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What is Business Formation? Definition, Types, & Examples

“Starting a business” should begin as soon as the owner decides to open it! However, as the world becomes more economically and professionally complex, businesses ...

Donny Gamble

What is a Sole Proprietorship? Examples and Pros & Cons

Sole proprietorship is a bit of a mouthful, and more than a little confusing to spell.  You may have heard the term thrown around by ...

Donny Gamble

What is a C Corp? Definition, Examples, & How It Works

C Corporations (C Corps) are robust professional entities that legally separate owners from their businesses – unlocking a world of benefits in the corporate space.  ...

Donny Gamble

What is Incorporation? Definition, Examples, & How It Works

Have you ever wondered what the “Inc.” in a business name means? Perhaps the first thing that comes to mind is Monsters Inc. and its ...

Donny Gamble

What is an S Corp? Definition, Examples, and Pros & Cons

Are you undecided about whether to choose an S Corporation status for your new business?  Or, perhaps you’re unsure about the potential benefits and drawbacks? ...

Donny Gamble

How to Schedule Appointments Effectively (Plus 7 Tips)

Intuitive, simple, and effective appointment scheduling is a major priority when it comes to keeping business running smoothly.  While you can always fall back on ...

Donny Gamble

What is Appointment Scheduling? Definition, Examples, & Apps

Business ownership takes place in a fast-paced, changeable landscape.  As time can be a more valuable asset than money, taking charge of your schedule is ...

Donny Gamble

How to Collect First-Party Data (11 best strategies)

With the imminent phasing out of third-party cookies, businesses are turning to strategies to collect first-party data instead.  In this article, I’ll walk you through ...

Donny Gamble

What is Attribution Modeling? Definition, Types, & Tools

If you’ve ever dabbled in the marketing aspect of your business, I’m sure you’ve encountered the term attribution modeling. So, what’s it all about? As ...

Donny Gamble

What is Third-Party Data? Definition, Examples, & Providers

Third-party data has stirred up quite a bit of controversy in the advertising and research spaces.  Despite the ongoing debates, it is estimated that worldwide ...

Donny Gamble

What is Zero-Party Data? Definition, Examples & Use Cases

Data can be a confusing subject, with a ton of different terms floating around.  Have you ever heard someone talking about zero-party data and found ...

Donny Gamble

What is Return on Ad Spend? (ROAS) Formula & Definition

Are you ready to learn more about marketing? In this article, we are going to cover the key aspects of Return on ad spend (ROAS). ...

Donny Gamble