot support with more control and advanced marketing features

HubSpot Chatbot Builder

Automate and scale website chat conversations with HubSpot's free chatbot software.

Get started free
We earn a commission if you make a purchase, at no additional cost to you.

Real-Time Messaging & Canned Responses

With HubSpot, you can create a chatbot to start conversations with your website’s visitors. The bot shows up on a website page as a chat widget where visitors can begin conversations.

Through a series of inquiries and pre-programmed answers, the bot can assist with lead qualification, scheduling meetings, and creating support requests.

HubSpot chatbot creation

It also provides live chat, which integrates easily with any chatbot deployment plan to help you get to every single client and visitor more quickly and make the most out of the resources you have.

You can set up a chat flow with live chat so that when a visitor initiates a conversation using the chat widget, they are immediately connected to a member of your live team.

The bot can also gather basic information about the visitor before a staff member takes over the chat. By using pre-established criteria or data from users, HubSpot’s chatbot can automatically direct interactions to the right teams or departments.

This guarantees that questions are quickly forwarded to the appropriate staff members. The bot can be created for a website or set up to work with a Facebook Messenger account.

By using user data and behavior, the chatbot can carry out individualized interactions. It can provide personalized product recommendations, offer a cordial welcome by name to guests, and present personalized content to boost user engagement.

Live Chat AI & NLP

With HubSpot’s chatbot solution, companies can boost their sales, booking, and support discussions without hiring more human agents.

While not as sophisticated as specialized AI chatbots, HubSpot’s chatbot uses machine learning to improve its responses over time and become more adept at answering common questions.

HubSpot chatbot live chat

By effectively automating repetitive processes and conversations, the chatbot frees up human resources staff members to concentrate on more intricate problems and one-on-one contacts.

Designed with ease of use in mind, HubSpot’s Chatflows Builder does not require a high level of coding expertise. Instead, users can select from a number of pre-formatted templates based on what their organization requires.

With its visual interface and drag-and-drop action, you can easily develop chatbot conversations. This method guarantees accessibility, even for non-technical users.

Customizable Chat Widgets

Hubspot ChatBot offers various customization options for chat widget display and behavior. By default, the chat heading will be the brand name that is specified in the account’s branding preferences.

By changing the name within the conversation header, you can modify the chat heading. Hubspot ChatBot also allows you to change the display photo for the widget and alter chatflow appearance for both desktop and mobile visitors.

HubSpot chatbot widget customization

HubSpot Chatbot also allows you to choose your preferred language for the bot conversations. You can also set a trigger for the chatbot and select the time when the chatbot appears to the visitors on mobile, tablet, and desktop devices.

HubSpot Chatbot also lets you determine the optimal time for the chat flow to appear based on the availability of your team and the time interval between each message sent to visitors.

Visitor Tracking and Analytics

You can easily track the effectiveness of your chatbot with HubSpot’s well-thought-out, user-friendly analytics and reporting tools.

The HubSpot dashboard makes it easy to monitor important data like response rates and user satisfaction.

HubSpot chatbot reporting

Chatbot strategies can be optimized by monitoring metrics like conversion rates and response times. Bot analytics and reports enable you to view bot conversations that were initiated, finished, or abandoned.

You can also find out which bots are capable of wrapping up conversations the fastest by comparing their performance side by side.

A detailed account of visitor responses to each bot action can also be checked.

User Interface and User Experience

The Hubspot ChatBot is widely recognized for its easy-to-use interface that can be utilized by users with varying degrees of technical proficiency.

With its user-friendly tools, such as the Chatflows Builder, Hubspot ChatBot boasts a straightforward UI. Businesses can easily create and start using chatbots without the need for substantial coding knowledge.

Hubspot Chatbot interface

To help users get started with Chatbot and make the most of its possibilities, HubSpot offers a wealth of tutorials, user guides, and documentation.

This additional help is quite helpful, particularly for people who are just starting out with chatbot creation. The Chatflows Builder from HubSpot is designed to be extremely user-friendly and doesn’t require a lot of technical experience.

With its visual interface and drag-and-drop action, you can easily construct chatbot conversations. HubSpot offers a range of pre-made chatbot templates that are suited for a number of uses, such as appointment scheduling, customer service, and lead creation.

