10 Best Autoresponder Softwares & Tools

Choosing the right email autoresponder for your business can feel overwhelming, so we took the guesswork out of it by testing the top 10 options.

While each tool has its strengths, Mailchimp stood out with its impressive feature set.

At SMB Guide, we’re committed to providing clear, accurate info to help you choose the best solution for your business.

Mailchimp is our top pick for its all-in-one marketing hub, affordable entry plan, and user-friendly design.

But fair warning: with so many features, it can feel a bit overwhelming at first.

Let’s dive in and see what each software offers and how they compare.

The top 10 email autoresponder tools:

1. Mailchimp – Editors choice
2. Kit – Best for creators
3. ActiveCampaign – Best for marketing automation
4. Constant Contact – Best for email marketing
5. Klaviyo – Best for ecommerce brands
6. MailerLite – Best for affiliate marketing
7. GetResponse – Best autoresponder
8. AWeber – Best for small businesses
9. Omnisend – Best for SMS messaging
10. Moosend – Best pricing

How we evaluate and test apps

When I’m testing apps/tools, I employ a dual approach based on free trial availability. For platforms offering free trials, I test their functionalities, usability, navigation, and ease of use. In the case of software lacking a free version or trial, I rely on in-depth research and user testimonials through software review platforms like G2, Capterra, and TrustRadius to gauge their performance and capabilities. Learn more about our ratings criteria for autoresponder software here.

1. Mailchimp – Editors choice

Best Suited For: All businesses looking for an all-in-one marketing solution with CRM and automation tools.

Pricing: Free – $1,600/mo

While email marketing remains its core tool, Mailchimp has evolved over the decades. It now includes powerful CRM and automation capabilities and offers an extensive integration stack with 250+ systems, including e-commerce, CRM, and more.

Features

• Automated customer journeys
• Marketing CRM
• A/B testing
• 250+ integrations

Why we picked it

Mailchimp offers businesses one of the best all-inclusive marketing solutions in the industry. Its features, like the generative AI, CRM, free plan and integrations, make it stand out.

Sign up to Mailchimp for free today!

Try Mailchimp free

2. Kit – Best for creators

Best Suited For: Content creators looking to grow their email list and monetize their content.

Pricing: Free – $2,599/mo

Kit suits content creators looking to create content to grow their audience and monetize it. One of its new features that stands out is the Creator Network. 

It allows creators to work and cross-promote their content with other creators of the same niche. It enables the creators to tap into new audiences, growing their businesses.

Features

• Creator network
• Visual workflow builder
• 70+ integrations
• Landing pages

Why we picked it

Kit is for content creators looking to grow their email list, automate, and monetize campaigns. Its selling points are its free plan, creator network, and e-commerce integration.

Sign up to Kit for free today!

Try Kit free

3. ActiveCampaign – Best for marketing automation

Best Suited For: Businesses with complex marketing processes that require advanced automation tools.

Pricing: $15/mo – $1,169/mo

ActiveCampaign’s strength lies in its extensive automation features and omnichannel marketing. Its automation tools allow marketers to streamline their marketing and personalize the content for each subscriber. 

The platform also supports cross-channel marketing through SMS, email, mobile push notifications, and social media. It enables businesses to find and convert audiences where they’re most engaged.

Features

• Landing pages
• Advanced segmentation
• Powerful CRM
• Integrated AI

Why we picked it

ActiveCampaign suits businesses with more extensive email lists looking to automate their processes. Its selling points are its integrated AI, omnichannel marketing, and powerful CRM.

Start your free trial of ActiveCampaign

Try ActiveCampaign free

4. Constant Contact – Best for email marketing

Best Suited For: Ecommerce focused businesses struggling with branding and omnichannel marketing.

Pricing: $12/mo – $80/mo

Constant Contact’s feature set targets small businesses. It helps them with general brand marketing, especially to e-commerce-focused firms. 

One standout feature of the platform is omnichannel marketing, which supports SMS, social media, and email marketing. It allows businesses to reach a broader base with their email campaigns.

Features

• 300+ integrations
• Marketing CRM
• Marketing campaign calendar
• Custom automation paths

Why we picked it

Constant Contact suits small businesses that struggle with brand marketing. Its omnichannel marketing support, 300+ integration stack, and user-friendly interface make it stand out.

Start your free trial of Constant Contact

Try Constant Contact free

5. Klaviyo – Best for ecommerce brands

Best Suited For: Shopify focused businesses looking to connect and convert their audience through multi-channel marketing.

Pricing: Free – $2,315/mo

Klaviyo is suitable for e-commerce businesses that struggle with contact segmentation and personalization. It allows marketers to send hyper-personalized messages based on behavior, predictive analytics, and more. 