By presenting you with a starting point for building a chatbot, these templates essentially save you time and work. The chatbot also easily integrates with HubSpot CRM and other HubSpot products if you’re already using them.

By centralizing user data and interactions inside the HubSpot ecosystem, this integration streamlines the user experience as a whole.

Integrations and Compatibility

A wide range of integration options are offered by Hubspot ChatBot with the goal of helping businesses connect and streamline their different systems and platforms.

The common integration options that are easily accessible with Hubspot ChatBot are:

  • HubSpot CRM: Hubspot ChatBot and HubSpot CRM work together seamlessly to gather customer information and conversations to track and manage leads, contacts, and customer data
  • Sales Software: The effectiveness of lead management and sales procedures is improved by integration with HubSpot’s sales software as it helps identify possible leads.
  • Marketing Automation: HubSpot’s marketing automation toolkit can be integrated with the chatbot to incorporate chat conversations in your marketing efforts to personalize marketing campaigns and segment contacts.
  • Email Marketing: This helps easily gather of leads from chat conversations and adding them to email marketing lists for interactions.
  • Databases and CRMs: These integrations make it easier for data to be synchronized between different platforms.
  • E-commerce Platforms: Hubspot ChatBot can be integrated with e-commerce platforms for companies that operate online. A variety of services, including product details, buying assistance, and order tracking, can be made available through this.
  • Social Media Platforms: By integrating social media platforms, you can connect through chat with clients and potential clients on a variety of social media sites, offering a flexible and multi-channel communication experience.
  • Analytics and Reporting Tools: This feature enables you to closely monitor chatbot performance, gauge user engagement, and obtain insightful data that will help you optimize your chat strategy.
  • Customer Support Software: This integration helps offer seamless customer support. Chatbot interactions can be used to help with common questions and to route support tickets.
  • Third-Party Chatbot and AI systems: Hubspot ChatBot’s functionality can be enhanced through integration with third-party chatbot and AI systems.
  • Custom Integrations: Application Programming Interfaces (APIs), which HubSpot regularly provides, enable custom integrations with other platforms and products that are suited to the particular needs of your company.

Hubspot ChatBot has been carefully designed to function without a hitch on desktop and mobile platforms. This makes it possible for consumers to interact with chatbots on a variety of platforms, greatly improving accessibility and usefulness.

Customer Support

HubSpot offers committed customer service to help users with any questions or problems they might run across when using Chatbots.

You can reach out to them via phone or email for personal assistance. Other customer support options offered by Hubspot ChatBot include:

  • Help Center: HubSpot maintains an extensive online Help Center with an extensive selection of FAQs, lessons, tips, and articles for using chatbots.
  • Community Forum: HubSpot provides a vibrant and interactive user community where people can ask questions, exchange stories, and get guidance from other HubSpot users and experts.
  • Webinars and Training: HubSpot regularly hosts training sessions and webinars covering a variety of subjects, including chatbots.
  • Documentation: HubSpot provides thorough user manuals and documentation designed especially for Chatbots. To help users set up and make the most of Chatbot, these materials include detailed, illustrated instructions and explanations.
  • HubSpot Academy: Offering free online training on a variety of topics, including Hubspot ChatBot, HubSpot Academy is a veritable gold mine.
  • Community Feedback: Chatbot and other HubSpot tools are open to user feedback in the form of feature requests and suggestions.

HubSpot Chatbot — Unique Features

Here’s what stood out to me in HubSpot Chatbot’s feature range.

Variety of Chatbot types

With Hubspot’s free plan, users can build task-specific bots that lead website visitors through a pre-arranged series of inquiries.

These are inflexible and don’t adjust to the kind of talk the visitor wants to have.

HubSpot chatbot types

However,  HubSpot also offers conversational bots with additional features with the Professional plan that can analyze customer enquries and provide better support.

By using a knowledge base, conversational AI can deliver answers to visitor questions that are similar to those of a human. 

This makes conversational bots far more flexible and a better option to replace live agents while you’re not online.

AI inbox assistant

HubSpot’s inbox comes equipped with certain AI tools that can save you time.

HubSpot AI inbox assistant

It can rewrite your written message to make it clearer and use the appropriate tone of voice, or it can generate a message based on what the customer asks.