Klaviyo also offers omnichannel marketing, enabling businesses to reach a wider audience through SMS, email, social media, and push notifications.

Features

• Segmentation
• 350+ integrations
• Advanced reporting
• Web forms

Why we picked it

Klaviyo suits e-commerce businesses looking to perfect segmentation and hyper-personalization. Its selling points are its generative AI, advanced reporting, and free plans.

Get started with Klaviyo for free

Try Klaviyo free

6. MailerLite – Best for affiliate marketing

Best Suited For: Businesses looking for affordable email marketing software with basic to moderate automation capability.

Pricing: Free – $1,900/mo

MailerLite excels with its simplicity, making it ideal for startups and SMBs who are getting started in email marketing. Its strength lies in its extensive library of templates coupled with a powerful drag-and-drop email editor. 

It allows marketers to create unique templates and customize them for their brand. MailerLite also provides powerful spam testing tools for email optimization and deliverability.

Features

• Email automation builder
• Promotion pop-ups
• Comparative reporting
• Dynamic emails

Why we picked it

MailerLite suits startups or SMBs that are getting started in email marketing and need a tool offering basic functionalities. Its affordable plans, partner discounts, and Facebook integration make it stand out.

Get started with MailerLite for free

Try MailerLite free

7. GetResponse – Best autoresponder

Best Suited For: Businesses looking to improve their sales automation and content marketing through webinars.

Pricing: $19/mo – $1,099/mo

GetResponse is an email marketing software with some decent marketing automation capabilities.

Its autoresponders are powerful, allowing businesses to connect with their subscribers for higher conversion. GetResponse also supports cross-channel marketing through web push notifications, SMS, and email.

Features

• 170+ integrations
• Autoresponders
• Dedicated IP address
• Contact scoring

Why we picked it

GetResponse has evolved and now includes features that are e-commerce-focused. The platform will allow most businesses to handle their omnichannel marketing needs through its integrations.

Start your free trial of GetResponse

Try GetResponse free

8. AWeber – Best for small businesses

Best Suited For: Businesses starting on email marketing and need a reliable platform with advanced automation tools.

Pricing: Free – $899/mo

AWeber excels with its email automation capabilities, providing tools like landing page builders, email and web series analytics, and more. 

Another standout feature of AWeber is its autoresponders. It allows marketers to create and manage them for easier customer communication.

Features

• AMP emails
• Facebook pixel tracking
• WordPress plugin
• AWeber e-commerce

Why we picked it

AWeber provides SMBs with tools to manage subscriber lists and automate campaign processes. Its selling points are the autoresponders, affordable plans, and 24/7 support.

Sign up to AWeber for free today!

Try AWeber free

9. Omnisend – Best for SMS messaging

Best Suited For: Ecommerce businesses looking to incorporate SMS marketing into their campaigns.

Pricing: Free – $1,914/mo

Omnisend focuses on ecommerce businesses, providing them with segmentation, reporting, and other email marketing tools.

With a focus on SMS marketing, companies can integrate SMS next to their emails with free SMS credits. Omnisends combines automated texts, push notifications, and emails into a single automated workflow.

Features

• Shopify product reviews
• Segmentation
• Pop-ups and forms
• 130+ integrations

Why we picked it

Omnisend focuses on e-commerce businesses looking to incorporate SMS marketing into their campaigns. Its granular reporting tools, free plan, and SMS and MMS support make it stand out.

Sign up for Omnisend for free

Try Omnisend free

10. Moosend – Best pricing

Best Suited For: Businesses that don’t need overly complex workflows but still benefit from automation.

Pricing: Free – $5,840/mo

Businesses with high-volume email sends will find Moosend ideal. It offers a wide range of triggers and automation based on customer behavior, among other attributes.

It allows businesses to customize their workflows for better targeting and improved performance.

Features

• Transactional emails
• Dedicated IPs
• Subscription forms
• SMTP server

Why we picked it

Moosend fits businesses with high-volume email sends. Its automation and trigger options help create targeted campaigns for better performance.

Start your free trial of Moosend

Try Moosend free

Conclusion: How to Pick The Best Email Autoresponder

Choosing an email autoresponder depends on your budget, business size, and long-term goals. It is the only way to pick a tool to help you reach your goals without driving unnecessary costs. 

The above 10 best email autoresponder software offer a good blend of affordability, feature set, and user experience.

Here is a summary of the software benefits to the end user:

1. Mailchimp – Editors choice
2. Kit – Best for creators
3. ActiveCampaign – Best for marketing automation
4. Constant Contact – Best for email marketing
5. Klaviyo – Best for ecommerce brands
6. MailerLite – Best for affiliate marketing
7. GetResponse – Best autoresponder
8. AWeber – Best for small businesses
9. Omnisend – Best for SMS messaging
10. Moosend – Best pricing