What the Experts Say About HubSpot Chatbot

HubSpot CRM has a 4.4 rating on G2 with 10,710 reviews and a 4.5 rating on Capterra with 4,062 reviews. It is praised for its ease of use and customer service.

    We are excited to keep trying new features on HubSpot that continue to augment our marketing and sales processes. Our team is gearing up this first quarter to implement there new AI integration into our business processes, excited for the year ahead!

    Jonathan G., CEO – Verified Capterra review

    Overall, our experience was positive, and our sales team has no complaints. Again, we find our limiting factor is more on the growth of our service department. HubSpot, is a mobile friendly CRM that works great for a growing sales team. Additional marketing features can be added, but that is a separate cost, unless you have in house marketing talent.

    Drew W., CEO – Verified Capterra review

    HubSpot Chatbot Alternatives

    Although HubSpot Chatbot provides reasonably priced AI-powered customer care solutions, it might not be the ideal fit for every type of organization.

    Businesses may choose alternatives for a number of reasons, including cost, specialization, and feature preferences.

    Here are the best HubSpot chatbot alternatives that may be more suited to your business requirements.

    $20/user/mo - $59/user/mo
    Free - $499/mo
    $20/user/mo - $59/user/mo
    Free - $499/mo


    LiveChat homepage

    LiveChat is an online assistance service that offers online chat, help desk software, and web analytics. In contrast to many other live chat applications, LiveChat seamlessly merges messages from several platforms and provides a plethora of extra integrations.

    For LiveChat, the Starter package costs about $24 a month. Businesses looking for reliable, strong live chat solutions with lots of integration possibilities should consider it.

    Sign up to LiveChat for free today!


    tidio homepage

    Tidio is a live chat service with a business focus that integrates email, Messenger, and live chat. Its main objective is to automate the many phases of customer interaction that occur on the website.

    Tidio is a great option if you’re seeking for sophisticated chatbots and automation because it has free features. Tidio has two subscription plans: the free plan, which supports up to three agents, and the $29 monthly plan.

    Small and medium-sized businesses might consider it ideal since it has all the chat features they require to interact with their customers.

    Get started with Tidio today for free homepage is a feature-rich free live chat application that comes with a real-time typing view and a customisable chat widget. is a fantastic option if you’re new to customer service and looking for free live chat software because it has all the functionality you need and is totally free to use.

    Get the free widget today!

    Getting Started with HubSpot Chatbot

    HubSpot Chatbot is an amazing solution that offers numerous benefits to businesses to help significantly improve consumer engagement, operational efficiency, and company performance. 

    It has a user-friendly interface, seamless integration options, powerful personalization tools, language support, extensive analytics, and automation capabilities.

    Create your free chatbot with Hubspot ChatBot now!


    Why should I use a HubSpot Chatbot?

    Using a HubSpot Chatbot has several advantages, the main ones being higher customer satisfaction, more productivity, and lower expenses.

    HubSpot Chatbot enables you to lower the cost of customer service while expediting your customer support process.

    What distinguishes live chat from the HubSpot Chatbot?

    Customers communicate with customer service agents via live chat. A chatbot, on the other hand, is a bot interacting with customers.

    Chatbots can help start a support chat with clients and, if necessary, escalate to a live chat session with human support representatives.

    Is HubSpot’s Chatbot Free to Use?

    HubSpot Smart CRM and the free chatbot software work together flawlessly to enable bots to send out helpful, tailored messages based on the available contact information.

    Additionally, all of the data that chatbots gather gets synchronized back to CRM, providing a comprehensive snapshot of each interaction.

    HubSpot Chatbot Builder

    Automate and scale website chat conversations with HubSpot's free chatbot software.

    Get started free
    We earn a commission if you make a purchase, at no additional cost to you.
    HubSpot Chatbot

    Automate and scale website chat conversations with HubSpot's free chatbot software.

    Product Brand: HubSpot

    Editor's Rating:

    Beatrice is a seasoned productivity writer with a knack for uncovering game-changing productivity hacks that simplify life routines. Armed with a triple major in Commerce, Accounting, and Insurance, she also runs her own digital consulting firm. You'll usually find her immersed in crafting captivating literary novels and traveling the world.